Why Companies Should Invest in SEO
Increased search engine visibility, higher-quality traffic, and improved ROI, are just a few of the numerous benefits of investing in SEO for your business.
What is SEO?
SEO, search engine optimization, is the process of optimizing a website to rank higher on a Google search with the goal of increasing web traffic levels and obtaining higher quality leads.
Why Should Businesses Care About SEO?
SEO can help get your company noticed, improve visibility, and increase leads and credibility.
Some of the primary reasons your company should consider investing in SEO:
1. Increased Visibility in Search Engines
One of the main benefits of investing in SEO is increased visibility in search engines. When your website is optimized for search engines, it ranks higher in search engine results pages (SERPs), meaning that your brand will be more visible to potential customers. This increased visibility can lead to more web traffic and ultimately, more sales and conversions.
2. Higher-Quality Traffic
Another benefit of investing in SEO is that it can help you to attract higher-quality traffic. This is because when your website ranks higher in search engine results pages, it is more likely to be clicked on by users who are actually interested in your products or services. This means that they are more likely to convert into customers, resulting in a higher ROI for your business.
3. Improved ROI
Investing in SEO can lead to an improved ROI for your business because, as mentioned above, it helps to attract higher-quality traffic which is more likely to convert into customers. In addition, SEO can help to reduce advertising costs for your business by making your website more visible in organic (non-paid) search results.
4. Enhanced User Experience
Investing in SEO for your company can help enhance the user experience on your website. This is because when your website is optimized for search engines, it will be easier for users to navigate and find the information they are looking for. This can lead to higher levels of engagement and satisfaction, which can in turn lead to more sales and conversions.
5. Greater Social Shares
Investing in SEO can also lead to greater social shares because when your website ranks higher on search engine results pages, it is more likely to be shared by users on social media. This increased exposure can lead to more traffic and ultimately, more sales and conversions.
6. Credibility
SEO will help to improve the credibility of your website. When your website ranks higher in search engine results pages, it will be seen as more authentic and trustworthy by potential customers, potentially leading to more sales and conversions, as users will be more likely to purchase from a website that they perceive as being credible.
7. Competitive Advantage
SEO can also give you a competitive advantage over your competitors. As mentioned above, this investment helps to increase your visibility in search engine results pages, meaning your brand will be more visible to potential customers than your competitors, giving you an edge in the market.
8. Long-Term Results
An important reason to invest in SEO is that it can provide long-term results. Unlike other marketing channels such as paid advertising, which only provide short-term results, once your website is optimized for search engines, it will continue to rank high in SERPs and attract organic traffic, even after the investment ceases, allowing your business to continue to reap the benefits of SEO for years to come.
9. Cost-Effective
SEO is a cost-effective way to market your business because it can help you achieve long-term results at a relatively low cost, helping you to reduce your advertising costs by making your website more visible in organic (non-paid) search results.
10. Increased Visibility
Another benefit of investing in SEO is increased visibility. When your website is optimized for search engines, it will rank higher in search engine results pages (SERPs). Majority of users will not leave page one of results when searching on their preferred engine, to reach them, your business needs to land among the other contenders found here.
11. SEO is the Best Way to Understand the Voice of the Consumer
SEO allows business owners to better understand what consumers are looking for. Through analyzing search engine data, you’re able to see the most popular search terms that consumers are using to find products or services like yours. This understanding can help you tweak your marketing strategy so that it’s more in line with consumer wants and needs.
Conclusion
SEO is an important and cost effective component of any digital marketing strategy and should be included in your budget. If you’re not sure where to start, contact IMPACT Digital Marketing to help you to create an effective SEO strategy for your business.
Important Things You Need To Know About Local SEO In 2022
What is local SEO?
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s a critical part of any small business’ marketing strategy.
How Important is local SEO?
Local SEO is extremely important for small businesses. It allows you to compete with larger businesses by making your website more visible in relevant local searches.
The landscape of local SEO is constantly changing, and when you’re not doing it everyday, it can be tough to keep up with the latest trends and best practices. But if you want your business to be visible in search engines and attract new customers, it’s important to stay on top of the latest local SEO trends to ensure your website continues to rank.
Here are some important things you need to know about local SEO in 2022.
Ranking factors that matter to local SEO
There are many ranking factors that matter when it comes to local SEO, but some of the most important ones include NAP consistency, mobile-friendliness, local reviews, and local content.
If you want your business to be visible in search engines and attract new customers, it’s important to continue to optimize in these areas.
Importance of NAP Consistency
NAP stands for name, address, and phone number, and it’s one of the most important aspects of local SEO. Your NAP information needs to be consistent across all your online listings (such as your website, Google My Business listing, and directory listings), as well as any offline listings (such as in newspapers or on business cards).
If your NAP information is inconsistent, it will confuse search engines and potential customers, and it can hurt your ranking in search results. So if you’ve recently changed your business name, address, or phone number, make sure to update your listings everywhere.
Importance of Mobile-Friendliness
Mobile-friendliness is another important ranking factor for local SEO. With more and more people using mobile devices to search the web, it’s important to make sure your website is optimized for mobile.
If your website isn’t mobile-friendly, it will be difficult for potential customers to find and use your site, and it will hurt your ranking in search results.
To make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Just enter your website’s URL and Google will tell you if your site is mobile-friendly or not.
Importance of Local Reviews
Local reviews are another important ranking factor for local SEO. Google and other search engines use reviews to help determine the relevance and authority of your business.
If you have positive reviews from customers, it will improve your ranking in search results and make it more likely that potential customers will choose your business over a competitor with less reviews.
To get started with reviews, you can create a Google My Business listing and encourage your customers to leave reviews. You can also actively manage your online reputation by responding to both positive and negative reviews.
Importance of Local Content
Local content is also important for local SEO. This includes things like blog posts, articles, videos, and images that are relevant to your business and your local area.
Creating local content can help you attract new customers and improve your ranking in search results. Plus, it’s a great way to connect with your community and build brand awareness.
To get started with local content, you can start by creating and contributing to your blog regularly. Be sure to write about topics that are relevant to your business and your local area. You can also create videos and images that showcase your products or services, or that provide helpful information for potential customers.
The Rise of Voice Search
Voice search is one of the hottest topics in SEO, and it’s only going to become more important in the coming years. With the popularity of digital assistants like Siri, Alexa, and Google Home, more and more people are using voice search to find businesses and local information.
To optimize your website for voice search, make sure your NAP information is up-to-date and easy to find. You should also focus on creating short, concise content that includes natural language keywords and phrases.
What are some common mistakes businesses make with their local SEO?
There are a few common mistakes businesses make when it comes to their local SEO, such as not claiming their Google My Business listing, not having NAP consistency, and not having enough local reviews.
If you want to avoid these common mistakes and improve your local SEO, be sure to claim your Google My Business listing, ensure NAP consistency, and encourage customers to leave local reviews.
What are some things you can do to improve your local SEO?
There are a few things you can do to improve your local SEO, such as claiming your Google My Business listing, optimizing your website for mobile, and adding local content to your website.
By taking these steps, you can make sure your business is visible in relevant search engine results and attract new customers.
Conclusion
Local SEO is a complex and ever-changing field, but there are a few key things you need to know to be successful. For more information, visit Impact Digital Marketing.
By following these tips, you can make sure your business is visible in search engines and attract new customers in 2022.
Improve SEO on Dental Websites
Dentists know that having a custom website is just as essential to marketing their practice as any other business today. But, that’s not enough. What’s key to having a website is making sure it’s optimized for search engines. After all, what good is having a website if no one can find it?
That’s where SEO comes in. Search Engine Optimization is the process of making a website more visible on search engine results pages. And while there’s no one-size-fits-all approach to SEO, there are some general principles that all dental websites should follow.
Here are a few tips to help optimize a dental website for better SEO:
1. Keyword-Rich Titles and Descriptions
When it comes to SEO, keywords are your friend. In order for a website to rank high in search results, use relevant keywords throughout the site, including in titles and descriptions.
2. Optimize Website for Mobile
Increasingly, people are using smartphones and tablets to search the web, making it essential to confirm websites are optimized for mobile devices. Otherwise, a lot of potential traffic could be missed.
3. Use Dental-Specific Directories
Numerous online directories exist that are specifically for dental websites. Listing sites in these directories can help improve visibility and search engine ranking.
4. Verify Site is Secure
In order to rank high in search results, Google looks for websites that are secure, meaning websites should have an SSL certificate.
5. Use Social Media
Social media is a great way to promote a dental website and improve its SEO. Create business profiles on popular platforms like Facebook, Twitter, and Instagram. Then, be sure to post regular updates and share content with followers consistently.
6. Publish High-Quality Content
One of the best ways to improve a website’s SEO is to publish high-quality content, including articles, blog posts, and other types of digital content that are informative, well-written, and relevant to your audience.
7. Promote Content
Once great content is published, it’s important to promote it. Do this by sharing articles and blog posts on social media, submitting them to article directories, and even guest posting on other websites.
8. Build Links
In order for a website to rank high in search results, it needs to have a strong backlink profile. This means getting other websites to link to your site. This is also achieved by creating great content, guest posting, and listing your site in directories.
9. Monitor Progress
It’s imperative to keep an eye on a website’s SEO progress. Do this by using Google Analytics to track traffic and look for any improvements in search engine ranking.
10. Provide Feedback From Existing Patients
It is one of the most essential things a dental SEO expert should do. Take some time out to send emails or postcards to existing patients requesting they provide feedback about their patient experience on your website. This helps provide insight as to what might need improvement and what patients are fond of and/or responding to.
11. Get Help From a Dental SEO Expert
Committed to taking your dental website’s SEO to the next level? It’d be a good idea to get help from a professional. There are a plethora of companies that specialize in dental SEO, and they can help with everything from keyword research to link building.
12. Grow Your Dental Practice with IMPACT Digital Marketing
A team of dental marketing experts that can help attract more patients, grow your practice, achieve your business goals, and make an IMPACT! Offering a full range of dental marketing services, including SEO, social media, pay-per-click advertising, and more. Contact Impact Digital Marketing today to learn more about getting help to grow your dental practice now and take a bite out of the competition!
Conclusion
Following these tips can help improve a dental website’s SEO and get more traffic from Google. Get the help you need with your dental website’s SEO, be sure to contact a professional.
How to Increase Your Sales Faster
A successful sales campaign requires a great deal of effort. Today’s digital marketing offers innovative methods for your company to sell more through effective strategies. Given that most consumers hunt for the services they require online, your brand’s online presence needs to go beyond e-commerce or digital storefront. If you’re looking to increase sales, here are some essential tips to consider.
1. Social Media
Social media plays an important part in your promotional strategy. Creating a content calendar that highlights your services and products will allow you to showcase your company’s edge against the competition. Here’s what you need to know to start your social content calendar.
- Audience to target
- Products or services
- Platform qualities and user activity
Additionally, your social media content must be easy to understand. Brief, informative content with shorter paragraphs, videos and images capture the audience’s attention.
2. Modern Website
As everything is more digitized now, having your own custom website can be beneficial for business by giving a good, lasting impression to new and returning customers, establishing credibility, and making it easier for potential clients to connect.
It also helps to develop a dynamic, digital catalog for your company. Make a database to cover every product and/or service you offer, and provide valuable information about each one. This will help customers navigate your website by category with ease. This can also be a beneficial tool for sales staff when they work with clientele.
3. Search Engine Optimization
In digital marketing, Search Engine Optimization (SEO) is critical. This influences your site’s ranking as a result of the quality and integrity of content on your website. Performing a site audit, competitor analysis, and targeting the right set of keywords are some ways to start exploring how to reach a wider audience with stronger SEO-supporting search queries related to your service offerings.
The higher your site ranks in search engine results pages (SERPs), the more visitors you will have exploring your website. Hence, increasing brand awareness can lead to a stronger ROI.
4. Email Campaigns
Email marketing is one of the most effective techniques for driving revenue. This permits small and large businesses to connect with potential clients at any time by delivering helpful information straight to your customers’ inbox. For a successful email marketing campaign, it is critical to personalize content strategy catered to your target audience.
Additionally, email marketing can help with tracking metrics, presenting deals, and sending emails to returning clients. Email marketing may help with retaining customers, as well as enticing new ones.
5. PPC Advertising
With a wide range of competition, properly advertising your company is the best way to sell more, faster. Today, millions of consumers use Google for instant access to desired answers. Hence, PPC advertising can help with micro-targeting a specific audience.
Anytime a user looks for information, Google will display your ad against all other advertisers based on the relevance of your ad, landing page, keyword bid, and click-through rate.
Digital marketing is essential for modern businesses to drive more sales and widen market potential. From customizing websites to social media management, Impact Digital Marketing has you covered. Interested? Talk to us today to see how our services can benefit your business.
Tips for Driving Traffic to Your Brand New Website
Launching a new website for your business may be exciting, but gaining the traffic you desire is a whole new level of challenge. In today’s digital world, where almost all businesses have found their spots on the internet, you have to learn how to up your game to rise above any competition.
We have listed some steps to drive more traffic to your website here for you to consider.
1. Search Engine Optimization
Search engine optimization provides consistent, long-term results to enhance and boost audience engagement on a brand new website. Your site’s high Google search rankings can win you over your competitors, improving your website’s organic traffic.
With this, your main goal is to focus on providing content full of quality, integrity-based insight with high search traffic potential by maximizing traffic of high-volume keywords. This gives you a list of topics in low competition with advantageous search volume.
2. Email Marketing
While email marketing has been a trend in the digital world since the start, utilizing it can still bring amazing results to your site’s organic traffic when used strategically and competitively. One of the keys to successful audience engagement is allowing your visitors to subscribe to your regular newsletters via email marketing.
When your audience is given an option whether they want to receive your new content, you ensure the emails don’t end up lost in the abyss of spam or trash.
As you create consistent email newsletters for web visitors, it’s also important to think about content that can positively impact their lives, making them excited when they receive an email from you. This helps your audience know the content is good and share-worthy, helping your website grow in credibility.
At the end of each email, don’t forget to include a call-to-action. This helps drive subscribers to learn more about incentivized offerings. You can also include options for them to receive notifications that will alert them when you publish new content.
3. Press Release
Press releases might be traditional, but they can improve a brand new website’s traffic because of their high visibility. Once press releases are live, they are available across various news wires, leading to brand recognition.
When your brand becomes recognized, more people will search for your website as they grow curious about what your content offers. Along with brand recognition, press releases can also help your website with contextual link inclusion. The more of these links included in press releases, the more likely a new audience will view your website.
4. Social Media
A fresh, start-up website can gain visibility with a larger audience when they share content across other relevant platforms. This helps grow awareness of your new website, allowing more new viewers to visit the page to discover your content.
5. Advertising
Another efficient way to drive traffic to your new website is through advertising. This could be in the form of social media, paid search, and display ads. While each option presents its own advantages, all can contribute collectively to improve engagement and boost traffic for the success of your business.
You must also know how to set the budget, especially with paid search and display ads. If you’re engaging in pay-per-click (PPC) ads, test each ad with one campaign in the beginning together with a few ad groups which contain your targeted keywords. When your campaign launches, see how your target audience responds to evaluate the effectiveness. The ultimate goal is to increase website traffic for more lead conversions.
4 Ways to Enhance Sales via Website Tweaks
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Modern Design
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
On-Page Support
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
More Visuals
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche Advertising
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
Increasing Website Traffic with SEO Strategies
SEO can help boost website traffic. When done right, it can boost business organically. To increase website traffic with SEO, there are many recommended practices to apply to make your SEO strategy more successful. Here are three effective SEO strategies you can start with to improve organic traffic and rank higher on search engines upon implementation.
Competition and Audience
A successful SEO strategy starts foundationally with the best quality content to serve your intended target audience. It’s a good idea to look at what your competition is doing in this space to see what resonates with your potential customers.
An effective way to reach more prospects is by integrating your website with tools like Google Search Console and Google Analytics. These tools will help you collect information about:
- Browsers your audiences are using to access your website
- Devices they use to view content
- Platforms where prospects discover your business
By collecting this data, you will be able to identify the areas for improvement and introduce strategic changes to improve user experience and strengthen SEO.
Manage Internal Links
Internal links help distribute page authority throughout the website. They basically connect different pages of your website and aid for easier navigation. There are several advantages of internal link building, which helps build connections between web pages, improve page usability, user experience, and rankings.
To ace your internal linking game, you can start by:
Developing Content
Since internal links will take users to different pages, it is important to ensure those pages have relevant, helpful content. This way, you can continue capturing their attention and in doing so, encourage them to take action.
Using Anchor Text
You’ll want to add anchor text to link your site to a source, whether it’s a PDF, URL, or another type of media file. It is ideal to keep anchor text at a minimum, and keep page relevance in mind.
Supporting Content To Highlight Topical Expertise
Supporting content, on its own, may not be as effective in driving thousands of leads from organic search. However, it can aid your main pages to rank higher and obtain good traffic if promoted properly.
In fact, publishing content pieces around subtopics or new trends is just as important as writing opinion pieces that can gain traffic on social channels. Supporting content is an element that adds depth to your site and demonstrates to your audience that you are an expert in your field.
If you don’t already have SEO strategies in place and would like to increase your website traffic with the above strategies, IMPACT Digital Marketing can help. Contact us today!
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How to Best Build a Pay-Per-Click Strategy for 2022
Business professionals and marketers require the right tools to help them effectively promote their brand and market their products.
Pay-Per-Click (PPC) is a great tool that can significantly help boost business, especially when using the latest PPC trends and improvements. It is also important to remember that it is a multifaceted discipline. If you wish to build a more effective PPC campaign for your business, you should be ready to invest time and energy into staying on top of PPC trends and innovating your approach.
Here are four changes you can start making for 2022 to see results.
Diversify Your Ad Platforms
If you are using just one ad network or platform, do you know it’s the best one for you? While a big platform like Google is good to attract your audience, it isn’t the only one that should be part of your strategy. Furthermore, with Google modifying how businesses and marketers use its platform, 2022 may be a great time to consider diversifying your ad platforms. You can start by investing in ads on social media like Facebook, YouTube, Instagram, Twitter, and other platforms. This way, you can broaden your reach to take advantage of different opportunities and reach more audiences.
First Lead With Value
This tactic is considered effective across several marketing niches, and it works well for PCC. While keeping your keywords focused on the descriptions of your business offers, consider a value-based approach for your actual ad copy. For instance, instead of copywriting, that describes your services or products, share the values and benefits of the products and services you offer. How do they solve problems and make life better?
Focus On Quality
Different PPC platforms have set standards to be met to win the bid. An effective strategy isn’t just about how much you are willing to invest, but the quality of your ads. For instance, in AdWords, this is measured by “Quality Score.” Here, it is not just the click-through rate that is taken into account, but the relevance of the ads to the selected keywords and the site. Focus on improving your Quality Score by ensuring that you are not using keywords in places that are not relevant.
Leverage Automation
While automation is a marketing buzzword that has been tossed around often in the past, today automation is serving as a powerful tool for nearly any marketers to implement into their ongoing PPC campaigns. PPC automation uses AI platforms and machine learning to monitor, manage and optimize marketing efforts. Some common uses include:
- Bid management across different ads to control spending
- Optimize creative copy based on data feeds
- Generate reports for effective campaign tracking
PPC is a field bound to produce more rewards as more effort and time is put into it. Hopefully, these few tips serve as a great starting point for you in order to improve your pay-per-click campaigns to increase ROI.
If you need help managing your PPC campaign, then you should contact IMPACT Digital Marketing. We have spent years learning new tactics and refining our PPC management services in order to help our clients get the most value out of their campaigns. With our experience, tools, and techniques, we can help you build healthy PPC campaigns that produce results in real-time. Contact us today to learn more about how we can help with your PPC strategy for 2022.
Why so many businesses choose Impact Digital Marketing as their SEO Company
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Digital Marketing Terms You Should Care About
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social Media
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
