What is Web Design?
Web design is the process of creating a website. This can range from developing a simple single-page website to a complex multi-page site. It usually involves planning, designing, coding, and testing.
Many people think that web design is solely about the visual components of the website, such as layout, colors, and fonts, yet web design is actually much more than that. It also includes the structure of the website, the user experience, the functionality, and even the content.
When it comes to designing a website, there are many things to consider. However, one of the most essential initial steps is to find inspiration. Inspiration can come from anywhere.
Places to look for web design inspiration include:
1. Design Galleries Such as Dribbble, Behance, and SiteInspire
These various communities of designers, which includes web designers, are great places to view global inspiration for your next web project. They’re easy to use and navigate, and you can search for web design inspiration by keyword, or browse through popular designs.
Awwwards is a large gallery of award-winning websites, including websites that have been nominated for awards, and is a great source for finding web design inspiration. You can browse by category, such as e-commerce, portfolio, or corporate, and the websites are sorted by date, so you can see the latest designs.
Pinterest is a great place to look for web design inspiration. Easy to use and navigate, this visual search engine allows you to find inspiration through images that you can search for by keyword, or you can browse through the popular pins.
4. Google Images
Google Images is a good place to start when you are looking for web design inspiration. You can search for inspiration by keyword, or you can browse through the different categories. Images are sorted by relevance, so you can find the most applicable results quickly.
Tumblr is another terrific option where you can easily navigate through web design inspiration. With a large community of designers, you can search for inspiration by keyword or browse through popular blogs.
6. CSS Galleries
There are also a number of CSS galleries that feature the best designs coded in HTML and CSS. These can be great places to browse different categories, sorted by date so you can see the latest designs, and find inspiration for your own projects.
7. Template Sites
If you’re looking for something more specific, you can browse through template sites like ThemeForest and TemplateMonster. These sites offer a wide variety of templates for different types of websites.
8. Web Standards
When it comes to web design, it’s important to follow the latest standards. The World Wide Web Consortium (W3C) is a good resource to keep up with the latest trends. Offering a variety of resources, including tutorials, guides, and blog posts, you can learn about new standards and how to implement them.
9. Design Blogs
Finally, to stay up-to-date on the latest trends, learn about new techniques and methods, and find inspiration for your own projects, don’t forget to check out some of the popular design blogs for inspiration. A few of our favorites include Smashing Magazine, Design Shack, and CSS Tricks.
Now that you’re inspired, it’s time to get started on your next project! Remember to keep an eye out for trends and always be on the lookout for new and innovative designs. With a little bit of effort, you’ll be sure to find the perfect design for your next project. IMPACT Digital Marketing can help bring your inspiration into existence.
Dentists know that having a custom website is just as essential to marketing their practice as any other business today. But, that’s not enough. What’s key to having a website is making sure it’s optimized for search engines. After all, what good is having a website if no one can find it?
That’s where SEO comes in. Search Engine Optimization is the process of making a website more visible on search engine results pages. And while there’s no one-size-fits-all approach to SEO, there are some general principles that all dental websites should follow.
Here are a few tips to help optimize a dental website for better SEO:
1. Keyword-Rich Titles and Descriptions
When it comes to SEO, keywords are your friend. In order for a website to rank high in search results, use relevant keywords throughout the site, including in titles and descriptions.
2. Optimize Website for Mobile
Increasingly, people are using smartphones and tablets to search the web, making it essential to confirm websites are optimized for mobile devices. Otherwise, a lot of potential traffic could be missed.
3. Use Dental-Specific Directories
Numerous online directories exist that are specifically for dental websites. Listing sites in these directories can help improve visibility and search engine ranking.
4. Verify Site is Secure
In order to rank high in search results, Google looks for websites that are secure, meaning websites should have an SSL certificate.
5. Use Social Media
Social media is a great way to promote a dental website and improve its SEO. Create business profiles on popular platforms like Facebook, Twitter, and Instagram. Then, be sure to post regular updates and share content with followers consistently.
6. Publish High-Quality Content
One of the best ways to improve a website’s SEO is to publish high-quality content, including articles, blog posts, and other types of digital content that are informative, well-written, and relevant to your audience.
7. Promote Content
Once great content is published, it’s important to promote it. Do this by sharing articles and blog posts on social media, submitting them to article directories, and even guest posting on other websites.
8. Build Links
In order for a website to rank high in search results, it needs to have a strong backlink profile. This means getting other websites to link to your site. This is also achieved by creating great content, guest posting, and listing your site in directories.
9. Monitor Progress
It’s imperative to keep an eye on a website’s SEO progress. Do this by using Google Analytics to track traffic and look for any improvements in search engine ranking.
10. Provide Feedback From Existing Patients
It is one of the most essential things a dental SEO expert should do. Take some time out to send emails or postcards to existing patients requesting they provide feedback about their patient experience on your website. This helps provide insight as to what might need improvement and what patients are fond of and/or responding to.
11. Get Help From a Dental SEO Expert
Committed to taking your dental website’s SEO to the next level? It’d be a good idea to get help from a professional. There are a plethora of companies that specialize in dental SEO, and they can help with everything from keyword research to link building.
12. Grow Your Dental Practice with IMPACT Digital Marketing
A team of dental marketing experts that can help attract more patients, grow your practice, achieve your business goals, and make an IMPACT! Offering a full range of dental marketing services, including SEO, social media, pay-per-click advertising, and more. Contact Impact Digital Marketing today to learn more about getting help to grow your dental practice now and take a bite out of the competition!
Following these tips can help improve a dental website’s SEO and get more traffic from Google. Get the help you need with your dental website’s SEO, be sure to contact a professional.
Do you aspire to make your company more successful this year? Several factors help a service-based business thrive, including having a modern website design.
Many ways exist to advertise services online. However, developing a modern website comes with a challenge to ensure it can continuously drive business growth.
Modern Web Design
As you consider redesigning your website, you may wonder about its importance, including the impact on your business and clients.
1. SEO Strategy
Several practices and web design elements influence how to publish content online, affecting search engine activity. If your on-page SEO basics are not up to par, you will be battling for visibility with competitors. An effective way to improve search engine visibility is to partner with professional and reliable web design agencies who specialize in strengthening your SEO foundationally.
2. First Impression
Audiences give their first impression the moment they visit your website. They judge it in less than a few seconds. So, these first moments must make a lasting, positive impact.
Your website should be appealing and updated to avoid negative impressions, as it can discourage visitors from staying on your page. Also, it can cause you to miss out on leads as they leave your page for a competitor’s website.
3. Establish Trust
People do not trust poorly designed websites in 2022. So, if they see outdated information and poor design elements, they won’t find your site reliable or trustworthy.
Think about customers looking for a construction company to trust with long-term building and infrastructure services. They will invest greatly, which means if your website does not convey trust, they will look for another business to fulfill their needs.
What’s more, professional sites signal trust with audiences, making them feel more comfortable to explore service offerings further.
4. Building Consistency
Website design is important to help form consistency on and beyond your page. So, if you are trying to gain new leads, you should build up your brand by familiarizing the audience so they know to choose you when they are ready to invest.
You’ll need to have consistent style and structural integrity on every page, or it will appear clunky and unprofessional. Also, these inconsistencies can make your brand difficult to recognize as customers won’t understand what to associate with your brand.
5. Customer Service
An outdated website can convey that you don’t put much work, effort or care into it, making your audience assume this is the same level of carelessness they will receive.
Your website should be as welcoming as a customer service representative. It should be modern, bright and inviting. This gives the impression that you can and will work well to readily accommodate the needs of your customers.
Now that you have learned the importance of modern web design, it’s time to start investing to improve yours. A professional website brings value to your business. Websites are service-based businesses’ online headquarters to encourage customers to gather information and seek trusted services.
Reach out to us at Impact Digital Marketing for more information about our website design recommendations to help boost sales. We will be glad to advise you on best practices and offer suggestions specific to our service offerings.
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
When pondering design, consider these two trending terms: UI (user interface) and UX (user experience). They sound similar, yet they are different. Both are vital to design.
Understanding UX & UI
UI is a process that designers use to build interfaces. It focuses on appearance and functionality elements, such as colors, typography, menu bars and more to develop and improve the nature of the interaction between the product and users.
UX, on the other hand, is about improving the experience users have with a range of variables. It is primarily concerned with the form, method and operation of a product or service. The UX designers focus on architecture, ease of use and impression, always tweaking the overall user experience.
How UX & UI Enhance Web Design
UX and UI are both coherent design disciplines that focus on similar aspects of the service or product design. They are both equally crucial elements that help pave the way for an outstanding end-product. Hence both must be given equal importance.
Suppose you want to build a new business website. The design should aim to be visually pleasing. At the same time, it should be easy to use and navigate. For this, you need the combination of UX and UI to shape the website beautifully.
UX designers take note of an overarching concept for the website. They then research, contemplate and finally design the features that are needed to bring your vision to life. They consider answers to foundational questions like what, why, and how regarding intended use. They are also interested in the journey new users will take through your website, as well as steps a user may take to find and purchase a service or product.
Once the UX team has mapped out the functionality of the website design, the UI team will start on visual aspects of the website. The designers focus on creating interfaces that are easy to use and enjoyable for users. They work on things like buttons, how a user will view and navigate different pages, and how a form will be completed. They are also responsible for ensuring that a consistent design, style and language are applied across the pages in harmonic unison for user satisfaction.
Experienced Design Team
When developing a new website, approach both UI and UX together to maximize the effectiveness of your website.
Working with both UX and UI design can help build a website that delivers an excellent user interface and experience. If you want to build a business website that benefits from promising UI and UX design, then IMPACT Digital Marketing can help. Please reach out to us for more details. We will be happy to discuss and get started on your UX and UI.
One of the key objectives to marketing and B2B sales teams is to successfully generate high-quality leads that will convert into customers. This is not an easy task as generating hot new leads can grow complex. With help from a professional lead generation agency, businesses can rise above competition to increase B2B sales.
What Does Lead Generation Look Like?
Lead generation agencies offer a number of services including dynamic marketing teams, database marketing, and business insights and analytics.
Generally, lead generation agencies are expected to have expertise in gathering leads via building a good website, optimizing it, and maintaining the site. Their key focus is to attract visitors to the website and obtain new contact details via lead gen form.
The professionals at a lead generation agency are not only equipped with necessary expertise, but also the means and tools to target and customize your campaigns. They create precise, targeting campaigns suitable for your audience. They may also run inbound programs to help produce more new lead opportunities for your B2B.
A lead generation agency applies various marketing tactics to collect databases required to identify those leads who match the buyer’s persona of your business. The database may include trade references, public records, digital, print, and trade publications. With relevant information gathered, the experts can easily identify leads with the most potential buying intent.
Why Hire a Lead Generation Agency?
Working with lead generation experts will enable you to have more control over your campaigns to add a boost to your business. Some of the best advantages include:
Building relationships with more potential clients –A lead generation agency can provide more contact lists that are often otherwise hard to obtain. This will help you quickly gain access to new potential clients.
More business outreach – A lead generation agency can help you effectively advertise across various media platforms. This will help you spread your message to captivate a larger audience.
Save time and money – A lead generation agency will provide you with the benefits of statistics tracking, data collecting, and many other things that require both time and investments.
Increase revenue – The lead generation experts can help improve your sales process to help you get the most out of your marketing campaign.
Finding Reliable Lead Generation Services
Your business needs fresh leads to keep the sales thriving. Using a lead generation service from experts will help you acquire and collect more new leads to add clients. IMPACT Digital Marketing is a reliable lead generation agency that can help your business develop a plan for promising new lead gen.
Our full-lead gen service will give you the edge needed to build customer loyalty as you nurture more leads. Our experts won’t shy away from new tactics, and we will tackle unforeseen changes if and as they arise. If you are looking for a reliable lead generation agency to increase your B2B sales, we are your ideal partner. We look at the bigger picture to focus on how to grow your success. Contact us for more helpful lead gen insights today.
Strategic effort helps drive traffic to your website, and it doesn’t stop there. One of the biggest challenges to overcome is when visitors initially land on your website. It’s where you need to be most effective in capturing leads and converting them into sales.
Lead capture is what occurs when visitors convert into active leads. This can be achieved by using lead capture pages, forms, and other strategies. So, how can we make your lead capture more efficient and effective? Let’s look at three best practices and tactics every business needs for converting and capturing leads successfully on their website.
Valuable Lead Magnets
A lead magnet offers a free item or service to potential customers with the purpose of gathering new contact information. Samples, e-newsletters, trial subscriptions, white papers, and free consultations are some commonly used lead magnets.
A lead magnet is a vital part of an efficient lead capture strategy. Simply inviting new prospects to visit your website and sign up for a list isn’t as effective as it used to be. You need to give visitors a good reason to share their contact information. With the help of effective lead magnets, your business can offer useful resources to continue building relationships with new prospects, actively generating new leads to convert into sales.
The lure of a free product or service is hard to resist, especially when it is valuable. Offering lead magnets on your website will encourage visitors to provide contact details and begin to build a relationship with your business.
The following tips can serve as effective for your lead capture strategy.
- Increase brand visibility and reputation
- Create reciprocity
- Establish qualified prospects
- Help your business shine above the sea of competition
- Nurture relationships with customers
Your lead magnets are made most effective with great copy. Simply having a crisp lead magnet, however, alone is not enough. Persuasive copy describes your lead magnet for visitors to see, understand and believe its perceived value.
Some Approaches to Start With:
Problem-solving – The headline plays a crucial role in getting people to read your copy. To capture attention, write a headline that highlights a problem, then shows your lead magnet as the relevant solution.
Bank on Benefits – Focus on the benefits your products or services provide, rather than discussing other less fruitful features.
Testimonials – Share reviews from satisfied customers to showcase great results from your product or service, helping prospects see how they, too, can benefit.
When using lead magnets, gently nudge visitors in the right direction with a compelling opt-in CTA copy. A CTA is text placed to guide visitors on what they should do next. It will make your conversion numbers explode and bring bigger revenues for your business.
You can also add relevant exit intents and pop-ups whenever possible.
Some great techniques are:
- Linking your article
- Adding an option to schedule a call or appointment
- Providing a download link to an exclusive offer
Incorporating these tactics into your lead capture strategy will not only help improve customer experience and engagement, but will significantly boost conversion rate. If you are interested in implementing the tactics mentioned in this guide, IMPACT Digital Marketing can help. We have the tools to help make your lead capture strategy effective. Send a note via email to learn more about our menu of marketing services.
SEO can help boost website traffic. When done right, it can boost business organically. To increase website traffic with SEO, there are many recommended practices to apply to make your SEO strategy more successful. Here are three effective SEO strategies you can start with to improve organic traffic and rank higher on search engines upon implementation.
Competition and Audience
A successful SEO strategy starts foundationally with the best quality content to serve your intended target audience. It’s a good idea to look at what your competition is doing in this space to see what resonates with your potential customers.
An effective way to reach more prospects is by integrating your website with tools like Google Search Console and Google Analytics. These tools will help you collect information about:
- Browsers your audiences are using to access your website
- Devices they use to view content
- Platforms where prospects discover your business
By collecting this data, you will be able to identify the areas for improvement and introduce strategic changes to improve user experience and strengthen SEO.
Manage Internal Links
Internal links help distribute page authority throughout the website. They basically connect different pages of your website and aid for easier navigation. There are several advantages of internal link building, which helps build connections between web pages, improve page usability, user experience, and rankings.
To ace your internal linking game, you can start by:
Since internal links will take users to different pages, it is important to ensure those pages have relevant, helpful content. This way, you can continue capturing their attention and in doing so, encourage them to take action.
Using Anchor Text
You’ll want to add anchor text to link your site to a source, whether it’s a PDF, URL, or another type of media file. It is ideal to keep anchor text at a minimum, and keep page relevance in mind.
Supporting Content To Highlight Topical Expertise
Supporting content, on its own, may not be as effective in driving thousands of leads from organic search. However, it can aid your main pages to rank higher and obtain good traffic if promoted properly.
In fact, publishing content pieces around subtopics or new trends is just as important as writing opinion pieces that can gain traffic on social channels. Supporting content is an element that adds depth to your site and demonstrates to your audience that you are an expert in your field.
If you don’t already have SEO strategies in place and would like to increase your website traffic with the above strategies, IMPACT Digital Marketing can help. Contact us today!
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An effective landing page is essential for a successful online marketing campaign. Even if you provide amazing offers and customize your PPC ads to perfection, without a good landing page, it would be much more difficult to effectively grow your business.
By definition, a landing page is the display that users will first see to get an impression of the brand or business. If it is done well, users are more likely to go ahead and pursue more from your business. In this guide, you will find five critical landing page practices to follow for a far higher chance to capture new leads and generate more sales.
Visually Appealing Design
First and foremost, your web design should be visually appealing for visitors. Factors such as maintaining a minimalist design, white space, and a clear call to action are some important elements to consider while creating your web design. It is good to work with an expert if you want to make your landing page stand out in the sea of them.
Before building your landing page, take time to plan and form a page that will serve its purpose. Consider what the page should present, your target goals, and what you aim to achieve. A well-planned landing page design should support the call to action, or CTA, and clearly showcase your products or services. Planning is important when creating landing pages. It makes designing easier and more successful.
Make It Responsive
Today it’s very important to make sure landing pages are easily accessed and navigated on different devices. Responsive web design and mobile-friendly sites significantly help double your conversion. Work with your team to improve fast loading, navigating, and ultra-clickable features for each of your landing pages.
Tailor Landing Pages for Specific Audiences
If you have been promoting your business quite well, you are likely to get traffic from different sources. A user that visits your landing page through a Facebook post will be different from those users that visit your landing page through a link or PPC ad. Try to customize each landing page to suit different audiences.
Let Visuals Speak
While content is an important aspect of landing pages, visual media can help display the intentions more vividly. Make sure to use video and images synchronized with the content in the landing pages to make your messages more clean and captivating.
New goals and challenges may arise at every stage of your business venture. Regardless of your goals, it is important to take continuous steps to enhance the landing pages. Consider these aforementioned tips to boost landing page conversions.
If you are looking for professional landing page designing services, contact IMPACT Digital Marketing. Our team is dedicated to helping our clients create stunning landing pages for their websites that are interactive, SEO-friendly, and user-friendly. This will also help grow website traffic, business sales, and profits. Feel free to contact us and talk with our team. We are happy to help develop your landing page design and more.
As Q4 creeps closer to a new calendar year, we are preparing for new changes in ever-evolving marketing trends and COVID-centric consumer shopping habits. Marketers need to know how to best align strategies to these changes to make your new year marketing footprint one that’s foolproof and action-packed. From retail customers to B2B clients, online shoppers, and service-based buyers, every solid marketing plan is tailored to treat its target audience with a unique customer experience. Consider these five suggestions for your 2022 marketing plan as intended to best serve your audience.
1. Reevaluate the Needs of Your Target Audience
Marketing may seem rather effortless when we think we already know all there is to know about our target audience. However, let’s not forget how they are humans who are much like ourselves. Just as we tend to change with time, age, and various life circumstances, our target audience will continue to grow and evolve regularly, too.
Because of this constant, often emotional evolution, we must actively work to refresh our knowledge base as we redefine our audience’s interests, hobbies, goals, and preferences to best serve their new needs. We realign our marketing efforts with their latest changes to remain relevant to their renewed needs and wants. This is how we ensure products and services stay needed and wanted for businesses to continue profiting in congruence with the growth and expansion of our target audience.
The world is changing rapidly as more people make the bold choice to move away from a traditional office space and structure and to also work from home. Entrepreneurship is booming as hard workers seek new ways to flourish for themselves. Demand is climbing higher as desires increase and magnify, along with new leveled-up goals and more preferred lifestyles.
For example, if your client was living a traditional nine-to-five structured lifestyle with children in school prior to COVID, things have inevitably flipped all kinds of ways from work-life to balancing kids’ virtual school and managing household tasks like grocery shopping and keeping the house clean. We’ve experienced new shortages on essential items like the lack of toilet paper, paper towels, and bottled water. We’ve learned how to entertain ourselves at home much better than we ever could or had to before entering this new COVID era. All of these small yet meaningful notes of day-to-day lifestyle nuances snowball into significant change all around. From the way, we now order takeout through a choice of automatic delivery apps to virtual grocery shopping via click-list on our laptop, tablet, or smartphone. There is not much that has not changed when you look back at pre-COVID versus now.
As these things continue to grow and change into 2022, our marketing efforts and strategies must accurately reflect the societal shift we are all experiencing together in real-time. In order to stay connected and remain afloat, it’s pertinent to realize how people prefer to purchase from brands that truly know them, their personality quirks, and their unique needs as they continue to grow and change with time, age, and various life circumstances.
2. Consulting Customer Experience
Consulting customer experience when it comes to marketing strategy efforts is a guaranteed, regular recommendation. However, it’s become an undeniably integral component of marketing plans in 2022. As we recently crossed the 19-month mark of an all-new COVID era, we’ve grown newly accustomed to pandemic-induced norms and unpredictable shifts in habitual tendencies.
From the fresh concept of curbside pickup spreading from grocery to takeout, and pet store purchases, to widespread delivery apps for everything under the sun and rapid arrivals driving last-minute online shopper agendas, we are starting to see which new trends are here to stay. As people slowly start returning to pre-COVID shopping options, many are now sold on this evolved way of e-shopping. What’s easy, convenient, and cost-effective wins the day. This is not new and has always been how we nudge forward in all things momentous. When it comes to marketing, we must continue to adapt, rising to each occasion above standard-setting expectations to stay lightyears ahead of any potential competition.
Customer experience has been revolutionized in the wake of COVID with heightened attention for all things sanitary and hygiene-centric, specific to health-conscious precautions. Hand sanitizer, wipes, and masks will never be looked at the same again, having seen the integral role they continue to play in this global pandemic that is still panning out in new and unfamiliar ways. It seems that the light at the end of the tunnel may be trying to start to shine. However, we are not quite out of the woods just yet, and it’s still a bit dark and unclear just ahead.
As we all continue to do our best to wade through these new waters of life together, it’s important to note the significant role we as marketers play in helping our clients and customers alike rest assured with safety protocols in place for their direct benefit, comfort, and continued good health. What’s most important here is how we choose to actively pursue the best ways to display our care for clients and customers. This is an opportune time to shine light upon healthy practices as we market our products and services in the new year.
3. Funnel of Thought
The deeper into the funnel we take our marketing strategy plans for 2022, the more fruitful the results. At the top of the funnel, buyers are busy gathering pre-purchase information. Not yet ready to buy, they are researching and reading about the possibility. When they move along to the middle of the funnel, the buyer starts to interact with brands online, as well as in stores. This involves talking to people who have purchased from the brand to learn about previous customer experiences.
The bottom of the funnel is where buyers are ready to purchase or begin a service. For your 2022 marketing plan to work, the messaging needs to be specific to each stage of the funnel. For example, at the top of the funnel, we need to provide customers with their preferred options for resources. This helps the buyer better understand and identify with confidence that this is the right decision for them. In order to do so, we must be prepared to educate them on what they can expect and anticipate. The middle of the funnel may involve access to documented testimonials with target messaging specific to the buyer’s demographics, industry, or browsing history. Finally, the bottom of the funnel includes hot, time-sensitive offers like a promising promotion, temporary flash sale alert, or notifications reminding them to return to their cart for the final checkout of their previously chosen items.
Some things we need to make a note of now that we may not have had to ever before in a business sense include mindful, precautionary measures, such as social distancing and sensitivity to pandemic-related propaganda. Many of our clients and customers have dealt with tragic losses resulting from COVID, be it beloved family, childhood friends, lifelong careers, homes, and dreams. It’s been a time of great loss, but with it comes a time of great hope. We can contribute to the revitalized spirit with our funnel-specific messaging. Mindfulness and sensitivity are prominent here as what we say may be taken to heart more than it would have before. People are having a hard time adjusting to the new sense of what’s normal now, and we can do our best to help them as we continue to cater our message to their new needs and wants.
4. Clarify Your Message
Clarifying your message can make or break the intended outcome of your 2022 marketing plan. Statistics don’t lie; people are not willing to spend much time waiting on a website to load regardless of what they’re looking for. What’s more, if they don’t see exactly what they seek in that blip of an allotted, three-second time frame, they will leave your site for another that serves them faster and clearer, hence the significance of clarity in your messaging. It must be upfront, centric, and clearly displayed so buyers can see exactly what you offer without question or room for doubt. It should not be difficult to figure out the intended purpose of your landing page. The more you actively work on clarifying your message, the better the target audience will identify with buying what you are selling.
For example, whether your end-goal is to sell the shiny, electric vehicle to a new, high-profile client, or it is to seal the deal on a major service-based contract with a national corporation, the client must be the center of your message and serve as the hero to their own story, not your brand. As you learn more about their problem and how your solution can serve as a tool to help them solve it, you present that information to them strategically. Watch as they can put the pieces of the puzzle together on their own with your professional, well-intended guidance, ultimately deciding for themselves that this purchase is in their best interest, solving their own problems.
5. Be Real
When building out your 2022 marketing plan, it’s best to remember people can read between the lines of a calculated sales pitch as well as they can sense honest, well-meaning genuineness. Be a real brand that showcases who you are candidly. People appreciate authenticity and transparency, and it speaks volumes when identified in messaging.
At the same time, people disconnect when it comes to industry-specific corporate language and have difficulty comprehending it. Think about how you feel at the doctor’s office when the physician starts to speak in medical jargon that you might not be as privy to in the professional, textbook sense. It sounds like a bunch of mumbo jumbos, doesn’t it?
You don’t want your target audience to read your messaging as mumbo jumbo, yet they will do just that if it is not crafted in a natural, well-meaning, authentic method of communication articulated to match how they prefer to receive new information without feeling like they lack the knowledge necessary to understand truly. The more real you can be with your messaging, the better you will serve your target audience.
Wondering what’s next and where to begin? Let’s continue this conversation. You are invited to learn more about how to best align your 2022 marketing plan with messaging that meets your customers right where they are. Get started with a free consultation with our team, here.