Top 7 Online Marketing Tips for Dentists
Online marketing is now an essential part of running a successful dental practice. With more and more patients turning to the internet to find their next dentist, having a strong online presence to attract new patients and grow your practice is vital.
Whether you’re a dentist with a new practice or just looking to improve your existing presence online, these tips can help you reach more patients and grow your practice:
1. Optimize Google Business Profile
Optimizing your Google Business Profile (GBP) can easily help your dental practice get customers by making it simple for searching patients to find and learn more about your practice. When someone searches for a dentist in your area, your GBP will appear among the search results, giving interested patients quick access to important information like your office’s address, phone number, hours of operation, and reviews.
By maintaining accurate and up-to-date information on your GBP, you increase your visibility, making it more likely patients will choose your dental practice over competitors.
2. Search and Display Ads
Search ads, such Google Ads, allow you to place your ad at the top of search engine results for specific keywords. This can be highly effective for reaching patients actively searching for a dentist in your area.
Display ads, such as Google Display Network, allow you to place banner ads on websites that your target audience is likely to visit. This can be effective for increasing brand awareness and driving traffic to your website.
3. Social Media and Video Ads
Social media ads on networks like Facebook and Instagram allow you to place your dental ad in the news feeds of users of the platform. These ads can be highly targeted based on demographics, interests, and behaviors, increasing the likelihood of potential patients seeing and engaging with your ad.
Video ads on video centric sites such as YouTube and TikTok, allow you to place video advertising for your dental practice in front of a targeted audience. These can effectively reach a wide audience and provide them with detailed information about your practice, services, and special offers.
4. Improve the User Experience on Your Website
A website offering an excellent user experience (UX) is important for your dental practice because it can help attract and retain patients by providing them with a positive introduction to your office. A well-designed website can make it easy for patients to find information they need and take the next step, whether booking an appointment or learning more about your dental services.
You achieve excellent UX on your dental practice website when you:
– Make it easy to navigate
– Use a clean, simple design
– Optimize for mobile
– Make it easy to contact you
– Use calls-to-action
5. Email Marketing
Email marketing is an important aspect of online marketing because it allows you to connect directly with patients, building a relationship over time. It’s a cost-effective and targeted way to reach out to people interested in your services and remind them of your practice. Collect email addresses from existing patients and website visitors to start.
Offer a sign-up form on your website or in your office. Then divide your email list into different groups based on characteristics like location, interests, or previous interactions with your practice. This allows you to send targeted and relevant emails.
6. Always Work on Your SEO
Search Engine Optimization (SEO) is important for your dental practice’s online marketing because it helps improve the visibility of your website in search engine results, making it more likely that patients who are looking will find your practice when searching for a dentist online. When your website appears at the top of search engine results, it increases the likelihood of visiting your website and ultimately becoming patients. Some areas to focus on include:
– Researching the right keywords
– Optimizing your website’s structure
– Creating high-quality content
– Building backlinks
– Optimizing for local search
7. Use Content Marketing
Content marketing can be a powerful tool for your dental practice’s online marketing campaign as it allows you to provide valuable information to promising patients and establish yourself as a trusted authority in the field of dentistry.
By creating and sharing high-quality, informative content on your web and social sites, you can attract and engage conceivable patients, build trust and credibility, and ultimately drive more traffic to your dental practice.
Online marketing is essential for a dental practice looking to grow or attract new patients. From optimizing your Google Business Profile in order to increase search result visibility, to using content marketing to establish your dental team as trusted authorities, various strategies can be used to effectively market your practice online. The aspect in its entirety can be overwhelming, especially having a practice to run.
A digital marketing agency is best equipped to help you implement these strategies and track the effectiveness for your dentist office. The knowledgeable and efficient team at IMPACT Digital Marketing is committed to getting your dental practice noticed, reaching more patients and making online marketing work for you as you focus on servicing and caring for your patients. Get started in crafting a customized strategy for your office now!
SEO Solutions for Your Home Service Company
Your pursuit to increase local business and generate a more robust client base begins online, especially if your is a home service company. Even though your customers may live or work nearby, many turn to the internet first when searching for the services they need to repair or upgrade their homes. If they can’t locate you through Google or another preferred search engine, you’ll likely lose their business to a company with a more assertive online presence, even if they pass by your storefront every day.
This phenomenon drives home the need for an online marketing strategy that can carry you to success. Your home services company cannot grow in today’s marketing environment without Search Engine Optimization (SEO) to drive web traffic, leads, and ultimately sales to your business. But what is SEO, and how can you leverage it to bring more customers to your company?
Search Engine Optimization
Search engines are the gateway through which customers locate your business. However, there is more to a successful online marketing strategy than a basic presence in online searches. Your company’s rank on search engines, as well as its online content, play a tremendous role in bringing customers to your business.
By using effective SEO strategies, you can increase your ranking with sites like Google, placing your company at the top of relevant search results. Doing so not only allows customers to find you more easily, it increases confidence in your company’s abilities.
Implementing SEO Solutions for Your Company
Search engines use complicated algorithms to determine which results will best meet the search your customers have initiated. Google and other search engines look at more than your company name or the contents of your website. Thus, increasing your ranking to bring customers to your business involves a layered approach to SEO:
Your web pages, blog, and other site matter needs to contain unique, quality content that adds value. Just as importantly, this content must be optimized to both make it searchable, and rank it at the top of the searched topic’s results.
Site Structure and Optimized Code
Search engines have to be able to find your website and navigate or “crawl” it. This means the code your site is built on must facilitate these searches. Your site should also load quickly, have a mobile-friendly structure, and offer security to visitors.
Backlinks and Reviews
An interconnected presence online increases your website’s ranking and discoverability. This requires other sites including links to your site as an indication of its trustworthiness. Good reviews on sites such as Google Business Profile, Yelp, and other review aggregation services can also improve your online presence.
The keywords you emphasize throughout your content can drive important traffic to your website. While some keywords may not generate enough interest, others may be too commonly used to catch attention. Finding the proper keywords can set you apart.
Earning a high ranking on search engines can be a great tool in driving the success of your business. The ins and outs of SEO can be confusing and at times frustrating for anyone who hasn’t already acquired the know-how or learned through implementation, practice and repeated successes. Partnering with a knowledgeable team of experts allows you to capitalize on the best SEO strategies without taking time away from the work you’re already doing. Let IMPACT Digital Marketing help send your business to the top of the search engine rankings. Get noticed. Get more sales. Get started today!
13 Creative Dental Marketing Ideas for 2023
It’s important to stand out from the crowd, especially where marketing your dental practice is concerned. Creative marketing is the most effective way to grab and keep the attention of future patients. If you’re struggling with ideas when it comes to advertising your dental practice, relief is here. Provided below are 13 creative dental marketing ideas to start 2023 out right:
Give Your Website a Facelift
Website design styles change every year as new technology and trends emerge. Stay current and give your website a refreshed look. Your website is an awesome opportunity to show your clients why they should consider choosing you
Amp Up Your Social Media
Potential patients are finding information about medical and dental practitioners on social media today, and it’s not enough to have a portrait and a small blurb about yourself. Utilizing your Instagram, Facebook, and Google presence can be great tools in showing patients why you should be trusted as their dentist.
Send Press Releases
Press releases aren’t only for major news stories. You can send press releases to local media outlets on anything you might find newsworthy. Consider stories about new FDA dentistry regulations, recently acquired technology, breakthroughs in dental medicine, or anything that you think interests patients.
Update Your Online Functionality
People love convenience. Offer prospective patients one-click appointment booking, text messaging regarding their appointments, and online intake forms that save effort in your dental office.
Video Content is King
Video content grabs attention in a way that text-only content can not. It’s highly recommended you create funny dental videos, educational videos, and informational video snippets so patients can see your dental team in action.
Get Involved in the Community
Local events can get you noticed in your community. Set up a booth at a street fair or sponsor a local festival, giving potential patients a reason to take notice. Add QR codes to your promotional materials that send people directly to your gorgeous new website.
Maintain Blog Content
Compelling blog content doesn’t only get your brand out there for search engines. These articles draw in patients and show them that you’re interested in their dental health. Don’t have time to write your own? Find someone to help.
Joint marketing offers an integrated approach to getting your brand out there. For example, teaming up with another business, such as a real estate agent, would allow you to target people who just moved to the area and need a local dentist.
Consider a Patient Referral Program
Your current patients can be a remarkable route for brand expansion. Consider offering a discount or other reward for bringing new patients to your dental office.
Offer Special Promotions to New Patients
If you discount it, they will come! Setting up a new-patient savings program can lure in people who are looking for a good deal in dentistry.
Record a Dental Podcast
Podcasts aren’t as difficult to create as they might seem, and they provide reach into a unique market segment. Share expertise and personality with listeners.
Dental Service Sweepstakes
Your mailing list can also act as a valuable marketing tool. Offer a free cleaning, teeth whitening, or other dental service in exchange for subscribing.
Rev up Your Email Marketing
Email marketing can help you maintain a connection with your subscribers. Leverage it to bring patients into your practice.
IMPACT Digital Marketing has extensive knowledge of today’s best marketing techniques and the expertise to boost your brand’s reach and recognition. Set your dental practice apart from your competitors and get the notice you deserve. Get started!
SEO Solutions for Home Services Companies
The key to success in modern business is visibility. Reinforced with a trustworthy foundation, exposing your home service company to fresh eyes can result in new customers and increased traffic and/or sales. To gain the attention and loyalty of digital passersby, you’ll need solid subject matter that both delivers quality content and contains the necessary keywords to get you noticed.
Search Engine Optimization (SEO) is an industry best practice for ensuring content is front and center on the engines your potential customers are searching. Solid SEO strategies can help make sure inquiring clients find your home service company, and get a sneak peek at the content that could win them over. Implementing an SEO strategy lays out a tactical plan for growing your business and increasing your profits.
What is SEO?
As introduced above, SEO stands for search engine optimization. Performing exactly as it sounds like it should, using SEO strategies optimizes your business’s placement among search engine results. When an online user searches for “roofing contractors” or “new countertops near me”, you want your business to appear near the top of the list.
Prime placement among search results does not occur naturally. Rather, it’s the result of extensive research regarding the terms, or keywords, people use to look for your business type. These keywords can then be used to satisfy complex, and sometimes finicky, search engine algorithms to drive your brand to the top of the list. Many business owners do not have the time to learn the process for themselves and turn to knowledgeable companies with extensive experience in SEO success instead.
Winning SEO Solutions for Home Service Companies
Good search engine optimization is a bit more involved than sprinkling a few key phrases into the existing text on your website. Many moving parts work together to catapult your placement in search engine results, such as:
Appropriate research regarding keywords can set you apart from others in your field who also want to land the top spot on every Google search. Using tools to help you understand which keywords see the most traffic, and which are oversaturated and thus less useful, allows you to refine which terms you want to emphasize.
The organization and construction of your website can make a big difference in how you are ranked on search engines. A website’s speed, security, and mobile optimization can all cause it to sink or float in search results. Websites must apply proper code and URL structure to ensure sites like Google can locate it and glean the necessary information.
On-Page SEO and Content
Shared content, both on your static pages and on more dynamic sections such as your blog, should be optimized for both search engines and site visitors. Your content needs properly worded titles and section headers, solid keyword inclusion, and URLs that make sense. Blog posts should be unique and informative to gain reader interest, while still including keywords to boost SEO.
Off-Site SEO, Reviews, and Backlinks
Successful websites cultivate good reviews on Google Business Profile and other similar review sites. Leaders also often work with other websites creating a network of backlinks. When the link to your website exists on other sites, such as community, news websites, and other company websites, it bolsters your search engine rankings.
SEO solutions can be confusing and challenging for anyone who hasn’t learned the intricacies of search engine ranking. With a team of excellence you can trust, you can continue spending your valuable time doing the things that you are best at, and leave the SEO strategies, brand expansion and awareness to someone else! IMPACT Digital Marketing understands how to get your home service company noticed using SEO and has customized packages available to fit your needs. Educated and experienced in their field, there’s no better team to get you started on better search engine rankings today!
Social Media Marketing: 5 Tips for Success in 2023
Successful social media marketing involves fundamentals that form the basis for crafting effective marketing campaigns. Looking ahead at the coming year, for social media marketing endeavors that deliver results, keep these five tips in mind:
1) Consider Hybrid Campaigns
The coronavirus pandemic forced people to stay indoors and rely on online services for everything from buying groceries to students attending school. For some, this newfound way of life would become the preferred way of doing things moving forward. For others, once the restrictions on social interactions were lifted, they were glad to return to the brick and mortar stores and physically purchase items on their own. While digital marketing enables unlimited reach, it’s important to also pay attention to in-store shoppers and service buyers. This could mean coming up with a hybrid marketing plan that would reach and appeal to both digital and in-store consumers.
2) Intentional Marketing
Generally speaking, products and services are often purchased by consumers because of a commercial or message they heard before trying them. These messages are deliberately crafted to ignite excitement or curiosity in potential customers, in the hopes of prompting a purchase.
In construing this message, it’s important to remember that different consumers might use the same product for different reasons. Some may choose it for its quality, others out of habit and still others might choose it for prestige or appearance. The information that is shared should speak to every consumer and the various reasons for choosing one product over the other.
3) Inclusion of Influencers
Traditionally, celebrities were people who were seen in movies, stadiums. Theaters, runways and other public showcase forums. In the digital age, social media has given rise to a whole new crop of celebrities in the form of influencers. Their endorsements can help brands sell millions or create wide awareness.
When possible, it could be beneficial to include an influencer as a part of one or some of your marketing campaigns. The key in selecting the correct influencer is not solely based on width of reach in the form of followers, but how they are perceived. For instance, a model who has been seen modeling leather and fur clothing items would not be the right ambassador for an animal rights organization. Thanks to the same social media, the public knows a lot about celebrities. Authenticity is a big factor to consider.
4) Making Use of Artificial Intelligence (AI)
Artificial Intelligence is being used today by at least 28% of marketers. This is according to a report published by Blueshift and TechValidate after carrying out a study involving 198 companies on how business to consumer marketers are using AI for more effective marketing campaigns.
This percentage is expected to rise in the coming years as more digital marketers use AI to harness the right data for getting algorithms right as related to audience targeting, audience expansion and product recommendations. Facebook is one of the platforms that has perfected audience targeting.
5) Getting Content Right
It’s necessary to come up with fresh and new ideas that attract and retain the interest and attention of targeted consumers. This could be giving someone a chance to interact with a celebrity or influencer that they might not have otherwise had, based on an achievement in academics, sports, arts or other fields that might be rewarded with such an opportunity. Seeing what participants are submitting for a chance to win can make for interesting content, as would be the end point of a winner being selected and connected with the celebrity or influencer. Conversational marketing where the audience is required to respond can also be effective.
Digital marketing is vast. It includes website creation and maintenance, social media management, search engine optimization (SEO), email marketing and graphic design among several other components, and can be a challenge and distraction from core business to keep up with.
This is where IMPACT Digital Marketing can help. Over the past eight years, over 100 clients have been helped to establish their brand in the ever-growing digital marketplace. One of the top five in the Expertise Best Digital Marketing Agencies in Detroit for three years in a row, IMPACT Digital Marketing is the premier choice to help your business get noticed, reach customers, make an impression, get more sales, and become a bigger brand. Get started on a customized marketing plan to get you in the front and center of your targeted audience.
Dental Marketing ROI: How to Get the Most Bang for Your Buck
If you’re like most dentists, it can feel more difficult marketing your dental practice than it does practicing dentistry. Perhaps you’ve put forth what you consider to be a genius marketing strategy, only to discover a lackluster return on your investment. Worse, you may not even realize what the return on your investment is, you’re simply posting ad campaigns to the internet ether and hoping for the best.
Knowing your return on investment is vital to marketing your dental practice successfully. Armed with this information, you can craft marketing strategies that maximize your advertising investment. New areas to develop and branch into in order to get your practice in front of the patients who are looking for you can also be gauged.
What is Return on Investment?
Very simply, return on investment (ROI) is how much money you are making as a result of your marketing dollars. If you’ve spent $50 on a marketing campaign that only yielded $25 in business, your return on investment is not positive. By contrast, if you spend $50 and make $500 back, you have a good return on your investment.
You can use this formula to calculate your ROI:
(Total monthly revenue – monthly marketing expenditure) / monthly marketing expenditure * 100
Using the above example, where you make $500 and spend $50, your ROI calculation would be:
(500 – 50) / 50 * 100 = 900
This means a 900% return on investment!
How to Maximize Your Dental Marketing ROI
Dental marketing ROI has complexities that many people may not consider because of the nature of the business. New patients come from not only your marketing efforts, but also word-of-mouth. You want to bring in patients who will visit your practice over the long term, not once. Patients who stay bring in what is called patient lifetime value.
Discovering the source of your new patients is essential in maximizing your marketing ROI. It can also help you locate patients with a high lifetime value. This information allows you to invest more in successful methods while reworking marketing strategies that need more fine-tuning.
Additional Methods for Improving Your ROI
Break down your marketing expenses by channel. This means creating categories for expenditures on Google Ads, your website, and each of the separate marketing channels being utilized. This allows you to determine how many new patients come from each. Analyze the potential income for your dental practice from the patients gained through each category. For instance, if patients acquired through a Facebook ad visit your dentist’s office once and then leave, they have brought you business. However, if patients brought in through your website stay years and book multiple procedures, they inherently have more value to your business than those brought in through Facebook. You can use this information to refine your advertising so it reaches the patients with a greater lifetime value. Use strategic marketing tools to help you understand your marketing successes. Call tracking numbers can help you trace which ads are seeing the most success. Utilizing discount codes or other incentives unique to each advertising stream to trace your patient flow is also beneficial. Try new advertising channels. If you’re unhappy with the performance of your current marketing streams, consider expanding to other channels such as SEO and content marketing, video marketing, social media streams, and others.
Learning to interpret and act upon your marketing data can take time and energy away from your patients. Turning to a reliable and qualified professional can be very helpful in making a real IMPACT on your dental marketing ROI. Offering expertise, flexibility, and proven methods, see why IMPACT Digital Marketing is the premier choice for getting your dental practice noticed and converting, engaging, and retaining new patients!
What to Know Before Hiring a Digital Marketing Agency
When it comes to digital marketing, there is no one-size-fits-all solution. Every business is different, and so are its marketing needs. That’s why it’s important to do your research before hiring a digital marketing agency. Here are a few things to keep in mind:
Define Your Goals
When considering a digital marketing agency, it’s important to have clear goals in mind. There are many different digital marketing companies and each has its own strengths and weaknesses. Before hiring a specific agency, you’ll want to make sure that they understand the specific needs of your business and budget, and can help you achieve your desired results.
When defining your goals, think about what it is you want to achieve through digital marketing and consider the following:
Are you looking to attract more customers? Increase ROI? Decrease churn? What are the benefits of using digital marketing vs. the costs associated with doing so? Do some research into current industry trends and how they might be affecting your business – this will give you an idea of areas where investing in digital marketing could be worthwhile. Determine whether or not you need full blown online campaigns (eg: website design/development, SEM Ads), direct email acquisition, or a combination of all three. This will help distinguish which type(s) of agencies would be best suited for helping you reach your objectives. Be transparent about what expectations you and the agency have for each other, including timelines for results, budget information, etc.. Doing this will help ensure both parties are on the same page from the start and there are no misunderstandings down the road.
One of the initial things to do when looking for a digital marketing agency is to make sure they have the proper credentials. While not all agencies are required to have formal education or experience in digital marketing, most adhere to rigorous criteria that sets them apart from their less-qualified counterparts.
Below are some of the best practices for checking qualifications:
Ask about experience and track record: Ask how long the agency has been in business, what types of clients they’ve worked with, and what kind of results they’ve achieved. The best agencies will be able to point out specific projects they’ve been involved in and share case studies of successful campaigns they’ve designed.
Check references: Ask industry veterans if they would be willing to provide a positive reference for your prospect. It’s important to get names that you can trust; don’t choose an agent simply because they have connections in your industry.
Review online resources: Many firms offer online reviews as part of their profile. Check these reviews before making a decision on who to work with. Bad ratings can indicate problems with service quality or delivery, which is something you want to avoid at all costs.
Request and Evaluate a Proposal
In continuing your selection of a digital marketing agency, check to see if the agency has any certifications or awards. This will give you some assurance that the agency is experienced and knowledgeable in the field. Once you’ve researched the agency’s services. Make and read the reviews, you’ll want to compare pricing before making a decision. Request a proposal from each of the contending agencies. This provides a better idea of what they can offer you and how much it will cost.
After you’ve received proposals from prospective agencies, make sure they’ve successfully executed online campaigns for both small and large businesses. Furthermore, assess the team’s expertise in different areas of digital marketing, such as website design, SEO, Social Media Management, etc. Finally, verify that the team is available on a set timeline and can commit enough resources to your campaign.
Make Your Decision
After asking and contemplating these important questions, and carefully reviewing the proposals, it’s up to you to decide which digital marketing agency offers you the most comprehensive package in servicing the needs of your business at a price you afford.
When it comes to hiring a digital marketing agency, doing your research and knowing what you want are key. Make sure to check an agency’s credentials and ask for a proposal before making your final decision. Working with a reputable and experienced agency can help you reach your business goals.
When you’re ready for your business to become a bigger brand, get noticed, reach more customers, make an impression, and get more sales, through customized marketing strategies from proven experts, start your search where you’re sure to make the most IMPACT. Serving over one hundred happy clients for nearly ten years, with a 100% satisfaction guaranteed, IMPACT Digital Marketing has your best interests in mind when delivering on your goals. Get started, request a quote today!
An Introduction to IMPACT Pro
Introduction to IMPACT Pro
Many small and medium businesses today are run and operated by one, or even up to a small team of professionals, taking on a variety of roles and overseeing, and oftentimes also executing, myriad tasks pertaining to all aspects of the business, including, but not limited to sales and marketing. For many, this means seeking and trafficking leads, connecting and converting leads into customers, and establishing and nurturing client relationships throughout both parts of these processes.
In a fast paced modern world filled with consumer options, leads left unanswered are left vulnerable to responsive competitors, as are the needs of acquired clients who like to feel recognized and valued.
Managing these facets efficiently and effectively can be confusing, difficult, time consuming, and expensive. Until now. Business owners can thrive, find support, and solve digital marketing problems all in one place. IMPACT Pro is the first-ever all-in-one sales and marketing platform, and highlighted here are just some of the ways your business can level up for less than $11/day (less than $10/day when paid annually), freeing yourself and your internal team up to facilitate other creative and integral parts of your business.
IMPACT Pro offers value beyond comparison. The premier all-in-one platform provides the tools, support, and resources needed to succeed. Here are just a few reasons people like business owner Scott Philipps 10/10 would recommend IMPACT Pro:
Features so easy, effective, and time saving, they could be worth the investment all by themselves, but with IMPACT Pro, it’s just the icing on the cake. With premade templates, IMPACT Pro makes it fast and easy to capture leads, track leads in the pipeline through an advanced dashboard, and create landing pages, surveys, forms and more, custom to your brand and style preferences.
Create calendars which can auto-fill with appointments and set custom triggers for reminders and no-shows.
Never miss a lead call. An inbound phone system allows for immediate call response. When calls come in, auto push a phone call, drop a voicemail pre-recorded message, and follow-up with pre scheduled SMS and email, anywhere, from desktop or mobile.
Nurture Can be Your Nature
Securing the lead isn’t enough. Without nourishment, it won’t grow and fortify. IMPACT Pro helps make cultivating and caring for clients manageable with the creation of automatic messages for leads using voicemail, SMS, emails, Facebook Messenger, and more.
Automate follow-up campaigns for leads, prospects, or clients can all from one place, and easily create and send review requests.
Collect customer payments and manage all cash related aspects of your business in one place with IMPACT Pro as well:
- Create Invoices
- Manage Orders & Transactions
- Add Products
- Set Up Taxes
- Enable PayPal and Stripe Payment Processors
Stay informed, evaluate what is working, where, and in front of who and what doesn’t. IMPACT Pro lets you track stats like appointment rates, campaign effectiveness, and even response rates.
In order for any business to grow, it needs the right system, planning, process, and staff. The power of IMPACT Pro essentially delivers on all of these, enabling you to scale with confidence.
Integration is easy and support is plentiful, 24 hours a day, 7 days a week. Navigating your platform will become second nature to you as you become more efficient and effective with use over time, and IMPACT Pro provides around-the-clock and customized support to help with any questions that may arise along the way and deliver the optimal customer experience.
Social Planner Tool
The social planner tool allows you to create, manage, and schedule content across all your social media platforms in one place. Social analytics across Facebook, Instagram, LinkedIn, and Google Business Profile can be interpreted and applied.
With your socials scheduled, you’re able to explore how IMPACT Pro can further streamline your process, getting into the metaphorical cake if you will, on automating your marketing. Do you need to find more customers? Keep clients longer? Scale your business? Shift Realty’s Danny Hernandez called IMPACT Pro an “all-in-one tech stack for everything operations, sales & marketing.”
Learn how to close more deals, be successful and grow your business from a thriving community of the most ambitious and triumphant business owners in the world. Already unparalleled, the first-ever all-in-one sales and marketing platform of its kind, new tools are added to IMPACT Pro all the time. With no obligations, no contracts, and the ability to cancel at any time, there’s no reason yours shouldn’t be among the 931+ businesses succeeding and getting over five million leads with IMPACT Pro today. Join the revolution!
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The Types of Businesses that Need Google Business Profiles
Regardless of the product or service you’re peddling, getting your business noticed poses one of the biggest challenges in achieving success. You could offer the best service or products in your city, but if customers can’t find you, they’ll never know where and why you stand out above your competitors. When a business fails, it is often a lack of exposure that causes its doom.
Today, more customers find out about businesses online than anywhere else. A Google Business Profile (GBP) allows you to show up for your clients where they are looking for you. These unique and comprehensive profiles can also offer a variety of other advantages that draw in those users most likely to support your business. If your business engages in direct contact with customers, it should absolutely have a Google Business Profile.
What is a Google Business Profile?
Google Business Profiles, formerly referred to as Google My Business, is a free listing service for local businesses, offered and supported by Google. Much more advanced than the Business White Pages of yesteryear, GBP provides you digital space to display information regarding your business, including phone number, photos, links to your socials and a list of products or services. When customers search for you, this is the information they’ll see first.
The information you enter into your GBP can appear in Google search results, in Google Shopping, and as marked places on Google Maps. It is an excellent way to ensure your company has the visibility it needs to thrive. Best of all, creating a Google Business Profile is free!
The only caveat to this beneficial service is that your business must have direct contact with your customers. This means your business must have a physical location, such as a storefront or office, or you must offer services wherever it is you meet with your clients, such as an electrician or other consultant of this type; online-only businesses aren’t allowed.
How a Google Business Profile Can Help Your Business Stand Out from the Crowd
A Google Business Profile boosts visibility in your area for people in search of businesses like yours. Whether you hope for more website traffic, or you’d like to see more customers walking through your door, GBP can help get your brand in front of potential customers.
Discovery is one of the most critical functions of a Google Business Profile. Your profile guides those who search for businesses like yours to vital information such as where they can find you and when they can visit. These profiles also offer an important boost to your local SEO.
How Your Business Can Leverage a GBP
GBP places valuable marketing tools at your fingertips for increasing customer engagement and learning more about your audience. These tools help you to:
- Increase Engagement
Enable direct messaging to place easy answers in the hands of your customers. Respond to reviews and answer questions quickly and visibly. You can even publish posts as you would on social media.
- Raise SEO Visibility
Incorporate keywords into your profile to lift your SEO to new heights. Increase customer discovery and engagement as people searching for you locate you easily.
- Analyze Data from Search Insights
GBPs include analytics that reflect how customers are discovering you, show your photos are performing and help you discover the query phrases people use to locate you.
- Give Your Business a Unique Spin
A GBP is the perfect cyberplace to showcase your business. List hours, prices, specials, product updates, staff highlights, industry news, anything that sets your business apart.
Not everyone has the time to craft and facilitate a multifaceted marketing campaign that can turn potential customers into lifelong clients. IMPACT Digital Marketing has the skilled team you deserve and the expertise you need to bring clients to your door. You make your business the best it can be, trust IMPACT Digital Marketing to handle a customized strategy for your brand. Get started and get noticed today!
Why Every Business Should have a SEO Audit Done
Every business should conduct a regular SEO audit. That’s right every single one. SEO, the acronym for search engine optimization, is a term frequently used by digital marketers and often feared or misunderstood by businesses. Experts, however, can help you understand just how significant SEO can be, how these principles apply to your unique business, and how easily the data from such an audit can be used on your website. A bit more information about a SEO audits is highlighted here:
In today’s digital world, people lookup and find businesses for all varieties of products and services, professional and otherwise, through search engines. In fact, Bright Edge researchers show that 68% of online experiences begin with a search engine, and that 53.3% of all website traffic remains organic, meaning someone searched for you rather than typing in your URL.
There’s no way around it, your business needs to show up in search results.
How you rank among these search engine results, including Google and more, is by optimizing your search presence through the use of clear website structures, accurate meta descriptions, and optimized keywords. There’s a lot more to it on the technical end, but it all boils down to the idea that SEO creates visibility.
Why Update SEO?
SEO needs to be updated for a variety of reasons. One important reason to audit and update SEO for your business is that the use of digital space evolves over time. For example, let’s say a website for a local ice cream shop was created and maybe used an innocent phrase prominently such as “me too.” While that might have been an effective way to persuade customers to get an extra ice cream cone in 2009, in modern times that phrase has a totally different meaning.
The platform you built your website on included, everything evolves. Your site may have been well-optimized for a left sidebar block menu and a large rectangle screen, but now people tend to tap on their mobile devices. This digital space has changed, and your SEO needs an audit and update in order to remain relevant.
Another common reason you may need to conduct a SEO audit is that you’ve done a large amount of publishing and content upgrades. Several different changes to your website can result in lost and/or broken links and/or pages. Broken websites are bad for SEO, and you don’t want to drop in the rankings for something so simply avoided. SEO audits are a lot like a physical exam by your doctor, in that they identify conditions that could be detrimental to overall health, and address any issues before they become bigger and more problematic.
SEO is an intricate and oft-misunderstood or neglected part of website management, yet it is incredibly vital to your business presence on the web. Modern business is discovered primarily through search engines and online consumer queries. If your SEO isn’t up to date, you’re likely not visible to these searchers.
SEO audits are important tools in identifying areas for improvement. Perhaps your original keywords have changed in meaning and use over time. Maybe your website was built in an old style and modern updates are no longer SEO friendly. Even if you’re a great content creator, it’s possible you’ve done so much publishing and updating that you’ve left behind broken links.
Whatever your SEO needs, having an audit done is the place to start. IMPACT Digital Marketing has the expert team you need to identify and update your SEO opportunities. Stop your page’s slip down the page rankings, call or visit the specialists online today.