As a business owner, you may assume that social media is expensive and time consuming to stay on top of. But in reality, you can’t afford to ignore social media for your business. In today’s digital world, social media is one of the most effective ways to connect with your target audience and build relationships with them.
If you’re not using social media for your business, you’re missing out on a valuable opportunity to connect with your customers and create a strong relationship with them. Here are reasons why you should be using social media for your business:
1. Social media is a powerful marketing tool
Social media platforms like Facebook, Twitter, and Instagram provide businesses with a unique opportunity to connect with their target audience. With over 2 billion active users on social media, you can’t afford to ignore this valuable marketing opportunity.
2. Social media builds relationships
In today’s digital world, social media is one of the best ways to connect with your target audience and build relationships with them. By regularly interacting with your customers on social media, you can create a strong relationship with them that will lead to loyalty and repeat business.
3. Social media increases brand awareness
When you use social media to connect with your target audience, you’re also increasing brand awareness. The more people that see your business on social media, the more likely they are to remember it when they need your products or services.
4. Social media generates leads
Social media is a great way to generate leads for your business. By sharing valuable content and interacting with your target audience, you can encourage them to visit your website or contact you for more information.
5. Social media improves search engine rankings
Search engine algorithms take social signals into account when ranking websites. This means that if you’re active on social media, you’re likely to get a boost in your search engine rankings.
6. Social media is cost-effective
Compared to other marketing channels, social media is relatively inexpensive. You can get started with a small budget and still see great results.
7. Social media is instant
With social media, you can get your message out to your target audience instantly. This is perfect for businesses that need to respond quickly to changes or news.
8. Social media is global
Social media is a global platform that gives businesses the opportunity to reach a worldwide audience. If you want to expand your business into new markets, social media is the perfect tool to help you do it.
9. Social media is versatile
Social media can be used for a variety of purposes, including marketing, customer service, market research, and lead generation. You can use social media to achieve multiple goals for your business.
10. Social media is here to stay
Social media is not a passing fad – it’s here to stay. As more and more people join social media platforms, businesses need to adapt their marketing strategies to include these powerful platforms.
Benefits of social media for advertising
Social media platforms like Facebook, Twitter, and Instagram offer businesses a unique opportunity to advertise their products and services. With over 2 billion active users on social media, you can reach a large audience with your ads.
Social media advertising is also relatively inexpensive, making it a cost-effective way to reach your target audience. Additionally, social media ads are highly targeted, so you can be sure that your ads are reaching the right people.
Benefits of social media for communication
Social media platforms offer businesses a unique opportunity to communicate with their customers. By interacting with customers on social media, you can quickly resolve any issues they may have.
Additionally, social media is a great way to build relationships with your customers. By regularly interacting with them, you can create a strong bond that will lead to loyalty and repeat business.
If you’re not using social media for your business yet, now is the time to start. With over 2 billion active users on social media, you can’t afford to ignore this valuable marketing opportunity. Visit Impact Digital Marketing and get started today and you’ll soon see the benefits of social media for your business.
Do you aspire to make your company more successful this year? Several factors help a service-based business thrive, including having a modern website design.
Many ways exist to advertise services online. However, developing a modern website comes with a challenge to ensure it can continuously drive business growth.
Modern Web Design
As you consider redesigning your website, you may wonder about its importance, including the impact on your business and clients.
1. SEO Strategy
Several practices and web design elements influence how to publish content online, affecting search engine activity. If your on-page SEO basics are not up to par, you will be battling for visibility with competitors. An effective way to improve search engine visibility is to partner with professional and reliable web design agencies who specialize in strengthening your SEO foundationally.
2. First Impression
Audiences give their first impression the moment they visit your website. They judge it in less than a few seconds. So, these first moments must make a lasting, positive impact.
Your website should be appealing and updated to avoid negative impressions, as it can discourage visitors from staying on your page. Also, it can cause you to miss out on leads as they leave your page for a competitor’s website.
3. Establish Trust
People do not trust poorly designed websites in 2022. So, if they see outdated information and poor design elements, they won’t find your site reliable or trustworthy.
Think about customers looking for a construction company to trust with long-term building and infrastructure services. They will invest greatly, which means if your website does not convey trust, they will look for another business to fulfill their needs.
What’s more, professional sites signal trust with audiences, making them feel more comfortable to explore service offerings further.
4. Building Consistency
Website design is important to help form consistency on and beyond your page. So, if you are trying to gain new leads, you should build up your brand by familiarizing the audience so they know to choose you when they are ready to invest.
You’ll need to have consistent style and structural integrity on every page, or it will appear clunky and unprofessional. Also, these inconsistencies can make your brand difficult to recognize as customers won’t understand what to associate with your brand.
5. Customer Service
An outdated website can convey that you don’t put much work, effort or care into it, making your audience assume this is the same level of carelessness they will receive.
Your website should be as welcoming as a customer service representative. It should be modern, bright and inviting. This gives the impression that you can and will work well to readily accommodate the needs of your customers.
Now that you have learned the importance of modern web design, it’s time to start investing to improve yours. A professional website brings value to your business. Websites are service-based businesses’ online headquarters to encourage customers to gather information and seek trusted services.
Reach out to us at Impact Digital Marketing for more information about our website design recommendations to help boost sales. We will be glad to advise you on best practices and offer suggestions specific to our service offerings.
Video production has increased in popularity among marketers, advertisers and sales teams year after year, not just in Los Angeles or New York. Video streaming has grown increasingly popular throughout the pandemic when consumer audiences were more captive and on the lookout for fresh entertainment. This upward trend will continue to grow into 2022, especially as more millennials search for engrossing entertainment.
In the past, video production was mostly used for commercials and movie trailers. But today, marketers are using video to create engaging content that helps them connect with audiences. Video is a great way to humanize your brand and show your customers what you’re all about.
Businesses today have increased desire to create more videos than they had the year before, with 70% acting upon it. For example, the effectiveness of professionally produced films has resulted in over 87% of enterprises utilizing video content as a marketing tool. In fact, 91% of brand marketers consider video as a worthwhile aspect of their marketing campaign strategy.
Benefits of Videos for Brand Marketing
For starters, video helps marketers stand out from the crowd. This has been steadily rising over recent years and will continue as consumer behavior shifts with mobile devices featuring higher resolution screens.
Not only does video production increase noticeability, it also helps them connect with their audience in a more personal way than text-based content ever could. Consumers are eight times more likely to engage with an email that includes video instead of one without visual media components, because we naturally connect with storytelling.
With our ever-increasing consumption of content via various devices, it is important that information be easy to access. Videos can be viewed across a multitude of platforms.
Tracking consumer metrics is easy with videos as part of an online marketing strategy. Video marketers can track integral information like how long the video is watched for, from where it was watched, by whom, and other relevant metrics. This information can be used to determine which marketing strategies are more successful, and to adjust future efforts accordingly.
In a time when so many people are gravitating towards online video content, it’s important for brands to use videos in their marketing strategy. Not only will it help them stand out from the competition, but this will also help them connect with their audience in a more personal way, which is what consumers want in 2022.
To get started on your video plan, connect with us today at Impact Digital Marketing.
Video production is one of the most important aspects of a business. By creating high-quality videos, you can increase traffic and promote a friendly environment with your clients. In this blog post, we will discuss the importance of video production and how it can benefit your business. We will also provide tips on how to produce effective videos that will engage your audience and help you achieve your marketing goals!
Video production is an important aspect of marketing for any business. By creating high-quality videos, businesses can communicate their message to potential customers with the creation of an engaging experience that encourages learning more about what they have to offer. In addition, video production can help businesses stand out from their competitors by offering something unique.
Video production is a great way to improve traffic in your business. By creating engaging, high-quality videos, you can attract more visitors to your website and increase brand awareness. In addition, video production can help promote a friendly environment and better relationships with your clients. By creating videos that are interesting and informative, you can help build trust and credibility with your target audience.
Tips for Producing Effective Videos:
- Start by creating a storyboard or outline for your video. This will help you plan out the structure of your video to make sure it is engaging.
- Once you’ve created a storyboard, start filming! Be sure to use high-quality equipment. If possible, hire professional videographers who can set up lighting and other aspects of production so that your footage looks great on-screen.
- Edit the video in post-production software like Adobe Premiere Pro or Final Cut X before exporting to a format that works for sharing online (e.g., YouTube). You can also upload it directly from there if you want! Remember: It’s important not only what content we put into our videos, but also how we present it. Be sure to use professional graphics, titles and effects to polish your video.
By following these tips, you can produce high-quality videos that will help promote your business and help you achieve new goals. For more information on video production and how it can benefit your business, reach out to Impact Digital Marketing today.
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Currently, video is the fastest-growing advertising medium for business. More companies are beginning to realize the effectiveness of video in marketing their products and services. When produced properly with skill and knowledge, this trend can significantly benefit a business. So, when planning to add video as part of your marketing strategy, hiring a professional video production service is a smart option.
You might be unsure about what to look for in a promising service provider. Keep the following top five tips in mind when hiring a video production service to ensure you get the best outcome.
1. Communication Is Key
Are they easy to work with? Do they go beyond the basics? Does their work match what you are looking for? These are prime questions to ask when choosing your new video production service. Other important factors to consider are the various techniques used, the strength of people cast in the video, and the different services offered. It is crucial to first establish clear expectations before you start your search. Make a checklist of what you want, and go through it to choose the right match for your video production needs.
2. Locate Likeminded Providers
It’s important to take time to learn about the level and field of expertise of each production house you have on your list. For instance, if you are planning to make animated videos, make sure to seek referrals from people with good 2D experience with proof of their stated work. Research clients they have worked for and the work they have produced. You can look into learning more about who is working behind the camera. All this information can help indicate which production house is the best fit for you.
3. Look Beyond Demo Reels
Video production companies often show demo reels to highlight the type of services they provide and the videos they produce. However, it’s best to look out for more examples, not just the demo reel. You can look at their portfolio to see the latest works they have completed. This should give you a better idea of what you should expect to get when you hire them.
4. Balance Goals and Budget
Higher quality means higher budget. Quality video can extend your outreach, and with more outreach, you get more expansion and converted sales. There are several factors to consider when setting your budgets, such as location, video length, video quality, and the number of actors. Your budget increases when you increase any or all of these elements. So, always be aware of goals for your project and budget to make sure you balance them.
5. Plan For Long-Term
If you have to create multiple videos, then save yourself the time, energy, and a few headaches by hiring the same team throughout the long-term extent of your production plans. This way, your videos stay consistent and uniform with fluid style and feel. They will also look good together on your website and social media channel. In the long run, the video production house can also serve as an extension of your team.
When choosing a video production service, keep these tips in mind. Remember, as long as you have a clear vision for your video needs, a good production house can bring it to life. IMPACT Digital Marketing is a professional video production company experienced in working with a wide range of businesses. If you want expert advice and support for your video projects, get in touch with our team today.
Video marketing is an increasingly important part of every effective marketing strategy. More businesses are turning to video content marketing, as it has proven to provide promising results and ROI. It is no secret that creating a video that benefits your brand takes time, patience, and effort. If you aim to establish original video content that entertains your audiences and keeps them engaged, using a video production service might be the best decision you can make for your company’s growth and success.
Video production services include creating video content from pre-production to post. This may include a production crew, writers, editing teams, actors and others to be managed throughout the process.
Video production companies play a vital role in promoting brands to a large audience. Here are the key benefits of video production services to promote your business.
Video production professionals are purpose-driven storytellers that help businesses connect with their audience. If you are not sure what type of video will work best for your business, professional video production services will definitely benefit your business. They can help you create a video story that will impact your target audience and encourage them to engage with your brand.
If you feel like your business is struggling to grow as you intend or desire, even after great marketing efforts, then it’s beneficial to pursue video production services. Because video production professionals work with a variety of clients, they are equipped with more knowledge, expertise, and ideas. This helps them provide you with a creative vision to help you reach the target audience effectively.
Some businesses may hesitate to pursue video production services for various reasons of concern. Professional video companies go beyond the tasks at hand to accomplish the goal of impeccable production with great dedication and purpose.
The experienced team can help you hone creative ideas based on the most effective methods aligned with your marketing strategy. This way, you can create a video that is high-quality, entertaining, and useful for your intended audience. Creating such a video will help your brand stand out from the competition and promote your message.
Video is most effective when you know how to use it wisely. It can be a powerful addition to your marketing strategies set to promote your brand. If you have decided to pursue video production services to grow your business, contact Impact Digital Marketing. Our team of professionals come experienced in producing great videos, using the best equipment and software available. Our team will also work with you throughout the process to ensure you are happy with the result. Contact us today to get started with video production services.
Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.
Without a consistent flow of customers, it can be harder for your business to flourish in the world of digital marketing. As old as it may seem, email marketing has been very effective in generating responses from customers. With the right strategy, email marketing can become an ideal marketing tool for you. Here are four ways how email marketing can be helpful in generating leads.
Email marketing can be used to inform leads about new products, resources, promotions, services, or company expansions. Sending out educational or informative emails regularly can encourage even those inactive readers to participate or at least have a look at the offers. Sending out interesting, useful, and personalized content can make emails more effective to generate leads.
When you have a good relationship with the consumer, it naturally encourages others to support your business. One of the simplest, most effective ways to build connections with customers is to segment the list of customers into smaller groups and send only the content that is important to them.
Customers are more likely to share and forward emails that are useful and contain important information. People often trust the people they know personally, and so this type of email is likely to encourage referrals from existing leads.
Email marketing is a great tool for both building and sustaining trust in customer relationships. In today’s fast-paced life, email works as a practical communication channel to stay in touch with your clients and customers on a regular basis. You can improve and fine-tune email strategies to warrant your customers time and encourage them to engage with your business.
Organizing and implementing traditional marketing campaigns takes time and a lot of effort. But, with email marketing, it is easier to build a campaign often implemented as a supplemental strategy to the more typical, traditional marketing plans.
By providing an appropriate time and date, you can ensure that your email is sent at the correct moment. This timing technique helps encourage your targeted audience to take part in your campaign and support your business.
Email marketing offers an effective way to encourage clients to visit your website, too. You can attach relevant links to your website within the emails. This way, you can direct clients to visit your site to continue the conversation via featured content or blog posts. You can also add social media links to help clients share your products or services with their own circles and networks, expanding your reach.
Email marketing can also help boost your SEO efforts. As email is quite effective at sharing content and driving traffic to your site, more traffic means improved SEO. Additionally, high-quality email content can work together with website content for better keyword density, resulting in better SEO results.
Since digital marketing is becoming the leading method to reach more audiences, email marketing remains an essential strategy. This marketing approach enables small to big companies to reach out to their potential customers anywhere and anytime.
If you would like to explore options with email marketing services and other effective strategies to help grow your business, contact IMPACT Digital Marketing today.
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.