Digital Marketing Terms You Should Care About
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social Media
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
How to Find a Trustworthy SEO Expert in Michigan
Do you want to hire a trustworthy SEO expert in Michigan for your company? However, even when we’re talking about local SEO experts in Michigan, you might find yourself with a long list of options. So how do you narrow it down to the best one? Consider all the important factors when hiring an SEO expert.
Research
One of the most helpful sources of online research is client reviews. Check the reviews of potential SEO companies to know how reliable their experts are. You will get enough information about how well the SEO experts of the company are in their job.
Transparency
If the experts you hire lack transparency and never involve you in their work, that can lead you to spend a lot of unnecessary money on fruitless marketing strategies. You can test out the company’s transparency by asking if they will provide you with reports or samples of their past work to review.
One Size Does Not Fit All
If you want to have search engine success, you need a Michigan SEO expert who will be able to develop a plan of action based on your needs. This plan can never be the same for every client and for all marketing goals. So ask the company about their approach to online marketing. If they don’t offer tailor-made plans catered to client goals, then you should avoid them.
SERP Promises
Being at the top of Google’s search engine results is no child’s play. Any self-aware SEO company wouldn’t make such a promise. They might say they will try their best, but guaranteeing it is a completely different story. When you meet with different SEO companies, pay attention to the promises they are making. Always head towards experts who are realistic about their marketing strategy and its results.
Goals
Before you meet with potential SEO experts you want to hire, have a list of goals ready. If you provide them with the information about these goals, you will be able to decide if they are right for you.
Budget
As a business owner, it is best to have a marketing budget in place. If you don’t, you might end up overextending your company’s finances. If you do, you can get an idea of how much to invest in marketing. When receiving price information from the SEO company, you should also request a list of services they offer that may also be of benefit to your business.
Now you have an idea about what factors to consider when finding a Michigan SEO expert, contact Impact Digital Marketing to get started on your quest for SEO services today.
Google Rolls Out New Spam Algorithm
Time again for a core update on Google. When the June 2021 Core Algorithm Update was announced around a month ago, the search engine company announced that it would be following with another update in July 2021. This should make outstanding adjustments to the algorithm at Google – which could lead to further significant fluctuations in ranking. The roll-out has now officially started.
The big spam update for search is now completely rolled out at Google. These are the types of spam you should avoid at all costs.
When Google announced the big Search Spam Update in June, it joined an eventful summer at the search engine. On the one hand, the roll-out for the ranking signals of the Page Experience Update began in June. On the other hand, Google launched a Core Algorithm Update in the same month – which will even advance to a double pack through the July Core Update 2021. Now the search engine company announced on Twitter that the second part of the Spam Update has been rolled out and completed. Webmasters should refrain from certain content – even independently of this update.
Google is continuing the fight against spam as AI delivers more and more potential with Google’s blog post addressing the search engine’s fight against spam, which states:
‘’We’ve been fighting spam since Google Search has been around, but recent advances in artificial intelligence (AI) offer unprecedented potential to completely transform our approach.’’
For example, Google’s own AI effectively detects spam and new corresponding trends. The company has been able to reduce “the number of websites with automatically generated and copied content by over 80 percent compared to a few years ago.” Every day, the search engine identifies and removes around 40 billion spam pages – so they don’t reach users in the first place. In order for webmasters to know exactly which content Google clearly recognizes as spam, the company provides an overview on the Google Search Central website. There, Google lists the methods to be avoided:
- Automatically generated content
- Participation in link exchange programs
- Creation of pages with no or only little unique content
- Cloaking
- Misleading redirects
- Hidden text/hidden links
- Bridge pages
- Copied content
- Participation in affiliate programs without sufficient added value
- Loading pages with irrelevant keywords
- Creating pages with malicious features that, for example, attempt phishing or install viruses, Trojans, or other badware
- Abusing markup for structured data
- Sending automated queries to Google
In addition, website owners should pay attention to the best practices of identifying and removing hacked content on the site, as well as avoiding and quickly removing user-generated spam. After all, Google’s big update is likely to detect even more spam in the future. And if it is related to your website, it will have a negative impact on your ranking.
If you are facing changes with your website and do not know what is wrong or how to go about them, consider contacting Impact Digital Marketing, the trusted search engine optimization company in Michigan. As one of the leading webmasters specializing in SEO services and web creation, we can help resolve all Google update problems your website might be facing, as well as help you prevent such problems in the future.
Understanding and Preparing for Google’s Core Web Vitals
The Google Page Experience update goes into effect in May 2021. Here’s how this new Google update will impact your SEO.
Google first announced its “Google Page Experience” update in May 2020. It is now imminent, as it is scheduled for May 2021. So, what should you expect from this refresh of the Mountain View giant’s algorithms? What impact will it have on your SEO?
Before answering these questions, let’s first talk about the Google Page Experience.
What is the Google Page Experience?
Google describes the Page Experience update as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond its purely informational value.” Simply put, Google will add a set of new signals to its algorithm. This will result in better rankings for websites that are fast, easy to use, and well-designed.
- The new update also builds on Google’s existing user experience signals. These signals are essentially: mobile friendliness, secure browsing, HTTPS, and pages that load fast.
- Google even mentioned the addition of new “visual indicators” in its search results (SERPs). These indicators will be used to highlight pages with an excellent page experience score.
- Metrics around loading speed and usability will also be refined. These new metrics are called “Core Web Vitals.”
Understanding the Core Web Vitals
Core Web Vitals or Essential Web Signals are Google’s new metrics for determining whether a page’s experience is good or not. The Core Web Vitals include three criteria:
- LCP (Largest Contentful Paint): LCP, or loading performance, refers to the largest visible image or block of text on a page. It determines when the main part of the page was displayed on the screen. Google recommends that sites have an LCP that occurs within 2.5 seconds from the start of the page load.
- FID (First Input Delay): FID is used to measure interactivity. Google measures the time between a person interacting with your site (clicking a button, scrolling, etc.) and the time the site begins to respond. This latency can be the result of the browser working on other tasks, such as loading other parts of a web page. To provide a good page experience, sites should strive for a score of less than 100 milliseconds.
- CLS (Cumulative Layout Shift): CLS, or visual stability, measures how much the window elements move as the page loads. For example, if your visitor tries to click on a link and it moves. CLS tells you whether or not users can interact with the page properly. To have a good page experience, you should aim for a SLC score below 0.1.
What Doesn’t Change with Google Page Experience?
Before Google Page Experience, web pages were already ranked based on scores for:
Mobile Friendliness:
Whether the website and its landing pages work well on cell phones. Google’s Mobile-First index now penalizes sites that are not mobile-friendly.
Secure Browsing:
Whether the site does not use deceptive practices or malware. The site should also not allow security holes that hackers could exploit at the expense of visitors.
HTTPS:
If the site uses the HTTPS protocol.
Site Loading Time:
Whether the site does not use pop-ups or other types of content that slow down the loading of content expected by the visitor.
The addition of the Core Web Vitals means that when Google Page Experience is deployed in May 2021, we will have 7 key signals to monitor for SEO.
How Big Will the Google Page Experience Be?
Google’s Panda update affected about 12% of search queries. The BERT update affected about 10% of all search queries. What will be the impact of Google Page Experience on search engine results? It’s hard to say at this stage, but we can rightly think that it will be significant.
Google officials have already stated that this update is not designed to target pages that already have great content. Instead, sites with high-quality content should rank even higher in the SERPs once the update is rolled out.
Regardless, the rule still applies: the more quality content you produce, the better you’ll rank. Content is still king and will continue to play a central role in search engine rankings, and that’s regardless of the updates Google makes to its algorithm.
Need to do an SEO audit of your site to make sure you are up to Google Page Experience standards? Contact Impact Digital Marketing in Michigan for more information about how we can help.
Choose the Right Digital Agency for Your Business in 2021
Choosing a digital marketing agency in Michigan shouldn’t be a decision that is made lightly. When deciding on a digital marketing agency to work with, consider these important factors.
Know Your Business Goals and the Results You Want to Achieve
The first thing to do is think carefully about your business goals and the outcome you hope to achieve through the service. Once you are aware of your goals and expectations, it becomes easier to communicate with the agency. When you are clear about your goals, it helps the agency understand what exactly you are looking for and how they can best help you succeed.
Consider Your Current Business Standing and Marketing Needs
Before you choose a digital marketing agency in Michigan, it’s important to first figure out how your company is doing and what the marketing needs are. You can start by looking at the following points of analysis:
- Strengths and Weaknesses: The first thing you want to do is take a look at the strengths and weaknesses of your business. Explore where your business has done well and the areas that can be improved. This way, you know what you want to achieve through the help of digital marketing services.
- Demographics: Consider the demographics to know your target audience. You can do this by conducting customer surveys or using other ways to gather audience data.
Find the Best Digital Marketing Agency in Michigan
If you are looking for a digital marketing agency in Michigan that delivers real results, then get in touch with IMPACT Digital Marketing. We have a team of experts dedicated to helping clients in generating leads. From website design, social media marketing, content marketing, paid to organic search, we got you covered. If you are looking to invest in effective digital marketing today for high business growth tomorrow, contact us today at (734) 224-2605.
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Everything You Need To Know About Google’s Core Algorithm
Search engine optimization (SEO) is continuously evolving. It’s important to stay updated with the changes in order for your site ranking to remain at the top of search results. IMPACT Digital Marketing, a leading SEO company in Michigan, can help you stay ahead with the latest trends on SEO and digital marketing.
Google has been updating its algorithm of accessing, assessing, and ranking a website page or the site itself. The purpose of this is to provide its users with a better experience in finding and accessing more valuable information on the search engine platform.
Know What’s New Now
On the 3rd of December 2020, Google began rolling out another core update. Some of you may have already seen the fluctuations within the search results. You may have noticed that your site ranking on the first page is starting to decline, yet when you look at the data the next day, you may find that the page is trending back up again.
This is not happening to your site alone: there are already reports on different sites, which have been shifting up or down 30% with their rankings. The core algorithm update is believed to be much bigger than the one that was seen in May 2020. It is important to understand that these changes take time. It can be days and weeks for the update to be completed.
A Closer Look
The purpose of the core updates is to ensure Google is fulfilling its mission to provide relevant and reliable content in the search result pages. They also stated that these updates are initiated frequently, mostly every month. The content that has been affected by these updates might be difficult to recover, and some might never recover. This is because they are setting new rules in their algorithm for ranking a page. So, for those creating and building content, working with effective and long-term search engine optimization becomes crucial to success.
Things like providing authentic information, as well as complete and substantial content, are important items that you need to pay attention to, as these will provide you with quality search results. Don’t just take the shortcuts when working with SEO to create content for the sake of simply posting something on the site. While you may be able to see quick wins, it will only damage your brand in the long run. When your site fails to maintain quality search results, it might be difficult to achieve the same traffic results and may never get your site back to where it was in the search results after the core updates.
We Can Help
Whenever there is a Google core algorithm update, it means that either your site ranking will go down or rise higher in the search results. Investing in effective SEO and quality content is one of the best things you can do to really prove your site or ensure that it’s ready no matter what types of core updates Google makes next.
At IMPACT Digital Marketing, we have a team of dedicated professionals to ensure that your website provides high-quality content, which resonates with your clients and site visitors. Reach out to learn more about how we can use Google’s updates to help grow your online presence.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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Here’s the Solution to Low Conversion Despite High Traffic
You have just launched or improved a website for your business. You are getting heavy traffic, however, your visitors are leaving without making a purchase decision. At this point, all your hard work may feel like a wash. The good news is that there are solutions to improve this situation, and your efforts will not go to waste.
IMPACT Digital Marketing is well known for helping businesses improve online presence, resulting in growth. The experts can help improve your conversion rate to make the most sales online. Here are some helpful tips you can apply to boost your site’s conversion rate.
Add a Clear Call to Action
Customers don’t like confusing steps to make a purchase. They prefer to complete their purchase with minimal effort. So, if you want your visitors to commit to purchasing, make sure your call to action (CTA) button/option is clear, straightforward, and different from the rest of the content on your site. Avoid adding all sorts of flashy distractions, which can confuse the potential buyer and lose the sale.
Provide Reasons to Purchase
While adding a clear CTA is important, there are more items to consider. Your customers must have a reason to buy your product, and you must be able to provide those reasons. Testimonials and customer recommendations are some effective items that you can highlight to gain your customer’s trust and give them reasons to buy from you.
Enhance Customer Experience
Examine the overall performance of your website to ensure that your customers are able to go through your site without hassle. You can focus on user experience elements, such as clear content, website loading speed, and page authority, to make sure they are performing well. These will help provide a positive experience for customers, who are then more likely to trust and purchase from you.
Provide Customer Support
Make your customer feel valued and important. Provide whatever assistance they might need while making their purchase, or if they had to clear any queries about your products. Let your customer know that you are just a phone call, chat, or email away, and that they can contact you for assistance. When you make yourself available for help, your customer will build trust in you. If you need help with improving your conversion rate, contact the experts at IMPACT Digital Marketing, a leading digital marketing company in Michigan.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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Consider These Factors When Hiring a Web Designer
When you want to create an excellent website for your business, you may need to hire a professional web designer. Today there are millions of website services, and this can be a bit overwhelming when trying to decide who to hire to take care of your website needs.
To help you find a web designer in Michigan who can help you meet your business needs, here are some factors to consider.
Web Design Experience
One key factor that separates professionals from beginners is experience. This is an important criterion to consider when hiring a web designer in Michigan. Although new web designers may have basic training and knowledge, they may lack the level of experience to leverage from those who have been working longer. So, it’s smart to choose a web designer with more experience.
Responsive Design Skills
If you want to build a website that properly displays content across different screen sizes, you need to choose a web designer who is skilled in creating responsive website designs. This is important because a responsive website plays a big role in the user experience.
High-Quality Portfolio
The best way to establish proof of the experience and skill level of the web designers is by checking through their portfolio. Feel free to ask the web designers to share their past work and how their design has impacted the business growth of their clients. A good web designer will be glad to talk about their past work, the results, and what they can do for you.
Timeline
It is also important to learn about the designer’s timeline, especially if there is a specific launch date for your project. Some web designers can complete your project in just a couple of weeks, while others may require more time.
Where to Find a Web Designer in Detroit, MI
The designer will intend to improve the appearance and performance of your website. If you are looking for a team of web designers in Detroit, MI, contact us at IMPACT Digital Marketing. We have qualified and experienced designers who can make your website look excellent, perform better, and keep your site visitors satisfied as you grow your business.
For further information, you can visit https://impactdms.com/
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Understanding the Importance of Responsive Website Design
Nowadays having a website that looks great and works well on desktops, tablets, and any smartphone’s browser has become a necessity that cannot be overlooked. You can achieve this by investing in responsive web design. In Michigan, a Website Design Agency like Impact Digital Marketing has some of the best web designers in Michigan. They can help you build a responsive web design to benefit your business.
Today, as the public becomes more tech-savvy, most people make use of mobile devices for online banking, online shopping, and various social media platforms. For these reasons, it is crucial to invest in responsive web design. Since most people will be using a tablet or smartphones to go through your website, your website must be able to work well on those devices.
Let’s understand why responsive web design is essential and how it can benefit you.
Responsive web design makes web content flexible.
Responsive web design allows all your pages and web content to fit across different devices and screen resolutions. Whether on a desktop, laptop, or any smartphone, all pages, and web content will be easy to navigate and browse through. Responsive web design provides an optimal user experience across the board. Your site visitors will be able to navigate your site with minimum scrolling and resizing.
Improving user experience benefits your business
By improving user experience, responsive web design helps build a positive perception of your business or brand. When visitors can access your site easily from any device, they are likely to come back for more business. Which means you will get a higher conversion rate for your site.
Improve website ranking
Responsive web design is also vital for improving website ranking. Websites built with responsive web design are generally going to load faster. This ultimately boosts site ranking and decreases the bounce rate on your site. Responsive web design also makes the site easier for social sharing, helping you to grow your audience for your business or brand.
Better SEO
Another advantage of building a responsive web design is achieving better SEO. Maintenance SEO campaigns become much smoother with responsive web design. With a mobile-friendly website, you don’t have to go through the hassle of building a stand-alone mobile application and maintaining your desktop website. You can solely concentrate on one website, make it fixable, and responsive on all devices.
With responsive web design now being an industry standard, you must take your time to ensure your website design is at best as it can be. For any professional help, feel free to reach out to our Michigan Website Design Agency. As your go-to Web Designer in Michigan, we guarantee to help you manage your website more efficiently and also improve your website’s SEO, user engagement rate, and conversion rate.
For further information, you can visit https://impactdms.com/
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Why Reviews Are So Important for Your Brand
The accessibility to the web has changed the way people shop for things. Today, we see people going less to the market and instead, browsing the internet more to purchase stuff. Many marketing companies are now competing online to get the attention of these internet users to buy their products or services.
However, with so many options available, it is rare for any buyer to buy anything without reading several online reviews. It is common for almost 90% of shoppers to go through at least one review before making their purchase decision.
This means that no matter what type of industry you are managing, having positive reviews become a key part of branding. If you are having trouble getting positive reviews let the experts at IMPACT Digital Marketing help you. We are a leading digital marketing agency in Michigan that can help you collect better reviews to improve your business’s online presence.
Here are the top four reasons why online reviews are necessary to create a positive online footprint.
Increase Brand Visibility
A brand has to be first visible before the people in order for it to grow and become a successful brand.
Most shoppers will go through different search engine platforms like Google, Yahoo, or Bing, to search for things that they want to buy. All of these sites have their own methods of indexing and showing content. However, all of these value fresh and original content and thus show those content on their first search result pages. Customer reviews can help feed the content machine and allows these search engines to show your content or site on the top of the result page.
Make Your Brand Look Trustworthy
Positive reviews can help your brand build trust and credibility among your customers.
Powerful reviews play a major role in building your brand identity online. It’s easier for shoppers to distrust those businesses with very low ratings. Most of the time they are simply going to avoid reading about the product. This is one-way businesses lose customers. In contrast, brands with average or higher ratings are more likely to see viewers converted to customers.
Expand Your Brand to Reach
Reviews either good or bad have a way of spreading quickly.
When customers have good experience with your product or service, they are more likely to share about that product or service on more sites. This way your brand gets exposed to more people. Hence expanding your brand reach and increasing your revenue.
Increase in Sales
Good reviews are very useful in encouraging people to move forward with their purchase decisions. People often decide which brands or products they should go for depending on the reviews. Seeing many positive reviews about your brands or products can encourage shoppers to buy your products.
So, now you know how important reviews are for your brand, it’s a good time to take steps to improve them. If you are looking for top marketing companies in Michigan, we are right here. As a professional digital marketing agency in Michigan, IMPACT Digital Marketing is confident to lead you to success in digital marketing.
For further information, you can visit https://impactdms.com/
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