Creating a website for your company is more important than ever. Today it is becoming more and more necessary to have a solid website for businesses in every field. The Covid-19 crisis has clearly demonstrated the effectiveness of a powerful website for all business types.
What’s the Point of a Website?
Consumers are accustomed to consulting the internet to answer all questions. They are less patient and want everything right away. If you are not present online, you are missing out on a great opportunity.
While 85% of consumers first consult the internet to look for information before buying, the internet has become a valuable marketing tool. Your customers must be able to discover your company through your website, when and where they want and need your product or service specific to their exclusive micro-moment.
Your website must be able to answer a question asked by a present or potential customer in need. This allows you to grow your authority as you acquire customers.
How Your Website Helps You
- Present your products and your services professionally on your website.
- Your website acts as the virtual business card and menu for your company.
- It is a permanent advertisement 24 hours a day and 365 days a year.
- Enhance your business with descriptions, photos, and positive reviews.
- Sell products and services online.
- Gain an advantage over competitors.
- Inform and educate customers and prospects.
- 80% of companies that go bankrupt never invested in the web.
Advantages of Hiring an Agency to Create your Website
The web design company will develop high-quality features for your website specific to the preferences of your target audience. You will benefit from perfect image integration, qualitative plugins, and specific coding to create a unique website for your business. These features will help your website stand out from competition.
The web design company can make sure to optimize your website for search engines, too. In addition, they will implement strategies to ensure that your website is widely visible. The professionals know the key phrases that will help your website get found quickly and easily.
Speed is important when it comes to load time. Your web agency will guarantee the creation of a user-friendly, fast website. A slow performing website is a factor of flight for customers. Users are often in a hurry and will not stay on a slow website, ultimately resulting in lost business.
By going through a web agency to create and maintain your website, you will be able to concentrate on other important aspects of your business. A website is a fundamental asset for any company. It takes time to develop and maintain a great website. By entrusting the creation of your site to a professional, you save time.
Impact Digital Marketing has helped numerous clients express their business values through custom web design and has enabled established businesses to enrich their online presence. Visit Impact Digital Marketing to see how they can help you generate more traffic today.
Digital marketing is a brand building technique that has been used for at least a decade. It has constantly evolved with the rise of social networks and now plays a major role for online or even physical businesses. But whether you’re a layman or an expert, it’s always good to get a refresher. The online world is constantly evolving, and it’s hard to keep up with the terminology. Or even in the first place to fully understand all the ins and outs of the terms used. So here’s a quick guide to help you familiarize yourself with the main ideas and terms of this discipline.
Conversion tracking: Conversion tracking is used to monitor and analyze how many conversions have occurred during a certain period and through which ads the conversions have come about.
Cookie: A cookie tracks the movement of visitors on a website and allows conclusions to be drawn about the visitor’s behavior and preferences. If someone visits a website more than once, the website operator’s computer recognizes this and can use the information to optimize its offer for the visitor.
Copy: The text in an advertisement, or text that is written so that it can be output acoustically.
Cost per Acquisition: The cost of a campaign divided by the number of customers acquired.
Cost-per-Click (CPC): The cost of a campaign by the number of clicks generated.
Cost per Lead (CPL): The cost of a campaign by the number of leads generated.
Cross-device targeting: Enables cross-device targeting of the website visitor, regardless of whether it is his or her tablet, desktop, or smartphone.
Demand-Side Platform (DSP): A system that enables advertisers to bid and buy across multiple ad exchanges through the same interface.
Direct Response: This is the name given to campaigns and ads designed to encourage audiences to respond directly.
Email Advertising: Clickable banner ads and links in emails and newsletters.
Expandable banner: Banners that get bigger when a user moves their mouse over them (mouse over).
Frequency Capping. Limiting the frequency with which an ad is displayed to a user within a given time period.
Geographic targeting: Selecting the campaign target group based on geographic information.
In-stream video ads: Video ads that play before, during, or after video content. You’ve probably seen these on YouTube.
Landing Page: The landing page is the page to which an ad links. Here the visitor receives a specific offer.
Lead: Basically, a potential customer. In a campaign, the one who not only clicks on an ad, but also follows further call-to-actions. This can be, for example, signing up for the newsletter or entering personal data in forms on your landing page.
Lookalike Audience: Literally translated: similar audience. Based on your existing customers, you target your marketing based on demographic or behavioral criteria. The likelihood is that customers who have similar means or think and act similarly will find their way to the same buying decisions. The more specific you are in creating individual person profiles here, the closer you are already to creating buyer personas.
Native Advertising: paid advertising that is indistinguishable in terms of the channel used to present it.
Overlay: in response to the increasing use of ad blocking software, many sites now use overlays because they cannot be blocked. The advertising “floats” above the web page that is being viewed.
Pay-per-click (PPC): Pricing model in which advertisers are charged providers per click on an ad placed.
Reach or coverage: The total number of people who see your advertising message. A visitor who sees your ad four times and clicks on it once generates a reach of 1, 4 impressions and a click-through rate of 25%.
Retargeting / Remarketing: Refers to displaying ads to website visitors who have already visited your website for a repeat visit.
Rich Media: Interactive media such as quizzes, games, and ads with video and special effects.
Search Engine Advertising: The paid placement of your site or ad on search engine results pages.
Social Advertising: Paid ads on social networking platforms, such as Facebook, Xing, LinkedIn, and Twitter.
As mentioned at the beginning, such a series can never be complete. However, we hope that we have been able to make a few basic terms of Digital Marketing more understandable to you. Which terms have concrete meaning for you depends, of course, on your digital marketing strategy. If you want to know more about the topic discussed, you can visit our website https://impactdms.com/ and we will be happy to advise you on this.
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.