Business professionals and marketers require the right tools to help them effectively promote their brand and market their products.
Pay-Per-Click (PPC) is a great tool that can significantly help boost business, especially when using the latest PPC trends and improvements. It is also important to remember that it is a multifaceted discipline. If you wish to build a more effective PPC campaign for your business, you should be ready to invest time and energy into staying on top of PPC trends and innovating your approach.
Here are four changes you can start making for 2022 to see results.
Diversify Your Ad Platforms
If you are using just one ad network or platform, do you know it’s the best one for you? While a big platform like Google is good to attract your audience, it isn’t the only one that should be part of your strategy. Furthermore, with Google modifying how businesses and marketers use its platform, 2022 may be a great time to consider diversifying your ad platforms. You can start by investing in ads on social media like Facebook, YouTube, Instagram, Twitter, and other platforms. This way, you can broaden your reach to take advantage of different opportunities and reach more audiences.
First Lead With Value
This tactic is considered effective across several marketing niches, and it works well for PCC. While keeping your keywords focused on the descriptions of your business offers, consider a value-based approach for your actual ad copy. For instance, instead of copywriting, that describes your services or products, share the values and benefits of the products and services you offer. How do they solve problems and make life better?
Focus On Quality
Different PPC platforms have set standards to be met to win the bid. An effective strategy isn’t just about how much you are willing to invest, but the quality of your ads. For instance, in AdWords, this is measured by “Quality Score.” Here, it is not just the click-through rate that is taken into account, but the relevance of the ads to the selected keywords and the site. Focus on improving your Quality Score by ensuring that you are not using keywords in places that are not relevant.
While automation is a marketing buzzword that has been tossed around often in the past, today automation is serving as a powerful tool for nearly any marketers to implement into their ongoing PPC campaigns. PPC automation uses AI platforms and machine learning to monitor, manage and optimize marketing efforts. Some common uses include:
- Bid management across different ads to control spending
- Optimize creative copy based on data feeds
- Generate reports for effective campaign tracking
PPC is a field bound to produce more rewards as more effort and time is put into it. Hopefully, these few tips serve as a great starting point for you in order to improve your pay-per-click campaigns to increase ROI.
If you need help managing your PPC campaign, then you should contact IMPACT Digital Marketing. We have spent years learning new tactics and refining our PPC management services in order to help our clients get the most value out of their campaigns. With our experience, tools, and techniques, we can help you build healthy PPC campaigns that produce results in real-time. Contact us today to learn more about how we can help with your PPC strategy for 2022.
No one wants to do business with a shady company. Pay-per-click (PPC) advertising is an excellent digital marketing tool, and for great reasons. It helps businesses boost brand recognition, attract traffic, welcome leads and increase sales. While it is possible to manage PPC ads without help, doing so is not simple or intuitive, and it can grow to feel exhausting. Hiring a pay-per-click management company takes the guesswork out of it and returns your time and energy to other equally important matters.
With so many PPC management companies out there, choosing a company can make a big difference between a successful ad campaign and a static effort. Carefully choosing the right PPC management company offers your business the benefit of higher return on investment. Let’s look at key pointers to help you choose and hire a trustworthy PPC management company for your business.
Goals and Objectives
Before looking for a PPC management company, first consider what you want to achieve with PPC advertising. Avoid setting general goals, such as simply increasing traffic to drive sales. Try to make your goals as specific as possible. For instance, if you want to increase leads, your goal may be to increase them by a certain percentage within a specific time range. This helps with measuring ROI effectively.
Setting specific goals will help you hire a company to assist with achieving them. Communicate your goals clearly at the beginning so the potential PPC company can decide whether they have the right tools and resources to help you meet the objectives.
Experience and Expertise
The main advantage when hiring a PPC company comes with experience and expertise that your team might not have. A company that has been in the industry for many years usually means that they have worked on a range of different ad campaigns and thus gained useful knowledge and techniques to run a successful campaign. An experienced PPC management expert can take a look at an ad campaign, identify the issue and optimize it for best results.
Transparency Speaks Volumes
Honesty builds trust and good relations. The company of your choice should be fully transparent with you at all times. Avoid working with a company that does not allow complete access to your PPC account or provide you with the fine details of everything they are doing to successfully run your ad campaigns.
A legitimate pay-per-click management company will simply gain access to your existing PPC account through a master account, giving access to both. They will also prepare and provide you with a detailed report of your campaign. This should include matters such as cost, leads, clicks, conversions, and performance. If the PPC company is comfortable working with full transparency and detailed reporting, they might be the right choice for you.
PPC is a measurable form of digital marketing that can be scaled to success. When done properly with the right knowledge and expertise, it can provide rapid growth. Hence, working with a trustworthy PPC company is crucial. If you are in the market for a new PPC company, choose Impact Digital Marketing. We are a trustworthy pay-per-click management company in Michigan. Our team can help your business grow online with proven strategies and customized campaigns. Contact us to learn more about how our services can help your business flourish today.