The Definitive Guide to Google Local Services Ads for Home Service Companies
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising, as the business world, in pace with the public, has been shifting to the digital space in recent decades.
As a business owner, one of the best choices you can make for your company is to create a strong online presence. However, oftentimes small and growing companies shy away from services like advertising on Google. These budding companies mistakenly think Google Ads and other general digital options are strategies reserved for large organizations.
Google Local Service Ads can help you significantly grow your small business. For example, if you’re a company offering home services, you can easily reach your target audience with Google Local Service Ads.
Tips for Successfully Marketing Your Home Service Company
While there are numerous home service companies available online for potential customers to choose from, these tips, tricks, and strategies can help you maximize your market reach:
1. Focus on Local Search
If someone is looking for an electrician, they are likely to look up something like ‘electrician near me.’ The search engine will then generate a list of local service providers who offer electrical services. By simply having an online presence, you’ll likely be included in this search.
You can further improve the local search results by asking past and existing customers to review your services on Google. Using keywords in the location can also better position your business. Ideally, the higher you rank, the more potential business you’ll get.
2. Invest in Search Engine Optimization
Search Engine Optimization (SEO) is one of the best strategies you can employ to grow your local business. Essentially, SEO utilizes what your potential customers are looking for. If you have a website for your services, focusing on relevant keywords will get you the right target audience.
For instance, if you realize many people are searching for plumbing services in Washington, you can use related keywords to capture people who search for the phrases. In this case, you can use keywords like local plumbing company, best plumbers in Washington, plumbing services near Washington, and so on.
3. Run Google Ads
As mentioned above, many small and growing businesses avoid Google Local Service Ads, thinking it’s an additional expense their small business can’t afford. However, this is a great opportunity to boost your home service and find the best suitable person for your service.
Google has detailed analytics about the platform’s users. When you run a Google Ad, you can choose who the ad should target based on countless metrics. Using paid search advertising services like pay per click (PPC) ensures you don’t waste money from the ad not reaching its intended audience.
4. Update Customers Through Email Marketing
If you’re able to collect data like contact information, you can continually engage with clients and potential customers through email marketing. Say, for example, you introduce a new service; you can write a short email announcing the new service being offered to your clients.
Communicating and with clients ensures you remain top of mind. Whenever they need any of the services you offer, yours will be the first businesses they’ll reach out to. Email marketing is an often-overlooked marketing strategy, even though it has one of the highest returns on investment.
Conclusion
Ultimately, a growing business needs to utilize any and all worthwhile resources to boost growth and increase market reach. These tips can help you reach the right audience, improve your business ranking on search engines, and convert more potential into returning customers. If you are unsure what strategy works best for you, see the value in but don’t have the time for, or just want to learn more about the many different advertising and optimizing options available in the digital, the national team of digital marketing experts at IMPACT Digital Marketing are ready to here and ready to get your business noticed.
Customer Experience Marketing: 5 Strategies To Drive Conversions And Sales
If you’re looking for ways to improve your customer experience and drive more conversions and sales, you’re in the right place.
Implementing the 5 powerful tactics introduced here will help you create a more engaging and beneficial experience for your customers, and in turn, convert into more business for you. Let’s get started!
1. Post Quality Content
One of the most effective strategies to catch clients’ attention is to produce high-quality content to which they can personally relate. Create engaging and educational material, such as blogs, social media posts, ebooks, and so on, all of which can perform double duty as digital pathways to your products or services.
The more material you publish on your website, the easier it will be for search engines to locate your site. When your potential clients are looking for answers, they’ll be able to go to your website rather than your competitors’. To have a high ranking on the Google search page, you also need to invest in SEO tactics for your website.
2. Create a Strong Call To Action (CTA)
After your website visitors scroll through your page, what should they do next? Generally, a call to action, or CTA, is the following step that a company’s marketing team wants website’s visitors to take. First-time visitors wouldn’t immediately know what to do with the information you give them, so it’s crucial to include strong CTA words or phrases on your site.
3. Add a Live Chat Feature
Live chat is an engaging feature that allows your audience to connect in real time with your team. As hard as you may try to create a comprehensive website, complete with a FAQ section, there’s always the possibility of questions regarding your products or services. An astounding majority of users exit websites because they have questions or concerns that the page does not have an answer to.
The ability to instantly address inquiries adds another opportunity for these visitors to convert into customers, improving conversions and sales.
4. Include Testimonials and Reviews
According to business review website Trustpilot, 89% of worldwide customers consider online reviews as part of their online purchasing process. Also, among the top three purchase triggers for 49% of global consumers are favorable evaluations.
These prospective buyers want to know that your brand is trustworthy and dependable. With testimonials and reviews on your website, customers see how your products and services rank in the eyes of other customers.
You might invite some of your satisfied clients to provide feedback and display it prominently on your website to promote conversions. The more positive feedback you receive from your clients, the more probable it is that you’ll gain the confidence of future consumers.
Ideally, you should add at least the name of your happy client (with their permission, of course) to increase trust.
5. Expand Your Internet Presence
Recognized as one of the most reliable online marketing blogs, Backlinko estimates that there are around 4.48 billion social media members globally, and it would be to your loss not to use this to your brand’s benefit.
By creating several social media profiles for your company, you’ve already taken the first step toward increasing awareness and driving conversions and sales. Customers can also interact with your staff and voice their issues.
Your company’s social media presence helps to win the trust and confidence of potential clients. Gathering as many likes and followers as possible lets other social media users see that your company is well-known and trustworthy.
Conclusion
There are several ways to increase conversions and sales and diligently monitoring, studying, assessing, and applying the data as it applies to your brand increases the likelihood your company will most likely grow and prosper. Do you need help formulating a customized marketing strategy for your business? Get started with IMPACT Digital Marketing today!
Why Reviews Are So Important for Your Brand
The accessibility to the web has changed the way people shop for things. Today, we see people going less to the market and instead, browsing the internet more to purchase stuff. Many marketing companies are now competing online to get the attention of these internet users to buy their products or services.
However, with so many options available, it is rare for any buyer to buy anything without reading several online reviews. It is common for almost 90% of shoppers to go through at least one review before making their purchase decision.
This means that no matter what type of industry you are managing, having positive reviews become a key part of branding. If you are having trouble getting positive reviews let the experts at IMPACT Digital Marketing help you. We are a leading digital marketing agency in Michigan that can help you collect better reviews to improve your business’s online presence.
Here are the top four reasons why online reviews are necessary to create a positive online footprint.
Increase Brand Visibility
A brand has to be first visible before the people in order for it to grow and become a successful brand.
Most shoppers will go through different search engine platforms like Google, Yahoo, or Bing, to search for things that they want to buy. All of these sites have their own methods of indexing and showing content. However, all of these value fresh and original content and thus show those content on their first search result pages. Customer reviews can help feed the content machine and allows these search engines to show your content or site on the top of the result page.
Make Your Brand Look Trustworthy
Positive reviews can help your brand build trust and credibility among your customers.
Powerful reviews play a major role in building your brand identity online. It’s easier for shoppers to distrust those businesses with very low ratings. Most of the time they are simply going to avoid reading about the product. This is one-way businesses lose customers. In contrast, brands with average or higher ratings are more likely to see viewers converted to customers.
Expand Your Brand to Reach
Reviews either good or bad have a way of spreading quickly.
When customers have good experience with your product or service, they are more likely to share about that product or service on more sites. This way your brand gets exposed to more people. Hence expanding your brand reach and increasing your revenue.
Increase in Sales
Good reviews are very useful in encouraging people to move forward with their purchase decisions. People often decide which brands or products they should go for depending on the reviews. Seeing many positive reviews about your brands or products can encourage shoppers to buy your products.
So, now you know how important reviews are for your brand, it’s a good time to take steps to improve them. If you are looking for top marketing companies in Michigan, we are right here. As a professional digital marketing agency in Michigan, IMPACT Digital Marketing is confident to lead you to success in digital marketing.
For further information, you can visit https://impactdms.com/
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