SEO Solutions for Home Services Companies
The key to success in modern business is visibility. Reinforced with a trustworthy foundation, exposing your home service company to fresh eyes can result in new customers and increased traffic and/or sales. To gain the attention and loyalty of digital passersby, you’ll need solid subject matter that both delivers quality content and contains the necessary keywords to get you noticed.
Search Engine Optimization (SEO) is an industry best practice for ensuring content is front and center on the engines your potential customers are searching. Solid SEO strategies can help make sure inquiring clients find your home service company, and get a sneak peek at the content that could win them over. Implementing an SEO strategy lays out a tactical plan for growing your business and increasing your profits.
What is SEO?
As introduced above, SEO stands for search engine optimization. Performing exactly as it sounds like it should, using SEO strategies optimizes your business’s placement among search engine results. When an online user searches for “roofing contractors” or “new countertops near me”, you want your business to appear near the top of the list.
Prime placement among search results does not occur naturally. Rather, it’s the result of extensive research regarding the terms, or keywords, people use to look for your business type. These keywords can then be used to satisfy complex, and sometimes finicky, search engine algorithms to drive your brand to the top of the list. Many business owners do not have the time to learn the process for themselves and turn to knowledgeable companies with extensive experience in SEO success instead.
Winning SEO Solutions for Home Service Companies
Good search engine optimization is a bit more involved than sprinkling a few key phrases into the existing text on your website. Many moving parts work together to catapult your placement in search engine results, such as:
Appropriate research regarding keywords can set you apart from others in your field who also want to land the top spot on every Google search. Using tools to help you understand which keywords see the most traffic, and which are oversaturated and thus less useful, allows you to refine which terms you want to emphasize.
The organization and construction of your website can make a big difference in how you are ranked on search engines. A website’s speed, security, and mobile optimization can all cause it to sink or float in search results. Websites must apply proper code and URL structure to ensure sites like Google can locate it and glean the necessary information.
On-Page SEO and Content
Shared content, both on your static pages and on more dynamic sections such as your blog, should be optimized for both search engines and site visitors. Your content needs properly worded titles and section headers, solid keyword inclusion, and URLs that make sense. Blog posts should be unique and informative to gain reader interest, while still including keywords to boost SEO.
Off-Site SEO, Reviews, and Backlinks
Successful websites cultivate good reviews on Google Business Profile and other similar review sites. Leaders also often work with other websites creating a network of backlinks. When the link to your website exists on other sites, such as community, news websites, and other company websites, it bolsters your search engine rankings.
SEO solutions can be confusing and challenging for anyone who hasn’t learned the intricacies of search engine ranking. With a team of excellence you can trust, you can continue spending your valuable time doing the things that you are best at, and leave the SEO strategies, brand expansion and awareness to someone else! IMPACT Digital Marketing understands how to get your home service company noticed using SEO and has customized packages available to fit your needs. Educated and experienced in their field, there’s no better team to get you started on better search engine rankings today!