How to Track Marketing Leads for Your Business
One of the biggest challenges for businesses is not knowing what’s actually working to drive leads into their business. Most small businesses don’t really know if or how their marketing is even working.
If you are in the same situation, you already know how difficult it is to understand what’s working to get new customers without lead tracking. Did you know that there are some simple, low-cost ways to track your marketing? Learn more about this in the quick read below.
What is Lead Tracking and Why is it Important?
Lead tracking is the process of examining the source of leads and monitoring where they are in the sales funnel. This helps the sales and marketing team to work together to plan appropriate actions to find and influence potential leads to the next stage of the funnel and close more sales.
Effective lead tracking enables the marketing team to understand where the leads are coming from and the level of engagement, and how that engagement translates into sales, allowing the team to figure out which campaigns are actually bringing in solid leads and which are not. Marketers can share these data and analyses to the sales team, and from there appropriate actions are taken to close the lead and make sales.
By implementing accurate lead tracking, you will have all the necessary information to customize and enhance your marketing approach to produce more conversions or sales.
Lead Tracking Solutions
If you are finding it hard to track marketing leads and don’t have a system in place to manage them, here are three options:
Call tracking involves using dynamic numbers on your marketing website. In this method, each website visitor will get their own unique number. So, if any customer calls, you can easily track where it’s coming from.
This is a great way to determine call volume as well as call quality. You can also record and playback calls to identify training opportunities and help your sales team to provide better customer service.
Lead Tracking With UTM Codes
UTM (Urchin Tracking Module) codes are snippets of text that are added to the end of a URL. This special code allows you to track from where a user accessed your link.
Adding a UTM code to URL links helps you track the performance of your campaigns, content and website’s traffic sources. By properly setting up UTMs in the right places, you can determine the number of visitors that are getting to your homepage or specific pages of the website.
Lead Tracking Software
Since there are a variety of ways leads can reach your business, call tracking and UTMs aren’t enough to gather all sources of information. There are several tracking software options available that you can use for your business that can provide additional data about leads, your site traffic, as well as call recordings, giving you better insight into how effective your marketing techniques are working, the downside is however, that unless you’re able to adequately interpret and apply the data, it can essentially be ineffective.
An efficient lead management system is essential no matter what the size of your business. It will help you effectively manage long sales cycles and keep you ahead of your competitors. Apart from the above-mentioned solutions, you can also find multiple tools to help you track sales leads.
If you see the necessity of efficient lead tracking, but lack the time, tools, or training to do it sufficiently, consider talking to the experts at IMPACT Digital Marketing. Our team has the instrumental skills to offer better lead tracking, so you can develop better marketing, and close more sales. Feel free to visit our website to learn more about our services and what we can do to help make an impact, increasing and routing traffic to your business and watching your business grow.