Regardless of the product or service you’re peddling, getting your business noticed poses one of the biggest challenges in achieving success. You could offer the best service or products in your city, but if customers can’t find you, they’ll never know where and why you stand out above your competitors. When a business fails, it is often a lack of exposure that causes its doom.
Today, more customers find out about businesses online than anywhere else. A Google Business Profile (GBP) allows you to show up for your clients where they are looking for you. These unique and comprehensive profiles can also offer a variety of other advantages that draw in those users most likely to support your business. If your business engages in direct contact with customers, it should absolutely have a Google Business Profile.
What is a Google Business Profile?
Google Business Profiles, formerly referred to as Google My Business, is a free listing service for local businesses, offered and supported by Google. Much more advanced than the Business White Pages of yesteryear, GBP provides you digital space to display information regarding your business, including phone number, photos, links to your socials and a list of products or services. When customers search for you, this is the information they’ll see first.
The information you enter into your GBP can appear in Google search results, in Google Shopping, and as marked places on Google Maps. It is an excellent way to ensure your company has the visibility it needs to thrive. Best of all, creating a Google Business Profile is free!
The only caveat to this beneficial service is that your business must have direct contact with your customers. This means your business must have a physical location, such as a storefront or office, or you must offer services wherever it is you meet with your clients, such as an electrician or other consultant of this type; online-only businesses aren’t allowed.
How a Google Business Profile Can Help Your Business Stand Out from the Crowd
A Google Business Profile boosts visibility in your area for people in search of businesses like yours. Whether you hope for more website traffic, or you’d like to see more customers walking through your door, GBP can help get your brand in front of potential customers.
Discovery is one of the most critical functions of a Google Business Profile. Your profile guides those who search for businesses like yours to vital information such as where they can find you and when they can visit. These profiles also offer an important boost to your local SEO.
How Your Business Can Leverage a GBP
GBP places valuable marketing tools at your fingertips for increasing customer engagement and learning more about your audience. These tools help you to:
- Increase Engagement
Enable direct messaging to place easy answers in the hands of your customers. Respond to reviews and answer questions quickly and visibly. You can even publish posts as you would on social media.
- Raise SEO Visibility
Incorporate keywords into your profile to lift your SEO to new heights. Increase customer discovery and engagement as people searching for you locate you easily.
- Analyze Data from Search Insights
GBPs include analytics that reflect how customers are discovering you, show your photos are performing and help you discover the query phrases people use to locate you.
- Give Your Business a Unique Spin
A GBP is the perfect cyberplace to showcase your business. List hours, prices, specials, product updates, staff highlights, industry news, anything that sets your business apart.
Not everyone has the time to craft and facilitate a multifaceted marketing campaign that can turn potential customers into lifelong clients. IMPACT Digital Marketing has the skilled team you deserve and the expertise you need to bring clients to your door. You make your business the best it can be, trust IMPACT Digital Marketing to handle a customized strategy for your brand. Get started and get noticed today!
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising, as the business world, in pace with the public, has been shifting to the digital space in recent decades.
As a business owner, one of the best choices you can make for your company is to create a strong online presence. However, oftentimes small and growing companies shy away from services like advertising on Google. These budding companies mistakenly think Google Ads and other general digital options are strategies reserved for large organizations.
Google Local Service Ads can help you significantly grow your small business. For example, if you’re a company offering home services, you can easily reach your target audience with Google Local Service Ads.
Tips for Successfully Marketing Your Home Service Company
While there are numerous home service companies available online for potential customers to choose from, these tips, tricks, and strategies can help you maximize your market reach:
1. Focus on Local Search
If someone is looking for an electrician, they are likely to look up something like ‘electrician near me.’ The search engine will then generate a list of local service providers who offer electrical services. By simply having an online presence, you’ll likely be included in this search.
You can further improve the local search results by asking past and existing customers to review your services on Google. Using keywords in the location can also better position your business. Ideally, the higher you rank, the more potential business you’ll get.
2. Invest in Search Engine Optimization
Search Engine Optimization (SEO) is one of the best strategies you can employ to grow your local business. Essentially, SEO utilizes what your potential customers are looking for. If you have a website for your services, focusing on relevant keywords will get you the right target audience.
For instance, if you realize many people are searching for plumbing services in Washington, you can use related keywords to capture people who search for the phrases. In this case, you can use keywords like local plumbing company, best plumbers in Washington, plumbing services near Washington, and so on.
3. Run Google Ads
As mentioned above, many small and growing businesses avoid Google Local Service Ads, thinking it’s an additional expense their small business can’t afford. However, this is a great opportunity to boost your home service and find the best suitable person for your service.
Google has detailed analytics about the platform’s users. When you run a Google Ad, you can choose who the ad should target based on countless metrics. Using paid search advertising services like pay per click (PPC) ensures you don’t waste money from the ad not reaching its intended audience.
4. Update Customers Through Email Marketing
If you’re able to collect data like contact information, you can continually engage with clients and potential customers through email marketing. Say, for example, you introduce a new service; you can write a short email announcing the new service being offered to your clients.
Communicating and with clients ensures you remain top of mind. Whenever they need any of the services you offer, yours will be the first businesses they’ll reach out to. Email marketing is an often-overlooked marketing strategy, even though it has one of the highest returns on investment.
Ultimately, a growing business needs to utilize any and all worthwhile resources to boost growth and increase market reach. These tips can help you reach the right audience, improve your business ranking on search engines, and convert more potential into returning customers. If you are unsure what strategy works best for you, see the value in but don’t have the time for, or just want to learn more about the many different advertising and optimizing options available in the digital, the national team of digital marketing experts at IMPACT Digital Marketing are ready to here and ready to get your business noticed.
Social media integration allows you to create more opportunities for your business to share website content while promoting products and services. Take advantage of the benefits of social media to grow your brand using these easy ways to integrate social media into your website:
Add Social Media Links
One of the easiest things you can do to link your website to multiple business profiles is to place social media icon buttons, like Facebook, Twitter, Instagram, and YouTube, or any social platforms your business has an active profile, on your website.
The placement of these social media buttons is critical. You want to place them where visitors can quickly view them. Experts usually recommend placing them on website landing pages. This allows visitors to follow your accounts, or visit your profile immediately, without even leaving your site.
Showcase Social Live Feeds
With social live feeds, you can directly display your recent or current activity from Instagram, YouTube, Facebook, or other popular social platforms, keeping visitors engaged without leaving your site.
Almost all social media platforms have widgets that you can easily customize, copy the code, paste, and post on your site. You might consider integrating a Live Twitter stream, Instagram feed, YouTube videos, or blog posts depending on your audience or the product/service you are offering.
Use Social Media-Based Commenting Tools
Social conversations are engaging. You can use social-based commenting systems, like Facebook Comments to allow visitors to comment and initiate conversations. This approach not only allows your visitors an opportunity to stay engaged, but also to share reviews and experiences, creating authenticity and reliability for your business as a result.
Showcase Social Media Reviews
Social proof is a powerful subjective element that can significantly influence your customers’ buying decisions. You can use the reviews widget to aggregate reviews from different platforms and share them on your website. You can also ask your customers to post positive reviews using your hashtag. Then use this hashtag to create and display a live feed across different marketing platforms.
Integrating social media into your website offers significant benefits to your business. Social media presence has become an important part of digital marketing across all industries today. Using the above tactics and strategies can help you construct a website apropos social accounts built for engagement.
Mastering social media takes time and a lot of trial and error. If this seems important to you but seems outside your realm of capability and/or expertise, a digital marketing professional from the IMPACT Digital Marketing team to guide you through how each platform works and how you can engage and keep your audience, could be a proven course of action. Our social media experts have a deep understanding of all the different social media platforms, along with skills in social research and strategy, and are happy to help you with everything needed to drive your business success. Request a quote today!
Google AdWords is a powerful tool that can help you reach new customers and grow your business. But how much does Google AdWords cost?
The answer to this question depends on a number of factors, including your budget, your goals, and the competitiveness of your industry. We can, however, provide some general guidelines on how much you can expect to pay for Google AdWords in 2022.
How Google AdWords Works
Google AdWords is an online advertising platform that allows businesses to advertise their products and services on Google search results pages and other websites across the web. Google AdWords is a pay-per-click (PPC) advertising platform, which means you only pay when someone clicks on your ad.
For most businesses, the cost of Google AdWords will be between $1 and $3 per click. However, this can vary depending on your industry and the keywords you are targeting. The average cost-per-click (CPC) for Google AdWords in the United States is $1.32, but this can range from $0.01 to over $100.
The significant factor in determining the cost of Google AdWords is your budget. You need to set a budget that you’re comfortable with, and that will allow you to reach your goals, keeping in mind that the cost will vary depending on the keywords you are targeting and the competition in your industry.
Another factor to consider is your goals. Are you looking to generate sales or leads? The cost of Google AdWords will be different depending on your goals. If you are looking to generate sales, you may be willing to pay more per click than if you are just looking to generate leads.
The competitiveness of your industry is also a factor. If your industry is highly competitive, you can expect to pay more per click than if you are in a less competitive industry.
The location of your ad will also affect the cost. If you are targeting a specific city or region, you can expect to pay more per click than if you were targeting a nationwide audience.
Cost Per Click (CPC)
The cost-per-click (CPC) is the amount you pay each time someone clicks on your ad. The CPC can range from a few cents to several dollars, depending on a number of factors: the competitiveness of your industry, the keywords you’re targeting, and your location.
Average CPC by Industry
The average CPC varies widely by industry. For example, the average CPC for the legal industry is $3.77, while the average CPC for the retail industry is only $0.47.
Ad rank is determined by your max CPC bid and the Quality Score of your ad. Quality Score is a measure of how relevant and useful your ad is to the user. The higher your Quality Score, the less you will pay per click.
The time of day and day of week that your ad is shown will also affect the cost. For example, if you are running a search campaign, you may pay more per click for keywords that are searched for during business hours than keywords that are searched for after hours.
The device that your ad is shown on will also change the cost. For example, you may pay more per click for keywords that are searched for on mobile devices than keywords that are searched for on desktop computers.
Google AdWords costs can also be affected by market trends, as they can be large contributors in creating a lot of competition for a certain keyword, you may pay more per click than if there was less competition.
Customer Life Cycle
The stage of the customer life cycle that your target audience is in will also change the cost. For instance, if you are targeting keywords that are related to purchase intent, you may pay more per click than if you were targeting keywords that are related to awareness.
As you can see, there are many contributing factors involved in the cost of Google AdWords. A certified Google Adwords Specialist from IMPACT Digital Marketing can help you create a successful Google AdWords campaign that’s just right for you, your business, and your budget.
Increased search engine visibility, higher-quality traffic, and improved ROI, are just a few of the numerous benefits of investing in SEO for your business.
What is SEO?
SEO, search engine optimization, is the process of optimizing a website to rank higher on a Google search with the goal of increasing web traffic levels and obtaining higher quality leads.
Why Should Businesses Care About SEO?
SEO can help get your company noticed, improve visibility, and increase leads and credibility.
Some of the primary reasons your company should consider investing in SEO:
1. Increased Visibility in Search Engines
One of the main benefits of investing in SEO is increased visibility in search engines. When your website is optimized for search engines, it ranks higher in search engine results pages (SERPs), meaning that your brand will be more visible to potential customers. This increased visibility can lead to more web traffic and ultimately, more sales and conversions.
2. Higher-Quality Traffic
Another benefit of investing in SEO is that it can help you to attract higher-quality traffic. This is because when your website ranks higher in search engine results pages, it is more likely to be clicked on by users who are actually interested in your products or services. This means that they are more likely to convert into customers, resulting in a higher ROI for your business.
3. Improved ROI
Investing in SEO can lead to an improved ROI for your business because, as mentioned above, it helps to attract higher-quality traffic which is more likely to convert into customers. In addition, SEO can help to reduce advertising costs for your business by making your website more visible in organic (non-paid) search results.
4. Enhanced User Experience
Investing in SEO for your company can help enhance the user experience on your website. This is because when your website is optimized for search engines, it will be easier for users to navigate and find the information they are looking for. This can lead to higher levels of engagement and satisfaction, which can in turn lead to more sales and conversions.
5. Greater Social Shares
Investing in SEO can also lead to greater social shares because when your website ranks higher on search engine results pages, it is more likely to be shared by users on social media. This increased exposure can lead to more traffic and ultimately, more sales and conversions.
SEO will help to improve the credibility of your website. When your website ranks higher in search engine results pages, it will be seen as more authentic and trustworthy by potential customers, potentially leading to more sales and conversions, as users will be more likely to purchase from a website that they perceive as being credible.
7. Competitive Advantage
SEO can also give you a competitive advantage over your competitors. As mentioned above, this investment helps to increase your visibility in search engine results pages, meaning your brand will be more visible to potential customers than your competitors, giving you an edge in the market.
8. Long-Term Results
An important reason to invest in SEO is that it can provide long-term results. Unlike other marketing channels such as paid advertising, which only provide short-term results, once your website is optimized for search engines, it will continue to rank high in SERPs and attract organic traffic, even after the investment ceases, allowing your business to continue to reap the benefits of SEO for years to come.
SEO is a cost-effective way to market your business because it can help you achieve long-term results at a relatively low cost, helping you to reduce your advertising costs by making your website more visible in organic (non-paid) search results.
10. Increased Visibility
Another benefit of investing in SEO is increased visibility. When your website is optimized for search engines, it will rank higher in search engine results pages (SERPs). Majority of users will not leave page one of results when searching on their preferred engine, to reach them, your business needs to land among the other contenders found here.
11. SEO is the Best Way to Understand the Voice of the Consumer
SEO allows business owners to better understand what consumers are looking for. Through analyzing search engine data, you’re able to see the most popular search terms that consumers are using to find products or services like yours. This understanding can help you tweak your marketing strategy so that it’s more in line with consumer wants and needs.
SEO is an important and cost effective component of any digital marketing strategy and should be included in your budget. If you’re not sure where to start, contact IMPACT Digital Marketing to help you to create an effective SEO strategy for your business.
Optimizing websites for search engines and search engine marketing is a smart thing to do to improve website traffic, brand exposure, and business revenue. When you want to get things done most effectively, it is important to invest in professional SEO services. While hiring an SEO service provider in Michigan, you also want to ensure that you are getting the result you want. To make this happen, you need a good understanding of the SEO services you selected.
Here are five ways to get the best results from SEO services.
Approach Keywords Strategically
Before you select your SEO service provider in Michigan, do proper research to find out whether they approach the keywords strategically. Proper keyword research has the potential to lay down a good foundation for a successful SEO campaign, as well as search engine marketing. This is why it is important to ensure that the SEO provider focuses more on choosing specific keywords that can help create a positive impact on your business.
Improve Your Website
Since you will be assisted by SEO experts to improve your website, you can take the opportunity to optimize the navigation of your website with the help of experts. It is important to understand that search engines usually tend to give more priority to those websites that offer a better user experience when ranking pages in the search results. So, when you improve navigation on the website, your website becomes more user-friendly, and hence it is able to provide a better user experience.
Accelerate Website Loading Speed
Improving your website loading speed also contributes to the user experience. Ensure that your service provider is able to enhance your website loading speed. When you improve the loading speed of your site, it will not only enable your website to rank higher, but since it provides a better user experience, it will also increase the conversion rate on your website.
Focus on Earning Instead of Buying
Your SEO service provider shouldn’t be spending money on purchasing links. Make sure they take effective measures and focus on earning links for your website. This will help your website rank higher on search engine results pages.
Purchasing links is also marked as illegal according to the Google Webmaster Guidelines. So, it’s best to avoid such activities. Moreover, when you add purchased links on your website, there is a high risk of your site getting penalized in the future.
Use Natural Methods
When using SEO services, it is crucial that you check your service provider is using natural SEO and search engine marketing methods to optimize your website. Otherwise, it can deter your site’s visitors, which will in turn have a negative impact on your website ranking ability.
If you have an eCommerce website, and you are looking for a talented group of hardworking people to boost your business through SEO and search engine marketing, contact IMPACT Digital Marketing in Michigan. We have different teams of specialists to help you execute SEO strategies and campaigns to help you grow your business.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Getting your website ranked on Google is not a task that can be done in a day or overnight. It takes great skills, a lot of time, and effort to position and optimize a website in order to get ranked on search engine results. This is why most businesses and website owners choose to hire a Search Engine Optimization Company in Michigan to rank their websites.
A good search engine optimization company like IMPACT Digital Marketing agency in Michigan, can help improve your website rankings, provide guidance in terms of content and keywords, and generally set your business website up for digital marketing success.
However, not all search engine optimization companies are created equal. While some may be pretty transparent about their work, some may hide away their tactics. Most engine marketing agencies tend to have their own little secrets. This is why it is important that you understand them and choose your SEO agency carefully.
Here are two dirty little secrets of SEO you need to be aware of, inquire, clarify, and be ready to walk away from if the SEO agency tries to validate them.
Targeting the Wrong or Weak Keywords
The job of an SEO expert is to get your website on the 1st page of Google. For this, keywords play a crucial role to rank your site. A good search engine optimization company will first try to understand what your business is about and then carry out keyword research to determine strong keywords for your business.
When the right keywords are implemented into your site, you will be able to see an increase in the number of site visitors and conversion.
Unfortunately, not all SEO companies tend to work on strong or the right keywords. A dishonest SEO company will get your site ranked for those keywords that no one or very few people are searching for on search engines. Instead of boosting your business, this will only impact your business negatively.
The SEO agency will tell you that they got your website highly ranked on search engine results, just as they said they would. However, since the keywords that rank your website have a very low volume of searches, you will only be getting little to no visitors to your sites. This way your time and resources are wasted for nothing.
Buying or Building Backlinks
Another secret you should look out for is the use of backlinks.
Backlinks are still arguably an important factor in ranking any website on the search engine. Backlinks are basically an endorsement from one website to another indicating that they provide website links that are a good source of information.
SEO agencies now understand that the more links your website have, the higher the chances for it to rank. While a good SEO agency tries to add relevant links as possible, some faulty agencies may choose to take shortcuts for a quick boost by building their own chain of websites to link client websites. Some companies choose to buy links from spammy or irrelevant websites to boost ranking.
It is important to know that these practices are considered a severe infraction and Google can penalize those websites with such practices. It is really difficult and can take lots of time and money to recover from such penalties. Hence it’s always best to avoid them in the first place.
Choosing the right search engine optimization company not only makes your money spent worth it. They will also take care of your business for more progress. If you suspect your SEO company is not using best practices and looking for a change, contact IMPACT Digital Marketing. We are a leading search engine optimization company in Michigan. We are ready to share insight on how to boost your website rankings.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!