Important Metrics to Review in Your Marketing Campaign
Whether you are just starting out or looking to improve your current marketing strategy, understanding marketing metrics and outlining those that matter most is crucial for a successful campaign.
What are Marketing Metrics?
Marketing metrics are a quantifiable way to track, measure and record performance. They allow marketers to establish operational discipline, assess campaign effectiveness and validate the outcomes of their marketing strategy.
The metrics themselves are varied and marketers must choose one that is right for a particular strategy. Marketers need to decide their goals and work with relevant metrics that can help track the effectiveness of their strategy. If you’re overwhelmed by hundreds of options out there, here is a shortlist of important metrics to consider when you are running campaigns together.
1. Website Traffic Metrics
All your marketing campaigns will eventually direct viewers to your website, where they will get to interact with your business. The more traffic you drive into your website, the more leads and conversions you can generate. Measuring the website’s overall traffic, which basically includes all traffic sources, i.e. referrals, social media, organic traffic or any other source will give a good idea of the overall performance of your website.
The great thing about website traffic metrics is that you can use the data to identify which sources or channels are doing well and those that need improvements. You can also increase website traffic by creating better content, boosting your digital marketing efforts, and implementing good SEO practices.
2. Engagement Metrics
For instance, if you are focusing on campaigns using different social media platforms, engagement metrics help you get an idea of what a user did after viewing your marketing message. This often helps determine the success of the content and what impression it helped establish with the audience.
These metrics often measure campaign performance further in engagement, where users are more interested in your business and interact more effectively than just reading a blog or watching a video. Users’ engagement rate, average session duration, and bounce rate are important factors to consider at this stage.
3. Lead Generation Metrics
When there are repeated interactions between a user and your business, it is more likely that the individual will become a lead. The interaction usually implies that a particular user has found value in your business and is likely to take action.
When measuring sales, it’s very important to monitor lead metrics, since they will give you an idea whether the individual that you have attracted through your marketing message is just viewing the content or interacting with it and finding value from it.
Understanding the number of interactions a lead will typically take before conversion is an important metric to consider when trying to improve your strategy.
4. Sales Metrics
Sales metrics are one of the most important metrics to review since they help you understand which actions lead to conversion and revenue for your business.
Sales metrics show the flow of a prospect from the initial point of interest, where they were introduced to your business, to the end stage of conversion. This helps you identify the most effective areas across your marketing strategy and those that need improvement.
As you become familiar with these important metrics, you can really see what’s missing in your digital marketing approach, make adjustments and finally achieve the results you’re working for.
Conclusion
Recognize the importance but don’t have the time to go through all these marketing metrics? Or, need experts to help you sort it out? IMPACT Digital Marketing is here for you. Armed with behavioral information and real-time data analytical skills, our competitive marketing experts help you with marketing metrics while customizing your marketing activities to deliver results based on your goals and budget.
4 Ways to Enhance Sales via Website Tweaks
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Modern Design
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
On-Page Support
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
More Visuals
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche Advertising
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
How Can Lead Gen Help My B2B Level Up?
One of the key objectives to marketing and B2B sales teams is to successfully generate high-quality leads that will convert into customers. This is not an easy task as generating hot new leads can grow complex. With help from a professional lead generation agency, businesses can rise above competition to increase B2B sales.
What Does Lead Generation Look Like?
Lead generation agencies offer a number of services including dynamic marketing teams, database marketing, and business insights and analytics.
Generally, lead generation agencies are expected to have expertise in gathering leads via building a good website, optimizing it, and maintaining the site. Their key focus is to attract visitors to the website and obtain new contact details via lead gen form.
The professionals at a lead generation agency are not only equipped with necessary expertise, but also the means and tools to target and customize your campaigns. They create precise, targeting campaigns suitable for your audience. They may also run inbound programs to help produce more new lead opportunities for your B2B.
A lead generation agency applies various marketing tactics to collect databases required to identify those leads who match the buyer’s persona of your business. The database may include trade references, public records, digital, print, and trade publications. With relevant information gathered, the experts can easily identify leads with the most potential buying intent.
Why Hire a Lead Generation Agency?
Working with lead generation experts will enable you to have more control over your campaigns to add a boost to your business. Some of the best advantages include:
Building relationships with more potential clients –A lead generation agency can provide more contact lists that are often otherwise hard to obtain. This will help you quickly gain access to new potential clients.
More business outreach – A lead generation agency can help you effectively advertise across various media platforms. This will help you spread your message to captivate a larger audience.
Save time and money – A lead generation agency will provide you with the benefits of statistics tracking, data collecting, and many other things that require both time and investments.
Increase revenue – The lead generation experts can help improve your sales process to help you get the most out of your marketing campaign.
Finding Reliable Lead Generation Services
Your business needs fresh leads to keep the sales thriving. Using a lead generation service from experts will help you acquire and collect more new leads to add clients. IMPACT Digital Marketing is a reliable lead generation agency that can help your business develop a plan for promising new lead gen.
Our full-lead gen service will give you the edge needed to build customer loyalty as you nurture more leads. Our experts won’t shy away from new tactics, and we will tackle unforeseen changes if and as they arise. If you are looking for a reliable lead generation agency to increase your B2B sales, we are your ideal partner. We look at the bigger picture to focus on how to grow your success. Contact us for more helpful lead gen insights today.
Consider These Lead Capture Strategy Tips to Try
Strategic effort helps drive traffic to your website, and it doesn’t stop there. One of the biggest challenges to overcome is when visitors initially land on your website. It’s where you need to be most effective in capturing leads and converting them into sales.
Lead capture is what occurs when visitors convert into active leads. This can be achieved by using lead capture pages, forms, and other strategies. So, how can we make your lead capture more efficient and effective? Let’s look at three best practices and tactics every business needs for converting and capturing leads successfully on their website.
Valuable Lead Magnets
A lead magnet offers a free item or service to potential customers with the purpose of gathering new contact information. Samples, e-newsletters, trial subscriptions, white papers, and free consultations are some commonly used lead magnets.
A lead magnet is a vital part of an efficient lead capture strategy. Simply inviting new prospects to visit your website and sign up for a list isn’t as effective as it used to be. You need to give visitors a good reason to share their contact information. With the help of effective lead magnets, your business can offer useful resources to continue building relationships with new prospects, actively generating new leads to convert into sales.
The lure of a free product or service is hard to resist, especially when it is valuable. Offering lead magnets on your website will encourage visitors to provide contact details and begin to build a relationship with your business.
The following tips can serve as effective for your lead capture strategy.
- Increase brand visibility and reputation
- Create reciprocity
- Establish qualified prospects
- Help your business shine above the sea of competition
- Nurture relationships with customers
Persuasive Copy
Your lead magnets are made most effective with great copy. Simply having a crisp lead magnet, however, alone is not enough. Persuasive copy describes your lead magnet for visitors to see, understand and believe its perceived value.
Some Approaches to Start With:
Problem-solving – The headline plays a crucial role in getting people to read your copy. To capture attention, write a headline that highlights a problem, then shows your lead magnet as the relevant solution.
Bank on Benefits – Focus on the benefits your products or services provide, rather than discussing other less fruitful features.
Testimonials – Share reviews from satisfied customers to showcase great results from your product or service, helping prospects see how they, too, can benefit.
When using lead magnets, gently nudge visitors in the right direction with a compelling opt-in CTA copy. A CTA is text placed to guide visitors on what they should do next. It will make your conversion numbers explode and bring bigger revenues for your business.
You can also add relevant exit intents and pop-ups whenever possible.
Some great techniques are:
- Linking your article
- Adding an option to schedule a call or appointment
- Providing a download link to an exclusive offer
Incorporating these tactics into your lead capture strategy will not only help improve customer experience and engagement, but will significantly boost conversion rate. If you are interested in implementing the tactics mentioned in this guide, IMPACT Digital Marketing can help. We have the tools to help make your lead capture strategy effective. Send a note via email to learn more about our menu of marketing services.
Here’s How Email Marketing Helps Generate Leads
Without a consistent flow of customers, it can be harder for your business to flourish in the world of digital marketing. As old as it may seem, email marketing has been very effective in generating responses from customers. With the right strategy, email marketing can become an ideal marketing tool for you. Here are four ways how email marketing can be helpful in generating leads.
Create Awareness
Email marketing can be used to inform leads about new products, resources, promotions, services, or company expansions. Sending out educational or informative emails regularly can encourage even those inactive readers to participate or at least have a look at the offers. Sending out interesting, useful, and personalized content can make emails more effective to generate leads.
Build Credibility
When you have a good relationship with the consumer, it naturally encourages others to support your business. One of the simplest, most effective ways to build connections with customers is to segment the list of customers into smaller groups and send only the content that is important to them.
Customers are more likely to share and forward emails that are useful and contain important information. People often trust the people they know personally, and so this type of email is likely to encourage referrals from existing leads.
Establish Trust
Email marketing is a great tool for both building and sustaining trust in customer relationships. In today’s fast-paced life, email works as a practical communication channel to stay in touch with your clients and customers on a regular basis. You can improve and fine-tune email strategies to warrant your customers time and encourage them to engage with your business.
Create Campaigns
Organizing and implementing traditional marketing campaigns takes time and a lot of effort. But, with email marketing, it is easier to build a campaign often implemented as a supplemental strategy to the more typical, traditional marketing plans.
By providing an appropriate time and date, you can ensure that your email is sent at the correct moment. This timing technique helps encourage your targeted audience to take part in your campaign and support your business.
Increase Traffic
Email marketing offers an effective way to encourage clients to visit your website, too. You can attach relevant links to your website within the emails. This way, you can direct clients to visit your site to continue the conversation via featured content or blog posts. You can also add social media links to help clients share your products or services with their own circles and networks, expanding your reach.
Improve SEO
Email marketing can also help boost your SEO efforts. As email is quite effective at sharing content and driving traffic to your site, more traffic means improved SEO. Additionally, high-quality email content can work together with website content for better keyword density, resulting in better SEO results.
Since digital marketing is becoming the leading method to reach more audiences, email marketing remains an essential strategy. This marketing approach enables small to big companies to reach out to their potential customers anywhere and anytime.
If you would like to explore options with email marketing services and other effective strategies to help grow your business, contact IMPACT Digital Marketing today.
Understanding Lead Generation Marketing
Lead generation refers to the process of attracting prospects and converting them into leads, that is, someone who is interested in your products and services in order to develop your sales pipeline.
Basically, lead generation is a marketing strategy to attract potential customers to your product or offer. Remember that not everyone can be led because we all have different preferences. Instead of promoting to everyone, it’s best to focus on promoting to those who might be interested.
As a marketer, you have to utilize your marketing tools, software, and social media platforms to acquire high-quality leads. Blogging, social media marketing, email marketing, coupons, live events, seminars, website landing pages, and such can be helpful strategies for lead generation.
Business Benefits
Wondering why you should contact a lead generation marketing agency? Lead generation can be useful for your business marketing in several ways.
- Increased Brand Awareness and Reputation: Lead generation will help more people discover your brand by spreading the word about it. They will explore your products and services. This will also help develop your brand reputation.
- Target the Right Customers: The purpose of lead generation is only to attract customers who might be willing to buy your products in the future. So, you will be focusing your resources on targeting specific markets. As a result, you will find quality leads who have a higher chance of converting into customers. You will also be saving money.
- Higher Level of Sales: As mentioned earlier, you will get more quality leads by attracting the right customers. This will give you more customers. And those customers will give you more sales! You will be able to increase your return on investment (ROI).
- Valuable Prospect Details: Through lead generation, you will get the opportunity to gather important marketing information from prospects through registration forms. This knowledge of customer needs, wants, and preferences can help you tailor your products and services accordingly. This can prove to be extremely helpful for your business in many ways.
- Improve Customer Loyalty: Lead generation will help you build larger communities of like-minded people. You will be gathering a group of people who have the same needs and preferences. This can, in turn, help you achieve more brand loyalty from your customers. You will be their first choice, and they won’t leave you easily.
Therefore, it’s clear that lead generation helps if you want to increase sales and customer loyalty. To learn more about lead generation marketing, contact Impact Digital Marketing.
Here’s How You Can Benefit from Online Lead Generation Services
Lead generation is a form of acquiring clients/customers for your business. New lead gen trends and techniques have been established to gain new clients faster and more effectively. While you can set your table in a trade show and wait long hours for people to come and fill out your form, you can also choose to invest in online lead generation for attracting new clients/customers faster.
Online lead generation services providers like IMPACT Digital Marketing will take care of the task of generating leads for you so that you have more time to spend on doing other essential business tasks like quality assurance or new product development.
When you invest in online lead generation services, the experts can help you boost your business revenue by developing effective lead generation strategies to increase qualified leads with high conversion rates. Let’s take a quick look at some of the benefits you can expect when working with an online lead generation company.
Work With a Team of Experts
Most online marketing companies are filled with individuals, specialized in different fields. They are mostly graphic designers, search optimization experts, writers, editors, social media strategists, conversion analysts, and more. When you work with the best lead generation companies you will work with this team of experts, who will support your internal team and work together to improve your marketing program for better leads and conversion.
Solely Focused on Results
Generally, lead gen professionals will focus on helping you improve in the following areas:
- Identifying Customers: The lead generation service will include an intensive quality check on leads that you have captured and make sure that your marketing program is attracting the right customers for your business.
- Business engagement: The professionals will use a combination of strategies to secure the interest of relevant and highly-qualified prospects for your business.
- Business Growth: Generate quality leads with higher conversion rates.
When it comes to applying the best business lead gen techniques, IMPACT Digital Marketing can help ensure that your business is gaining leads and conversion, while at the same time, helping you to focus on other areas of business you want to improve.
IMPACT Digital Marketing is a trusted team of digital marketing specialists, confident to provide one of the best online lead generation services in MI. We can work out comprehensive solutions to help achieve your lead generation needs. For lead generation services in MI, contact IMPACT today.
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5 Ways Lead Generation Marketing Agencies Can Grow Your Company
With more agencies opening doors and professionals setting up small offices with niche offerings, the modern digital marketing industry is getting increasingly competitive.
Regardless of whether you have your sight set on growing your business in Michigan, it’s foolhardy to overlook the importance of a lead generation strategy.
If you are having trouble to boost your marketing leads or generate referrals to successfully sell your services to local entrepreneurs or businesses, go through the following five tactics that you can employ to improve your lead generation marketing.
1. Analyze your Target Audience
Before you start initiating your marketing campaign to generate more leads, it is important to first understand who is most likely to require the type of service your business offers. Discuss with your clients or customers and ask about their backgrounds, goals, and what they expect to get from your product or service. Also, ask about the challenges they experienced while going through the process of making a decision.
Once you are aware of your clients’/customers’ challenges and goals, you can develop your lead generation strategies and campaigns to suit the preference of your target audience.
2. Set campaign goals
After you have determined what your client/customer requirements are, your next step is to set a goal for your team to achieve. When setting up your lead generation goal, it is important to consider how those goals align with your business goals. Another important factor to consider is the possibility of your team to achieve those goals.
You should also consider upcoming campaigns, additional changes, and other ongoing projects that may directly or indirectly influence the lead volume.
3. Developed post-click landing page
When you have pulled the attention of potential clients/customers towards your product/service, you want to convince them that it’s worth your time and money.
Your landing page plays an important role in this matter. These standalone pages are built using elements that can help boost the chances of getting your offer being claimed. The elements include:
- A benefit-oriented headline: Attractive headlines capture the attention of the audience immediately and encourage them to continue on.
- Engaging media: Videos and images are important effective tools in advertising to capture the attention of the audience and convey information.
- Social proof: Testimonials, positive reviews, case studies, etc. are great ways to tell the audience that your offer is worth claiming.
- A well-designed form: A well-designed form can encourage your prospects to share the kind of information you need from them. Remember, the less information you ask from your prospects, the higher the chances to convert.
- Call-to-action button: The purpose of the call-to-action button is to courage visitors to call or contact for your service. It is important that the call-to-action button is convincing and attention-grabbing.
4. Integrate with Technology
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5. Test your Campaign
Testing your campaign is very important before you start driving any traffic. To ensure that your lead generation campaign is running smoothly, start by checking if the links of your post-click landing page are running smoothly. Then, check that your conversion pixels and tags are working as well. Ensure that your leads are scored and sorted out correctly so that your team can follow up efficiently. For the campaign to be successful, it is important that the process on both ends are working properly.
IMPACT Digital Marketing is a professional digital marketing agency in Michigan that employs a number of effective marketing strategies to help clients grow their business. If you are having trouble managing your lead generation marketing strategies, you can talk with our digital marketing agency in Michigan. When you work with us, we’ll make sure that you generate more leads and achieve your goals.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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5 Lead Generation Marketing Strategies to Build Your Agency
As the competition between digital marketers increases, building effective lead generation strategies has become an important concern amongst agencies to grow their organization. More customers are needed for any agency to grow. No matter what type of changes arise in the advertising or marketing world, the main goal of any agency will be to engage and grow more traffic into their business’s website in order to increase sales and revenue.
If you are looking for the best ways to generate leads for your agency in Michigan or anywhere, here are 5 lead generation strategies to help get some impressive results.
1)Determine your target audience
Generating thousands of leads will all be meaningless if they are not converted into clients or customers that fit for your agency. The first step to building effective lead generation marketing strategies is to research and figure out who actually is your target audience.
Learn about your current customers, where they are online, what they are looking for, their challenges, and goals. Once you figure this out you will be able to frame your lead generation marketing strategies, best suited to attract your target audience.
2)Formulate a realistic plan
You must understand that it takes a lot more than sketching a simple mission and goal to build a business strategy that’s both highly engaging and sustainable.
Proper analysis is very crucial when formulating your strategy. Pay attention to the current market trends and build strategies that fit your goals. Make sure that you get the real-world insights and then implement possible action plans.
3)Build a marketing funnel
When you have established the foundation of lead generation marketing strategy, it’s time to build a marketing funnel that will work to acquire leads and convert them into sales.
Whether the journey of potential buyers will end in a sales conversion will depend on important dynamics, including:
Awareness
Your goal here is to make people recognize your brand and attract them with what your agency is offering and guide them down the marketing funnel.
Interaction
Here, your audience would want to know more about what it is that you are offering. It is a good idea to publish relevant articles and blog posts that direct your audience toward contacting you or signing up for a newsletter.
Interest
Once your audience gets familiar with your agency, you want to keep them interested and engage until they develop the desire to buy.
Action
At this point, you will see the outcome of all the efforts you put in to reach out to your audience and lead them to buy your service or products.
It’s important to ensure that your strategy is properly equipped to bring out the results you desire for your agency.
4)Determine what offer will attract your audience
Today, simply providing a cookie-cutter offer isn’t going to be enough to attract people from buying from you. You need to create an offer that is original and useful for your audience if you expect to see great results from your lead generation marketing strategies.
5)Examine and optimize your lead generation marketing
When it comes to lead generation marketing strategy, it’s hard to get it right the first time. Whether it be in a new headline, ads, or in other forms, the only way to improve your strategies is to know how they are performing in the first place. So, it is always best to examine how your strategies are working and optimize them from time to time.
Building an origination is one thing, and keeping it running towards a goal is another. For this reason, it is important to carefully craft your lead generation strategy that fits your business. Let the experts at IMPACT Digital Marketing help you. We are a professional lead-generation marketing agency in Michigan and we are confident to help your organization grow.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
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Struggling to Get Leads? Time for SEO!
Struggling to get leads for your business? Tired of the old and outdated methods like cold calling and bulk emails? What if we told you that you can reach those customers who are actually interested in your products/services? The Michigan SEO experts at Impact Digital Marketing are here with successful SEO strategies to grow business visibility and revenue. Visit https://impactdms.com/ to learn about our SEO agency in Michigan.
The world has turned towards the power of SEO, why haven’t you? Everyone is on Google these days, that’s where you can actually increase your business visibility. The traditional methods may still work but that’s nowhere near the impact that SEO can have on your business.
For any business, the road to success significantly depends on its customers. But the big question that remains is how to reach them without blowing your marketing budgets on cold leads? This is where SEO comes to play its part. With the help of SEO, you can reach the customers you intend to attract, minimizing your costs and maximizing your profits.
Does your business rank high on Google?
Imagine someone who wants to buy a product/service. Instinctively, they go to Google and search for it. Now imagine it is your website that is ranked among the top. There is endless potential for visibility at the Google search engine results page. Not to forget, you are only targeting people who are looking for your product/service so no need to waste time and effort on cold calls.
But to make all this happen, you would need a successful strategy. Google any product/service and you’ll be able to see a million results. There are so many websites out there who compete but only a few make it to the top rankings. A sound SEO strategy can help your business stand out from others. Employing SEO is not enough, doing it appropriately is equally important.
For a successful SEO strategy, one would need:
- High intent keywords
- Easy to navigate website
- Guest posts on reputable websites
- Authoritative backlinks
- Solid on-page SEO
- Well planned classifieds and submissions
When you are ready to work on SEO for the benefits of your business, feel free to reach Impact Digital Marketing. Being a Michigan SEO expert, our strategy and implementation have enabled us to consistently bring in leads for our clients and increase revenue. We are confident to help you grow your business. Reach out to our SEO agency in Michigan now!
Our talented team members are passionate about SEO, and their skill and expertise can help boost sales and grow your business. If you are interested in acquiring lead generation services from our company in MI, please call (734) 224-2605.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process
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