As Q4 creeps closer to a new calendar year, we are preparing for new changes in ever-evolving marketing trends and COVID-centric consumer shopping habits. Marketers need to know how to best align strategies to these changes to make your new year marketing footprint one that’s foolproof and action-packed. From retail customers to B2B clients, online shoppers, and service-based buyers, every solid marketing plan is tailored to treat its target audience with a unique customer experience. Consider these five suggestions for your 2022 marketing plan as intended to best serve your audience.
1. Reevaluate the Needs of Your Target Audience
Marketing may seem rather effortless when we think we already know all there is to know about our target audience. However, let’s not forget how they are humans who are much like ourselves. Just as we tend to change with time, age, and various life circumstances, our target audience will continue to grow and evolve regularly, too.
Because of this constant, often emotional evolution, we must actively work to refresh our knowledge base as we redefine our audience’s interests, hobbies, goals, and preferences to best serve their new needs. We realign our marketing efforts with their latest changes to remain relevant to their renewed needs and wants. This is how we ensure products and services stay needed and wanted for businesses to continue profiting in congruence with the growth and expansion of our target audience.
The world is changing rapidly as more people make the bold choice to move away from a traditional office space and structure and to also work from home. Entrepreneurship is booming as hard workers seek new ways to flourish for themselves. Demand is climbing higher as desires increase and magnify, along with new leveled-up goals and more preferred lifestyles.
For example, if your client was living a traditional nine-to-five structured lifestyle with children in school prior to COVID, things have inevitably flipped all kinds of ways from work-life to balancing kids’ virtual school and managing household tasks like grocery shopping and keeping the house clean. We’ve experienced new shortages on essential items like the lack of toilet paper, paper towels, and bottled water. We’ve learned how to entertain ourselves at home much better than we ever could or had to before entering this new COVID era. All of these small yet meaningful notes of day-to-day lifestyle nuances snowball into significant change all around. From the way, we now order takeout through a choice of automatic delivery apps to virtual grocery shopping via click-list on our laptop, tablet, or smartphone. There is not much that has not changed when you look back at pre-COVID versus now.
As these things continue to grow and change into 2022, our marketing efforts and strategies must accurately reflect the societal shift we are all experiencing together in real-time. In order to stay connected and remain afloat, it’s pertinent to realize how people prefer to purchase from brands that truly know them, their personality quirks, and their unique needs as they continue to grow and change with time, age, and various life circumstances.
2. Consulting Customer Experience
Consulting customer experience when it comes to marketing strategy efforts is a guaranteed, regular recommendation. However, it’s become an undeniably integral component of marketing plans in 2022. As we recently crossed the 19-month mark of an all-new COVID era, we’ve grown newly accustomed to pandemic-induced norms and unpredictable shifts in habitual tendencies.
From the fresh concept of curbside pickup spreading from grocery to takeout, and pet store purchases, to widespread delivery apps for everything under the sun and rapid arrivals driving last-minute online shopper agendas, we are starting to see which new trends are here to stay. As people slowly start returning to pre-COVID shopping options, many are now sold on this evolved way of e-shopping. What’s easy, convenient, and cost-effective wins the day. This is not new and has always been how we nudge forward in all things momentous. When it comes to marketing, we must continue to adapt, rising to each occasion above standard-setting expectations to stay lightyears ahead of any potential competition.
Customer experience has been revolutionized in the wake of COVID with heightened attention for all things sanitary and hygiene-centric, specific to health-conscious precautions. Hand sanitizer, wipes, and masks will never be looked at the same again, having seen the integral role they continue to play in this global pandemic that is still panning out in new and unfamiliar ways. It seems that the light at the end of the tunnel may be trying to start to shine. However, we are not quite out of the woods just yet, and it’s still a bit dark and unclear just ahead.
As we all continue to do our best to wade through these new waters of life together, it’s important to note the significant role we as marketers play in helping our clients and customers alike rest assured with safety protocols in place for their direct benefit, comfort, and continued good health. What’s most important here is how we choose to actively pursue the best ways to display our care for clients and customers. This is an opportune time to shine light upon healthy practices as we market our products and services in the new year.
3. Funnel of Thought
The deeper into the funnel we take our marketing strategy plans for 2022, the more fruitful the results. At the top of the funnel, buyers are busy gathering pre-purchase information. Not yet ready to buy, they are researching and reading about the possibility. When they move along to the middle of the funnel, the buyer starts to interact with brands online, as well as in stores. This involves talking to people who have purchased from the brand to learn about previous customer experiences.
The bottom of the funnel is where buyers are ready to purchase or begin a service. For your 2022 marketing plan to work, the messaging needs to be specific to each stage of the funnel. For example, at the top of the funnel, we need to provide customers with their preferred options for resources. This helps the buyer better understand and identify with confidence that this is the right decision for them. In order to do so, we must be prepared to educate them on what they can expect and anticipate. The middle of the funnel may involve access to documented testimonials with target messaging specific to the buyer’s demographics, industry, or browsing history. Finally, the bottom of the funnel includes hot, time-sensitive offers like a promising promotion, temporary flash sale alert, or notifications reminding them to return to their cart for the final checkout of their previously chosen items.
Some things we need to make a note of now that we may not have had to ever before in a business sense include mindful, precautionary measures, such as social distancing and sensitivity to pandemic-related propaganda. Many of our clients and customers have dealt with tragic losses resulting from COVID, be it beloved family, childhood friends, lifelong careers, homes, and dreams. It’s been a time of great loss, but with it comes a time of great hope. We can contribute to the revitalized spirit with our funnel-specific messaging. Mindfulness and sensitivity are prominent here as what we say may be taken to heart more than it would have before. People are having a hard time adjusting to the new sense of what’s normal now, and we can do our best to help them as we continue to cater our message to their new needs and wants.
4. Clarify Your Message
Clarifying your message can make or break the intended outcome of your 2022 marketing plan. Statistics don’t lie; people are not willing to spend much time waiting on a website to load regardless of what they’re looking for. What’s more, if they don’t see exactly what they seek in that blip of an allotted, three-second time frame, they will leave your site for another that serves them faster and clearer, hence the significance of clarity in your messaging. It must be upfront, centric, and clearly displayed so buyers can see exactly what you offer without question or room for doubt. It should not be difficult to figure out the intended purpose of your landing page. The more you actively work on clarifying your message, the better the target audience will identify with buying what you are selling.
For example, whether your end-goal is to sell the shiny, electric vehicle to a new, high-profile client, or it is to seal the deal on a major service-based contract with a national corporation, the client must be the center of your message and serve as the hero to their own story, not your brand. As you learn more about their problem and how your solution can serve as a tool to help them solve it, you present that information to them strategically. Watch as they can put the pieces of the puzzle together on their own with your professional, well-intended guidance, ultimately deciding for themselves that this purchase is in their best interest, solving their own problems.
5. Be Real
When building out your 2022 marketing plan, it’s best to remember people can read between the lines of a calculated sales pitch as well as they can sense honest, well-meaning genuineness. Be a real brand that showcases who you are candidly. People appreciate authenticity and transparency, and it speaks volumes when identified in messaging.
At the same time, people disconnect when it comes to industry-specific corporate language and have difficulty comprehending it. Think about how you feel at the doctor’s office when the physician starts to speak in medical jargon that you might not be as privy to in the professional, textbook sense. It sounds like a bunch of mumbo jumbos, doesn’t it?
You don’t want your target audience to read your messaging as mumbo jumbo, yet they will do just that if it is not crafted in a natural, well-meaning, authentic method of communication articulated to match how they prefer to receive new information without feeling like they lack the knowledge necessary to understand truly. The more real you can be with your messaging, the better you will serve your target audience.
Wondering what’s next and where to begin? Let’s continue this conversation. You are invited to learn more about how to best align your 2022 marketing plan with messaging that meets your customers right where they are. Get started with a free consultation with our team, here.
Without a doubt, most marketing plans direct great emphasis on using digital platforms like social media to promote business. Not only do social media platforms give your business exposure, they also help build authority in a particular niche.
However, social media isn’t the only platform fit to promote your local business. There are many other marketing strategies that you can take advantage of in order to reach plenty more potential customers.
Regardless of your business niche, the following are some of the best ways to promote your local business.
If you are willing to spend a little extra time and effort to promote your local business, content marketing is a great option. In a nutshell, it is about attracting people by creating and sharing valuable content. This may be infographics, how-to guides, educational blogs, or answers to specific questions people may have.
It is important to understand that content marketing isn’t about directly selling your product or services. It’s more about sharing valuable knowledge with people so they can connect and communicate with your business. So, focus on sharing valuable content, as this will help you build trust with your customers.
Effective email marketing helps you stay in touch with customers or clients, while simultaneously informing them about the deals and offers to encourage them to visit your store or website.
Here are some important things to remember when creating an email newsletter:
- Ensure your email content is useful, helpful, and informative.
- Ensure your email looks authentic.
- Try to use short and precise subject lines.
- Don’t spam the audience with lengthy and useless information. These types of emails are mostly ignored.
Work With Other Entrepreneurs
Contact local entrepreneurs in your area with an intention to partner with them. This is an effective and cost-efficient way to generate referrals and promote your business.
When you partner with local entrepreneurs, you become their direct recommendation whenever their clients require the product or services you provide. You can also offer to promote their business on your website, as well. As a result, both parties benefit.
Participate In Networking Events
Attending networking events is a great way to meet new people and promote your business. When you become a regular participant at professional networking events, you can build a good reputation by sharing ideas and creating awareness, which in turn can help raise your brand awareness.
Taking part in local networking events is a key to promoting business. You may meet potential customers from places you least expect.
Invest In Outdoor Ads
Even today, traditional outdoor ads are considered an effective form of marketing. Posting outdoor ads will help you build your business as the go-to place, wherever someone needs a product or service you provide.
It is important to focus on delivering your message creatively to ensure the contact information is identifiable and easily located.
While we have talked about some of the most effective ways to promote your local business, it is important to understand that there is no single solution for all marketing issues. The best thing is to try different methods and figure out the best techniques that work for your brand.
Ready to promote your business to a larger audience? IMPACT Digital Marketing is a leading digital agency in Michigan. We specialized in SEO, PPC advertising, website design, social media campaigns and more. Contact us today to learn how we can help you promote your local business.
The world of business has witnessed many changes over the years. No matter how small or big the company is, the role of video marketing is more prominent than ever.
Video marketing gives your business a unique advantage and capability to connect with audiences and convert them into customers. Many businesses use video as a marketing tool. It has become a necessity that is imperative for growing business.
Let’s look at the factors that make video one of the most profitable and versatile digital marketing tools for growing your business.
Showcase Your Product
Video content can work as a great tool to help audiences learn about your products or services. Customers are more likely to purchase your product or service when they understand its use and how it can help them. Video can be used to clearly explain to viewers how things work. Creative and interesting videos can present the concept more clearly than text. The content is more memorable than static copy alone.
People Love Videos
Video is the most popular type of content that online users consume every day. Video works as a great learning tool, as it’s super easy to digest, engage and understand.
By adding interesting videos to your webpages, you can increase the time visitors spend on your site. Adding product videos, demos, and how-to content can increase your reach to your target audience while providing value to customers and boosting retention rates.
Encourage Social Shares
One of the best benefits of video marketing is expanded reach. Social videos get more shares than image and text content combined. What makes videos valuable is they are not only entertaining but also provide value, ultimately enticing return viewers.
Video is one of the most effective ways to get your business in front of seas of eyeballs. You can simply embed videos on your website and share them through different social media platforms and emails. Remember to create fun and useful videos to encourage more social shares and increase traffic.
Great For SEO
Videos create a huge SEO advantage to promote your business. About 70% of the search result listings are videos. That means uploading videos that target common search topics can be a great way to get your business on top of search engine results. Search engines, like Google, are also rewarding video producers with more traffic and qualified visitors that can be converted into customers.
Reduce Ad Spend
Video is one of the most cost-effective methods to promote your business. With engaging videos, you can reduce your expenditure on ads and still pique the interest of a large target audience. You can use platforms like YouTube to place interactive ads on top-performing videos for further reach, too.
As you can see, video marketing is a great way to promote your business and effectively reach more people. If you have not yet tried video marketing, there is no better time than now.
If you are looking for an effective way to stand out in the sea of competition, it’s time to contact IMPACT Digital Marketing. We would love to sit down and discuss your goals and budget to help you understand how to use video to promote your business. We can help you determine the best type of videos that will work for your business to maximize your marketing strategies outcome. Contact us at IMPACT to schedule a consultation.
Digital marketing is a brand building technique that has been used for at least a decade. It has constantly evolved with the rise of social networks and now plays a major role for online or even physical businesses. But whether you’re a layman or an expert, it’s always good to get a refresher. The online world is constantly evolving, and it’s hard to keep up with the terminology. Or even in the first place to fully understand all the ins and outs of the terms used. So here’s a quick guide to help you familiarize yourself with the main ideas and terms of this discipline.
Conversion tracking: Conversion tracking is used to monitor and analyze how many conversions have occurred during a certain period and through which ads the conversions have come about.
Cookie: A cookie tracks the movement of visitors on a website and allows conclusions to be drawn about the visitor’s behavior and preferences. If someone visits a website more than once, the website operator’s computer recognizes this and can use the information to optimize its offer for the visitor.
Copy: The text in an advertisement, or text that is written so that it can be output acoustically.
Cost per Acquisition: The cost of a campaign divided by the number of customers acquired.
Cost-per-Click (CPC): The cost of a campaign by the number of clicks generated.
Cost per Lead (CPL): The cost of a campaign by the number of leads generated.
Cross-device targeting: Enables cross-device targeting of the website visitor, regardless of whether it is his or her tablet, desktop, or smartphone.
Demand-Side Platform (DSP): A system that enables advertisers to bid and buy across multiple ad exchanges through the same interface.
Direct Response: This is the name given to campaigns and ads designed to encourage audiences to respond directly.
Email Advertising: Clickable banner ads and links in emails and newsletters.
Expandable banner: Banners that get bigger when a user moves their mouse over them (mouse over).
Frequency Capping. Limiting the frequency with which an ad is displayed to a user within a given time period.
Geographic targeting: Selecting the campaign target group based on geographic information.
In-stream video ads: Video ads that play before, during, or after video content. You’ve probably seen these on YouTube.
Landing Page: The landing page is the page to which an ad links. Here the visitor receives a specific offer.
Lead: Basically, a potential customer. In a campaign, the one who not only clicks on an ad, but also follows further call-to-actions. This can be, for example, signing up for the newsletter or entering personal data in forms on your landing page.
Lookalike Audience: Literally translated: similar audience. Based on your existing customers, you target your marketing based on demographic or behavioral criteria. The likelihood is that customers who have similar means or think and act similarly will find their way to the same buying decisions. The more specific you are in creating individual person profiles here, the closer you are already to creating buyer personas.
Native Advertising: paid advertising that is indistinguishable in terms of the channel used to present it.
Overlay: in response to the increasing use of ad blocking software, many sites now use overlays because they cannot be blocked. The advertising “floats” above the web page that is being viewed.
Pay-per-click (PPC): Pricing model in which advertisers are charged providers per click on an ad placed.
Reach or coverage: The total number of people who see your advertising message. A visitor who sees your ad four times and clicks on it once generates a reach of 1, 4 impressions and a click-through rate of 25%.
Retargeting / Remarketing: Refers to displaying ads to website visitors who have already visited your website for a repeat visit.
Rich Media: Interactive media such as quizzes, games, and ads with video and special effects.
Search Engine Advertising: The paid placement of your site or ad on search engine results pages.
Social Advertising: Paid ads on social networking platforms, such as Facebook, Xing, LinkedIn, and Twitter.
As mentioned at the beginning, such a series can never be complete. However, we hope that we have been able to make a few basic terms of Digital Marketing more understandable to you. Which terms have concrete meaning for you depends, of course, on your digital marketing strategy. If you want to know more about the topic discussed, you can visit our website https://impactdms.com/ and we will be happy to advise you on this.
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
SEO is a great tool for boosting traffic and growing your brand. However, while it has been around for a long time, not everyone has the skills and expertise to strategically hone SEO.
If you struggle to make SEO work for you, yet you still can’t decide whether to contact an SEO agency in Michigan, here are the tell-tale signs that it’s time to hire an SEO company in Michigan for professional SEO services.
Far Behind Competition
An effective SEO strategy is more than just doing basic on-page SEO. It is crucial to understand Google’s algorithms, the search engine landscape, and your competitor’s strategies in order to move ahead of the competition. For this, there are lots of works to handle, such as researching and analyzing competitors’ SEO strategy, while identifying your own SEO strength and weaknesses and improving them.
If you struggle to stay ahead of your competitors, then you should consider professional SEO services. An SEO agency in Michigan can help you establish trusted authority in your niche.
Wasting Time with Basic SEO
Doing basic SEO is not going to help much in ranking your site in the search engines. If you are running a business and personally doing SEO by relying on your basic understanding of SEO, then you might be wasting valuable time. If you are not fully well-versed in the world of SEO, then it is best to leave the task to SEO professionals.
The experts can come up with a comprehensive SEO plan to benefit your business. This way they not only help you execute digital marketing strategies that meet your business goals, but also help you save time, which you can invest to focus on what’s important to your business.
Did Google Penalize Your Site?
If you have broken a golden SEO rule unintentionally, or if Google suspects suspicious SEO activity within your website, it will be penalized until the issue is addressed. When this happens, it can also greatly affect your business as your site will be held back from ranking well on the search engines.
If your website received an SEO penalty from Google, and you don’t know how to troubleshoot the problem, it’s best to hire professional SEO services to resolve your issues.
Keeping Up with SEO Trends is Tough
Google updates its algorithm frequently, which greatly impacts SEO. It is crucial to have an advanced SEO strategy that can accommodate these updates. It is also crucial to stay on top of the latest trends in SEO. So, if you are struggling to build an effective SEO strategy and to stay in the know on the new trends, you may already be consequently falling far behind competitors.
If this sounds like your situation, then it is time to reach out to an expert SEO company in Michigan for professional services. When you seek the SEO experts in Michigan to assist you, contact IMPACT Digital Marketing.
Search engine optimization, also known as SEO, can help businesses unlock many opportunities for successful ventures. Nowadays, people are going online more frequently to find services and products. As a result, businesses are competing with each other more than ever to secure top search keywords. Hence, if you are doing business online, then optimizing your website with a strong SEO strategy is crucial. An expert search engine optimization company in Michigan can help you take SEO strategy to the next level to improve your company’s exposure on the web.
The SEO firm you choose can have a great impact on your business. The outcome of getting a boost in organic traffic, or a change in ranking, will significantly depend on the SEO company or the search engine optimization specialist you choose for your company. This is why it’s important to make the right decision when choosing an SEO firm.
Be Specific About Your Goals
Before you start considering SEO firms, work with your team to outline what you are hoping to accomplish from the SEO service. Identify which areas of website performance need work.
Are you looking to increase the conversion rate or reduce the website’s bounce rate? Do you want to rank for certain keywords to boost product sales? Do you want to build the social media following; improve the amount of time your audiences spend on your site; increase ad revenue or any other specific goals that SEO can help you achieve?
To avoid ambiguity, set a specific goal in mind that you expect to achieve with the help of the SEO company. You also want to make these goals the center of communication between you and your SEO firm.
Choose The SEO Firm That Can Help You Achieve Your Goals
Once you and your team have recognized your business goals, take a step further by narrowing your options. Look for companies with clear methods based on working toward your goals.
Before starting any work, it’s crucial to ensure that you and your SEO team are on common ground when it comes to Key Performance Indicators (KPIs). KPIs are metrics that apply to any aspect of a business and can also mean a range of things within SEO. Hence, you should choose an SEO company that clearly recognizes which metrics are important to your business in order to efficiently work to improve those areas.
Look for SEO Guarantees
Google algorithms are constantly updating, and there is still no technology or technique developed to precisely predict website SERPs. If an SEO firm guarantees them, you can be suspicious. Instead, look for companies with proven experience that enables them to be more knowledgeable about Google algorithms. Experienced SEO firms and specialists can help you take your brand to greater heights with SEO strategies.
Your SEO Specialist in Michigan
While SEO is crucial to your business, selecting the right SEO company is equally important. The best search engine optimization company in Michigan can help attract, nurture, and convert leads into sales.
If you are looking for an experienced SEO firm that you can rely on, the team of SEO specialists at IMPACT Digital Marketing is here for you. Our SEO team can help optimize various aspects of your website, including the home page, visual elements, web content, online presence, and much more. Contact us to learn more about how we can help your business grow.
For every business, one important aspect is the need for an online presence. Because the internet is taking over most parts of our world, your business must be online in order to survive.
However, simply creating a website or social media account to keep your business online won’t do much without consistent effort. It takes personalized, carefully thoughtful digital marketing to dominate the web and build your brand online.
This is something many companies and individuals are not outfitted for or don’t have the time to pursue. Working with a digital marketing company in Michigan is a great option when a team of SEO experts and resources can improve your business’s online presence and boost revenue.
What Does SEO Entail?
Search engine optimization (SEO) is the process of optimizing website design and content in order to make the site ranking higher in the search engines so you are easily found online.
An SEO agency offers search engine optimization services to help businesses improve their online visibility. The expert can optimize your website for search engines, so it has a better chance for ranking higher on the first page of the search results for keywords and phrases relevant to your business.
How SEO Can Help Your Business Grow
An SEO agency can help improve the search engine rankings of your website. The professional SEO agency uses strategies and tools to improve your website ranking. They also know what it takes to make a website more attractive to search engines. The more optimized your site is, the better it will rank in the search result pages. This way, more people will find your website to learn about your business.
Business Evaluation and Analytics
The first thing SEO experts do is evaluate your current website and the keywords it is ranking for. This involves analyzing the site content and architecture, and assessing factors such as keyword density and coding. The purpose of this evaluation is to determine the existing strengths and weaknesses of your website.
In addition to analysis of the website, the SEO agency will also consider the type of business and industry you are in before developing a strong strategy. The overall business goals and target audience are also kept in mind while structuring the strategy.
Make Your Website User-Friendly
The need for a user-friendly website is growing more and more every day. It takes just a few seconds to lose an audience. No one wants to waste their time on a site that doesn’t offer a good user experience. So, if your site is not user-friendly, your online business will suffer greatly.
The SEO team is often equipped with the capability to redesign and update websites to cope with the increasingly mobile society. The experts can optimize the website so the content displays properly and is easy to maneuver on various devices, such as tablets and smartphones. This is also a crucial factor to drive conversion rates.
SEO Provides Lasting Results
One of the greatest challenges of using marketing tools is that they are time-bound. In simple words, they provide you with a certain time frame to generate results. On the other hand, SEO allows you to take advantage of the ever-growing nature of the internet.
An SEO agency can use specific tactics and tools to help your website and other social media channels get found easily by people searching for your services/products. The interest in the topic related to your business may grow over time. As a result, more and more people will find your website and your business via an online search.
Ready to Get SEO Help?
An SEO agency can help your business grow in many ways. If you are interested in improving your business presence online, reach out to IMPACT Digital Marketing, the leading digital marketing company in Michigan with a great team of SEO experts who are ready to help.
Search engine optimization (SEO) is continuously evolving. It’s important to stay updated with the changes in order for your site ranking to remain at the top of search results. IMPACT Digital Marketing, a leading SEO company in Michigan, can help you stay ahead with the latest trends on SEO and digital marketing.
Google has been updating its algorithm of accessing, assessing, and ranking a website page or the site itself. The purpose of this is to provide its users with a better experience in finding and accessing more valuable information on the search engine platform.
Know What’s New Now
On the 3rd of December 2020, Google began rolling out another core update. Some of you may have already seen the fluctuations within the search results. You may have noticed that your site ranking on the first page is starting to decline, yet when you look at the data the next day, you may find that the page is trending back up again.
This is not happening to your site alone: there are already reports on different sites, which have been shifting up or down 30% with their rankings. The core algorithm update is believed to be much bigger than the one that was seen in May 2020. It is important to understand that these changes take time. It can be days and weeks for the update to be completed.
A Closer Look
The purpose of the core updates is to ensure Google is fulfilling its mission to provide relevant and reliable content in the search result pages. They also stated that these updates are initiated frequently, mostly every month. The content that has been affected by these updates might be difficult to recover, and some might never recover. This is because they are setting new rules in their algorithm for ranking a page. So, for those creating and building content, working with effective and long-term search engine optimization becomes crucial to success.
Things like providing authentic information, as well as complete and substantial content, are important items that you need to pay attention to, as these will provide you with quality search results. Don’t just take the shortcuts when working with SEO to create content for the sake of simply posting something on the site. While you may be able to see quick wins, it will only damage your brand in the long run. When your site fails to maintain quality search results, it might be difficult to achieve the same traffic results and may never get your site back to where it was in the search results after the core updates.
We Can Help
Whenever there is a Google core algorithm update, it means that either your site ranking will go down or rise higher in the search results. Investing in effective SEO and quality content is one of the best things you can do to really prove your site or ensure that it’s ready no matter what types of core updates Google makes next.
At IMPACT Digital Marketing, we have a team of dedicated professionals to ensure that your website provides high-quality content, which resonates with your clients and site visitors. Reach out to learn more about how we can use Google’s updates to help grow your online presence.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!