Why Companies Should Invest in SEO
Increased search engine visibility, higher-quality traffic, and improved ROI, are just a few of the numerous benefits of investing in SEO for your business.
What is SEO?
SEO, search engine optimization, is the process of optimizing a website to rank higher on a Google search with the goal of increasing web traffic levels and obtaining higher quality leads.
Why Should Businesses Care About SEO?
SEO can help get your company noticed, improve visibility, and increase leads and credibility.
Some of the primary reasons your company should consider investing in SEO:
1. Increased Visibility in Search Engines
One of the main benefits of investing in SEO is increased visibility in search engines. When your website is optimized for search engines, it ranks higher in search engine results pages (SERPs), meaning that your brand will be more visible to potential customers. This increased visibility can lead to more web traffic and ultimately, more sales and conversions.
2. Higher-Quality Traffic
Another benefit of investing in SEO is that it can help you to attract higher-quality traffic. This is because when your website ranks higher in search engine results pages, it is more likely to be clicked on by users who are actually interested in your products or services. This means that they are more likely to convert into customers, resulting in a higher ROI for your business.
3. Improved ROI
Investing in SEO can lead to an improved ROI for your business because, as mentioned above, it helps to attract higher-quality traffic which is more likely to convert into customers. In addition, SEO can help to reduce advertising costs for your business by making your website more visible in organic (non-paid) search results.
4. Enhanced User Experience
Investing in SEO for your company can help enhance the user experience on your website. This is because when your website is optimized for search engines, it will be easier for users to navigate and find the information they are looking for. This can lead to higher levels of engagement and satisfaction, which can in turn lead to more sales and conversions.
5. Greater Social Shares
Investing in SEO can also lead to greater social shares because when your website ranks higher on search engine results pages, it is more likely to be shared by users on social media. This increased exposure can lead to more traffic and ultimately, more sales and conversions.
6. Credibility
SEO will help to improve the credibility of your website. When your website ranks higher in search engine results pages, it will be seen as more authentic and trustworthy by potential customers, potentially leading to more sales and conversions, as users will be more likely to purchase from a website that they perceive as being credible.
7. Competitive Advantage
SEO can also give you a competitive advantage over your competitors. As mentioned above, this investment helps to increase your visibility in search engine results pages, meaning your brand will be more visible to potential customers than your competitors, giving you an edge in the market.
8. Long-Term Results
An important reason to invest in SEO is that it can provide long-term results. Unlike other marketing channels such as paid advertising, which only provide short-term results, once your website is optimized for search engines, it will continue to rank high in SERPs and attract organic traffic, even after the investment ceases, allowing your business to continue to reap the benefits of SEO for years to come.
9. Cost-Effective
SEO is a cost-effective way to market your business because it can help you achieve long-term results at a relatively low cost, helping you to reduce your advertising costs by making your website more visible in organic (non-paid) search results.
10. Increased Visibility
Another benefit of investing in SEO is increased visibility. When your website is optimized for search engines, it will rank higher in search engine results pages (SERPs). Majority of users will not leave page one of results when searching on their preferred engine, to reach them, your business needs to land among the other contenders found here.
11. SEO is the Best Way to Understand the Voice of the Consumer
SEO allows business owners to better understand what consumers are looking for. Through analyzing search engine data, you’re able to see the most popular search terms that consumers are using to find products or services like yours. This understanding can help you tweak your marketing strategy so that it’s more in line with consumer wants and needs.
Conclusion
SEO is an important and cost effective component of any digital marketing strategy and should be included in your budget. If you’re not sure where to start, contact IMPACT Digital Marketing to help you to create an effective SEO strategy for your business.
Improve SEO on Dental Websites
Dentists know that having a custom website is just as essential to marketing their practice as any other business today. But, that’s not enough. What’s key to having a website is making sure it’s optimized for search engines. After all, what good is having a website if no one can find it?
That’s where SEO comes in. Search Engine Optimization is the process of making a website more visible on search engine results pages. And while there’s no one-size-fits-all approach to SEO, there are some general principles that all dental websites should follow.
Here are a few tips to help optimize a dental website for better SEO:
1. Keyword-Rich Titles and Descriptions
When it comes to SEO, keywords are your friend. In order for a website to rank high in search results, use relevant keywords throughout the site, including in titles and descriptions.
2. Optimize Website for Mobile
Increasingly, people are using smartphones and tablets to search the web, making it essential to confirm websites are optimized for mobile devices. Otherwise, a lot of potential traffic could be missed.
3. Use Dental-Specific Directories
Numerous online directories exist that are specifically for dental websites. Listing sites in these directories can help improve visibility and search engine ranking.
4. Verify Site is Secure
In order to rank high in search results, Google looks for websites that are secure, meaning websites should have an SSL certificate.
5. Use Social Media
Social media is a great way to promote a dental website and improve its SEO. Create business profiles on popular platforms like Facebook, Twitter, and Instagram. Then, be sure to post regular updates and share content with followers consistently.
6. Publish High-Quality Content
One of the best ways to improve a website’s SEO is to publish high-quality content, including articles, blog posts, and other types of digital content that are informative, well-written, and relevant to your audience.
7. Promote Content
Once great content is published, it’s important to promote it. Do this by sharing articles and blog posts on social media, submitting them to article directories, and even guest posting on other websites.
8. Build Links
In order for a website to rank high in search results, it needs to have a strong backlink profile. This means getting other websites to link to your site. This is also achieved by creating great content, guest posting, and listing your site in directories.
9. Monitor Progress
It’s imperative to keep an eye on a website’s SEO progress. Do this by using Google Analytics to track traffic and look for any improvements in search engine ranking.
10. Provide Feedback From Existing Patients
It is one of the most essential things a dental SEO expert should do. Take some time out to send emails or postcards to existing patients requesting they provide feedback about their patient experience on your website. This helps provide insight as to what might need improvement and what patients are fond of and/or responding to.
11. Get Help From a Dental SEO Expert
Committed to taking your dental website’s SEO to the next level? It’d be a good idea to get help from a professional. There are a plethora of companies that specialize in dental SEO, and they can help with everything from keyword research to link building.
12. Grow Your Dental Practice with IMPACT Digital Marketing
A team of dental marketing experts that can help attract more patients, grow your practice, achieve your business goals, and make an IMPACT! Offering a full range of dental marketing services, including SEO, social media, pay-per-click advertising, and more. Contact Impact Digital Marketing today to learn more about getting help to grow your dental practice now and take a bite out of the competition!
Conclusion
Following these tips can help improve a dental website’s SEO and get more traffic from Google. Get the help you need with your dental website’s SEO, be sure to contact a professional.
Here’s How Video Increases Business Awareness
To increase clientele and sales, you need to first increase brand awareness. Videos can do extremely well in helping to improve brand visibility if you use them the right way.
Videos provide an excellent advantage to communicate value quickly. If you want to get the full advantage of this tool, then it is very important to work with a professional who offers videography services that can make your videos stand out in a sea of them.
Here is a list of ways to boost brand awareness through videography services.
Products In Action
A great way to make your brand stand out is to use videos that help people visualize how your products can improve their quality of life.
Showing your product in action can be a nice visual companion to a product description or landing page. It will also make your video valuable and interesting for users to enjoy. By getting a visual idea of how the product works and what to expect, people will have more confidence in your brand, ultimately leading to more ease of purchase.
Engaging Content
When creating a video, you definitely want it to reach as many people as possible. In order to grab viewers’ attention, it is so important to make sure the content in your video is unique, original and engaging.
Professional videographers are great at storytelling and helping brands connect better with clients through videos. If you are not able to decide what type of videos work best and what you should be focusing on, the professionals can provide great ideas. If you already have one in mind, they can help you create it with better video quality and also provide new ideas to further enhance its performance.
Concise Message
The length of the video is an important factor to consider. The attention span of customers is very low. Most viewers will drop off after a minute.
So, to make sure viewers complete your video content, the branding message must be clear and concise. Professional videographers can help create a video that presents a simple, but effective idea in just a few seconds, resulting in a successful campaign.
Supreme Quality
It is very important to ensure video content created for your brand is high-quality. The professional can create a high-quality video with the right tools, best lighting and by shooting at the right camera angle. In addition, these professionals also have excellent editing skills, so they can edit the clips to make them flawless, ensuring you have outstanding video content for your brand.
Videos have immense power, and you can use them to promote your product or service effectively. If you need videography services, IMPACT Digital Marketing can transform your vision into reality. Contact us to learn more about our service.
4 Ways to Enhance Sales via Website Tweaks
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Modern Design
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
On-Page Support
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
More Visuals
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche Advertising
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
UX & UI: Working in Unison with Web Design
When pondering design, consider these two trending terms: UI (user interface) and UX (user experience). They sound similar, yet they are different. Both are vital to design.
Understanding UX & UI
UI is a process that designers use to build interfaces. It focuses on appearance and functionality elements, such as colors, typography, menu bars and more to develop and improve the nature of the interaction between the product and users.
UX, on the other hand, is about improving the experience users have with a range of variables. It is primarily concerned with the form, method and operation of a product or service. The UX designers focus on architecture, ease of use and impression, always tweaking the overall user experience.
How UX & UI Enhance Web Design
UX and UI are both coherent design disciplines that focus on similar aspects of the service or product design. They are both equally crucial elements that help pave the way for an outstanding end-product. Hence both must be given equal importance.
Suppose you want to build a new business website. The design should aim to be visually pleasing. At the same time, it should be easy to use and navigate. For this, you need the combination of UX and UI to shape the website beautifully.
UX designers take note of an overarching concept for the website. They then research, contemplate and finally design the features that are needed to bring your vision to life. They consider answers to foundational questions like what, why, and how regarding intended use. They are also interested in the journey new users will take through your website, as well as steps a user may take to find and purchase a service or product.
Once the UX team has mapped out the functionality of the website design, the UI team will start on visual aspects of the website. The designers focus on creating interfaces that are easy to use and enjoyable for users. They work on things like buttons, how a user will view and navigate different pages, and how a form will be completed. They are also responsible for ensuring that a consistent design, style and language are applied across the pages in harmonic unison for user satisfaction.
Experienced Design Team
When developing a new website, approach both UI and UX together to maximize the effectiveness of your website.
Working with both UX and UI design can help build a website that delivers an excellent user interface and experience. If you want to build a business website that benefits from promising UI and UX design, then IMPACT Digital Marketing can help. Please reach out to us for more details. We will be happy to discuss and get started on your UX and UI.
How to Best Build a Pay-Per-Click Strategy for 2022
Business professionals and marketers require the right tools to help them effectively promote their brand and market their products.
Pay-Per-Click (PPC) is a great tool that can significantly help boost business, especially when using the latest PPC trends and improvements. It is also important to remember that it is a multifaceted discipline. If you wish to build a more effective PPC campaign for your business, you should be ready to invest time and energy into staying on top of PPC trends and innovating your approach.
Here are four changes you can start making for 2022 to see results.
Diversify Your Ad Platforms
If you are using just one ad network or platform, do you know it’s the best one for you? While a big platform like Google is good to attract your audience, it isn’t the only one that should be part of your strategy. Furthermore, with Google modifying how businesses and marketers use its platform, 2022 may be a great time to consider diversifying your ad platforms. You can start by investing in ads on social media like Facebook, YouTube, Instagram, Twitter, and other platforms. This way, you can broaden your reach to take advantage of different opportunities and reach more audiences.
First Lead With Value
This tactic is considered effective across several marketing niches, and it works well for PCC. While keeping your keywords focused on the descriptions of your business offers, consider a value-based approach for your actual ad copy. For instance, instead of copywriting, that describes your services or products, share the values and benefits of the products and services you offer. How do they solve problems and make life better?
Focus On Quality
Different PPC platforms have set standards to be met to win the bid. An effective strategy isn’t just about how much you are willing to invest, but the quality of your ads. For instance, in AdWords, this is measured by “Quality Score.” Here, it is not just the click-through rate that is taken into account, but the relevance of the ads to the selected keywords and the site. Focus on improving your Quality Score by ensuring that you are not using keywords in places that are not relevant.
Leverage Automation
While automation is a marketing buzzword that has been tossed around often in the past, today automation is serving as a powerful tool for nearly any marketers to implement into their ongoing PPC campaigns. PPC automation uses AI platforms and machine learning to monitor, manage and optimize marketing efforts. Some common uses include:
- Bid management across different ads to control spending
- Optimize creative copy based on data feeds
- Generate reports for effective campaign tracking
PPC is a field bound to produce more rewards as more effort and time is put into it. Hopefully, these few tips serve as a great starting point for you in order to improve your pay-per-click campaigns to increase ROI.
If you need help managing your PPC campaign, then you should contact IMPACT Digital Marketing. We have spent years learning new tactics and refining our PPC management services in order to help our clients get the most value out of their campaigns. With our experience, tools, and techniques, we can help you build healthy PPC campaigns that produce results in real-time. Contact us today to learn more about how we can help with your PPC strategy for 2022.
Why so many businesses choose Impact Digital Marketing as their SEO Company
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Digital Marketing Terms You Should Care About
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social Media
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
How to Find a Trustworthy SEO Expert in Michigan
Do you want to hire a trustworthy SEO expert in Michigan for your company? However, even when we’re talking about local SEO experts in Michigan, you might find yourself with a long list of options. So how do you narrow it down to the best one? Consider all the important factors when hiring an SEO expert.
Research
One of the most helpful sources of online research is client reviews. Check the reviews of potential SEO companies to know how reliable their experts are. You will get enough information about how well the SEO experts of the company are in their job.
Transparency
If the experts you hire lack transparency and never involve you in their work, that can lead you to spend a lot of unnecessary money on fruitless marketing strategies. You can test out the company’s transparency by asking if they will provide you with reports or samples of their past work to review.
One Size Does Not Fit All
If you want to have search engine success, you need a Michigan SEO expert who will be able to develop a plan of action based on your needs. This plan can never be the same for every client and for all marketing goals. So ask the company about their approach to online marketing. If they don’t offer tailor-made plans catered to client goals, then you should avoid them.
SERP Promises
Being at the top of Google’s search engine results is no child’s play. Any self-aware SEO company wouldn’t make such a promise. They might say they will try their best, but guaranteeing it is a completely different story. When you meet with different SEO companies, pay attention to the promises they are making. Always head towards experts who are realistic about their marketing strategy and its results.
Goals
Before you meet with potential SEO experts you want to hire, have a list of goals ready. If you provide them with the information about these goals, you will be able to decide if they are right for you.
Budget
As a business owner, it is best to have a marketing budget in place. If you don’t, you might end up overextending your company’s finances. If you do, you can get an idea of how much to invest in marketing. When receiving price information from the SEO company, you should also request a list of services they offer that may also be of benefit to your business.
Now you have an idea about what factors to consider when finding a Michigan SEO expert, contact Impact Digital Marketing to get started on your quest for SEO services today.
Google Rolls Out New Spam Algorithm
Time again for a core update on Google. When the June 2021 Core Algorithm Update was announced around a month ago, the search engine company announced that it would be following with another update in July 2021. This should make outstanding adjustments to the algorithm at Google – which could lead to further significant fluctuations in ranking. The roll-out has now officially started.
The big spam update for search is now completely rolled out at Google. These are the types of spam you should avoid at all costs.
When Google announced the big Search Spam Update in June, it joined an eventful summer at the search engine. On the one hand, the roll-out for the ranking signals of the Page Experience Update began in June. On the other hand, Google launched a Core Algorithm Update in the same month – which will even advance to a double pack through the July Core Update 2021. Now the search engine company announced on Twitter that the second part of the Spam Update has been rolled out and completed. Webmasters should refrain from certain content – even independently of this update.
Google is continuing the fight against spam as AI delivers more and more potential with Google’s blog post addressing the search engine’s fight against spam, which states:
‘’We’ve been fighting spam since Google Search has been around, but recent advances in artificial intelligence (AI) offer unprecedented potential to completely transform our approach.’’
For example, Google’s own AI effectively detects spam and new corresponding trends. The company has been able to reduce “the number of websites with automatically generated and copied content by over 80 percent compared to a few years ago.” Every day, the search engine identifies and removes around 40 billion spam pages – so they don’t reach users in the first place. In order for webmasters to know exactly which content Google clearly recognizes as spam, the company provides an overview on the Google Search Central website. There, Google lists the methods to be avoided:
- Automatically generated content
- Participation in link exchange programs
- Creation of pages with no or only little unique content
- Cloaking
- Misleading redirects
- Hidden text/hidden links
- Bridge pages
- Copied content
- Participation in affiliate programs without sufficient added value
- Loading pages with irrelevant keywords
- Creating pages with malicious features that, for example, attempt phishing or install viruses, Trojans, or other badware
- Abusing markup for structured data
- Sending automated queries to Google
In addition, website owners should pay attention to the best practices of identifying and removing hacked content on the site, as well as avoiding and quickly removing user-generated spam. After all, Google’s big update is likely to detect even more spam in the future. And if it is related to your website, it will have a negative impact on your ranking.
If you are facing changes with your website and do not know what is wrong or how to go about them, consider contacting Impact Digital Marketing, the trusted search engine optimization company in Michigan. As one of the leading webmasters specializing in SEO services and web creation, we can help resolve all Google update problems your website might be facing, as well as help you prevent such problems in the future.
