Dental Marketing ROI: How to Get the Most Bang for Your Buck
If you’re like most dentists, it can feel more difficult marketing your dental practice than it does practicing dentistry. Perhaps you’ve put forth what you consider to be a genius marketing strategy, only to discover a lackluster return on your investment. Worse, you may not even realize what the return on your investment is, you’re simply posting ad campaigns to the internet ether and hoping for the best.
Knowing your return on investment is vital to marketing your dental practice successfully. Armed with this information, you can craft marketing strategies that maximize your advertising investment. New areas to develop and branch into in order to get your practice in front of the patients who are looking for you can also be gauged.
What is Return on Investment?
Very simply, return on investment (ROI) is how much money you are making as a result of your marketing dollars. If you’ve spent $50 on a marketing campaign that only yielded $25 in business, your return on investment is not positive. By contrast, if you spend $50 and make $500 back, you have a good return on your investment.
You can use this formula to calculate your ROI:
(Total monthly revenue – monthly marketing expenditure) / monthly marketing expenditure * 100
Using the above example, where you make $500 and spend $50, your ROI calculation would be:
(500 – 50) / 50 * 100 = 900
This means a 900% return on investment!
How to Maximize Your Dental Marketing ROI
Dental marketing ROI has complexities that many people may not consider because of the nature of the business. New patients come from not only your marketing efforts, but also word-of-mouth. You want to bring in patients who will visit your practice over the long term, not once. Patients who stay bring in what is called patient lifetime value.
Discovering the source of your new patients is essential in maximizing your marketing ROI. It can also help you locate patients with a high lifetime value. This information allows you to invest more in successful methods while reworking marketing strategies that need more fine-tuning.
Additional Methods for Improving Your ROI
Break down your marketing expenses by channel. This means creating categories for expenditures on Google Ads, your website, and each of the separate marketing channels being utilized. This allows you to determine how many new patients come from each. Analyze the potential income for your dental practice from the patients gained through each category. For instance, if patients acquired through a Facebook ad visit your dentist’s office once and then leave, they have brought you business. However, if patients brought in through your website stay years and book multiple procedures, they inherently have more value to your business than those brought in through Facebook. You can use this information to refine your advertising so it reaches the patients with a greater lifetime value. Use strategic marketing tools to help you understand your marketing successes. Call tracking numbers can help you trace which ads are seeing the most success. Utilizing discount codes or other incentives unique to each advertising stream to trace your patient flow is also beneficial. Try new advertising channels. If you’re unhappy with the performance of your current marketing streams, consider expanding to other channels such as SEO and content marketing, video marketing, social media streams, and others.
Conclusion
Learning to interpret and act upon your marketing data can take time and energy away from your patients. Turning to a reliable and qualified professional can be very helpful in making a real IMPACT on your dental marketing ROI. Offering expertise, flexibility, and proven methods, see why IMPACT Digital Marketing is the premier choice for getting your dental practice noticed and converting, engaging, and retaining new patients!
What is an Online Newsletter? Definition, Purpose & Tips
In today’s hyper-competitive world, the key to success often lies in standing out from the crowd. Even though there are countless possible routes businesses and entrepreneurs can take to achieve this goal, this is oftentimes easier said than done. One of the tried-and-true methods is the regular use of online newsletters. Let’s examine this marketing tool, what it’s meant to accomplish, and how you can make it work for you.
What is an Online Newsletter?
In simple terms, online newsletters are a type of email communication that organizations use to market their goods and services to prospective and ongoing clients. Effectively deployed, they can increase the value you bring to your audience by providing helpful tips, guidance, support, and industry news to make their experience with your brand more rewarding, thus enhancing their loyalty to you.
Why Do You Need Newsletters?
Newsletters are highly versatile tools that can be wielded in various ways. These include:
Driving Growth: The biggest and most IMPACTful benefit newsletters offer is their ability to grow your enterprise by driving new traffic towards you and encouraging existing clients to stick with you. In today’s business climate, standing still is equivalent to shrinking, and newsletters are a great way to help ensure you’re growing.
Boosting Brand Awareness: Your clients need to know who you are if you wish them to develop loyalty toward your brand. Newsletters provide a platform for using good storytelling, attractive images, and other creative techniques to draw and capture attention to your message and its benefits.
Boosting Website Traffic: With every email you send, you have the opportunity to drive clicks towards your website by including a call-to-action that motivates and encourages your readers to engage with you, ultimately building your operation.
How to Create Effective Newsletters
Not all newsletters are created equal. A key aspect of successful newsletter campaigns is starting with a solid strategy. Here are a few tips on how you can make your newsletters garner the best results for your brand:
Set Clear Targets
What do you hope to achieve with your newsletters? While driving growth and engagement are worthy goals, they are somewhat vague. You need to be more specific to measure your progress down the road.
Are you looking for new clients? Do you hope to re-entice old customers? Or maybe you want to increase your brand awareness? By answering these questions beforehand, you can assess the effectiveness of your campaign and know what to repeat and what to avoid for the best results in the future.
Select the Most Effective Platform
There are a plethora of newsletter platforms out there for you to choose from as you formulate your campaign. Still, there are certain essential features you should look for before making your final choice, including a drag-and-drop editor, integration options, sign-up forms, reporting capabilities, landing pages, marketing automation, and newsletter templates. All these can make your job more efficient and effective without needing web design or HTML skills.
Draw New Subscribers In
Once you have the basic logistics set up, your first step is to find a way to build up your subscription base. Do this by creating inviting copy that entices visitors to your website to sign up for your newsletter. Use discounts, free content, and other promotional tools for onboarding.
Segment Your Subscribers
The goal is always to reap the greatest rewards from your newsletter campaign. In such a case, your best bet is to segment your subscribers so that people with similar interests and tendencies receive different emails tailored to their likes and needs.
You experiment with segmentation based on demographics (location, gender, age, economic status, etc.), their behavior (top purchases, engagement, platform activity, etc.), and so on.
Conclusion
Putting in the time and effort to formulate, create, and execute your newsletter campaign isn’t the sum of it, it’s also important to be sure to note and measure key metrics that will let you know whether or not, and to what capacity, it is or isn’t working. These include delivery rates, click-through rates, open rates, bounce rates, and more.
If you’re ready to get started on your weekly, monthly, or quarterly online newsletter, or just want to learn more, you can find a reliable partner in Impact Digital Marketing. Get in touch with a marketing team you can trust . You’ll be glad that you did.
Ways to Integrate Social Media into Your Website
Social media integration allows you to create more opportunities for your business to share website content while promoting products and services. Take advantage of the benefits of social media to grow your brand using these easy ways to integrate social media into your website:
Add Social Media Links
One of the easiest things you can do to link your website to multiple business profiles is to place social media icon buttons, like Facebook, Twitter, Instagram, and YouTube, or any social platforms your business has an active profile, on your website.
The placement of these social media buttons is critical. You want to place them where visitors can quickly view them. Experts usually recommend placing them on website landing pages. This allows visitors to follow your accounts, or visit your profile immediately, without even leaving your site.
Showcase Social Live Feeds
With social live feeds, you can directly display your recent or current activity from Instagram, YouTube, Facebook, or other popular social platforms, keeping visitors engaged without leaving your site.
Almost all social media platforms have widgets that you can easily customize, copy the code, paste, and post on your site. You might consider integrating a Live Twitter stream, Instagram feed, YouTube videos, or blog posts depending on your audience or the product/service you are offering.
Use Social Media-Based Commenting Tools
Social conversations are engaging. You can use social-based commenting systems, like Facebook Comments to allow visitors to comment and initiate conversations. This approach not only allows your visitors an opportunity to stay engaged, but also to share reviews and experiences, creating authenticity and reliability for your business as a result.
Showcase Social Media Reviews
Social proof is a powerful subjective element that can significantly influence your customers’ buying decisions. You can use the reviews widget to aggregate reviews from different platforms and share them on your website. You can also ask your customers to post positive reviews using your hashtag. Then use this hashtag to create and display a live feed across different marketing platforms.
Conclusion
Integrating social media into your website offers significant benefits to your business. Social media presence has become an important part of digital marketing across all industries today. Using the above tactics and strategies can help you construct a website apropos social accounts built for engagement.
Mastering social media takes time and a lot of trial and error. If this seems important to you but seems outside your realm of capability and/or expertise, a digital marketing professional from the IMPACT Digital Marketing team to guide you through how each platform works and how you can engage and keep your audience, could be a proven course of action. Our social media experts have a deep understanding of all the different social media platforms, along with skills in social research and strategy, and are happy to help you with everything needed to drive your business success. Request a quote today!
6 Reasons Your Website Isn’t Converting Leads
Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?
There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.
Your Website is Uclear in Conveying Your Value
When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?
If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.
Your Website Design is More Focused on Appearance than Goals
A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..
Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.
Your Website Doesn’t Have a Clear Call-to-Action
A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.
Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.
Your Website isn’t Mobile Friendly
Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.
Your Website isn’t Guiding Users Through the Marketing Funnel
Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.
Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.
Your Website Navigation Menu is a Mess
Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.
Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.
Conclusion
One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!
Customer Experience Marketing: 5 Strategies To Drive Conversions And Sales
If you’re looking for ways to improve your customer experience and drive more conversions and sales, you’re in the right place.
Implementing the 5 powerful tactics introduced here will help you create a more engaging and beneficial experience for your customers, and in turn, convert into more business for you. Let’s get started!
1. Post Quality Content
One of the most effective strategies to catch clients’ attention is to produce high-quality content to which they can personally relate. Create engaging and educational material, such as blogs, social media posts, ebooks, and so on, all of which can perform double duty as digital pathways to your products or services.
The more material you publish on your website, the easier it will be for search engines to locate your site. When your potential clients are looking for answers, they’ll be able to go to your website rather than your competitors’. To have a high ranking on the Google search page, you also need to invest in SEO tactics for your website.
2. Create a Strong Call To Action (CTA)
After your website visitors scroll through your page, what should they do next? Generally, a call to action, or CTA, is the following step that a company’s marketing team wants website’s visitors to take. First-time visitors wouldn’t immediately know what to do with the information you give them, so it’s crucial to include strong CTA words or phrases on your site.
3. Add a Live Chat Feature
Live chat is an engaging feature that allows your audience to connect in real time with your team. As hard as you may try to create a comprehensive website, complete with a FAQ section, there’s always the possibility of questions regarding your products or services. An astounding majority of users exit websites because they have questions or concerns that the page does not have an answer to.
The ability to instantly address inquiries adds another opportunity for these visitors to convert into customers, improving conversions and sales.
4. Include Testimonials and Reviews
According to business review website Trustpilot, 89% of worldwide customers consider online reviews as part of their online purchasing process. Also, among the top three purchase triggers for 49% of global consumers are favorable evaluations.
These prospective buyers want to know that your brand is trustworthy and dependable. With testimonials and reviews on your website, customers see how your products and services rank in the eyes of other customers.
You might invite some of your satisfied clients to provide feedback and display it prominently on your website to promote conversions. The more positive feedback you receive from your clients, the more probable it is that you’ll gain the confidence of future consumers.
Ideally, you should add at least the name of your happy client (with their permission, of course) to increase trust.
5. Expand Your Internet Presence
Recognized as one of the most reliable online marketing blogs, Backlinko estimates that there are around 4.48 billion social media members globally, and it would be to your loss not to use this to your brand’s benefit.
By creating several social media profiles for your company, you’ve already taken the first step toward increasing awareness and driving conversions and sales. Customers can also interact with your staff and voice their issues.
Your company’s social media presence helps to win the trust and confidence of potential clients. Gathering as many likes and followers as possible lets other social media users see that your company is well-known and trustworthy.
Conclusion
There are several ways to increase conversions and sales and diligently monitoring, studying, assessing, and applying the data as it applies to your brand increases the likelihood your company will most likely grow and prosper. Do you need help formulating a customized marketing strategy for your business? Get started with IMPACT Digital Marketing today!
Target a Trustworthy Pay-Per-Click Company
No one wants to do business with a shady company. Pay-per-click (PPC) advertising is an excellent digital marketing tool, and for great reasons. It helps businesses boost brand recognition, attract traffic, welcome leads and increase sales. While it is possible to manage PPC ads without help, doing so is not simple or intuitive, and it can grow to feel exhausting. Hiring a pay-per-click management company takes the guesswork out of it and returns your time and energy to other equally important matters.
With so many PPC management companies out there, choosing a company can make a big difference between a successful ad campaign and a static effort. Carefully choosing the right PPC management company offers your business the benefit of higher return on investment. Let’s look at key pointers to help you choose and hire a trustworthy PPC management company for your business.
Goals and Objectives
Before looking for a PPC management company, first consider what you want to achieve with PPC advertising. Avoid setting general goals, such as simply increasing traffic to drive sales. Try to make your goals as specific as possible. For instance, if you want to increase leads, your goal may be to increase them by a certain percentage within a specific time range. This helps with measuring ROI effectively.
Setting specific goals will help you hire a company to assist with achieving them. Communicate your goals clearly at the beginning so the potential PPC company can decide whether they have the right tools and resources to help you meet the objectives.
Experience and Expertise
The main advantage when hiring a PPC company comes with experience and expertise that your team might not have. A company that has been in the industry for many years usually means that they have worked on a range of different ad campaigns and thus gained useful knowledge and techniques to run a successful campaign. An experienced PPC management expert can take a look at an ad campaign, identify the issue and optimize it for best results.
Transparency Speaks Volumes
Honesty builds trust and good relations. The company of your choice should be fully transparent with you at all times. Avoid working with a company that does not allow complete access to your PPC account or provide you with the fine details of everything they are doing to successfully run your ad campaigns.
A legitimate pay-per-click management company will simply gain access to your existing PPC account through a master account, giving access to both. They will also prepare and provide you with a detailed report of your campaign. This should include matters such as cost, leads, clicks, conversions, and performance. If the PPC company is comfortable working with full transparency and detailed reporting, they might be the right choice for you.
PPC is a measurable form of digital marketing that can be scaled to success. When done properly with the right knowledge and expertise, it can provide rapid growth. Hence, working with a trustworthy PPC company is crucial. If you are in the market for a new PPC company, choose Impact Digital Marketing. We are a trustworthy pay-per-click management company in Michigan. Our team can help your business grow online with proven strategies and customized campaigns. Contact us to learn more about how our services can help your business flourish today.
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Understanding Lead Generation Marketing
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Business Benefits
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
Everything You Need To Know About Google’s Core Algorithm
Search engine optimization (SEO) is continuously evolving. It’s important to stay updated with the changes in order for your site ranking to remain at the top of search results. IMPACT Digital Marketing, a leading SEO company in Michigan, can help you stay ahead with the latest trends on SEO and digital marketing.
Google has been updating its algorithm of accessing, assessing, and ranking a website page or the site itself. The purpose of this is to provide its users with a better experience in finding and accessing more valuable information on the search engine platform.
Know What’s New Now
On the 3rd of December 2020, Google began rolling out another core update. Some of you may have already seen the fluctuations within the search results. You may have noticed that your site ranking on the first page is starting to decline, yet when you look at the data the next day, you may find that the page is trending back up again.
This is not happening to your site alone: there are already reports on different sites, which have been shifting up or down 30% with their rankings. The core algorithm update is believed to be much bigger than the one that was seen in May 2020. It is important to understand that these changes take time. It can be days and weeks for the update to be completed.
A Closer Look
The purpose of the core updates is to ensure Google is fulfilling its mission to provide relevant and reliable content in the search result pages. They also stated that these updates are initiated frequently, mostly every month. The content that has been affected by these updates might be difficult to recover, and some might never recover. This is because they are setting new rules in their algorithm for ranking a page. So, for those creating and building content, working with effective and long-term search engine optimization becomes crucial to success.
Things like providing authentic information, as well as complete and substantial content, are important items that you need to pay attention to, as these will provide you with quality search results. Don’t just take the shortcuts when working with SEO to create content for the sake of simply posting something on the site. While you may be able to see quick wins, it will only damage your brand in the long run. When your site fails to maintain quality search results, it might be difficult to achieve the same traffic results and may never get your site back to where it was in the search results after the core updates.
We Can Help
Whenever there is a Google core algorithm update, it means that either your site ranking will go down or rise higher in the search results. Investing in effective SEO and quality content is one of the best things you can do to really prove your site or ensure that it’s ready no matter what types of core updates Google makes next.
At IMPACT Digital Marketing, we have a team of dedicated professionals to ensure that your website provides high-quality content, which resonates with your clients and site visitors. Reach out to learn more about how we can use Google’s updates to help grow your online presence.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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Here’s the Solution to Low Conversion Despite High Traffic
You have just launched or improved a website for your business. You are getting heavy traffic, however, your visitors are leaving without making a purchase decision. At this point, all your hard work may feel like a wash. The good news is that there are solutions to improve this situation, and your efforts will not go to waste.
IMPACT Digital Marketing is well known for helping businesses improve online presence, resulting in growth. The experts can help improve your conversion rate to make the most sales online. Here are some helpful tips you can apply to boost your site’s conversion rate.
Add a Clear Call to Action
Customers don’t like confusing steps to make a purchase. They prefer to complete their purchase with minimal effort. So, if you want your visitors to commit to purchasing, make sure your call to action (CTA) button/option is clear, straightforward, and different from the rest of the content on your site. Avoid adding all sorts of flashy distractions, which can confuse the potential buyer and lose the sale.
Provide Reasons to Purchase
While adding a clear CTA is important, there are more items to consider. Your customers must have a reason to buy your product, and you must be able to provide those reasons. Testimonials and customer recommendations are some effective items that you can highlight to gain your customer’s trust and give them reasons to buy from you.
Enhance Customer Experience
Examine the overall performance of your website to ensure that your customers are able to go through your site without hassle. You can focus on user experience elements, such as clear content, website loading speed, and page authority, to make sure they are performing well. These will help provide a positive experience for customers, who are then more likely to trust and purchase from you.
Provide Customer Support
Make your customer feel valued and important. Provide whatever assistance they might need while making their purchase, or if they had to clear any queries about your products. Let your customer know that you are just a phone call, chat, or email away, and that they can contact you for assistance. When you make yourself available for help, your customer will build trust in you. If you need help with improving your conversion rate, contact the experts at IMPACT Digital Marketing, a leading digital marketing company in Michigan.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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