Why Your Business Needs a Customized Marketing Plan
It’s extremely difficult for businesses to thrive, or even survive, without continuous and consistent digital engagement. You’re not taking advantage of the constant source of exposure to tell your story, establish your brand, and bring in new and interested potential customers. When clients can’t find your business, or if they can’t see why your business sets you above the rest or offers them something they can’t do without, your business is as visible as a ghost.
Some businesses treat their marketing plan as a one-size-fits-all solution that can transfer seamlessly from enterprise to enterprise. They are looking for that one magic formula that works for everyone. Those who attempt this approach come to discover that there is no one, all-encompassing strategy for bringing clients to the door. Only customized marketing plans can deliver you the performance you need to be relevant in today’s marketplace. Here’s why:
Customized Marketing Carves Out Niche in Your Industry
Memorable marketing stays with customers long after their exposure to it has ended. That initial experience becomes the customer’s indelible first impression of your brand. It’s important to implement the proper measures to ensure every impression your audience has with your business builds a positive memory that will last.
A customized marketing plan speaks to your industry niche and rolls out the welcome mat for the type of client who will invest in your brand and help boost your success. Effective marketing can frame your brand’s foothold, and if you build it, the customers will come – and they will remember you for next time, and the time after that.
Customized Marketing Creates Connection and Conversion
Impressions do nothing for your business if they don’t convert to clicks and ultimately, to business. Putting your marketing in front of individuals who have zero interest in your offerings does nothing except waste your budget. You need targeted, relevant content that leaves likely clients looking for more.
This highlights the importance of a customized marketing plan. Customization tailored to your business helps to ensure your marketing finds a receptive and eager audience. It connects you to people who want to learn more, and who are likely to put their money where their mouse clicks.
Customized Marketing Drives Engagement and Revenue
Consumers have an unprecedented amount of marketing thrown at them throughout each day. They have become numb to the bombardment of advertising emails, pop-ups, and advertisements that inundate them every time they pick up their phones or open a web browser. Generic, scattershot marketing generally doesn’t convert into the revenue goals you’re likely aiming for.
When you implement customized marketing, you create opportunities for engagement that encourage conceivable customers to pay attention. Better still, it offers your future clients an assurance that you have their interests in mind. It shows you understand their needs and can craft solutions that work for them, which can drive up revenue.
Customized Marketing Plans for Your Business Create IMPACT
Consulting with an experienced digital marketing company gives you access to a team of experts who understand how to place your brand in front of the customers who want to engage with it. Doing so creates the best potential for return on your marketing investment dollars, and creates trust between your business and the clients bringing you success. Quality, relevant content delivered to the appropriate audience creates the most IMPACT.
Conclusion
IMPACT Digital Marketing has the experience and expertise you need to create targeted and engaging campaigns that draw in impressions, conversions, and revenue. Offering customized websites, highly sought-after video content, eye-catching graphic design, and more, this qualified team will get your company noticed by consumers. Learn more about how this band of professionals can create a customized marketing plan that exceeds your expectations and start making an IMPACT today!
What is an Online Newsletter? Definition, Purpose & Tips
In today’s hyper-competitive world, the key to success often lies in standing out from the crowd. Even though there are countless possible routes businesses and entrepreneurs can take to achieve this goal, this is oftentimes easier said than done. One of the tried-and-true methods is the regular use of online newsletters. Let’s examine this marketing tool, what it’s meant to accomplish, and how you can make it work for you.
What is an Online Newsletter?
In simple terms, online newsletters are a type of email communication that organizations use to market their goods and services to prospective and ongoing clients. Effectively deployed, they can increase the value you bring to your audience by providing helpful tips, guidance, support, and industry news to make their experience with your brand more rewarding, thus enhancing their loyalty to you.
Why Do You Need Newsletters?
Newsletters are highly versatile tools that can be wielded in various ways. These include:
Driving Growth: The biggest and most IMPACTful benefit newsletters offer is their ability to grow your enterprise by driving new traffic towards you and encouraging existing clients to stick with you. In today’s business climate, standing still is equivalent to shrinking, and newsletters are a great way to help ensure you’re growing.
Boosting Brand Awareness: Your clients need to know who you are if you wish them to develop loyalty toward your brand. Newsletters provide a platform for using good storytelling, attractive images, and other creative techniques to draw and capture attention to your message and its benefits.
Boosting Website Traffic: With every email you send, you have the opportunity to drive clicks towards your website by including a call-to-action that motivates and encourages your readers to engage with you, ultimately building your operation.
How to Create Effective Newsletters
Not all newsletters are created equal. A key aspect of successful newsletter campaigns is starting with a solid strategy. Here are a few tips on how you can make your newsletters garner the best results for your brand:
Set Clear Targets
What do you hope to achieve with your newsletters? While driving growth and engagement are worthy goals, they are somewhat vague. You need to be more specific to measure your progress down the road.
Are you looking for new clients? Do you hope to re-entice old customers? Or maybe you want to increase your brand awareness? By answering these questions beforehand, you can assess the effectiveness of your campaign and know what to repeat and what to avoid for the best results in the future.
Select the Most Effective Platform
There are a plethora of newsletter platforms out there for you to choose from as you formulate your campaign. Still, there are certain essential features you should look for before making your final choice, including a drag-and-drop editor, integration options, sign-up forms, reporting capabilities, landing pages, marketing automation, and newsletter templates. All these can make your job more efficient and effective without needing web design or HTML skills.
Draw New Subscribers In
Once you have the basic logistics set up, your first step is to find a way to build up your subscription base. Do this by creating inviting copy that entices visitors to your website to sign up for your newsletter. Use discounts, free content, and other promotional tools for onboarding.
Segment Your Subscribers
The goal is always to reap the greatest rewards from your newsletter campaign. In such a case, your best bet is to segment your subscribers so that people with similar interests and tendencies receive different emails tailored to their likes and needs.
You experiment with segmentation based on demographics (location, gender, age, economic status, etc.), their behavior (top purchases, engagement, platform activity, etc.), and so on.
Conclusion
Putting in the time and effort to formulate, create, and execute your newsletter campaign isn’t the sum of it, it’s also important to be sure to note and measure key metrics that will let you know whether or not, and to what capacity, it is or isn’t working. These include delivery rates, click-through rates, open rates, bounce rates, and more.
If you’re ready to get started on your weekly, monthly, or quarterly online newsletter, or just want to learn more, you can find a reliable partner in Impact Digital Marketing. Get in touch with a marketing team you can trust . You’ll be glad that you did.
Dental City Teams Up to Help Clients Make an IMPACT
Dental City and IMPACT Digital Marketing have come together to continue to put our dental practices first. Our teams have created an awesome opportunity for clients to maximize value and convenience for those practices that take advantage of IMPACT Digital Marketing’s specialized marketing capabilities. Partnering with IMPACT will afford those practices new opportunities and pathways to reach their goals and gain new patients.
As a result of this partnership, practices that work with Dental City will receive exclusive marketing opportunities, such as complimentary custom marketing plans as well as marketing resources and tools through IMPACT. IMPACT’s team works with dental practices to design customized plans that deliver on dentists marketing goals and help them drive revenue when they work together. IMPACT offers no-obligation plans to dental practices and deliver flexible, results driven marketing campaigns.
“We pride ourselves in serving the dental industry for over 25 years, we have earned customers trust through strong relationships and incredible service. Partnering with IMPACT allows us to provide our practices with additional solutions to grow their practice through acquiring new patients and the retention of existing patients. Being part of our customer growth in new ways is a great opportunity, doing that through a trusted partner is even better, it allows our focus to remain on servicing your dental supply needs while IMPACT helps the practice grow.” said Jordan Lorenz, Special Market Director of Dental City.
“We understand that every business is unique and so are their customers, and that developing marketing strategies reflective of our clients doesn’t fit into a one-size-fits-all approach. We also know there’s a lot of noise and competition in the digital space, so we focus on client needs, helping them find their voice and execute on their marketing strategies to reach towards their vision. Our entire team is committed to delivering value every step of the way, and we’re eager and excited for the IMPACT this new union with Dental City will have on us, on them, and most significantly, the dental community,” said Founder/Managing Director of IMPACT Digital Marketing, Brittany Satterfield.
Two unique companies built from the ground up, one customer at a time, both committed to excellence and customer satisfaction, coming together to bring products and services to dental professionals nationwide as extraordinary as they are.
Dental City in Green Bay, Wisconsin has been a leading Dental Distributor for licensed dental offices in the United States since 1993. Independently owned and operated, serving more than 18,000 dentists nationwide. Dental City distributes tens of thousands of products from over 500 brands such as 3M Oral Care, Ivoclar, Kerr, PDI, Septodont, and more, in stock, ready to ship, every day with a same day guarantee. The talented, diverse and driven staff including our on-site account managers are caring and engaged at Dental City, Where Exceptional Rules.
IMPACT Digital Marketing has been putting clients first for nearly a decade. Offering total satisfaction, the digital marketing team at IMPACT is focused on providing value to their 100+ happy clients through tailored strategies that deliver results. By joining forces with Dental City, IMPACT is able to provide dental practices with unique strategies to help them reach their goals, needs, and budget.
How to Use Local SEO to Your Advantage
The purpose of a local Search Engine Optimization (SEO) strategy is to boost your brand’s online visibility in an effort to capture potential customers in a local area. There’s a fair number of reasons to add local SEO to business strategy as well as a number of benefits as a result.
Here are a few of the top ways to incorporate local SEO into your business strategy:
Generate More Direct Calls and Conversions Using Local SEO to Boost Local Presence
Without a local presence, your business may be virtually invisible to customers, even when they are looking for a business or service like yours in their local area.
Using local SEO to optimize your website presence in Google Maps enables you to attract customers through your Google Business Profile (GBP).
Google Business Profile is a free Google platform which allows you to claim and create your business profile, adding information about your business such as: logo, location, contact information, reviews, photos, website URL, and more. Adding this information to the platform helps facilitate customers in finding your business and reaching you directly.
Use Local SEO for Reputation Management
Local SEO is a great tool in gathering great PR for your business. Improve your online reputation by sharing posts from guests, asking customers for positive reviews, or reaching out to relevant websites for features.
Sharing good reviews serves as social proof to any customers who want to know whether it’s worth investing the time to learn more about your business or not. Showcasing instances of how past clients have benefited from your business provides a platform for attracting additional customers later on.
Make Your Website Mobile-Friendly for Local Users
One of the core ideas of any SEO strategy is having a mobile-friendly website. This is especially critical in marketing strategies targeting the local community.
When local users are searching for specific information about your business, they are most likely to visit your website to contact you. Providing a site which is mobile-friendly allows users easy navigation from their phone and makes the initial interaction with your business successful.
Localize Your Content Strategy to Reach More Local Audiences
While local customers want valuable content, they’re typically in search of content specific to their area. For instance, if they are looking for a specific service, they are more likely to go through the content that talks about services that are available and accessible in their local area.
Consider implementing an effective local SEO strategy that targets local customers in your area using a combinations of content strategies both on and off the page
Conclusion
Help your business gain a competitive edge in your local market by implementing the local SEO practices introduced here, and you’ll start to see an overall improvement in your local rankings, and traffic, and getting more customers.
Of course, as a business owner, you’re already carrying a heavy load with an endless list of tasks, and may not have time to oversee the addition of local SEO. But worry not, the team of professionals at IMPACT Digital Marketing are ready to help. If you need professional SEO services in order to optimize your website for local searches, get started with the marketing team in developing a customized local SEO strategy that will help dominate your local market.
6 Reasons Your Website Isn’t Converting Leads
Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?
There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.
Your Website is Uclear in Conveying Your Value
When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?
If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.
Your Website Design is More Focused on Appearance than Goals
A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..
Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.
Your Website Doesn’t Have a Clear Call-to-Action
A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.
Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.
Your Website isn’t Mobile Friendly
Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.
Your Website isn’t Guiding Users Through the Marketing Funnel
Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.
Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.
Your Website Navigation Menu is a Mess
Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.
Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.
Conclusion
One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Conclusion
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!
How to Track Marketing Leads for Your Business
One of the biggest challenges for businesses is not knowing what’s actually working to drive leads into their business. Most small businesses don’t really know if or how their marketing is even working.
If you are in the same situation, you already know how difficult it is to understand what’s working to get new customers without lead tracking. Did you know that there are some simple, low-cost ways to track your marketing? Learn more about this in the quick read below.
What is Lead Tracking and Why is it Important?
Lead tracking is the process of examining the source of leads and monitoring where they are in the sales funnel. This helps the sales and marketing team to work together to plan appropriate actions to find and influence potential leads to the next stage of the funnel and close more sales.
Effective lead tracking enables the marketing team to understand where the leads are coming from and the level of engagement, and how that engagement translates into sales, allowing the team to figure out which campaigns are actually bringing in solid leads and which are not. Marketers can share these data and analyses to the sales team, and from there appropriate actions are taken to close the lead and make sales.
By implementing accurate lead tracking, you will have all the necessary information to customize and enhance your marketing approach to produce more conversions or sales.
Lead Tracking Solutions
If you are finding it hard to track marketing leads and don’t have a system in place to manage them, here are three options:
Call Tracking
Call tracking involves using dynamic numbers on your marketing website. In this method, each website visitor will get their own unique number. So, if any customer calls, you can easily track where it’s coming from.
This is a great way to determine call volume as well as call quality. You can also record and playback calls to identify training opportunities and help your sales team to provide better customer service.
Lead Tracking With UTM Codes
UTM (Urchin Tracking Module) codes are snippets of text that are added to the end of a URL. This special code allows you to track from where a user accessed your link.
Adding a UTM code to URL links helps you track the performance of your campaigns, content and website’s traffic sources. By properly setting up UTMs in the right places, you can determine the number of visitors that are getting to your homepage or specific pages of the website.
Lead Tracking Software
Since there are a variety of ways leads can reach your business, call tracking and UTMs aren’t enough to gather all sources of information. There are several tracking software options available that you can use for your business that can provide additional data about leads, your site traffic, as well as call recordings, giving you better insight into how effective your marketing techniques are working, the downside is however, that unless you’re able to adequately interpret and apply the data, it can essentially be ineffective.
Conclusion
An efficient lead management system is essential no matter what the size of your business. It will help you effectively manage long sales cycles and keep you ahead of your competitors. Apart from the above-mentioned solutions, you can also find multiple tools to help you track sales leads.
If you see the necessity of efficient lead tracking, but lack the time, tools, or training to do it sufficiently, consider talking to the experts at IMPACT Digital Marketing. Our team has the instrumental skills to offer better lead tracking, so you can develop better marketing, and close more sales. Feel free to visit our website to learn more about our services and what we can do to help make an impact, increasing and routing traffic to your business and watching your business grow.
Why so many businesses choose Impact Digital Marketing as their SEO Company
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Choose the Right Digital Agency for Your Business in 2021
Choosing a digital marketing agency in Michigan shouldn’t be a decision that is made lightly. When deciding on a digital marketing agency to work with, consider these important factors.
Know Your Business Goals and the Results You Want to Achieve
The first thing to do is think carefully about your business goals and the outcome you hope to achieve through the service. Once you are aware of your goals and expectations, it becomes easier to communicate with the agency. When you are clear about your goals, it helps the agency understand what exactly you are looking for and how they can best help you succeed.
Consider Your Current Business Standing and Marketing Needs
Before you choose a digital marketing agency in Michigan, it’s important to first figure out how your company is doing and what the marketing needs are. You can start by looking at the following points of analysis:
- Strengths and Weaknesses: The first thing you want to do is take a look at the strengths and weaknesses of your business. Explore where your business has done well and the areas that can be improved. This way, you know what you want to achieve through the help of digital marketing services.
- Demographics: Consider the demographics to know your target audience. You can do this by conducting customer surveys or using other ways to gather audience data.
Find the Best Digital Marketing Agency in Michigan
If you are looking for a digital marketing agency in Michigan that delivers real results, then get in touch with IMPACT Digital Marketing. We have a team of experts dedicated to helping clients in generating leads. From website design, social media marketing, content marketing, paid to organic search, we got you covered. If you are looking to invest in effective digital marketing today for high business growth tomorrow, contact us today at (734) 224-2605.
Quick Contact
Four Ways to Improve Your Website Post-COVID-19
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Quick Contact
