How to Find the Skilled Videographer for You
Are you looking to hire a videographer for your next project? Have you done research only to find yourself left with hundreds of options difficult to differentiate? Which qualities do you look for when hiring someone that will represent your brand or organization professionally and creatively?
The answer is not cut and dry. With so many videographers and various levels of experience and skill, what makes one videographer outshine the rest?
Experience
What types of projects have been completed previously? Experience is a very important factor when looking to hire anyone, especially a videographer. The more experience someone has, the better they will be at their job, and the easier it will be for you to communicate your needs and desires successfully.
Inclusions
It’s always best to get a clear understanding of what you will receive before agreeing to anything contractual. Clarify specifics as to what is provided, or if you need to prepare for any additional services not included with your agreement.
Equipment
There’s nothing worse than hiring someone to do a large project, and they show up with the wrong tools for the job. If you are looking for someone to film something important, make sure their setup is well-suited for your needs. Although bigger isn’t always better, appropriate equipment is essential for jobs like videography.
Expectations
How long is the editing process? What type of edits and/or changes can be made in post production? While the videographer might have a list of questions they ask before shooting your project, it’s good to get a clear understanding of how everything will play out beforehand.
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Impact Digital Marketing can help with your videography needs. Contact us today to get started on your next video project with ease.
Why Top Marketers Choose Video Production to Elevate Brands
Video production has increased in popularity among marketers, advertisers and sales teams year after year, not just in Los Angeles or New York. Video streaming has grown increasingly popular throughout the pandemic when consumer audiences were more captive and on the lookout for fresh entertainment. This upward trend will continue to grow into 2022, especially as more millennials search for engrossing entertainment.
In the past, video production was mostly used for commercials and movie trailers. But today, marketers are using video to create engaging content that helps them connect with audiences. Video is a great way to humanize your brand and show your customers what you’re all about.
Businesses today have increased desire to create more videos than they had the year before, with 70% acting upon it. For example, the effectiveness of professionally produced films has resulted in over 87% of enterprises utilizing video content as a marketing tool. In fact, 91% of brand marketers consider video as a worthwhile aspect of their marketing campaign strategy.
Benefits of Videos for Brand Marketing
- Spotlight
For starters, video helps marketers stand out from the crowd. This has been steadily rising over recent years and will continue as consumer behavior shifts with mobile devices featuring higher resolution screens.
- Noticeability
Not only does video production increase noticeability, it also helps them connect with their audience in a more personal way than text-based content ever could. Consumers are eight times more likely to engage with an email that includes video instead of one without visual media components, because we naturally connect with storytelling.
- Access
With our ever-increasing consumption of content via various devices, it is important that information be easy to access. Videos can be viewed across a multitude of platforms.
- Data
Tracking consumer metrics is easy with videos as part of an online marketing strategy. Video marketers can track integral information like how long the video is watched for, from where it was watched, by whom, and other relevant metrics. This information can be used to determine which marketing strategies are more successful, and to adjust future efforts accordingly.
In a time when so many people are gravitating towards online video content, it’s important for brands to use videos in their marketing strategy. Not only will it help them stand out from the competition, but this will also help them connect with their audience in a more personal way, which is what consumers want in 2022.
To get started on your video plan, connect with us today at Impact Digital Marketing.
How Can Lead Gen Help My B2B Level Up?
One of the key objectives to marketing and B2B sales teams is to successfully generate high-quality leads that will convert into customers. This is not an easy task as generating hot new leads can grow complex. With help from a professional lead generation agency, businesses can rise above competition to increase B2B sales.
What Does Lead Generation Look Like?
Lead generation agencies offer a number of services including dynamic marketing teams, database marketing, and business insights and analytics.
Generally, lead generation agencies are expected to have expertise in gathering leads via building a good website, optimizing it, and maintaining the site. Their key focus is to attract visitors to the website and obtain new contact details via lead gen form.
The professionals at a lead generation agency are not only equipped with necessary expertise, but also the means and tools to target and customize your campaigns. They create precise, targeting campaigns suitable for your audience. They may also run inbound programs to help produce more new lead opportunities for your B2B.
A lead generation agency applies various marketing tactics to collect databases required to identify those leads who match the buyer’s persona of your business. The database may include trade references, public records, digital, print, and trade publications. With relevant information gathered, the experts can easily identify leads with the most potential buying intent.
Why Hire a Lead Generation Agency?
Working with lead generation experts will enable you to have more control over your campaigns to add a boost to your business. Some of the best advantages include:
Building relationships with more potential clients –A lead generation agency can provide more contact lists that are often otherwise hard to obtain. This will help you quickly gain access to new potential clients.
More business outreach – A lead generation agency can help you effectively advertise across various media platforms. This will help you spread your message to captivate a larger audience.
Save time and money – A lead generation agency will provide you with the benefits of statistics tracking, data collecting, and many other things that require both time and investments.
Increase revenue – The lead generation experts can help improve your sales process to help you get the most out of your marketing campaign.
Finding Reliable Lead Generation Services
Your business needs fresh leads to keep the sales thriving. Using a lead generation service from experts will help you acquire and collect more new leads to add clients. IMPACT Digital Marketing is a reliable lead generation agency that can help your business develop a plan for promising new lead gen.
Our full-lead gen service will give you the edge needed to build customer loyalty as you nurture more leads. Our experts won’t shy away from new tactics, and we will tackle unforeseen changes if and as they arise. If you are looking for a reliable lead generation agency to increase your B2B sales, we are your ideal partner. We look at the bigger picture to focus on how to grow your success. Contact us for more helpful lead gen insights today.
Consider These Lead Capture Strategy Tips to Try
Strategic effort helps drive traffic to your website, and it doesn’t stop there. One of the biggest challenges to overcome is when visitors initially land on your website. It’s where you need to be most effective in capturing leads and converting them into sales.
Lead capture is what occurs when visitors convert into active leads. This can be achieved by using lead capture pages, forms, and other strategies. So, how can we make your lead capture more efficient and effective? Let’s look at three best practices and tactics every business needs for converting and capturing leads successfully on their website.
Valuable Lead Magnets
A lead magnet offers a free item or service to potential customers with the purpose of gathering new contact information. Samples, e-newsletters, trial subscriptions, white papers, and free consultations are some commonly used lead magnets.
A lead magnet is a vital part of an efficient lead capture strategy. Simply inviting new prospects to visit your website and sign up for a list isn’t as effective as it used to be. You need to give visitors a good reason to share their contact information. With the help of effective lead magnets, your business can offer useful resources to continue building relationships with new prospects, actively generating new leads to convert into sales.
The lure of a free product or service is hard to resist, especially when it is valuable. Offering lead magnets on your website will encourage visitors to provide contact details and begin to build a relationship with your business.
The following tips can serve as effective for your lead capture strategy.
- Increase brand visibility and reputation
- Create reciprocity
- Establish qualified prospects
- Help your business shine above the sea of competition
- Nurture relationships with customers
Persuasive Copy
Your lead magnets are made most effective with great copy. Simply having a crisp lead magnet, however, alone is not enough. Persuasive copy describes your lead magnet for visitors to see, understand and believe its perceived value.
Some Approaches to Start With:
Problem-solving – The headline plays a crucial role in getting people to read your copy. To capture attention, write a headline that highlights a problem, then shows your lead magnet as the relevant solution.
Bank on Benefits – Focus on the benefits your products or services provide, rather than discussing other less fruitful features.
Testimonials – Share reviews from satisfied customers to showcase great results from your product or service, helping prospects see how they, too, can benefit.
When using lead magnets, gently nudge visitors in the right direction with a compelling opt-in CTA copy. A CTA is text placed to guide visitors on what they should do next. It will make your conversion numbers explode and bring bigger revenues for your business.
You can also add relevant exit intents and pop-ups whenever possible.
Some great techniques are:
- Linking your article
- Adding an option to schedule a call or appointment
- Providing a download link to an exclusive offer
Incorporating these tactics into your lead capture strategy will not only help improve customer experience and engagement, but will significantly boost conversion rate. If you are interested in implementing the tactics mentioned in this guide, IMPACT Digital Marketing can help. We have the tools to help make your lead capture strategy effective. Send a note via email to learn more about our menu of marketing services.
Building An Effective Landing Page For Your Business
An effective landing page is essential for a successful online marketing campaign. Even if you provide amazing offers and customize your PPC ads to perfection, without a good landing page, it would be much more difficult to effectively grow your business.
By definition, a landing page is the display that users will first see to get an impression of the brand or business. If it is done well, users are more likely to go ahead and pursue more from your business. In this guide, you will find five critical landing page practices to follow for a far higher chance to capture new leads and generate more sales.
Visually Appealing Design
First and foremost, your web design should be visually appealing for visitors. Factors such as maintaining a minimalist design, white space, and a clear call to action are some important elements to consider while creating your web design. It is good to work with an expert if you want to make your landing page stand out in the sea of them.
Pre-Plan Design
Before building your landing page, take time to plan and form a page that will serve its purpose. Consider what the page should present, your target goals, and what you aim to achieve. A well-planned landing page design should support the call to action, or CTA, and clearly showcase your products or services. Planning is important when creating landing pages. It makes designing easier and more successful.
Make It Responsive
Today it’s very important to make sure landing pages are easily accessed and navigated on different devices. Responsive web design and mobile-friendly sites significantly help double your conversion. Work with your team to improve fast loading, navigating, and ultra-clickable features for each of your landing pages.
Tailor Landing Pages for Specific Audiences
If you have been promoting your business quite well, you are likely to get traffic from different sources. A user that visits your landing page through a Facebook post will be different from those users that visit your landing page through a link or PPC ad. Try to customize each landing page to suit different audiences.
Let Visuals Speak
While content is an important aspect of landing pages, visual media can help display the intentions more vividly. Make sure to use video and images synchronized with the content in the landing pages to make your messages more clean and captivating.
New goals and challenges may arise at every stage of your business venture. Regardless of your goals, it is important to take continuous steps to enhance the landing pages. Consider these aforementioned tips to boost landing page conversions.
If you are looking for professional landing page designing services, contact IMPACT Digital Marketing. Our team is dedicated to helping our clients create stunning landing pages for their websites that are interactive, SEO-friendly, and user-friendly. This will also help grow website traffic, business sales, and profits. Feel free to contact us and talk with our team. We are happy to help develop your landing page design and more.
Here’s How Email Marketing Helps Generate Leads
Without a consistent flow of customers, it can be harder for your business to flourish in the world of digital marketing. As old as it may seem, email marketing has been very effective in generating responses from customers. With the right strategy, email marketing can become an ideal marketing tool for you. Here are four ways how email marketing can be helpful in generating leads.
Create Awareness
Email marketing can be used to inform leads about new products, resources, promotions, services, or company expansions. Sending out educational or informative emails regularly can encourage even those inactive readers to participate or at least have a look at the offers. Sending out interesting, useful, and personalized content can make emails more effective to generate leads.
Build Credibility
When you have a good relationship with the consumer, it naturally encourages others to support your business. One of the simplest, most effective ways to build connections with customers is to segment the list of customers into smaller groups and send only the content that is important to them.
Customers are more likely to share and forward emails that are useful and contain important information. People often trust the people they know personally, and so this type of email is likely to encourage referrals from existing leads.
Establish Trust
Email marketing is a great tool for both building and sustaining trust in customer relationships. In today’s fast-paced life, email works as a practical communication channel to stay in touch with your clients and customers on a regular basis. You can improve and fine-tune email strategies to warrant your customers time and encourage them to engage with your business.
Create Campaigns
Organizing and implementing traditional marketing campaigns takes time and a lot of effort. But, with email marketing, it is easier to build a campaign often implemented as a supplemental strategy to the more typical, traditional marketing plans.
By providing an appropriate time and date, you can ensure that your email is sent at the correct moment. This timing technique helps encourage your targeted audience to take part in your campaign and support your business.
Increase Traffic
Email marketing offers an effective way to encourage clients to visit your website, too. You can attach relevant links to your website within the emails. This way, you can direct clients to visit your site to continue the conversation via featured content or blog posts. You can also add social media links to help clients share your products or services with their own circles and networks, expanding your reach.
Improve SEO
Email marketing can also help boost your SEO efforts. As email is quite effective at sharing content and driving traffic to your site, more traffic means improved SEO. Additionally, high-quality email content can work together with website content for better keyword density, resulting in better SEO results.
Since digital marketing is becoming the leading method to reach more audiences, email marketing remains an essential strategy. This marketing approach enables small to big companies to reach out to their potential customers anywhere and anytime.
If you would like to explore options with email marketing services and other effective strategies to help grow your business, contact IMPACT Digital Marketing today.
Why so many businesses choose Impact Digital Marketing as their SEO Company
For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Understanding Lead Generation Marketing
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Business Benefits
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
Here’s How You Can Benefit from Online Lead Generation Services
Lead generation is a form of acquiring clients/customers for your business. New lead gen trends and techniques have been established to gain new clients faster and more effectively. While you can set your table in a trade show and wait long hours for people to come and fill out your form, you can also choose to invest in online lead generation for attracting new clients/customers faster.
Online lead generation services providers like IMPACT Digital Marketing will take care of the task of generating leads for you so that you have more time to spend on doing other essential business tasks like quality assurance or new product development.
When you invest in online lead generation services, the experts can help you boost your business revenue by developing effective lead generation strategies to increase qualified leads with high conversion rates. Let’s take a quick look at some of the benefits you can expect when working with an online lead generation company.
Work With a Team of Experts
Most online marketing companies are filled with individuals, specialized in different fields. They are mostly graphic designers, search optimization experts, writers, editors, social media strategists, conversion analysts, and more. When you work with the best lead generation companies you will work with this team of experts, who will support your internal team and work together to improve your marketing program for better leads and conversion.
Solely Focused on Results
Generally, lead gen professionals will focus on helping you improve in the following areas:
- Identifying Customers: The lead generation service will include an intensive quality check on leads that you have captured and make sure that your marketing program is attracting the right customers for your business.
- Business engagement: The professionals will use a combination of strategies to secure the interest of relevant and highly-qualified prospects for your business.
- Business Growth: Generate quality leads with higher conversion rates.
When it comes to applying the best business lead gen techniques, IMPACT Digital Marketing can help ensure that your business is gaining leads and conversion, while at the same time, helping you to focus on other areas of business you want to improve.
IMPACT Digital Marketing is a trusted team of digital marketing specialists, confident to provide one of the best online lead generation services in MI. We can work out comprehensive solutions to help achieve your lead generation needs. For lead generation services in MI, contact IMPACT today.
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5 Ways Lead Generation Marketing Agencies Can Grow Your Company
With more agencies opening doors and professionals setting up small offices with niche offerings, the modern digital marketing industry is getting increasingly competitive.
Regardless of whether you have your sight set on growing your business in Michigan, it’s foolhardy to overlook the importance of a lead generation strategy.
If you are having trouble to boost your marketing leads or generate referrals to successfully sell your services to local entrepreneurs or businesses, go through the following five tactics that you can employ to improve your lead generation marketing.
1. Analyze your Target Audience
Before you start initiating your marketing campaign to generate more leads, it is important to first understand who is most likely to require the type of service your business offers. Discuss with your clients or customers and ask about their backgrounds, goals, and what they expect to get from your product or service. Also, ask about the challenges they experienced while going through the process of making a decision.
Once you are aware of your clients’/customers’ challenges and goals, you can develop your lead generation strategies and campaigns to suit the preference of your target audience.
2. Set campaign goals
After you have determined what your client/customer requirements are, your next step is to set a goal for your team to achieve. When setting up your lead generation goal, it is important to consider how those goals align with your business goals. Another important factor to consider is the possibility of your team to achieve those goals.
You should also consider upcoming campaigns, additional changes, and other ongoing projects that may directly or indirectly influence the lead volume.
3. Developed post-click landing page
When you have pulled the attention of potential clients/customers towards your product/service, you want to convince them that it’s worth your time and money.
Your landing page plays an important role in this matter. These standalone pages are built using elements that can help boost the chances of getting your offer being claimed. The elements include:
- A benefit-oriented headline: Attractive headlines capture the attention of the audience immediately and encourage them to continue on.
- Engaging media: Videos and images are important effective tools in advertising to capture the attention of the audience and convey information.
- Social proof: Testimonials, positive reviews, case studies, etc. are great ways to tell the audience that your offer is worth claiming.
- A well-designed form: A well-designed form can encourage your prospects to share the kind of information you need from them. Remember, the less information you ask from your prospects, the higher the chances to convert.
- Call-to-action button: The purpose of the call-to-action button is to courage visitors to call or contact for your service. It is important that the call-to-action button is convincing and attention-grabbing.
4. Integrate with Technology
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5. Test your Campaign
Testing your campaign is very important before you start driving any traffic. To ensure that your lead generation campaign is running smoothly, start by checking if the links of your post-click landing page are running smoothly. Then, check that your conversion pixels and tags are working as well. Ensure that your leads are scored and sorted out correctly so that your team can follow up efficiently. For the campaign to be successful, it is important that the process on both ends are working properly.
IMPACT Digital Marketing is a professional digital marketing agency in Michigan that employs a number of effective marketing strategies to help clients grow their business. If you are having trouble managing your lead generation marketing strategies, you can talk with our digital marketing agency in Michigan. When you work with us, we’ll make sure that you generate more leads and achieve your goals.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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