Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.
Without a consistent flow of customers, it can be harder for your business to flourish in the world of digital marketing. As old as it may seem, email marketing has been very effective in generating responses from customers. With the right strategy, email marketing can become an ideal marketing tool for you. Here are four ways how email marketing can be helpful in generating leads.
Email marketing can be used to inform leads about new products, resources, promotions, services, or company expansions. Sending out educational or informative emails regularly can encourage even those inactive readers to participate or at least have a look at the offers. Sending out interesting, useful, and personalized content can make emails more effective to generate leads.
When you have a good relationship with the consumer, it naturally encourages others to support your business. One of the simplest, most effective ways to build connections with customers is to segment the list of customers into smaller groups and send only the content that is important to them.
Customers are more likely to share and forward emails that are useful and contain important information. People often trust the people they know personally, and so this type of email is likely to encourage referrals from existing leads.
Email marketing is a great tool for both building and sustaining trust in customer relationships. In today’s fast-paced life, email works as a practical communication channel to stay in touch with your clients and customers on a regular basis. You can improve and fine-tune email strategies to warrant your customers time and encourage them to engage with your business.
Organizing and implementing traditional marketing campaigns takes time and a lot of effort. But, with email marketing, it is easier to build a campaign often implemented as a supplemental strategy to the more typical, traditional marketing plans.
By providing an appropriate time and date, you can ensure that your email is sent at the correct moment. This timing technique helps encourage your targeted audience to take part in your campaign and support your business.
Email marketing offers an effective way to encourage clients to visit your website, too. You can attach relevant links to your website within the emails. This way, you can direct clients to visit your site to continue the conversation via featured content or blog posts. You can also add social media links to help clients share your products or services with their own circles and networks, expanding your reach.
Email marketing can also help boost your SEO efforts. As email is quite effective at sharing content and driving traffic to your site, more traffic means improved SEO. Additionally, high-quality email content can work together with website content for better keyword density, resulting in better SEO results.
Since digital marketing is becoming the leading method to reach more audiences, email marketing remains an essential strategy. This marketing approach enables small to big companies to reach out to their potential customers anywhere and anytime.
If you would like to explore options with email marketing services and other effective strategies to help grow your business, contact IMPACT Digital Marketing today.
If you are running a business, digital marketing strategies and techniques can help you sell more of your products or services with ease. Building a strategic marketing budget will help as you reach more customers and build your ROI.
For marketing companies in Michigan or elsewhere, a strategic marketing budget is crucial to determine how much to allocate for advertising and design, marketing communications, and many more aspects. Failing to strategically fund marketing campaigns can result in a lack of results from insufficient reach.
Strategic marketing budgets are essential for business longevity. The best way to ensure that your money is being well spent is to develop a strategic marketing budget to then formulate a reliable marketing plan. Below we’ll discuss the four important factors to consider in order to build and manage a marketing budget for your small business.
1. Developing Your Marketing Strategy
Before you set your marketing budget, take the time to first align your marketing goals with your business goals and aim for future growth. This will help you gain more satisfactory results. In case you plan to grow your business value by 25%, but only invest very little in marketing just enough to get new business cards for your team, you probably won’t see much growth from this small investment.
Set Specific Goals
Your goals are essential components that help make up a successful marketing strategy. Of course, the end goal is to increase sales, however, you want to be more specific at this point. Decide whether your marketing goal is to increase engagement with the audience on social media platforms or to drive traffic to your website, or both. Being more specific with your goals will help you create the right marketing strategy.
Focus More On Your Customers
As a small business owner, it’s important to understand the channels that work best for your business to reach potential customers before setting a marketing budget. To determine the best channels for your business, in-depth research on your target audience is required.
Most marketing companies in Michigan start by learning about the basic demographics like general age group, income level, geographical area, types of brands they gravitate toward, and other information that can be useful to create a marketing strategy tailored to your target audience.
Once you get an idea of the needs and requirements of your potential customers, it will get easier for you to figure out the best channels to better guide your audience through the strategic sales funnel.
2. Setting Your Marketing Budget
Once you have set your marketing goals, your next step is to identify the budget you want to invest into marketing. Setting a marketing budget will allow you to develop a comprehensive marketing plan that can support your marketing strategy. Here are a few methods most marketing companies in Michigan use to calculate the marketing budget.
You can determine your budget for marketing purposes by reviewing your annual revenue reports. Some companies will usually invest between 6.5% to 8.5% into marketing. Newer businesses often go for a higher percentage to boost starting sales.
You could do a little research before you decide on the budget for your investment depending on how much your competitors are spending. Remember to also investigate the results of the competition’s efforts in addition to the budget for the purpose of ROI.
Determine your management expenses and marketing goals, and then you can set a budget that will prepare you to achieve those goals.
3. Creating Your Marketing Plan
Once you have your marketing goals and budget, now you can move on to developing a tactical marketing plan to achieve your goals. The marketing budget you have set will determine the complexity of your marketing plan. In addition to the plans in mind, consider adding components related to social media, SEO, paid advertising, and email marketing for more support.
4. Banking On Your Marketing Budget
Once you have a plan in hand that supports the marketing goals for your company, the next step is to implement the budget. Here you will need a team of qualified designers, marketers, and technical experts to ensure the successful implementation of your plan.
Keep in mind you can always come up with innovative ideas to market your business without spending extra money, too. There are countless channels, platforms, and marketing techniques you can try on for size. Don’t be afraid to dabble.
If you’re not sure what to try, start with your marketing goals and remember to focus on fulfilling the needs of your audience and accentuating how you can solve their problems.
If you are ready to dive into creating a more professional, strategic marketing budget, IMPACT Digital Marketing is one of the top marketing companies in Michigan. We have the expertise and knowledge to prepare a marketing budget that supports and works for your unique business needs and goals. With us, you will get services from top-notch marketing experts and the chance to work with a team of talented individuals that strives to succeed and prove the value of its services. Contact us today to talk about building a strategic marketing budget for your business.
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Digital marketing is a brand building technique that has been used for at least a decade. It has constantly evolved with the rise of social networks and now plays a major role for online or even physical businesses. But whether you’re a layman or an expert, it’s always good to get a refresher. The online world is constantly evolving, and it’s hard to keep up with the terminology. Or even in the first place to fully understand all the ins and outs of the terms used. So here’s a quick guide to help you familiarize yourself with the main ideas and terms of this discipline.
Conversion tracking: Conversion tracking is used to monitor and analyze how many conversions have occurred during a certain period and through which ads the conversions have come about.
Cookie: A cookie tracks the movement of visitors on a website and allows conclusions to be drawn about the visitor’s behavior and preferences. If someone visits a website more than once, the website operator’s computer recognizes this and can use the information to optimize its offer for the visitor.
Copy: The text in an advertisement, or text that is written so that it can be output acoustically.
Cost per Acquisition: The cost of a campaign divided by the number of customers acquired.
Cost-per-Click (CPC): The cost of a campaign by the number of clicks generated.
Cost per Lead (CPL): The cost of a campaign by the number of leads generated.
Cross-device targeting: Enables cross-device targeting of the website visitor, regardless of whether it is his or her tablet, desktop, or smartphone.
Demand-Side Platform (DSP): A system that enables advertisers to bid and buy across multiple ad exchanges through the same interface.
Direct Response: This is the name given to campaigns and ads designed to encourage audiences to respond directly.
Email Advertising: Clickable banner ads and links in emails and newsletters.
Expandable banner: Banners that get bigger when a user moves their mouse over them (mouse over).
Frequency Capping. Limiting the frequency with which an ad is displayed to a user within a given time period.
Geographic targeting: Selecting the campaign target group based on geographic information.
In-stream video ads: Video ads that play before, during, or after video content. You’ve probably seen these on YouTube.
Landing Page: The landing page is the page to which an ad links. Here the visitor receives a specific offer.
Lead: Basically, a potential customer. In a campaign, the one who not only clicks on an ad, but also follows further call-to-actions. This can be, for example, signing up for the newsletter or entering personal data in forms on your landing page.
Lookalike Audience: Literally translated: similar audience. Based on your existing customers, you target your marketing based on demographic or behavioral criteria. The likelihood is that customers who have similar means or think and act similarly will find their way to the same buying decisions. The more specific you are in creating individual person profiles here, the closer you are already to creating buyer personas.
Native Advertising: paid advertising that is indistinguishable in terms of the channel used to present it.
Overlay: in response to the increasing use of ad blocking software, many sites now use overlays because they cannot be blocked. The advertising “floats” above the web page that is being viewed.
Pay-per-click (PPC): Pricing model in which advertisers are charged providers per click on an ad placed.
Reach or coverage: The total number of people who see your advertising message. A visitor who sees your ad four times and clicks on it once generates a reach of 1, 4 impressions and a click-through rate of 25%.
Retargeting / Remarketing: Refers to displaying ads to website visitors who have already visited your website for a repeat visit.
Rich Media: Interactive media such as quizzes, games, and ads with video and special effects.
Search Engine Advertising: The paid placement of your site or ad on search engine results pages.
Social Advertising: Paid ads on social networking platforms, such as Facebook, Xing, LinkedIn, and Twitter.
As mentioned at the beginning, such a series can never be complete. However, we hope that we have been able to make a few basic terms of Digital Marketing more understandable to you. Which terms have concrete meaning for you depends, of course, on your digital marketing strategy. If you want to know more about the topic discussed, you can visit our website https://impactdms.com/ and we will be happy to advise you on this.
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
Do you want to hire a trustworthy SEO expert in Michigan for your company? However, even when we’re talking about local SEO experts in Michigan, you might find yourself with a long list of options. So how do you narrow it down to the best one? Consider all the important factors when hiring an SEO expert.
One of the most helpful sources of online research is client reviews. Check the reviews of potential SEO companies to know how reliable their experts are. You will get enough information about how well the SEO experts of the company are in their job.
If the experts you hire lack transparency and never involve you in their work, that can lead you to spend a lot of unnecessary money on fruitless marketing strategies. You can test out the company’s transparency by asking if they will provide you with reports or samples of their past work to review.
One Size Does Not Fit All
If you want to have search engine success, you need a Michigan SEO expert who will be able to develop a plan of action based on your needs. This plan can never be the same for every client and for all marketing goals. So ask the company about their approach to online marketing. If they don’t offer tailor-made plans catered to client goals, then you should avoid them.
Being at the top of Google’s search engine results is no child’s play. Any self-aware SEO company wouldn’t make such a promise. They might say they will try their best, but guaranteeing it is a completely different story. When you meet with different SEO companies, pay attention to the promises they are making. Always head towards experts who are realistic about their marketing strategy and its results.
Before you meet with potential SEO experts you want to hire, have a list of goals ready. If you provide them with the information about these goals, you will be able to decide if they are right for you.
As a business owner, it is best to have a marketing budget in place. If you don’t, you might end up overextending your company’s finances. If you do, you can get an idea of how much to invest in marketing. When receiving price information from the SEO company, you should also request a list of services they offer that may also be of benefit to your business.
Now you have an idea about what factors to consider when finding a Michigan SEO expert, contact Impact Digital Marketing to get started on your quest for SEO services today.
Time again for a core update on Google. When the June 2021 Core Algorithm Update was announced around a month ago, the search engine company announced that it would be following with another update in July 2021. This should make outstanding adjustments to the algorithm at Google – which could lead to further significant fluctuations in ranking. The roll-out has now officially started.
The big spam update for search is now completely rolled out at Google. These are the types of spam you should avoid at all costs.
When Google announced the big Search Spam Update in June, it joined an eventful summer at the search engine. On the one hand, the roll-out for the ranking signals of the Page Experience Update began in June. On the other hand, Google launched a Core Algorithm Update in the same month – which will even advance to a double pack through the July Core Update 2021. Now the search engine company announced on Twitter that the second part of the Spam Update has been rolled out and completed. Webmasters should refrain from certain content – even independently of this update.
Google is continuing the fight against spam as AI delivers more and more potential with Google’s blog post addressing the search engine’s fight against spam, which states:
‘’We’ve been fighting spam since Google Search has been around, but recent advances in artificial intelligence (AI) offer unprecedented potential to completely transform our approach.’’
For example, Google’s own AI effectively detects spam and new corresponding trends. The company has been able to reduce “the number of websites with automatically generated and copied content by over 80 percent compared to a few years ago.” Every day, the search engine identifies and removes around 40 billion spam pages – so they don’t reach users in the first place. In order for webmasters to know exactly which content Google clearly recognizes as spam, the company provides an overview on the Google Search Central website. There, Google lists the methods to be avoided:
- Automatically generated content
- Participation in link exchange programs
- Creation of pages with no or only little unique content
- Misleading redirects
- Hidden text/hidden links
- Bridge pages
- Copied content
- Participation in affiliate programs without sufficient added value
- Loading pages with irrelevant keywords
- Creating pages with malicious features that, for example, attempt phishing or install viruses, Trojans, or other badware
- Abusing markup for structured data
- Sending automated queries to Google
In addition, website owners should pay attention to the best practices of identifying and removing hacked content on the site, as well as avoiding and quickly removing user-generated spam. After all, Google’s big update is likely to detect even more spam in the future. And if it is related to your website, it will have a negative impact on your ranking.
If you are facing changes with your website and do not know what is wrong or how to go about them, consider contacting Impact Digital Marketing, the trusted search engine optimization company in Michigan. As one of the leading webmasters specializing in SEO services and web creation, we can help resolve all Google update problems your website might be facing, as well as help you prevent such problems in the future.