5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Conclusion
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!
How to Track Marketing Leads for Your Business
One of the biggest challenges for businesses is not knowing what’s actually working to drive leads into their business. Most small businesses don’t really know if or how their marketing is even working.
If you are in the same situation, you already know how difficult it is to understand what’s working to get new customers without lead tracking. Did you know that there are some simple, low-cost ways to track your marketing? Learn more about this in the quick read below.
What is Lead Tracking and Why is it Important?
Lead tracking is the process of examining the source of leads and monitoring where they are in the sales funnel. This helps the sales and marketing team to work together to plan appropriate actions to find and influence potential leads to the next stage of the funnel and close more sales.
Effective lead tracking enables the marketing team to understand where the leads are coming from and the level of engagement, and how that engagement translates into sales, allowing the team to figure out which campaigns are actually bringing in solid leads and which are not. Marketers can share these data and analyses to the sales team, and from there appropriate actions are taken to close the lead and make sales.
By implementing accurate lead tracking, you will have all the necessary information to customize and enhance your marketing approach to produce more conversions or sales.
Lead Tracking Solutions
If you are finding it hard to track marketing leads and don’t have a system in place to manage them, here are three options:
Call Tracking
Call tracking involves using dynamic numbers on your marketing website. In this method, each website visitor will get their own unique number. So, if any customer calls, you can easily track where it’s coming from.
This is a great way to determine call volume as well as call quality. You can also record and playback calls to identify training opportunities and help your sales team to provide better customer service.
Lead Tracking With UTM Codes
UTM (Urchin Tracking Module) codes are snippets of text that are added to the end of a URL. This special code allows you to track from where a user accessed your link.
Adding a UTM code to URL links helps you track the performance of your campaigns, content and website’s traffic sources. By properly setting up UTMs in the right places, you can determine the number of visitors that are getting to your homepage or specific pages of the website.
Lead Tracking Software
Since there are a variety of ways leads can reach your business, call tracking and UTMs aren’t enough to gather all sources of information. There are several tracking software options available that you can use for your business that can provide additional data about leads, your site traffic, as well as call recordings, giving you better insight into how effective your marketing techniques are working, the downside is however, that unless you’re able to adequately interpret and apply the data, it can essentially be ineffective.
Conclusion
An efficient lead management system is essential no matter what the size of your business. It will help you effectively manage long sales cycles and keep you ahead of your competitors. Apart from the above-mentioned solutions, you can also find multiple tools to help you track sales leads.
If you see the necessity of efficient lead tracking, but lack the time, tools, or training to do it sufficiently, consider talking to the experts at IMPACT Digital Marketing. Our team has the instrumental skills to offer better lead tracking, so you can develop better marketing, and close more sales. Feel free to visit our website to learn more about our services and what we can do to help make an impact, increasing and routing traffic to your business and watching your business grow.
4 Ways to Enhance Sales via Website Tweaks
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Modern Design
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
On-Page Support
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
More Visuals
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche Advertising
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
How can SEM and SEO help? Which should I choose?
Search engine optimization (SEO) helps you rank your site so that it naturally appear on the top page of the search engine results while Search engine marketing (SEM) is a cost-efficient way to reach a target audience when they are looking to purchase a product or service.
Are you looking for the best SEM and SEO Company in Michigan to grow your business online? IMPACT Digital Marketing has top professionals to help and provide reliable search engine marketing and search engine optimization services in Michigan. Reach us at https://impactdms.com/
Using both SEO and SEM will not only boost our ads visibility but will also increase the traffic to your website. When traffic increases, there is higher chances to convert visitors into customers. Advertising with both SEO and SEM enables your site to appear in both paid and organic search results. It increases your business visibility, improves credibility, and provides you an authority on the web.
SEO or SEM or Both?
It is important to understand that both of these terms; SEO and SEM, are different and should never be used interchangeably. Although they are different they work hand in hand. And while many marketers debate about which of these are better, you may need to work equally on both if you want to build a strong business online.
In some instances, you might find SEM making more sense than SEO. For instance, when you are launching a site for the first time you will want to increase site visibility immediately. In this case, it will seem like a better option to create a PPC campaign (a component of SEM) since it will show results faster than SEO. However, it would be unwise to solely focus on PPC or SEM alone. True SEM cannot succeed alone without organic SEO. Even though organic SEO takes longer then SEM to show results, you need both of them. Moreover, search engine optimization can help establish the search credibility that PPC cannot.
Whenever you choose any tactic, whether its SEO or SEM, it is important to assess your specific needs and fully understand how you will have to incorporate that tactic.
If you want to run effective search engine marketing or search engine optimization, let experts at IMPACT Digital Marketing in Michigan help you. We are a leading SEO company in Michigan with so many experts and talents to help you.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Quick Contact
4 Best Ways to Generate Leads and to Boost Sales
Have you just started your business online and having good traffic to your site but no sales leads? If you are thinking of how to generate more leads, then you would be surprised to know that there are actually many ways to boost lead generation. Apart from these choices, there are many lead generation marketing agencies who work to help you increase your leads. This is also a great way to boost lead generation and save yourself from the hassle of doing all things by yourself.
If you are looking for reliable online lead generation services in MI, IMPACT Digital Marketing should be your first choice. IMPACT is a leading lead generation marketing agency in MI, esteemed for their Excellency and dedication to helping their clients.
With so many methods to try, you will be overwhelmed by choices. Creating a Facebook post, sending emails, SEO, hosting a webinar, creating infographics, and almost every other online activity may seem ideal for you to boost lead generation.
While online marketing continues to evolve, there are proven lead generation methods that are working brilliantly for professional services agency today.
Here we will discuss the best four ways to boost lead generation:
1) Search Engine Optimization
The first thing many potential customers or clients do in order to understand and solve any challenge is Google their question, issues, or problem. SEO provides you with the tools to match potential clients or customers with your online content. If you can optimize your content with effective SEO, your site will end up appearing on their shortlist when they look for products or services to purchase.
2) Pay Per Click Ads
Pay Per Click advertising is another great way to boost lead generation that has proven to produce excellent results. This technique enables you to have greater control over your keywords and generate higher quality leads. In addition, Pay Per Click advertising can be easily tracked and it is comparatively less expensive than traditional print ads.
3) Online Networking
The essence of social media is not about the platform you select but the way you use it to reach out to people. While the way of interaction can be different on the different social media platforms, strong online networking is about connecting with the right group of people. When you invest a good amount of time and attention in building your online networking you can expect to achieve great results.
4) E-newsletter
If you can create an e-newsletter with high-quality and informative content, you can easily generate a good number of leads whenever people sign up. It is also an excellent way to nurture the current leads. Most businesses make use of e-newsletters to announce specific offers or new services. You can do the same to grow leads, just remember to make your content knowledgeable and authentic.
Want to know more ways to boost lead generation? Reach out to IMPACT Digital Marketing. IMPACT is a leader in providing online lead generation services in MI. Our research-based strategies are designed to produce results.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Quick Contact
