Google BERT Update
Google’s new BERT algorithm focuses on providing the most relevant search results to users. It’s a huge leap Google has taken to make search more about intent matching rather than just a string matching.
Site owners must now focus more on high-quality content that focuses on the customer’s intent rather than keyword density.
Start focusing on how users about the problems, issues, and need they faced during their buying journey. Then optimized site, so that they don’t face the same trouble when they visit and purchase from your site.
If you need any assistant in optimizing your site, our search engine optimization company at Michigan is always ready to help.
UX and Technical SEO
While running search engine marketing, most online marketers tend to avoid the technical aspects of SEO. Overlooking these small aspects can significantly affect your website.
Start enhancing your site with the best UI/UX. And when it comes to improving UX and Technical SEO, it the page speed and site speed that you should first focus on.
Focus on using appropriate headings that creates interest in the users to read more. A brilliant heading will work as a guide to lead the visitor through the content.
SERPs will Continue to Advance
Voice Search Strategy
With the importance AI and chatbots in the main domain, voice search has no become the SEO trends. Voice searches, like Amazon Alexa, Google Home, and Google Assistant, have change user experience to a new level. Such communicable devices have made it easier for users for quick search.
Start optimizing your content and make it a more voice search-friendly. Add a flavor of natural language, long-tail keywords, and concise answers in the content.
There is more to this. To learn more about the SEO trends in 2020 and to execute those tricks and strategies reach out to search engine marketing experts at Impact Digital Marketing in Michigan.
For more details visit https://impactdms.com/
Is It Time To Start SEO?
At Impact Digital Marketing we take SEO seriously. We not only improve your site onsite, but work hard to get the back links to make your website stand out from the rest.
Contact us today to begin the redesign process!