Introduction to IMPACT Pro
Many small and medium businesses today are run and operated by one, or even up to a small team of professionals, taking on a variety of roles and overseeing, and oftentimes also executing, myriad tasks pertaining to all aspects of the business, including, but not limited to sales and marketing. For many, this means seeking and trafficking leads, connecting and converting leads into customers, and establishing and nurturing client relationships throughout both parts of these processes.
In a fast paced modern world filled with consumer options, leads left unanswered are left vulnerable to responsive competitors, as are the needs of acquired clients who like to feel recognized and valued.
Managing these facets efficiently and effectively can be confusing, difficult, time consuming, and expensive. Until now. Business owners can thrive, find support, and solve digital marketing problems all in one place. IMPACT Pro is the first-ever all-in-one sales and marketing platform, and highlighted here are just some of the ways your business can level up for less than $11/day (less than $10/day when paid annually), freeing yourself and your internal team up to facilitate other creative and integral parts of your business.
IMPACT Pro offers value beyond comparison. The premier all-in-one platform provides the tools, support, and resources needed to succeed. Here are just a few reasons people like business owner Scott Philipps 10/10 would recommend IMPACT Pro:
Features so easy, effective, and time saving, they could be worth the investment all by themselves, but with IMPACT Pro, it’s just the icing on the cake. With premade templates, IMPACT Pro makes it fast and easy to capture leads, track leads in the pipeline through an advanced dashboard, and create landing pages, surveys, forms and more, custom to your brand and style preferences.
Create calendars which can auto-fill with appointments and set custom triggers for reminders and no-shows.
Never miss a lead call. An inbound phone system allows for immediate call response. When calls come in, auto push a phone call, drop a voicemail pre-recorded message, and follow-up with pre scheduled SMS and email, anywhere, from desktop or mobile.
Nurture Can be Your Nature
Securing the lead isn’t enough. Without nourishment, it won’t grow and fortify. IMPACT Pro helps make cultivating and caring for clients manageable with the creation of automatic messages for leads using voicemail, SMS, emails, Facebook Messenger, and more.
Automate follow-up campaigns for leads, prospects, or clients can all from one place, and easily create and send review requests.
Collect customer payments and manage all cash related aspects of your business in one place with IMPACT Pro as well:
- Create Invoices
- Manage Orders & Transactions
- Add Products
- Set Up Taxes
- Enable PayPal and Stripe Payment Processors
Stay informed, evaluate what is working, where, and in front of who and what doesn’t. IMPACT Pro lets you track stats like appointment rates, campaign effectiveness, and even response rates.
In order for any business to grow, it needs the right system, planning, process, and staff. The power of IMPACT Pro essentially delivers on all of these, enabling you to scale with confidence.
Integration is easy and support is plentiful, 24 hours a day, 7 days a week. Navigating your platform will become second nature to you as you become more efficient and effective with use over time, and IMPACT Pro provides around-the-clock and customized support to help with any questions that may arise along the way and deliver the optimal customer experience.
Social Planner Tool
The social planner tool allows you to create, manage, and schedule content across all your social media platforms in one place. Social analytics across Facebook, Instagram, LinkedIn, and Google Business Profile can be interpreted and applied.
With your socials scheduled, you’re able to explore how IMPACT Pro can further streamline your process, getting into the metaphorical cake if you will, on automating your marketing. Do you need to find more customers? Keep clients longer? Scale your business? Shift Realty’s Danny Hernandez called IMPACT Pro an “all-in-one tech stack for everything operations, sales & marketing.”
Learn how to close more deals, be successful and grow your business from a thriving community of the most ambitious and triumphant business owners in the world. Already unparalleled, the first-ever all-in-one sales and marketing platform of its kind, new tools are added to IMPACT Pro all the time. With no obligations, no contracts, and the ability to cancel at any time, there’s no reason yours shouldn’t be among the 931+ businesses succeeding and getting over five million leads with IMPACT Pro today. Join the revolution!
IMPACT Pro Demo
Regardless of the product or service you’re peddling, getting your business noticed poses one of the biggest challenges in achieving success. You could offer the best service or products in your city, but if customers can’t find you, they’ll never know where and why you stand out above your competitors. When a business fails, it is often a lack of exposure that causes its doom.
Today, more customers find out about businesses online than anywhere else. A Google Business Profile (GBP) allows you to show up for your clients where they are looking for you. These unique and comprehensive profiles can also offer a variety of other advantages that draw in those users most likely to support your business. If your business engages in direct contact with customers, it should absolutely have a Google Business Profile.
What is a Google Business Profile?
Google Business Profiles, formerly referred to as Google My Business, is a free listing service for local businesses, offered and supported by Google. Much more advanced than the Business White Pages of yesteryear, GBP provides you digital space to display information regarding your business, including phone number, photos, links to your socials and a list of products or services. When customers search for you, this is the information they’ll see first.
The information you enter into your GBP can appear in Google search results, in Google Shopping, and as marked places on Google Maps. It is an excellent way to ensure your company has the visibility it needs to thrive. Best of all, creating a Google Business Profile is free!
The only caveat to this beneficial service is that your business must have direct contact with your customers. This means your business must have a physical location, such as a storefront or office, or you must offer services wherever it is you meet with your clients, such as an electrician or other consultant of this type; online-only businesses aren’t allowed.
How a Google Business Profile Can Help Your Business Stand Out from the Crowd
A Google Business Profile boosts visibility in your area for people in search of businesses like yours. Whether you hope for more website traffic, or you’d like to see more customers walking through your door, GBP can help get your brand in front of potential customers.
Discovery is one of the most critical functions of a Google Business Profile. Your profile guides those who search for businesses like yours to vital information such as where they can find you and when they can visit. These profiles also offer an important boost to your local SEO.
How Your Business Can Leverage a GBP
GBP places valuable marketing tools at your fingertips for increasing customer engagement and learning more about your audience. These tools help you to:
- Increase Engagement
Enable direct messaging to place easy answers in the hands of your customers. Respond to reviews and answer questions quickly and visibly. You can even publish posts as you would on social media.
- Raise SEO Visibility
Incorporate keywords into your profile to lift your SEO to new heights. Increase customer discovery and engagement as people searching for you locate you easily.
- Analyze Data from Search Insights
GBPs include analytics that reflect how customers are discovering you, show your photos are performing and help you discover the query phrases people use to locate you.
- Give Your Business a Unique Spin
A GBP is the perfect cyberplace to showcase your business. List hours, prices, specials, product updates, staff highlights, industry news, anything that sets your business apart.
Not everyone has the time to craft and facilitate a multifaceted marketing campaign that can turn potential customers into lifelong clients. IMPACT Digital Marketing has the skilled team you deserve and the expertise you need to bring clients to your door. You make your business the best it can be, trust IMPACT Digital Marketing to handle a customized strategy for your brand. Get started and get noticed today!
Every business should conduct a regular SEO audit. That’s right every single one. SEO, the acronym for search engine optimization, is a term frequently used by digital marketers and often feared or misunderstood by businesses. Experts, however, can help you understand just how significant SEO can be, how these principles apply to your unique business, and how easily the data from such an audit can be used on your website. A bit more information about a SEO audits is highlighted here:
In today’s digital world, people lookup and find businesses for all varieties of products and services, professional and otherwise, through search engines. In fact, Bright Edge researchers show that 68% of online experiences begin with a search engine, and that 53.3% of all website traffic remains organic, meaning someone searched for you rather than typing in your URL.
There’s no way around it, your business needs to show up in search results.
How you rank among these search engine results, including Google and more, is by optimizing your search presence through the use of clear website structures, accurate meta descriptions, and optimized keywords. There’s a lot more to it on the technical end, but it all boils down to the idea that SEO creates visibility.
Why Update SEO?
SEO needs to be updated for a variety of reasons. One important reason to audit and update SEO for your business is that the use of digital space evolves over time. For example, let’s say a website for a local ice cream shop was created and maybe used an innocent phrase prominently such as “me too.” While that might have been an effective way to persuade customers to get an extra ice cream cone in 2009, in modern times that phrase has a totally different meaning.
The platform you built your website on included, everything evolves. Your site may have been well-optimized for a left sidebar block menu and a large rectangle screen, but now people tend to tap on their mobile devices. This digital space has changed, and your SEO needs an audit and update in order to remain relevant.
Another common reason you may need to conduct a SEO audit is that you’ve done a large amount of publishing and content upgrades. Several different changes to your website can result in lost and/or broken links and/or pages. Broken websites are bad for SEO, and you don’t want to drop in the rankings for something so simply avoided. SEO audits are a lot like a physical exam by your doctor, in that they identify conditions that could be detrimental to overall health, and address any issues before they become bigger and more problematic.
SEO is an intricate and oft-misunderstood or neglected part of website management, yet it is incredibly vital to your business presence on the web. Modern business is discovered primarily through search engines and online consumer queries. If your SEO isn’t up to date, you’re likely not visible to these searchers.
SEO audits are important tools in identifying areas for improvement. Perhaps your original keywords have changed in meaning and use over time. Maybe your website was built in an old style and modern updates are no longer SEO friendly. Even if you’re a great content creator, it’s possible you’ve done so much publishing and updating that you’ve left behind broken links.
Whatever your SEO needs, having an audit done is the place to start. IMPACT Digital Marketing has the expert team you need to identify and update your SEO opportunities. Stop your page’s slip down the page rankings, call or visit the specialists online today.
It’s extremely difficult for businesses to thrive, or even survive, without continuous and consistent digital engagement. You’re not taking advantage of the constant source of exposure to tell your story, establish your brand, and bring in new and interested potential customers. When clients can’t find your business, or if they can’t see why your business sets you above the rest or offers them something they can’t do without, your business is as visible as a ghost.
Some businesses treat their marketing plan as a one-size-fits-all solution that can transfer seamlessly from enterprise to enterprise. They are looking for that one magic formula that works for everyone. Those who attempt this approach come to discover that there is no one, all-encompassing strategy for bringing clients to the door. Only customized marketing plans can deliver you the performance you need to be relevant in today’s marketplace. Here’s why:
Customized Marketing Carves Out Niche in Your Industry
Memorable marketing stays with customers long after their exposure to it has ended. That initial experience becomes the customer’s indelible first impression of your brand. It’s important to implement the proper measures to ensure every impression your audience has with your business builds a positive memory that will last.
A customized marketing plan speaks to your industry niche and rolls out the welcome mat for the type of client who will invest in your brand and help boost your success. Effective marketing can frame your brand’s foothold, and if you build it, the customers will come – and they will remember you for next time, and the time after that.
Customized Marketing Creates Connection and Conversion
Impressions do nothing for your business if they don’t convert to clicks and ultimately, to business. Putting your marketing in front of individuals who have zero interest in your offerings does nothing except waste your budget. You need targeted, relevant content that leaves likely clients looking for more.
This highlights the importance of a customized marketing plan. Customization tailored to your business helps to ensure your marketing finds a receptive and eager audience. It connects you to people who want to learn more, and who are likely to put their money where their mouse clicks.
Customized Marketing Drives Engagement and Revenue
Consumers have an unprecedented amount of marketing thrown at them throughout each day. They have become numb to the bombardment of advertising emails, pop-ups, and advertisements that inundate them every time they pick up their phones or open a web browser. Generic, scattershot marketing generally doesn’t convert into the revenue goals you’re likely aiming for.
When you implement customized marketing, you create opportunities for engagement that encourage conceivable customers to pay attention. Better still, it offers your future clients an assurance that you have their interests in mind. It shows you understand their needs and can craft solutions that work for them, which can drive up revenue.
Customized Marketing Plans for Your Business Create IMPACT
Consulting with an experienced digital marketing company gives you access to a team of experts who understand how to place your brand in front of the customers who want to engage with it. Doing so creates the best potential for return on your marketing investment dollars, and creates trust between your business and the clients bringing you success. Quality, relevant content delivered to the appropriate audience creates the most IMPACT.
IMPACT Digital Marketing has the experience and expertise you need to create targeted and engaging campaigns that draw in impressions, conversions, and revenue. Offering customized websites, highly sought-after video content, eye-catching graphic design, and more, this qualified team will get your company noticed by consumers. Learn more about how this band of professionals can create a customized marketing plan that exceeds your expectations and start making an IMPACT today!
In today’s hyper-competitive world, the key to success often lies in standing out from the crowd. Even though there are countless possible routes businesses and entrepreneurs can take to achieve this goal, this is oftentimes easier said than done. One of the tried-and-true methods is the regular use of online newsletters. Let’s examine this marketing tool, what it’s meant to accomplish, and how you can make it work for you.
What is an Online Newsletter?
In simple terms, online newsletters are a type of email communication that organizations use to market their goods and services to prospective and ongoing clients. Effectively deployed, they can increase the value you bring to your audience by providing helpful tips, guidance, support, and industry news to make their experience with your brand more rewarding, thus enhancing their loyalty to you.
Why Do You Need Newsletters?
Newsletters are highly versatile tools that can be wielded in various ways. These include:
Driving Growth: The biggest and most IMPACTful benefit newsletters offer is their ability to grow your enterprise by driving new traffic towards you and encouraging existing clients to stick with you. In today’s business climate, standing still is equivalent to shrinking, and newsletters are a great way to help ensure you’re growing.
Boosting Brand Awareness: Your clients need to know who you are if you wish them to develop loyalty toward your brand. Newsletters provide a platform for using good storytelling, attractive images, and other creative techniques to draw and capture attention to your message and its benefits.
Boosting Website Traffic: With every email you send, you have the opportunity to drive clicks towards your website by including a call-to-action that motivates and encourages your readers to engage with you, ultimately building your operation.
How to Create Effective Newsletters
Not all newsletters are created equal. A key aspect of successful newsletter campaigns is starting with a solid strategy. Here are a few tips on how you can make your newsletters garner the best results for your brand:
Set Clear Targets
What do you hope to achieve with your newsletters? While driving growth and engagement are worthy goals, they are somewhat vague. You need to be more specific to measure your progress down the road.
Are you looking for new clients? Do you hope to re-entice old customers? Or maybe you want to increase your brand awareness? By answering these questions beforehand, you can assess the effectiveness of your campaign and know what to repeat and what to avoid for the best results in the future.
Select the Most Effective Platform
There are a plethora of newsletter platforms out there for you to choose from as you formulate your campaign. Still, there are certain essential features you should look for before making your final choice, including a drag-and-drop editor, integration options, sign-up forms, reporting capabilities, landing pages, marketing automation, and newsletter templates. All these can make your job more efficient and effective without needing web design or HTML skills.
Draw New Subscribers In
Once you have the basic logistics set up, your first step is to find a way to build up your subscription base. Do this by creating inviting copy that entices visitors to your website to sign up for your newsletter. Use discounts, free content, and other promotional tools for onboarding.
Segment Your Subscribers
The goal is always to reap the greatest rewards from your newsletter campaign. In such a case, your best bet is to segment your subscribers so that people with similar interests and tendencies receive different emails tailored to their likes and needs.
You experiment with segmentation based on demographics (location, gender, age, economic status, etc.), their behavior (top purchases, engagement, platform activity, etc.), and so on.
Putting in the time and effort to formulate, create, and execute your newsletter campaign isn’t the sum of it, it’s also important to be sure to note and measure key metrics that will let you know whether or not, and to what capacity, it is or isn’t working. These include delivery rates, click-through rates, open rates, bounce rates, and more.
If you’re ready to get started on your weekly, monthly, or quarterly online newsletter, or just want to learn more, you can find a reliable partner in Impact Digital Marketing. Get in touch with a marketing team you can trust . You’ll be glad that you did.
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising, as the business world, in pace with the public, has been shifting to the digital space in recent decades.
As a business owner, one of the best choices you can make for your company is to create a strong online presence. However, oftentimes small and growing companies shy away from services like advertising on Google. These budding companies mistakenly think Google Ads and other general digital options are strategies reserved for large organizations.
Google Local Service Ads can help you significantly grow your small business. For example, if you’re a company offering home services, you can easily reach your target audience with Google Local Service Ads.
Tips for Successfully Marketing Your Home Service Company
While there are numerous home service companies available online for potential customers to choose from, these tips, tricks, and strategies can help you maximize your market reach:
1. Focus on Local Search
If someone is looking for an electrician, they are likely to look up something like ‘electrician near me.’ The search engine will then generate a list of local service providers who offer electrical services. By simply having an online presence, you’ll likely be included in this search.
You can further improve the local search results by asking past and existing customers to review your services on Google. Using keywords in the location can also better position your business. Ideally, the higher you rank, the more potential business you’ll get.
2. Invest in Search Engine Optimization
Search Engine Optimization (SEO) is one of the best strategies you can employ to grow your local business. Essentially, SEO utilizes what your potential customers are looking for. If you have a website for your services, focusing on relevant keywords will get you the right target audience.
For instance, if you realize many people are searching for plumbing services in Washington, you can use related keywords to capture people who search for the phrases. In this case, you can use keywords like local plumbing company, best plumbers in Washington, plumbing services near Washington, and so on.
3. Run Google Ads
As mentioned above, many small and growing businesses avoid Google Local Service Ads, thinking it’s an additional expense their small business can’t afford. However, this is a great opportunity to boost your home service and find the best suitable person for your service.
Google has detailed analytics about the platform’s users. When you run a Google Ad, you can choose who the ad should target based on countless metrics. Using paid search advertising services like pay per click (PPC) ensures you don’t waste money from the ad not reaching its intended audience.
4. Update Customers Through Email Marketing
If you’re able to collect data like contact information, you can continually engage with clients and potential customers through email marketing. Say, for example, you introduce a new service; you can write a short email announcing the new service being offered to your clients.
Communicating and with clients ensures you remain top of mind. Whenever they need any of the services you offer, yours will be the first businesses they’ll reach out to. Email marketing is an often-overlooked marketing strategy, even though it has one of the highest returns on investment.
Ultimately, a growing business needs to utilize any and all worthwhile resources to boost growth and increase market reach. These tips can help you reach the right audience, improve your business ranking on search engines, and convert more potential into returning customers. If you are unsure what strategy works best for you, see the value in but don’t have the time for, or just want to learn more about the many different advertising and optimizing options available in the digital, the national team of digital marketing experts at IMPACT Digital Marketing are ready to here and ready to get your business noticed.
Dental City and IMPACT Digital Marketing have come together to continue to put our dental practices first. Our teams have created an awesome opportunity for clients to maximize value and convenience for those practices that take advantage of IMPACT Digital Marketing’s specialized marketing capabilities. Partnering with IMPACT will afford those practices new opportunities and pathways to reach their goals and gain new patients.
As a result of this partnership, practices that work with Dental City will receive exclusive marketing opportunities, such as complimentary custom marketing plans as well as marketing resources and tools through IMPACT. IMPACT’s team works with dental practices to design customized plans that deliver on dentists marketing goals and help them drive revenue when they work together. IMPACT offers no-obligation plans to dental practices and deliver flexible, results driven marketing campaigns.
“We pride ourselves in serving the dental industry for over 25 years, we have earned customers trust through strong relationships and incredible service. Partnering with IMPACT allows us to provide our practices with additional solutions to grow their practice through acquiring new patients and the retention of existing patients. Being part of our customer growth in new ways is a great opportunity, doing that through a trusted partner is even better, it allows our focus to remain on servicing your dental supply needs while IMPACT helps the practice grow.” said Jordan Lorenz, Special Market Director of Dental City.
“We understand that every business is unique and so are their customers, and that developing marketing strategies reflective of our clients doesn’t fit into a one-size-fits-all approach. We also know there’s a lot of noise and competition in the digital space, so we focus on client needs, helping them find their voice and execute on their marketing strategies to reach towards their vision. Our entire team is committed to delivering value every step of the way, and we’re eager and excited for the IMPACT this new union with Dental City will have on us, on them, and most significantly, the dental community,” said Founder/Managing Director of IMPACT Digital Marketing, Brittany Satterfield.
Two unique companies built from the ground up, one customer at a time, both committed to excellence and customer satisfaction, coming together to bring products and services to dental professionals nationwide as extraordinary as they are.
Dental City in Green Bay, Wisconsin has been a leading Dental Distributor for licensed dental offices in the United States since 1993. Independently owned and operated, serving more than 18,000 dentists nationwide. Dental City distributes tens of thousands of products from over 500 brands such as 3M Oral Care, Ivoclar, Kerr, PDI, Septodont, and more, in stock, ready to ship, every day with a same day guarantee. The talented, diverse and driven staff including our on-site account managers are caring and engaged at Dental City, Where Exceptional Rules.
IMPACT Digital Marketing has been putting clients first for nearly a decade. Offering total satisfaction, the digital marketing team at IMPACT is focused on providing value to their 100+ happy clients through tailored strategies that deliver results. By joining forces with Dental City, IMPACT is able to provide dental practices with unique strategies to help them reach their goals, needs, and budget.
If you’re a business owner or entrepreneur, staying up-to-date on the latest digital marketing platforms is important. That way, you can determine which platforms best suit your business and begin implementing them into your marketing strategy.
In this blog post, we’ll take a look at the top five digital marketing platforms in 2022. So, be sure to read on whether you’re just starting or looking to switch things up!
Hubspot is a great digital marketing platform if you are a beginner or have a small or big business. It is an all-in-one software for inbound marketing, sales, and customer service that allows you to improve your business without sacrificing quality. Hubspot offers Customer relationship management (CRM) that could help you generate leads, increase sales, and track client data.
In addition, it has features like an automation platform, SEO, analytics, lead generation tools, and more. With its drag-and-drop function, effective landing pages, and email templates, you can build, design, and edit your website without IT skills.
Constant Contact is considered one of the preferred all-in-one digital marketing platforms, superior for its email marketing and automation.
Its capacity to automate fundamental digital marketing tasks is a significant reason for its recognition. For example, it makes email and social media marketing faster and less expensive by allowing customers to streamline them through a single interface.
This platform is suitable for freelancers, agencies, and small or large businesses. Constant Contact offers tools to help you create personalized emails, social media ads, landing pages, and more. It also has pre-designed templates, and the platform excels in reporting features, allowing you to see your marketing campaign’s real-time insights and performance.
Search engine optimization or SEO is one of the significant factors in digital marketing, and Semrush is one of the best on it. It is also an all-in-one digital marketing platform that in addition to SEO, offers Social Media, Content, and Market Research services.
Allowing you to see the analytics report of your keyword research and other marketing campaigns, additional features include content marketing, competitor analysis, pay-per-click (PPC) marketing, and social media marketing.
Google Analytics is a web-based analytics platform allowing users to monitor website statistics, traffic, and conversions. By analyzing the data, business owners and users may learn what to improve in their businesses and how to achieve their goals.
It includes data analysis and interpretation, which assist in data access, filtering and manipulation, funnel analysis, segmentation, and more. This can also contribute to data gathering and analysis, which help collect and configure APIs, custom variables, data import, and user access controls.
Mailchimp was created specifically for small businesses that could not afford to employ such expensive tools and services. It is an all-in-one digital marketing tool with a dynamic and intuitive design that allows newcomers to start quickly.
Custom domains for sites and businesses are available, as are design tools for emails, social advertisements, landing pages, postcards, audience management software, and advertising campaign automation.
As the year progresses in 2022, a few digital marketing platforms are worth keeping an eye on. These have been gaining popularity and will likely continue to do so in the coming years. Consider incorporating one or more of these platforms into your marketing approach to stay ahead of the game in your industry.
Each of these platforms possess unique strengths and can be used in different ways to reach your target audience when properly applied with adequate knowledge and data interpretation, like the team at IMPACT Digital Marketing. Offering a variety of packages built to suit the individual needs and budget of your particular business, we’re your one stop shop to make the greatest customer IMPACT.
The purpose of a local Search Engine Optimization (SEO) strategy is to boost your brand’s online visibility in an effort to capture potential customers in a local area. There’s a fair number of reasons to add local SEO to business strategy as well as a number of benefits as a result.
Here are a few of the top ways to incorporate local SEO into your business strategy:
Generate More Direct Calls and Conversions Using Local SEO to Boost Local Presence
Without a local presence, your business may be virtually invisible to customers, even when they are looking for a business or service like yours in their local area.
Using local SEO to optimize your website presence in Google Maps enables you to attract customers through your Google Business Profile (GBP).
Google Business Profile is a free Google platform which allows you to claim and create your business profile, adding information about your business such as: logo, location, contact information, reviews, photos, website URL, and more. Adding this information to the platform helps facilitate customers in finding your business and reaching you directly.
Use Local SEO for Reputation Management
Local SEO is a great tool in gathering great PR for your business. Improve your online reputation by sharing posts from guests, asking customers for positive reviews, or reaching out to relevant websites for features.
Sharing good reviews serves as social proof to any customers who want to know whether it’s worth investing the time to learn more about your business or not. Showcasing instances of how past clients have benefited from your business provides a platform for attracting additional customers later on.
Make Your Website Mobile-Friendly for Local Users
One of the core ideas of any SEO strategy is having a mobile-friendly website. This is especially critical in marketing strategies targeting the local community.
When local users are searching for specific information about your business, they are most likely to visit your website to contact you. Providing a site which is mobile-friendly allows users easy navigation from their phone and makes the initial interaction with your business successful.
Localize Your Content Strategy to Reach More Local Audiences
While local customers want valuable content, they’re typically in search of content specific to their area. For instance, if they are looking for a specific service, they are more likely to go through the content that talks about services that are available and accessible in their local area.
Consider implementing an effective local SEO strategy that targets local customers in your area using a combinations of content strategies both on and off the page
Help your business gain a competitive edge in your local market by implementing the local SEO practices introduced here, and you’ll start to see an overall improvement in your local rankings, and traffic, and getting more customers.
Of course, as a business owner, you’re already carrying a heavy load with an endless list of tasks, and may not have time to oversee the addition of local SEO. But worry not, the team of professionals at IMPACT Digital Marketing are ready to help. If you need professional SEO services in order to optimize your website for local searches, get started with the marketing team in developing a customized local SEO strategy that will help dominate your local market.
Social media integration allows you to create more opportunities for your business to share website content while promoting products and services. Take advantage of the benefits of social media to grow your brand using these easy ways to integrate social media into your website:
Add Social Media Links
One of the easiest things you can do to link your website to multiple business profiles is to place social media icon buttons, like Facebook, Twitter, Instagram, and YouTube, or any social platforms your business has an active profile, on your website.
The placement of these social media buttons is critical. You want to place them where visitors can quickly view them. Experts usually recommend placing them on website landing pages. This allows visitors to follow your accounts, or visit your profile immediately, without even leaving your site.
Showcase Social Live Feeds
With social live feeds, you can directly display your recent or current activity from Instagram, YouTube, Facebook, or other popular social platforms, keeping visitors engaged without leaving your site.
Almost all social media platforms have widgets that you can easily customize, copy the code, paste, and post on your site. You might consider integrating a Live Twitter stream, Instagram feed, YouTube videos, or blog posts depending on your audience or the product/service you are offering.
Use Social Media-Based Commenting Tools
Social conversations are engaging. You can use social-based commenting systems, like Facebook Comments to allow visitors to comment and initiate conversations. This approach not only allows your visitors an opportunity to stay engaged, but also to share reviews and experiences, creating authenticity and reliability for your business as a result.
Showcase Social Media Reviews
Social proof is a powerful subjective element that can significantly influence your customers’ buying decisions. You can use the reviews widget to aggregate reviews from different platforms and share them on your website. You can also ask your customers to post positive reviews using your hashtag. Then use this hashtag to create and display a live feed across different marketing platforms.
Integrating social media into your website offers significant benefits to your business. Social media presence has become an important part of digital marketing across all industries today. Using the above tactics and strategies can help you construct a website apropos social accounts built for engagement.
Mastering social media takes time and a lot of trial and error. If this seems important to you but seems outside your realm of capability and/or expertise, a digital marketing professional from the IMPACT Digital Marketing team to guide you through how each platform works and how you can engage and keep your audience, could be a proven course of action. Our social media experts have a deep understanding of all the different social media platforms, along with skills in social research and strategy, and are happy to help you with everything needed to drive your business success. Request a quote today!