Top 5 Digital Marketing Platforms in 2022
If you’re a business owner or entrepreneur, staying up-to-date on the latest digital marketing platforms is important. That way, you can determine which platforms best suit your business and begin implementing them into your marketing strategy.
In this blog post, we’ll take a look at the top five digital marketing platforms in 2022. So, be sure to read on whether you’re just starting or looking to switch things up!
Hubspot
Hubspot is a great digital marketing platform if you are a beginner or have a small or big business. It is an all-in-one software for inbound marketing, sales, and customer service that allows you to improve your business without sacrificing quality. Hubspot offers Customer relationship management (CRM) that could help you generate leads, increase sales, and track client data.
In addition, it has features like an automation platform, SEO, analytics, lead generation tools, and more. With its drag-and-drop function, effective landing pages, and email templates, you can build, design, and edit your website without IT skills.
Constant Contact
Constant Contact is considered one of the preferred all-in-one digital marketing platforms, superior for its email marketing and automation.
Its capacity to automate fundamental digital marketing tasks is a significant reason for its recognition. For example, it makes email and social media marketing faster and less expensive by allowing customers to streamline them through a single interface.
This platform is suitable for freelancers, agencies, and small or large businesses. Constant Contact offers tools to help you create personalized emails, social media ads, landing pages, and more. It also has pre-designed templates, and the platform excels in reporting features, allowing you to see your marketing campaign’s real-time insights and performance.
Semrush
Search engine optimization or SEO is one of the significant factors in digital marketing, and Semrush is one of the best on it. It is also an all-in-one digital marketing platform that in addition to SEO, offers Social Media, Content, and Market Research services.
Allowing you to see the analytics report of your keyword research and other marketing campaigns, additional features include content marketing, competitor analysis, pay-per-click (PPC) marketing, and social media marketing.
Google Analytics
Google Analytics is a web-based analytics platform allowing users to monitor website statistics, traffic, and conversions. By analyzing the data, business owners and users may learn what to improve in their businesses and how to achieve their goals.
It includes data analysis and interpretation, which assist in data access, filtering and manipulation, funnel analysis, segmentation, and more. This can also contribute to data gathering and analysis, which help collect and configure APIs, custom variables, data import, and user access controls.
Mailchimp
Mailchimp was created specifically for small businesses that could not afford to employ such expensive tools and services. It is an all-in-one digital marketing tool with a dynamic and intuitive design that allows newcomers to start quickly.
Custom domains for sites and businesses are available, as are design tools for emails, social advertisements, landing pages, postcards, audience management software, and advertising campaign automation.
Conclusion
As the year progresses in 2022, a few digital marketing platforms are worth keeping an eye on. These have been gaining popularity and will likely continue to do so in the coming years. Consider incorporating one or more of these platforms into your marketing approach to stay ahead of the game in your industry.
Each of these platforms possess unique strengths and can be used in different ways to reach your target audience when properly applied with adequate knowledge and data interpretation, like the team at IMPACT Digital Marketing. Offering a variety of packages built to suit the individual needs and budget of your particular business, we’re your one stop shop to make the greatest customer IMPACT.
