Tip-Top Design Elements for Your Brand’s Website
Web design is a key part of providing a positive and satisfactory online experience. Websites are ever-changing, and modern web design has so much to offer your brand development, awareness, and growth.
While some factors, such as the need for relevant, engaging, and timely content, remain important elements in website design, there are other useful aspects a web designer can integrate into your website to boost its performance.
Below are the top elements that every great website should contain with designer recommendations for enhancing website user interface, design, and functionality.
Clean and Bold Typography
For a website design to be distinctive, it must feature clean, clear, and bold typography. Good typography helps balance the structure of your website design between the visual imagery and the editorial copy.
Understanding the different typographic elements and skillfully applying them to your web design will enhance user accessibility and readability to further ensure an excellent user experience for your site visitors to keep coming back for more.
Simple Navigation
The success of your website performance and online presence significantly depends on creating a good user experience. One way to do that is to create a careful user interface design to ensure your visitors don’t get lost while going through your website.
Creating a straightforward web structure with a simple, prominent navigation bar will help to keep your customers coming back to your website for more offerings.
Cross-Platform Compatibility
All websites are not built to be automatically compatible with all devices and web browsers. Your customers will be accessing your site from a variety of devices, such as smartphones, tablets, laptops, and PC, and browsers like Google, Chrome, Safari or DuckDuckGo. Make sure each design element coded into your website can be displayed to function properly on every device and web browser used to view your site.
Accelerated Optimization
In the age of gratification, your website is expected to load and run immediately. If it does not meet the speed requirement of your audience, it will likely be abandoned. Thus, it is critical to optimize all website elements for speed in order to reduce the time between click and content. This means you also need to optimize all images and videos to balance quality with file size for optimal speed.
Navigation Menu
You will find most websites share a menu of features and listed options. While this may provide navigation for users to choose the option they want, it can take up a large part of screen space, especially if the list has many options. This can limit proper accessibility for users with smaller screen devices.
The menu can quickly solve this issue. The menu or icon is the button that opens up into a broader side menu, drop-down, or navigation drawer. This helps save screen space and keep the interface clean while still providing navigational ease for visitors.
White Space
White space is a popular element of minimalist design considered a critical feature of effective website frameworks. Balancing white space and content such as text, videos and redirect links can help your website look clean, organized, and easy to navigate.
While there are many important components to a good website design, integrating these six key elements into your website can make a big difference. If you are looking for an experienced web designer in Michigan to help you, IMPACT Digital Marketing offers elite web design best practices and techniques. Contact us today to get started on sprucing up your company’s web design strategy.