UX & UI: Working in Unison with Web Design
When pondering design, consider these two trending terms: UI (user interface) and UX (user experience). They sound similar, yet they are different. Both are vital to design.
Understanding UX & UI
UI is a process that designers use to build interfaces. It focuses on appearance and functionality elements, such as colors, typography, menu bars and more to develop and improve the nature of the interaction between the product and users.
UX, on the other hand, is about improving the experience users have with a range of variables. It is primarily concerned with the form, method and operation of a product or service. The UX designers focus on architecture, ease of use and impression, always tweaking the overall user experience.
How UX & UI Enhance Web Design
UX and UI are both coherent design disciplines that focus on similar aspects of the service or product design. They are both equally crucial elements that help pave the way for an outstanding end-product. Hence both must be given equal importance.
Suppose you want to build a new business website. The design should aim to be visually pleasing. At the same time, it should be easy to use and navigate. For this, you need the combination of UX and UI to shape the website beautifully.
UX designers take note of an overarching concept for the website. They then research, contemplate and finally design the features that are needed to bring your vision to life. They consider answers to foundational questions like what, why, and how regarding intended use. They are also interested in the journey new users will take through your website, as well as steps a user may take to find and purchase a service or product.
Once the UX team has mapped out the functionality of the website design, the UI team will start on visual aspects of the website. The designers focus on creating interfaces that are easy to use and enjoyable for users. They work on things like buttons, how a user will view and navigate different pages, and how a form will be completed. They are also responsible for ensuring that a consistent design, style and language are applied across the pages in harmonic unison for user satisfaction.
Experienced Design Team
When developing a new website, approach both UI and UX together to maximize the effectiveness of your website.
Working with both UX and UI design can help build a website that delivers an excellent user interface and experience. If you want to build a business website that benefits from promising UI and UX design, then IMPACT Digital Marketing can help. Please reach out to us for more details. We will be happy to discuss and get started on your UX and UI.