Consider These Lead Capture Strategy Tips to Try
Strategic effort helps drive traffic to your website, and it doesn’t stop there. One of the biggest challenges to overcome is when visitors initially land on your website. It’s where you need to be most effective in capturing leads and converting them into sales.
Lead capture is what occurs when visitors convert into active leads. This can be achieved by using lead capture pages, forms, and other strategies. So, how can we make your lead capture more efficient and effective? Let’s look at three best practices and tactics every business needs for converting and capturing leads successfully on their website.
Valuable Lead Magnets
A lead magnet offers a free item or service to potential customers with the purpose of gathering new contact information. Samples, e-newsletters, trial subscriptions, white papers, and free consultations are some commonly used lead magnets.
A lead magnet is a vital part of an efficient lead capture strategy. Simply inviting new prospects to visit your website and sign up for a list isn’t as effective as it used to be. You need to give visitors a good reason to share their contact information. With the help of effective lead magnets, your business can offer useful resources to continue building relationships with new prospects, actively generating new leads to convert into sales.
The lure of a free product or service is hard to resist, especially when it is valuable. Offering lead magnets on your website will encourage visitors to provide contact details and begin to build a relationship with your business.
The following tips can serve as effective for your lead capture strategy.
- Increase brand visibility and reputation
- Create reciprocity
- Establish qualified prospects
- Help your business shine above the sea of competition
- Nurture relationships with customers
Your lead magnets are made most effective with great copy. Simply having a crisp lead magnet, however, alone is not enough. Persuasive copy describes your lead magnet for visitors to see, understand and believe its perceived value.
Some Approaches to Start With:
Problem-solving – The headline plays a crucial role in getting people to read your copy. To capture attention, write a headline that highlights a problem, then shows your lead magnet as the relevant solution.
Bank on Benefits – Focus on the benefits your products or services provide, rather than discussing other less fruitful features.
Testimonials – Share reviews from satisfied customers to showcase great results from your product or service, helping prospects see how they, too, can benefit.
When using lead magnets, gently nudge visitors in the right direction with a compelling opt-in CTA copy. A CTA is text placed to guide visitors on what they should do next. It will make your conversion numbers explode and bring bigger revenues for your business.
You can also add relevant exit intents and pop-ups whenever possible.
Some great techniques are:
- Linking your article
- Adding an option to schedule a call or appointment
- Providing a download link to an exclusive offer
Incorporating these tactics into your lead capture strategy will not only help improve customer experience and engagement, but will significantly boost conversion rate. If you are interested in implementing the tactics mentioned in this guide, IMPACT Digital Marketing can help. We have the tools to help make your lead capture strategy effective. Send a note via email to learn more about our menu of marketing services.