For ecommerce sites and online businesses, the list of requirements for running a successful business is quite long. Online marketing alone is packed with a large list of types, sub-categories, and strategies. With so many business management and budgeting concerns to deal with, sometimes important aspects of online marketing, such as search engine optimization, might get overlooked or brushed aside.
Business owners may have heard about SEO with regards to boosting a website’s rankings on search engine results pages, also known as SERPs in online marketing. Great SEO can benefit you tenfold, from boosting your website ranking and traffic to improving customer engagement and conversion rates. So, if you are unable to give the time and energy required to manage your own SEO efforts, IMPACT Digital Marketing is a professional SEO company in Michigan that can definitely help you.
In fact, IMPACT Digital Marketing goes above and beyond in every aspect to differentiate as the elite SEO company in Michigan. Our team has the experience and expertise needed to boost your website rankings in search engine results, as well as to improve online visibility, curate a better brand identity, and more.
Driven SEO Company Focused on Results
Companies can always choose to carry out SEO themselves. However, without the expertise, experience, and resources of a professional SEO company, it can take longer to really see improvement in rankings. In the world of digital marketing, the faster you see improvements, the better your ROI is going to be.
The way our SEO service works is simple. First, we identify the key performance indicators (KPI’s) of your business website, whether they are web form submissions, phone calls, e-commerce transactions, etc. We then monitor your conversion progress in real-time and how it’s benefiting or costing you. Our experts carefully examine the advantages and drawbacks of your website and develop suitable SEO techniques for your business model. This will help you achieve better results in less time, providing you with more conversion opportunities and revenue.
Cutting-Edge Tools and Techniques
When you choose your SEO company in Michigan, you gain the advantage of working with advanced tools only the experts know how to best utilize. From ample resources to first-class, on-site SEO evaluation tools for in-depth keyword research and competitive link analysis, there are many things your business can take advantage of.
IMPACT Digital Marketing exclusively makes use of techniques to improve site rankings and brand visibility, strictly avoiding black-hat or illicit techniques, thereby ensuring no Google penalties.
With a strategy that focuses on both technical website health and on-page SEO, IMPACT Digital Marketing has been able to help many businesses get consistent results. One of the main reasons why many businesses choose IMPACT as their SEO company is how they focus on the unique needs and goals of each business individually. We have been able to help many businesses grow their website traffic by using professional keyword research techniques, optimizing web page content, leveraging current rankings, and correcting back-end technical factors.
If you are having problems managing your SEO, we can surely help. Don’t hesitate to give us a call or email to share your current goals and challenges, as well as to learn what we can do for you. SEO is important if you are looking for a successful business venture in the world of online marketing, and IMPACT will help you grow your SEO.
Digital marketing continues to dominate the business world. Gone are the days when the radio and word of mouth were the only available advertising methods. People have shifted to the internet, and if you want to capture attention and increase sales, you have to be present online. The digital marketing field is broad, and it involves attracting customers through strategies involving content marketing, email campaigns, and social media platforms.
Discover the terms used in digital marketing for you to be on top of the game. This article will discuss the basic digital terms and help you know where to use each of them.
Search Engine Optimization (SEO)
Search engine optimization, commonly called SEO, involves the concentrated use of strategic keywords or phrases that will ensure you appear on top of the search results. It’s a way to attract traffic and improve the quality of website content. Here are some terms that are commonly used in SEO.
Anchor Text: This is an SEO term for hyperlinked text which anchors the link. Anchor text can help with enhancing the rankings. Anchor text can be internally optimized, but it is usually good to keep them natural in press releases or articles.
301 Direct: This is a status code sent to a browser from a server. It shows a permanent redirect of an old page and ensures that users don’t land on deleted pages. In addition, this status code redirects the domain to the new one. It also shows a permanent movement of a page from one place to another.
Bounce Rate: This is the total percentage of visitors that leave a webpage. These visitors leave without liking, clicking, filling a form, or buying your products or services. Bounce rates are significant because they reflect the conversion rate.
Advertising aims to bring in more sales. There are some terms used in digital marketing specific to advertising.
Caching: This involves storing data in a cache temporarily. It gives easy and efficient access to items. There are several uses of a cache that benefit advertising efforts.
Behavioral Targeting: This is a method used mainly by advertisers. It involves using the previous behavior of a web user to customize the ads they receive. This technique makes your advertising campaigns more effective.
Advertainment: Have you ever seen a video that advertises a product and at the same time entertains you? It keeps potential customers connected to the content effectively.
Social media has a lot of benefits as it helps your brand become more recognized, and you can offer customer care services. Social media makes it easy to engage with present and potential customers. There are many terms used specific to social media.
Impressions: This is the number of times users have seen a social media post. For instance, if ten people have seen your post, it means that your post has ten impressions.
Engagement: The term engagement in social media means any action taken by social media users on your page. Engagement can be in the form of likes, comments, shares, or reactions.
Tags: Tags are used when someone mentions another name on a published social media post. It could be they thought the post was essential for you to follow. Also, people use tags when they want to take part in a significant ongoing conversation. By tagging someone, you give them a heads-up that they need to check the post out.
Digital marketing is diverse, and one should not underestimate the potential of a proficient digital marketing strategy. If you are looking for digital marketing services to help your business prosper, consider a consultation with Impact Digital Marketing today.
Do you want to hire a trustworthy SEO expert in Michigan for your company? However, even when we’re talking about local SEO experts in Michigan, you might find yourself with a long list of options. So how do you narrow it down to the best one? Consider all the important factors when hiring an SEO expert.
One of the most helpful sources of online research is client reviews. Check the reviews of potential SEO companies to know how reliable their experts are. You will get enough information about how well the SEO experts of the company are in their job.
If the experts you hire lack transparency and never involve you in their work, that can lead you to spend a lot of unnecessary money on fruitless marketing strategies. You can test out the company’s transparency by asking if they will provide you with reports or samples of their past work to review.
One Size Does Not Fit All
If you want to have search engine success, you need a Michigan SEO expert who will be able to develop a plan of action based on your needs. This plan can never be the same for every client and for all marketing goals. So ask the company about their approach to online marketing. If they don’t offer tailor-made plans catered to client goals, then you should avoid them.
Being at the top of Google’s search engine results is no child’s play. Any self-aware SEO company wouldn’t make such a promise. They might say they will try their best, but guaranteeing it is a completely different story. When you meet with different SEO companies, pay attention to the promises they are making. Always head towards experts who are realistic about their marketing strategy and its results.
Before you meet with potential SEO experts you want to hire, have a list of goals ready. If you provide them with the information about these goals, you will be able to decide if they are right for you.
As a business owner, it is best to have a marketing budget in place. If you don’t, you might end up overextending your company’s finances. If you do, you can get an idea of how much to invest in marketing. When receiving price information from the SEO company, you should also request a list of services they offer that may also be of benefit to your business.
Now you have an idea about what factors to consider when finding a Michigan SEO expert, contact Impact Digital Marketing to get started on your quest for SEO services today.
SEO is a great tool for boosting traffic and growing your brand. However, while it has been around for a long time, not everyone has the skills and expertise to strategically hone SEO.
If you struggle to make SEO work for you, yet you still can’t decide whether to contact an SEO agency in Michigan, here are the tell-tale signs that it’s time to hire an SEO company in Michigan for professional SEO services.
Far Behind Competition
An effective SEO strategy is more than just doing basic on-page SEO. It is crucial to understand Google’s algorithms, the search engine landscape, and your competitor’s strategies in order to move ahead of the competition. For this, there are lots of works to handle, such as researching and analyzing competitors’ SEO strategy, while identifying your own SEO strength and weaknesses and improving them.
If you struggle to stay ahead of your competitors, then you should consider professional SEO services. An SEO agency in Michigan can help you establish trusted authority in your niche.
Wasting Time with Basic SEO
Doing basic SEO is not going to help much in ranking your site in the search engines. If you are running a business and personally doing SEO by relying on your basic understanding of SEO, then you might be wasting valuable time. If you are not fully well-versed in the world of SEO, then it is best to leave the task to SEO professionals.
The experts can come up with a comprehensive SEO plan to benefit your business. This way they not only help you execute digital marketing strategies that meet your business goals, but also help you save time, which you can invest to focus on what’s important to your business.
Did Google Penalize Your Site?
If you have broken a golden SEO rule unintentionally, or if Google suspects suspicious SEO activity within your website, it will be penalized until the issue is addressed. When this happens, it can also greatly affect your business as your site will be held back from ranking well on the search engines.
If your website received an SEO penalty from Google, and you don’t know how to troubleshoot the problem, it’s best to hire professional SEO services to resolve your issues.
Keeping Up with SEO Trends is Tough
Google updates its algorithm frequently, which greatly impacts SEO. It is crucial to have an advanced SEO strategy that can accommodate these updates. It is also crucial to stay on top of the latest trends in SEO. So, if you are struggling to build an effective SEO strategy and to stay in the know on the new trends, you may already be consequently falling far behind competitors.
If this sounds like your situation, then it is time to reach out to an expert SEO company in Michigan for professional services. When you seek the SEO experts in Michigan to assist you, contact IMPACT Digital Marketing.
Search engine optimization, also known as SEO, can help businesses unlock many opportunities for successful ventures. Nowadays, people are going online more frequently to find services and products. As a result, businesses are competing with each other more than ever to secure top search keywords. Hence, if you are doing business online, then optimizing your website with a strong SEO strategy is crucial. An expert search engine optimization company in Michigan can help you take SEO strategy to the next level to improve your company’s exposure on the web.
The SEO firm you choose can have a great impact on your business. The outcome of getting a boost in organic traffic, or a change in ranking, will significantly depend on the SEO company or the search engine optimization specialist you choose for your company. This is why it’s important to make the right decision when choosing an SEO firm.
Be Specific About Your Goals
Before you start considering SEO firms, work with your team to outline what you are hoping to accomplish from the SEO service. Identify which areas of website performance need work.
Are you looking to increase the conversion rate or reduce the website’s bounce rate? Do you want to rank for certain keywords to boost product sales? Do you want to build the social media following; improve the amount of time your audiences spend on your site; increase ad revenue or any other specific goals that SEO can help you achieve?
To avoid ambiguity, set a specific goal in mind that you expect to achieve with the help of the SEO company. You also want to make these goals the center of communication between you and your SEO firm.
Choose The SEO Firm That Can Help You Achieve Your Goals
Once you and your team have recognized your business goals, take a step further by narrowing your options. Look for companies with clear methods based on working toward your goals.
Before starting any work, it’s crucial to ensure that you and your SEO team are on common ground when it comes to Key Performance Indicators (KPIs). KPIs are metrics that apply to any aspect of a business and can also mean a range of things within SEO. Hence, you should choose an SEO company that clearly recognizes which metrics are important to your business in order to efficiently work to improve those areas.
Look for SEO Guarantees
Google algorithms are constantly updating, and there is still no technology or technique developed to precisely predict website SERPs. If an SEO firm guarantees them, you can be suspicious. Instead, look for companies with proven experience that enables them to be more knowledgeable about Google algorithms. Experienced SEO firms and specialists can help you take your brand to greater heights with SEO strategies.
Your SEO Specialist in Michigan
While SEO is crucial to your business, selecting the right SEO company is equally important. The best search engine optimization company in Michigan can help attract, nurture, and convert leads into sales.
If you are looking for an experienced SEO firm that you can rely on, the team of SEO specialists at IMPACT Digital Marketing is here for you. Our SEO team can help optimize various aspects of your website, including the home page, visual elements, web content, online presence, and much more. Contact us to learn more about how we can help your business grow.
For every business, one important aspect is the need for an online presence. Because the internet is taking over most parts of our world, your business must be online in order to survive.
However, simply creating a website or social media account to keep your business online won’t do much without consistent effort. It takes personalized, carefully thoughtful digital marketing to dominate the web and build your brand online.
This is something many companies and individuals are not outfitted for or don’t have the time to pursue. Working with a digital marketing company in Michigan is a great option when a team of SEO experts and resources can improve your business’s online presence and boost revenue.
What Does SEO Entail?
Search engine optimization (SEO) is the process of optimizing website design and content in order to make the site ranking higher in the search engines so you are easily found online.
An SEO agency offers search engine optimization services to help businesses improve their online visibility. The expert can optimize your website for search engines, so it has a better chance for ranking higher on the first page of the search results for keywords and phrases relevant to your business.
How SEO Can Help Your Business Grow
An SEO agency can help improve the search engine rankings of your website. The professional SEO agency uses strategies and tools to improve your website ranking. They also know what it takes to make a website more attractive to search engines. The more optimized your site is, the better it will rank in the search result pages. This way, more people will find your website to learn about your business.
Business Evaluation and Analytics
The first thing SEO experts do is evaluate your current website and the keywords it is ranking for. This involves analyzing the site content and architecture, and assessing factors such as keyword density and coding. The purpose of this evaluation is to determine the existing strengths and weaknesses of your website.
In addition to analysis of the website, the SEO agency will also consider the type of business and industry you are in before developing a strong strategy. The overall business goals and target audience are also kept in mind while structuring the strategy.
Make Your Website User-Friendly
The need for a user-friendly website is growing more and more every day. It takes just a few seconds to lose an audience. No one wants to waste their time on a site that doesn’t offer a good user experience. So, if your site is not user-friendly, your online business will suffer greatly.
The SEO team is often equipped with the capability to redesign and update websites to cope with the increasingly mobile society. The experts can optimize the website so the content displays properly and is easy to maneuver on various devices, such as tablets and smartphones. This is also a crucial factor to drive conversion rates.
SEO Provides Lasting Results
One of the greatest challenges of using marketing tools is that they are time-bound. In simple words, they provide you with a certain time frame to generate results. On the other hand, SEO allows you to take advantage of the ever-growing nature of the internet.
An SEO agency can use specific tactics and tools to help your website and other social media channels get found easily by people searching for your services/products. The interest in the topic related to your business may grow over time. As a result, more and more people will find your website and your business via an online search.
Ready to Get SEO Help?
An SEO agency can help your business grow in many ways. If you are interested in improving your business presence online, reach out to IMPACT Digital Marketing, the leading digital marketing company in Michigan with a great team of SEO experts who are ready to help.
Search engine optimization (SEO) is continuously evolving. It’s important to stay updated with the changes in order for your site ranking to remain at the top of search results. IMPACT Digital Marketing, a leading SEO company in Michigan, can help you stay ahead with the latest trends on SEO and digital marketing.
Google has been updating its algorithm of accessing, assessing, and ranking a website page or the site itself. The purpose of this is to provide its users with a better experience in finding and accessing more valuable information on the search engine platform.
Know What’s New Now
On the 3rd of December 2020, Google began rolling out another core update. Some of you may have already seen the fluctuations within the search results. You may have noticed that your site ranking on the first page is starting to decline, yet when you look at the data the next day, you may find that the page is trending back up again.
This is not happening to your site alone: there are already reports on different sites, which have been shifting up or down 30% with their rankings. The core algorithm update is believed to be much bigger than the one that was seen in May 2020. It is important to understand that these changes take time. It can be days and weeks for the update to be completed.
A Closer Look
The purpose of the core updates is to ensure Google is fulfilling its mission to provide relevant and reliable content in the search result pages. They also stated that these updates are initiated frequently, mostly every month. The content that has been affected by these updates might be difficult to recover, and some might never recover. This is because they are setting new rules in their algorithm for ranking a page. So, for those creating and building content, working with effective and long-term search engine optimization becomes crucial to success.
Things like providing authentic information, as well as complete and substantial content, are important items that you need to pay attention to, as these will provide you with quality search results. Don’t just take the shortcuts when working with SEO to create content for the sake of simply posting something on the site. While you may be able to see quick wins, it will only damage your brand in the long run. When your site fails to maintain quality search results, it might be difficult to achieve the same traffic results and may never get your site back to where it was in the search results after the core updates.
We Can Help
Whenever there is a Google core algorithm update, it means that either your site ranking will go down or rise higher in the search results. Investing in effective SEO and quality content is one of the best things you can do to really prove your site or ensure that it’s ready no matter what types of core updates Google makes next.
At IMPACT Digital Marketing, we have a team of dedicated professionals to ensure that your website provides high-quality content, which resonates with your clients and site visitors. Reach out to learn more about how we can use Google’s updates to help grow your online presence.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
You have just launched or improved a website for your business. You are getting heavy traffic, however, your visitors are leaving without making a purchase decision. At this point, all your hard work may feel like a wash. The good news is that there are solutions to improve this situation, and your efforts will not go to waste.
IMPACT Digital Marketing is well known for helping businesses improve online presence, resulting in growth. The experts can help improve your conversion rate to make the most sales online. Here are some helpful tips you can apply to boost your site’s conversion rate.
Add a Clear Call to Action
Customers don’t like confusing steps to make a purchase. They prefer to complete their purchase with minimal effort. So, if you want your visitors to commit to purchasing, make sure your call to action (CTA) button/option is clear, straightforward, and different from the rest of the content on your site. Avoid adding all sorts of flashy distractions, which can confuse the potential buyer and lose the sale.
Provide Reasons to Purchase
While adding a clear CTA is important, there are more items to consider. Your customers must have a reason to buy your product, and you must be able to provide those reasons. Testimonials and customer recommendations are some effective items that you can highlight to gain your customer’s trust and give them reasons to buy from you.
Enhance Customer Experience
Examine the overall performance of your website to ensure that your customers are able to go through your site without hassle. You can focus on user experience elements, such as clear content, website loading speed, and page authority, to make sure they are performing well. These will help provide a positive experience for customers, who are then more likely to trust and purchase from you.
Provide Customer Support
Make your customer feel valued and important. Provide whatever assistance they might need while making their purchase, or if they had to clear any queries about your products. Let your customer know that you are just a phone call, chat, or email away, and that they can contact you for assistance. When you make yourself available for help, your customer will build trust in you. If you need help with improving your conversion rate, contact the experts at IMPACT Digital Marketing, a leading digital marketing company in Michigan.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
Optimizing websites for search engines and search engine marketing is a smart thing to do to improve website traffic, brand exposure, and business revenue. When you want to get things done most effectively, it is important to invest in professional SEO services. While hiring an SEO service provider in Michigan, you also want to ensure that you are getting the result you want. To make this happen, you need a good understanding of the SEO services you selected.
Here are five ways to get the best results from SEO services.
Approach Keywords Strategically
Before you select your SEO service provider in Michigan, do proper research to find out whether they approach the keywords strategically. Proper keyword research has the potential to lay down a good foundation for a successful SEO campaign, as well as search engine marketing. This is why it is important to ensure that the SEO provider focuses more on choosing specific keywords that can help create a positive impact on your business.
Improve Your Website
Since you will be assisted by SEO experts to improve your website, you can take the opportunity to optimize the navigation of your website with the help of experts. It is important to understand that search engines usually tend to give more priority to those websites that offer a better user experience when ranking pages in the search results. So, when you improve navigation on the website, your website becomes more user-friendly, and hence it is able to provide a better user experience.
Accelerate Website Loading Speed
Improving your website loading speed also contributes to the user experience. Ensure that your service provider is able to enhance your website loading speed. When you improve the loading speed of your site, it will not only enable your website to rank higher, but since it provides a better user experience, it will also increase the conversion rate on your website.
Focus on Earning Instead of Buying
Your SEO service provider shouldn’t be spending money on purchasing links. Make sure they take effective measures and focus on earning links for your website. This will help your website rank higher on search engine results pages.
Purchasing links is also marked as illegal according to the Google Webmaster Guidelines. So, it’s best to avoid such activities. Moreover, when you add purchased links on your website, there is a high risk of your site getting penalized in the future.
Use Natural Methods
When using SEO services, it is crucial that you check your service provider is using natural SEO and search engine marketing methods to optimize your website. Otherwise, it can deter your site’s visitors, which will in turn have a negative impact on your website ranking ability.
If you have an eCommerce website, and you are looking for a talented group of hardworking people to boost your business through SEO and search engine marketing, contact IMPACT Digital Marketing in Michigan. We have different teams of specialists to help you execute SEO strategies and campaigns to help you grow your business.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!