Ways to Integrate Social Media into Your Website
Social media integration allows you to create more opportunities for your business to share website content while promoting products and services. Take advantage of the benefits of social media to grow your brand using these easy ways to integrate social media into your website:
Add Social Media Links
One of the easiest things you can do to link your website to multiple business profiles is to place social media icon buttons, like Facebook, Twitter, Instagram, and YouTube, or any social platforms your business has an active profile, on your website.
The placement of these social media buttons is critical. You want to place them where visitors can quickly view them. Experts usually recommend placing them on website landing pages. This allows visitors to follow your accounts, or visit your profile immediately, without even leaving your site.
Showcase Social Live Feeds
With social live feeds, you can directly display your recent or current activity from Instagram, YouTube, Facebook, or other popular social platforms, keeping visitors engaged without leaving your site.
Almost all social media platforms have widgets that you can easily customize, copy the code, paste, and post on your site. You might consider integrating a Live Twitter stream, Instagram feed, YouTube videos, or blog posts depending on your audience or the product/service you are offering.
Use Social Media-Based Commenting Tools
Social conversations are engaging. You can use social-based commenting systems, like Facebook Comments to allow visitors to comment and initiate conversations. This approach not only allows your visitors an opportunity to stay engaged, but also to share reviews and experiences, creating authenticity and reliability for your business as a result.
Showcase Social Media Reviews
Social proof is a powerful subjective element that can significantly influence your customers’ buying decisions. You can use the reviews widget to aggregate reviews from different platforms and share them on your website. You can also ask your customers to post positive reviews using your hashtag. Then use this hashtag to create and display a live feed across different marketing platforms.
Conclusion
Integrating social media into your website offers significant benefits to your business. Social media presence has become an important part of digital marketing across all industries today. Using the above tactics and strategies can help you construct a website apropos social accounts built for engagement.
Mastering social media takes time and a lot of trial and error. If this seems important to you but seems outside your realm of capability and/or expertise, a digital marketing professional from the IMPACT Digital Marketing team to guide you through how each platform works and how you can engage and keep your audience, could be a proven course of action. Our social media experts have a deep understanding of all the different social media platforms, along with skills in social research and strategy, and are happy to help you with everything needed to drive your business success. Request a quote today!
6 Reasons Your Website Isn’t Converting Leads
Building a business website is aimed at drawing attention to and spreading the word about your business, while actively generating leads and sales. Sometimes, even after spending a great amount of time, money, and energy, your website fails to deliver the expected results, but why?
There are several reasons that could cause a website’s failure to convert leads. Here are the top 6 design mistakes that may be making your visitors leave your site before converting into a lead.
Your Website is Uclear in Conveying Your Value
When you build a website, it’s important to ask yourself what purpose your site will serve. What value are you planning to deliver to your visitors? What are the problems your target audience is experiencing, and what solution(s) are you providing to help them?
If you’re not clear about this, and your website doesn’t state them clearly, your message is likely not translated to your audience and you could be missing a great opportunity to gain customers.
Your Website Design is More Focused on Appearance than Goals
A website with cool designs and all the latest features may appear trendy and attractive, but it may not be best serving the purpose for your business or its cyber community..
Most of your visitors are likely clicking their way to your site in order to swipe through your content, not just scroll past pretty icons and popular features, but to take a deeper dive for information and what your business provides. If they find nothing that aligns with their goals, they will exit your site, which is why understanding the goals of your target consumers and adjusting your site accordingly is critical in your website’s ability to convert leads.
Your Website Doesn’t Have a Clear Call-to-Action
A call-to-action (CTA) allows visitors to quickly and easily reach out to your business and confidently convert. If your CTA is not clear or worse, nonexistent, it blocks your visitors from taking the next step towards conversion.
Free trials, email subscriptions, downloads, donations, and tours are some common examples of effective calls-to-action. Make sure your CTAs are clear, attractive, and prominent, so your visitors find them quickly and easily.
Your Website isn’t Mobile Friendly
Mobile devices are becoming more and more the preferred mode for surfing the web in search for information, products, and services. You could be missing out on attracting this large number of users if your website is not mobile-friendly, thus it’s imperative to design and construct your website to look good and run smoothly on a variety of mobile gadgets.
Your Website isn’t Guiding Users Through the Marketing Funnel
Your website should be built to support your marketing goals by creating an optimized conversion funnel. The marketing funnel for every business can vary. However, the goal is to create a strategy that is tailored to how your customers buy.
Combining qualitative and quantitative data can help you understand how your customers behave and shop on your website, allowing you to create and optimize a marketing funnel that best suits your customer journey, in order to increase conversions.
Your Website Navigation Menu is a Mess
Whether it is a product, information, or service they’re searching for, visitors want to find results quickly. If your website does not help them find what they’re looking for quickly and easily, they will leave your site and continue their quest on other sites.
Create a clear, logical navigation system that is consistent throughout your website to make things a clear, convenient, cinch for your consumers.
Conclusion
One or more of these common obstacles in lead conversion might be relatable to you, and you’re beginning to develop an idea as to why your website isn’t helping. You want to optimize your website and make improvements where necessary, but you aren’t sure how. A team of experts awaits! Contact IMPACT Digital Marketing to help you fix these or any other issues on your website. Our marketing agency is beyond compare in helping you to optimize your web design, boost lead generation and increase conversion rate. Get started today!
Customer Experience Marketing: 5 Strategies To Drive Conversions And Sales
If you’re looking for ways to improve your customer experience and drive more conversions and sales, you’re in the right place.
Implementing the 5 powerful tactics introduced here will help you create a more engaging and beneficial experience for your customers, and in turn, convert into more business for you. Let’s get started!
1. Post Quality Content
One of the most effective strategies to catch clients’ attention is to produce high-quality content to which they can personally relate. Create engaging and educational material, such as blogs, social media posts, ebooks, and so on, all of which can perform double duty as digital pathways to your products or services.
The more material you publish on your website, the easier it will be for search engines to locate your site. When your potential clients are looking for answers, they’ll be able to go to your website rather than your competitors’. To have a high ranking on the Google search page, you also need to invest in SEO tactics for your website.
2. Create a Strong Call To Action (CTA)
After your website visitors scroll through your page, what should they do next? Generally, a call to action, or CTA, is the following step that a company’s marketing team wants website’s visitors to take. First-time visitors wouldn’t immediately know what to do with the information you give them, so it’s crucial to include strong CTA words or phrases on your site.
3. Add a Live Chat Feature
Live chat is an engaging feature that allows your audience to connect in real time with your team. As hard as you may try to create a comprehensive website, complete with a FAQ section, there’s always the possibility of questions regarding your products or services. An astounding majority of users exit websites because they have questions or concerns that the page does not have an answer to.
The ability to instantly address inquiries adds another opportunity for these visitors to convert into customers, improving conversions and sales.
4. Include Testimonials and Reviews
According to business review website Trustpilot, 89% of worldwide customers consider online reviews as part of their online purchasing process. Also, among the top three purchase triggers for 49% of global consumers are favorable evaluations.
These prospective buyers want to know that your brand is trustworthy and dependable. With testimonials and reviews on your website, customers see how your products and services rank in the eyes of other customers.
You might invite some of your satisfied clients to provide feedback and display it prominently on your website to promote conversions. The more positive feedback you receive from your clients, the more probable it is that you’ll gain the confidence of future consumers.
Ideally, you should add at least the name of your happy client (with their permission, of course) to increase trust.
5. Expand Your Internet Presence
Recognized as one of the most reliable online marketing blogs, Backlinko estimates that there are around 4.48 billion social media members globally, and it would be to your loss not to use this to your brand’s benefit.
By creating several social media profiles for your company, you’ve already taken the first step toward increasing awareness and driving conversions and sales. Customers can also interact with your staff and voice their issues.
Your company’s social media presence helps to win the trust and confidence of potential clients. Gathering as many likes and followers as possible lets other social media users see that your company is well-known and trustworthy.
Conclusion
There are several ways to increase conversions and sales and diligently monitoring, studying, assessing, and applying the data as it applies to your brand increases the likelihood your company will most likely grow and prosper. Do you need help formulating a customized marketing strategy for your business? Get started with IMPACT Digital Marketing today!
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Conclusion
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!
How to Track Marketing Leads for Your Business
One of the biggest challenges for businesses is not knowing what’s actually working to drive leads into their business. Most small businesses don’t really know if or how their marketing is even working.
If you are in the same situation, you already know how difficult it is to understand what’s working to get new customers without lead tracking. Did you know that there are some simple, low-cost ways to track your marketing? Learn more about this in the quick read below.
What is Lead Tracking and Why is it Important?
Lead tracking is the process of examining the source of leads and monitoring where they are in the sales funnel. This helps the sales and marketing team to work together to plan appropriate actions to find and influence potential leads to the next stage of the funnel and close more sales.
Effective lead tracking enables the marketing team to understand where the leads are coming from and the level of engagement, and how that engagement translates into sales, allowing the team to figure out which campaigns are actually bringing in solid leads and which are not. Marketers can share these data and analyses to the sales team, and from there appropriate actions are taken to close the lead and make sales.
By implementing accurate lead tracking, you will have all the necessary information to customize and enhance your marketing approach to produce more conversions or sales.
Lead Tracking Solutions
If you are finding it hard to track marketing leads and don’t have a system in place to manage them, here are three options:
Call Tracking
Call tracking involves using dynamic numbers on your marketing website. In this method, each website visitor will get their own unique number. So, if any customer calls, you can easily track where it’s coming from.
This is a great way to determine call volume as well as call quality. You can also record and playback calls to identify training opportunities and help your sales team to provide better customer service.
Lead Tracking With UTM Codes
UTM (Urchin Tracking Module) codes are snippets of text that are added to the end of a URL. This special code allows you to track from where a user accessed your link.
Adding a UTM code to URL links helps you track the performance of your campaigns, content and website’s traffic sources. By properly setting up UTMs in the right places, you can determine the number of visitors that are getting to your homepage or specific pages of the website.
Lead Tracking Software
Since there are a variety of ways leads can reach your business, call tracking and UTMs aren’t enough to gather all sources of information. There are several tracking software options available that you can use for your business that can provide additional data about leads, your site traffic, as well as call recordings, giving you better insight into how effective your marketing techniques are working, the downside is however, that unless you’re able to adequately interpret and apply the data, it can essentially be ineffective.
Conclusion
An efficient lead management system is essential no matter what the size of your business. It will help you effectively manage long sales cycles and keep you ahead of your competitors. Apart from the above-mentioned solutions, you can also find multiple tools to help you track sales leads.
If you see the necessity of efficient lead tracking, but lack the time, tools, or training to do it sufficiently, consider talking to the experts at IMPACT Digital Marketing. Our team has the instrumental skills to offer better lead tracking, so you can develop better marketing, and close more sales. Feel free to visit our website to learn more about our services and what we can do to help make an impact, increasing and routing traffic to your business and watching your business grow.
How to Find the Skilled Videographer for You
Are you looking to hire a videographer for your next project? Have you done research only to find yourself left with hundreds of options difficult to differentiate? Which qualities do you look for when hiring someone that will represent your brand or organization professionally and creatively?
The answer is not cut and dry. With so many videographers and various levels of experience and skill, what makes one videographer outshine the rest?
Experience
What types of projects have been completed previously? Experience is a very important factor when looking to hire anyone, especially a videographer. The more experience someone has, the better they will be at their job, and the easier it will be for you to communicate your needs and desires successfully.
Inclusions
It’s always best to get a clear understanding of what you will receive before agreeing to anything contractual. Clarify specifics as to what is provided, or if you need to prepare for any additional services not included with your agreement.
Equipment
There’s nothing worse than hiring someone to do a large project, and they show up with the wrong tools for the job. If you are looking for someone to film something important, make sure their setup is well-suited for your needs. Although bigger isn’t always better, appropriate equipment is essential for jobs like videography.
Expectations
How long is the editing process? What type of edits and/or changes can be made in post production? While the videographer might have a list of questions they ask before shooting your project, it’s good to get a clear understanding of how everything will play out beforehand.
Try Impact Digital Marketing
Impact Digital Marketing can help with your videography needs. Contact us today to get started on your next video project with ease.
Why Top Marketers Choose Video Production to Elevate Brands
Video production has increased in popularity among marketers, advertisers and sales teams year after year, not just in Los Angeles or New York. Video streaming has grown increasingly popular throughout the pandemic when consumer audiences were more captive and on the lookout for fresh entertainment. This upward trend will continue to grow into 2022, especially as more millennials search for engrossing entertainment.
In the past, video production was mostly used for commercials and movie trailers. But today, marketers are using video to create engaging content that helps them connect with audiences. Video is a great way to humanize your brand and show your customers what you’re all about.
Businesses today have increased desire to create more videos than they had the year before, with 70% acting upon it. For example, the effectiveness of professionally produced films has resulted in over 87% of enterprises utilizing video content as a marketing tool. In fact, 91% of brand marketers consider video as a worthwhile aspect of their marketing campaign strategy.
Benefits of Videos for Brand Marketing
- Spotlight
For starters, video helps marketers stand out from the crowd. This has been steadily rising over recent years and will continue as consumer behavior shifts with mobile devices featuring higher resolution screens.
- Noticeability
Not only does video production increase noticeability, it also helps them connect with their audience in a more personal way than text-based content ever could. Consumers are eight times more likely to engage with an email that includes video instead of one without visual media components, because we naturally connect with storytelling.
- Access
With our ever-increasing consumption of content via various devices, it is important that information be easy to access. Videos can be viewed across a multitude of platforms.
- Data
Tracking consumer metrics is easy with videos as part of an online marketing strategy. Video marketers can track integral information like how long the video is watched for, from where it was watched, by whom, and other relevant metrics. This information can be used to determine which marketing strategies are more successful, and to adjust future efforts accordingly.
In a time when so many people are gravitating towards online video content, it’s important for brands to use videos in their marketing strategy. Not only will it help them stand out from the competition, but this will also help them connect with their audience in a more personal way, which is what consumers want in 2022.
To get started on your video plan, connect with us today at Impact Digital Marketing.
How Can Lead Gen Help My B2B Level Up?
One of the key objectives to marketing and B2B sales teams is to successfully generate high-quality leads that will convert into customers. This is not an easy task as generating hot new leads can grow complex. With help from a professional lead generation agency, businesses can rise above competition to increase B2B sales.
What Does Lead Generation Look Like?
Lead generation agencies offer a number of services including dynamic marketing teams, database marketing, and business insights and analytics.
Generally, lead generation agencies are expected to have expertise in gathering leads via building a good website, optimizing it, and maintaining the site. Their key focus is to attract visitors to the website and obtain new contact details via lead gen form.
The professionals at a lead generation agency are not only equipped with necessary expertise, but also the means and tools to target and customize your campaigns. They create precise, targeting campaigns suitable for your audience. They may also run inbound programs to help produce more new lead opportunities for your B2B.
A lead generation agency applies various marketing tactics to collect databases required to identify those leads who match the buyer’s persona of your business. The database may include trade references, public records, digital, print, and trade publications. With relevant information gathered, the experts can easily identify leads with the most potential buying intent.
Why Hire a Lead Generation Agency?
Working with lead generation experts will enable you to have more control over your campaigns to add a boost to your business. Some of the best advantages include:
Building relationships with more potential clients –A lead generation agency can provide more contact lists that are often otherwise hard to obtain. This will help you quickly gain access to new potential clients.
More business outreach – A lead generation agency can help you effectively advertise across various media platforms. This will help you spread your message to captivate a larger audience.
Save time and money – A lead generation agency will provide you with the benefits of statistics tracking, data collecting, and many other things that require both time and investments.
Increase revenue – The lead generation experts can help improve your sales process to help you get the most out of your marketing campaign.
Finding Reliable Lead Generation Services
Your business needs fresh leads to keep the sales thriving. Using a lead generation service from experts will help you acquire and collect more new leads to add clients. IMPACT Digital Marketing is a reliable lead generation agency that can help your business develop a plan for promising new lead gen.
Our full-lead gen service will give you the edge needed to build customer loyalty as you nurture more leads. Our experts won’t shy away from new tactics, and we will tackle unforeseen changes if and as they arise. If you are looking for a reliable lead generation agency to increase your B2B sales, we are your ideal partner. We look at the bigger picture to focus on how to grow your success. Contact us for more helpful lead gen insights today.
Consider These Lead Capture Strategy Tips to Try
Strategic effort helps drive traffic to your website, and it doesn’t stop there. One of the biggest challenges to overcome is when visitors initially land on your website. It’s where you need to be most effective in capturing leads and converting them into sales.
Lead capture is what occurs when visitors convert into active leads. This can be achieved by using lead capture pages, forms, and other strategies. So, how can we make your lead capture more efficient and effective? Let’s look at three best practices and tactics every business needs for converting and capturing leads successfully on their website.
Valuable Lead Magnets
A lead magnet offers a free item or service to potential customers with the purpose of gathering new contact information. Samples, e-newsletters, trial subscriptions, white papers, and free consultations are some commonly used lead magnets.
A lead magnet is a vital part of an efficient lead capture strategy. Simply inviting new prospects to visit your website and sign up for a list isn’t as effective as it used to be. You need to give visitors a good reason to share their contact information. With the help of effective lead magnets, your business can offer useful resources to continue building relationships with new prospects, actively generating new leads to convert into sales.
The lure of a free product or service is hard to resist, especially when it is valuable. Offering lead magnets on your website will encourage visitors to provide contact details and begin to build a relationship with your business.
The following tips can serve as effective for your lead capture strategy.
- Increase brand visibility and reputation
- Create reciprocity
- Establish qualified prospects
- Help your business shine above the sea of competition
- Nurture relationships with customers
Persuasive Copy
Your lead magnets are made most effective with great copy. Simply having a crisp lead magnet, however, alone is not enough. Persuasive copy describes your lead magnet for visitors to see, understand and believe its perceived value.
Some Approaches to Start With:
Problem-solving – The headline plays a crucial role in getting people to read your copy. To capture attention, write a headline that highlights a problem, then shows your lead magnet as the relevant solution.
Bank on Benefits – Focus on the benefits your products or services provide, rather than discussing other less fruitful features.
Testimonials – Share reviews from satisfied customers to showcase great results from your product or service, helping prospects see how they, too, can benefit.
When using lead magnets, gently nudge visitors in the right direction with a compelling opt-in CTA copy. A CTA is text placed to guide visitors on what they should do next. It will make your conversion numbers explode and bring bigger revenues for your business.
You can also add relevant exit intents and pop-ups whenever possible.
Some great techniques are:
- Linking your article
- Adding an option to schedule a call or appointment
- Providing a download link to an exclusive offer
Incorporating these tactics into your lead capture strategy will not only help improve customer experience and engagement, but will significantly boost conversion rate. If you are interested in implementing the tactics mentioned in this guide, IMPACT Digital Marketing can help. We have the tools to help make your lead capture strategy effective. Send a note via email to learn more about our menu of marketing services.
Building An Effective Landing Page For Your Business
An effective landing page is essential for a successful online marketing campaign. Even if you provide amazing offers and customize your PPC ads to perfection, without a good landing page, it would be much more difficult to effectively grow your business.
By definition, a landing page is the display that users will first see to get an impression of the brand or business. If it is done well, users are more likely to go ahead and pursue more from your business. In this guide, you will find five critical landing page practices to follow for a far higher chance to capture new leads and generate more sales.
Visually Appealing Design
First and foremost, your web design should be visually appealing for visitors. Factors such as maintaining a minimalist design, white space, and a clear call to action are some important elements to consider while creating your web design. It is good to work with an expert if you want to make your landing page stand out in the sea of them.
Pre-Plan Design
Before building your landing page, take time to plan and form a page that will serve its purpose. Consider what the page should present, your target goals, and what you aim to achieve. A well-planned landing page design should support the call to action, or CTA, and clearly showcase your products or services. Planning is important when creating landing pages. It makes designing easier and more successful.
Make It Responsive
Today it’s very important to make sure landing pages are easily accessed and navigated on different devices. Responsive web design and mobile-friendly sites significantly help double your conversion. Work with your team to improve fast loading, navigating, and ultra-clickable features for each of your landing pages.
Tailor Landing Pages for Specific Audiences
If you have been promoting your business quite well, you are likely to get traffic from different sources. A user that visits your landing page through a Facebook post will be different from those users that visit your landing page through a link or PPC ad. Try to customize each landing page to suit different audiences.
Let Visuals Speak
While content is an important aspect of landing pages, visual media can help display the intentions more vividly. Make sure to use video and images synchronized with the content in the landing pages to make your messages more clean and captivating.
New goals and challenges may arise at every stage of your business venture. Regardless of your goals, it is important to take continuous steps to enhance the landing pages. Consider these aforementioned tips to boost landing page conversions.
If you are looking for professional landing page designing services, contact IMPACT Digital Marketing. Our team is dedicated to helping our clients create stunning landing pages for their websites that are interactive, SEO-friendly, and user-friendly. This will also help grow website traffic, business sales, and profits. Feel free to contact us and talk with our team. We are happy to help develop your landing page design and more.
