3 Ways to Make a Splash with Facebook Advertising
You’re ready to invest and run a Facebook Ad. However, you are hesitant because you are not sure how to make your investment go as far as possible with Facebook. Well, here are 3 Ways to Make a Splash with Facebook Ads.
When advertising on Facebook, you’ll want to use Facebook Targeted Ads. Facebook Ads allow you to show ads to your customers based on their personal interests. This is super helpful because you get your message in front of your potential customers, but you’ll have to pay.
1) To Get Seen, You’ll Have To Pay.
Of course, you want your ads to be seen by the people who will love your business, but that comes at a cost. Facebook has over 4 billion users and is a great resource to reach your new customers. However, using Facebook Targeted Ads for businesses does have a learning curve.
You’ll start by determining how you’d like to grow your business. Are you wanting to boost a single post, an event, get more visitors to your website, or get more leads? Whatever your goal, Facebook Ads will provide an ad that helps you get more of the business you want.
Next, you will define your audience and budget. The great thing about Facebook Ads is that it will forecast your approximate reach prior to you even launching your advertisement. For example, you may be a small business owner of an outdoor gear shop and want to reach people within your local business community that is interested in nature and hiking. While in this step, you can define your audience by interest. Add “nature” and “hiking” into the interest search and you’ll see the approximate reach decrease. That’s good! It’s because you are focusing your ad to reach the right audience.
This forecasted audience helps you when determining your budget. If you want to reach 10,000 people, but only plan to spend $100 on an advertisement over four days, then you may realize you need to reevaluate your budget and/or goal.
2) To Get Attention, Video Is Better But It’ll Have To Work Without Audio
Embedded video ads that are filled with BIG and BOLD visuals that work without audio are best! This is because many Facebook users are spending their time scrolling down their News Feed while on their mobile devices. Most likely in an area where they do not want to click on a video and listen to the audio while in public. This is why it’s critical that your video can clearly communicate its message without audio.
3) Place Your Call To Action Wisely: “Sign up, Learn More, Download.”
Yeah, it’s great if people are viewing your ads and your getting impressions. However, wouldn’t it be even better to give them an option to take the next step with your company? “Sign up, Learn More, Shop Now, Contact Us, or Download” buttons are a must and should be placed on every ad.
But, where does the call to action button take the customer? Well, that’s up to you! It would be ideal to have a specific landing page on your website customized to the advertisement. We can help you with that.
Impact Digital Marketing Services specializes in web development and online advertising. We can work with you to ensure that the right audience is viewing your advertisement and engaging with your next post.
-Josh Satterfield (Impact’s Project Manager)
Contact us today, for a free consultation for your next Facebook Advertisement.