Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.
Digital marketing is a brand building technique that has been used for at least a decade. It has constantly evolved with the rise of social networks and now plays a major role for online or even physical businesses. But whether you’re a layman or an expert, it’s always good to get a refresher. The online world is constantly evolving, and it’s hard to keep up with the terminology. Or even in the first place to fully understand all the ins and outs of the terms used. So here’s a quick guide to help you familiarize yourself with the main ideas and terms of this discipline.
Conversion tracking: Conversion tracking is used to monitor and analyze how many conversions have occurred during a certain period and through which ads the conversions have come about.
Cookie: A cookie tracks the movement of visitors on a website and allows conclusions to be drawn about the visitor’s behavior and preferences. If someone visits a website more than once, the website operator’s computer recognizes this and can use the information to optimize its offer for the visitor.
Copy: The text in an advertisement, or text that is written so that it can be output acoustically.
Cost per Acquisition: The cost of a campaign divided by the number of customers acquired.
Cost-per-Click (CPC): The cost of a campaign by the number of clicks generated.
Cost per Lead (CPL): The cost of a campaign by the number of leads generated.
Cross-device targeting: Enables cross-device targeting of the website visitor, regardless of whether it is his or her tablet, desktop, or smartphone.
Demand-Side Platform (DSP): A system that enables advertisers to bid and buy across multiple ad exchanges through the same interface.
Direct Response: This is the name given to campaigns and ads designed to encourage audiences to respond directly.
Email Advertising: Clickable banner ads and links in emails and newsletters.
Expandable banner: Banners that get bigger when a user moves their mouse over them (mouse over).
Frequency Capping. Limiting the frequency with which an ad is displayed to a user within a given time period.
Geographic targeting: Selecting the campaign target group based on geographic information.
In-stream video ads: Video ads that play before, during, or after video content. You’ve probably seen these on YouTube.
Landing Page: The landing page is the page to which an ad links. Here the visitor receives a specific offer.
Lead: Basically, a potential customer. In a campaign, the one who not only clicks on an ad, but also follows further call-to-actions. This can be, for example, signing up for the newsletter or entering personal data in forms on your landing page.
Lookalike Audience: Literally translated: similar audience. Based on your existing customers, you target your marketing based on demographic or behavioral criteria. The likelihood is that customers who have similar means or think and act similarly will find their way to the same buying decisions. The more specific you are in creating individual person profiles here, the closer you are already to creating buyer personas.
Native Advertising: paid advertising that is indistinguishable in terms of the channel used to present it.
Overlay: in response to the increasing use of ad blocking software, many sites now use overlays because they cannot be blocked. The advertising “floats” above the web page that is being viewed.
Pay-per-click (PPC): Pricing model in which advertisers are charged providers per click on an ad placed.
Reach or coverage: The total number of people who see your advertising message. A visitor who sees your ad four times and clicks on it once generates a reach of 1, 4 impressions and a click-through rate of 25%.
Retargeting / Remarketing: Refers to displaying ads to website visitors who have already visited your website for a repeat visit.
Rich Media: Interactive media such as quizzes, games, and ads with video and special effects.
Search Engine Advertising: The paid placement of your site or ad on search engine results pages.
Social Advertising: Paid ads on social networking platforms, such as Facebook, Xing, LinkedIn, and Twitter.
As mentioned at the beginning, such a series can never be complete. However, we hope that we have been able to make a few basic terms of Digital Marketing more understandable to you. Which terms have concrete meaning for you depends, of course, on your digital marketing strategy. If you want to know more about the topic discussed, you can visit our website https://impactdms.com/ and we will be happy to advise you on this.
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
As the competition between digital marketers increases, building effective lead generation strategies has become an important concern amongst agencies to grow their organization. More customers are needed for any agency to grow. No matter what type of changes arise in the advertising or marketing world, the main goal of any agency will be to engage and grow more traffic into their business’s website in order to increase sales and revenue.
If you are looking for the best ways to generate leads for your agency in Michigan or anywhere, here are 5 lead generation strategies to help get some impressive results.
1)Determine your target audience
Generating thousands of leads will all be meaningless if they are not converted into clients or customers that fit for your agency. The first step to building effective lead generation marketing strategies is to research and figure out who actually is your target audience.
Learn about your current customers, where they are online, what they are looking for, their challenges, and goals. Once you figure this out you will be able to frame your lead generation marketing strategies, best suited to attract your target audience.
2)Formulate a realistic plan
You must understand that it takes a lot more than sketching a simple mission and goal to build a business strategy that’s both highly engaging and sustainable.
Proper analysis is very crucial when formulating your strategy. Pay attention to the current market trends and build strategies that fit your goals. Make sure that you get the real-world insights and then implement possible action plans.
3)Build a marketing funnel
When you have established the foundation of lead generation marketing strategy, it’s time to build a marketing funnel that will work to acquire leads and convert them into sales.
Whether the journey of potential buyers will end in a sales conversion will depend on important dynamics, including:
Your goal here is to make people recognize your brand and attract them with what your agency is offering and guide them down the marketing funnel.
Here, your audience would want to know more about what it is that you are offering. It is a good idea to publish relevant articles and blog posts that direct your audience toward contacting you or signing up for a newsletter.
Once your audience gets familiar with your agency, you want to keep them interested and engage until they develop the desire to buy.
At this point, you will see the outcome of all the efforts you put in to reach out to your audience and lead them to buy your service or products.
It’s important to ensure that your strategy is properly equipped to bring out the results you desire for your agency.
4)Determine what offer will attract your audience
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5)Examine and optimize your lead generation marketing
When it comes to lead generation marketing strategy, it’s hard to get it right the first time. Whether it be in a new headline, ads, or in other forms, the only way to improve your strategies is to know how they are performing in the first place. So, it is always best to examine how your strategies are working and optimize them from time to time.
Building an origination is one thing, and keeping it running towards a goal is another. For this reason, it is important to carefully craft your lead generation strategy that fits your business. Let the experts at IMPACT Digital Marketing help you. We are a professional lead-generation marketing agency in Michigan and we are confident to help your organization grow.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Have you just started your business online and having good traffic to your site but no sales leads? If you are thinking of how to generate more leads, then you would be surprised to know that there are actually many ways to boost lead generation. Apart from these choices, there are many lead generation marketing agencies who work to help you increase your leads. This is also a great way to boost lead generation and save yourself from the hassle of doing all things by yourself.
If you are looking for reliable online lead generation services in MI, IMPACT Digital Marketing should be your first choice. IMPACT is a leading lead generation marketing agency in MI, esteemed for their Excellency and dedication to helping their clients.
With so many methods to try, you will be overwhelmed by choices. Creating a Facebook post, sending emails, SEO, hosting a webinar, creating infographics, and almost every other online activity may seem ideal for you to boost lead generation.
While online marketing continues to evolve, there are proven lead generation methods that are working brilliantly for professional services agency today.
Here we will discuss the best four ways to boost lead generation:
1) Search Engine Optimization
The first thing many potential customers or clients do in order to understand and solve any challenge is Google their question, issues, or problem. SEO provides you with the tools to match potential clients or customers with your online content. If you can optimize your content with effective SEO, your site will end up appearing on their shortlist when they look for products or services to purchase.
2) Pay Per Click Ads
Pay Per Click advertising is another great way to boost lead generation that has proven to produce excellent results. This technique enables you to have greater control over your keywords and generate higher quality leads. In addition, Pay Per Click advertising can be easily tracked and it is comparatively less expensive than traditional print ads.
3) Online Networking
The essence of social media is not about the platform you select but the way you use it to reach out to people. While the way of interaction can be different on the different social media platforms, strong online networking is about connecting with the right group of people. When you invest a good amount of time and attention in building your online networking you can expect to achieve great results.
If you can create an e-newsletter with high-quality and informative content, you can easily generate a good number of leads whenever people sign up. It is also an excellent way to nurture the current leads. Most businesses make use of e-newsletters to announce specific offers or new services. You can do the same to grow leads, just remember to make your content knowledgeable and authentic.
Want to know more ways to boost lead generation? Reach out to IMPACT Digital Marketing. IMPACT is a leader in providing online lead generation services in MI. Our research-based strategies are designed to produce results.