Dirty Secrets of SEO Agencies You Should be Aware of Before Hiring One
Getting your website ranked on Google is not a task that can be done in a day or overnight. It takes great skills, a lot of time, and effort to position and optimize a website in order to get ranked on search engine results. This is why most businesses and website owners choose to hire a Search Engine Optimization Company in Michigan to rank their websites.
A good search engine optimization company like IMPACT Digital Marketing agency in Michigan, can help improve your website rankings, provide guidance in terms of content and keywords, and generally set your business website up for digital marketing success.
However, not all search engine optimization companies are created equal. While some may be pretty transparent about their work, some may hide away their tactics. Most engine marketing agencies tend to have their own little secrets. This is why it is important that you understand them and choose your SEO agency carefully.
Here are two dirty little secrets of SEO you need to be aware of, inquire, clarify, and be ready to walk away from if the SEO agency tries to validate them.
Targeting the Wrong or Weak Keywords
The job of an SEO expert is to get your website on the 1st page of Google. For this, keywords play a crucial role to rank your site. A good search engine optimization company will first try to understand what your business is about and then carry out keyword research to determine strong keywords for your business.
When the right keywords are implemented into your site, you will be able to see an increase in the number of site visitors and conversion.
Unfortunately, not all SEO companies tend to work on strong or the right keywords. A dishonest SEO company will get your site ranked for those keywords that no one or very few people are searching for on search engines. Instead of boosting your business, this will only impact your business negatively.
The SEO agency will tell you that they got your website highly ranked on search engine results, just as they said they would. However, since the keywords that rank your website have a very low volume of searches, you will only be getting little to no visitors to your sites. This way your time and resources are wasted for nothing.
Buying or Building Backlinks
Another secret you should look out for is the use of backlinks.
Backlinks are still arguably an important factor in ranking any website on the search engine. Backlinks are basically an endorsement from one website to another indicating that they provide website links that are a good source of information.
SEO agencies now understand that the more links your website have, the higher the chances for it to rank. While a good SEO agency tries to add relevant links as possible, some faulty agencies may choose to take shortcuts for a quick boost by building their own chain of websites to link client websites. Some companies choose to buy links from spammy or irrelevant websites to boost ranking.
It is important to know that these practices are considered a severe infraction and Google can penalize those websites with such practices. It is really difficult and can take lots of time and money to recover from such penalties. Hence it’s always best to avoid them in the first place.
Choosing the right search engine optimization company not only makes your money spent worth it. They will also take care of your business for more progress. If you suspect your SEO company is not using best practices and looking for a change, contact IMPACT Digital Marketing. We are a leading search engine optimization company in Michigan. We are ready to share insight on how to boost your website rankings.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!