Every business should conduct a regular SEO audit. That’s right every single one. SEO, the acronym for search engine optimization, is a term frequently used by digital marketers and often feared or misunderstood by businesses. Experts, however, can help you understand just how significant SEO can be, how these principles apply to your unique business, and how easily the data from such an audit can be used on your website. A bit more information about a SEO audits is highlighted here:
In today’s digital world, people lookup and find businesses for all varieties of products and services, professional and otherwise, through search engines. In fact, Bright Edge researchers show that 68% of online experiences begin with a search engine, and that 53.3% of all website traffic remains organic, meaning someone searched for you rather than typing in your URL.
There’s no way around it, your business needs to show up in search results.
How you rank among these search engine results, including Google and more, is by optimizing your search presence through the use of clear website structures, accurate meta descriptions, and optimized keywords. There’s a lot more to it on the technical end, but it all boils down to the idea that SEO creates visibility.
Why Update SEO?
SEO needs to be updated for a variety of reasons. One important reason to audit and update SEO for your business is that the use of digital space evolves over time. For example, let’s say a website for a local ice cream shop was created and maybe used an innocent phrase prominently such as “me too.” While that might have been an effective way to persuade customers to get an extra ice cream cone in 2009, in modern times that phrase has a totally different meaning.
The platform you built your website on included, everything evolves. Your site may have been well-optimized for a left sidebar block menu and a large rectangle screen, but now people tend to tap on their mobile devices. This digital space has changed, and your SEO needs an audit and update in order to remain relevant.
Another common reason you may need to conduct a SEO audit is that you’ve done a large amount of publishing and content upgrades. Several different changes to your website can result in lost and/or broken links and/or pages. Broken websites are bad for SEO, and you don’t want to drop in the rankings for something so simply avoided. SEO audits are a lot like a physical exam by your doctor, in that they identify conditions that could be detrimental to overall health, and address any issues before they become bigger and more problematic.
SEO is an intricate and oft-misunderstood or neglected part of website management, yet it is incredibly vital to your business presence on the web. Modern business is discovered primarily through search engines and online consumer queries. If your SEO isn’t up to date, you’re likely not visible to these searchers.
SEO audits are important tools in identifying areas for improvement. Perhaps your original keywords have changed in meaning and use over time. Maybe your website was built in an old style and modern updates are no longer SEO friendly. Even if you’re a great content creator, it’s possible you’ve done so much publishing and updating that you’ve left behind broken links.
Whatever your SEO needs, having an audit done is the place to start. IMPACT Digital Marketing has the expert team you need to identify and update your SEO opportunities. Stop your page’s slip down the page rankings, call or visit the specialists online today.
SEO is a great tool for boosting traffic and growing your brand. However, while it has been around for a long time, not everyone has the skills and expertise to strategically hone SEO.
If you struggle to make SEO work for you, yet you still can’t decide whether to contact an SEO agency in Michigan, here are the tell-tale signs that it’s time to hire an SEO company in Michigan for professional SEO services.
Far Behind Competition
An effective SEO strategy is more than just doing basic on-page SEO. It is crucial to understand Google’s algorithms, the search engine landscape, and your competitor’s strategies in order to move ahead of the competition. For this, there are lots of works to handle, such as researching and analyzing competitors’ SEO strategy, while identifying your own SEO strength and weaknesses and improving them.
If you struggle to stay ahead of your competitors, then you should consider professional SEO services. An SEO agency in Michigan can help you establish trusted authority in your niche.
Wasting Time with Basic SEO
Doing basic SEO is not going to help much in ranking your site in the search engines. If you are running a business and personally doing SEO by relying on your basic understanding of SEO, then you might be wasting valuable time. If you are not fully well-versed in the world of SEO, then it is best to leave the task to SEO professionals.
The experts can come up with a comprehensive SEO plan to benefit your business. This way they not only help you execute digital marketing strategies that meet your business goals, but also help you save time, which you can invest to focus on what’s important to your business.
Did Google Penalize Your Site?
If you have broken a golden SEO rule unintentionally, or if Google suspects suspicious SEO activity within your website, it will be penalized until the issue is addressed. When this happens, it can also greatly affect your business as your site will be held back from ranking well on the search engines.
If your website received an SEO penalty from Google, and you don’t know how to troubleshoot the problem, it’s best to hire professional SEO services to resolve your issues.
Keeping Up with SEO Trends is Tough
Google updates its algorithm frequently, which greatly impacts SEO. It is crucial to have an advanced SEO strategy that can accommodate these updates. It is also crucial to stay on top of the latest trends in SEO. So, if you are struggling to build an effective SEO strategy and to stay in the know on the new trends, you may already be consequently falling far behind competitors.
If this sounds like your situation, then it is time to reach out to an expert SEO company in Michigan for professional services. When you seek the SEO experts in Michigan to assist you, contact IMPACT Digital Marketing.
Search engine optimization, also known as SEO, can help businesses unlock many opportunities for successful ventures. Nowadays, people are going online more frequently to find services and products. As a result, businesses are competing with each other more than ever to secure top search keywords. Hence, if you are doing business online, then optimizing your website with a strong SEO strategy is crucial. An expert search engine optimization company in Michigan can help you take SEO strategy to the next level to improve your company’s exposure on the web.
The SEO firm you choose can have a great impact on your business. The outcome of getting a boost in organic traffic, or a change in ranking, will significantly depend on the SEO company or the search engine optimization specialist you choose for your company. This is why it’s important to make the right decision when choosing an SEO firm.
Be Specific About Your Goals
Before you start considering SEO firms, work with your team to outline what you are hoping to accomplish from the SEO service. Identify which areas of website performance need work.
Are you looking to increase the conversion rate or reduce the website’s bounce rate? Do you want to rank for certain keywords to boost product sales? Do you want to build the social media following; improve the amount of time your audiences spend on your site; increase ad revenue or any other specific goals that SEO can help you achieve?
To avoid ambiguity, set a specific goal in mind that you expect to achieve with the help of the SEO company. You also want to make these goals the center of communication between you and your SEO firm.
Choose The SEO Firm That Can Help You Achieve Your Goals
Once you and your team have recognized your business goals, take a step further by narrowing your options. Look for companies with clear methods based on working toward your goals.
Before starting any work, it’s crucial to ensure that you and your SEO team are on common ground when it comes to Key Performance Indicators (KPIs). KPIs are metrics that apply to any aspect of a business and can also mean a range of things within SEO. Hence, you should choose an SEO company that clearly recognizes which metrics are important to your business in order to efficiently work to improve those areas.
Look for SEO Guarantees
Google algorithms are constantly updating, and there is still no technology or technique developed to precisely predict website SERPs. If an SEO firm guarantees them, you can be suspicious. Instead, look for companies with proven experience that enables them to be more knowledgeable about Google algorithms. Experienced SEO firms and specialists can help you take your brand to greater heights with SEO strategies.
Your SEO Specialist in Michigan
While SEO is crucial to your business, selecting the right SEO company is equally important. The best search engine optimization company in Michigan can help attract, nurture, and convert leads into sales.
If you are looking for an experienced SEO firm that you can rely on, the team of SEO specialists at IMPACT Digital Marketing is here for you. Our SEO team can help optimize various aspects of your website, including the home page, visual elements, web content, online presence, and much more. Contact us to learn more about how we can help your business grow.
For every business, one important aspect is the need for an online presence. Because the internet is taking over most parts of our world, your business must be online in order to survive.
However, simply creating a website or social media account to keep your business online won’t do much without consistent effort. It takes personalized, carefully thoughtful digital marketing to dominate the web and build your brand online.
This is something many companies and individuals are not outfitted for or don’t have the time to pursue. Working with a digital marketing company in Michigan is a great option when a team of SEO experts and resources can improve your business’s online presence and boost revenue.
What Does SEO Entail?
Search engine optimization (SEO) is the process of optimizing website design and content in order to make the site ranking higher in the search engines so you are easily found online.
An SEO agency offers search engine optimization services to help businesses improve their online visibility. The expert can optimize your website for search engines, so it has a better chance for ranking higher on the first page of the search results for keywords and phrases relevant to your business.
How SEO Can Help Your Business Grow
An SEO agency can help improve the search engine rankings of your website. The professional SEO agency uses strategies and tools to improve your website ranking. They also know what it takes to make a website more attractive to search engines. The more optimized your site is, the better it will rank in the search result pages. This way, more people will find your website to learn about your business.
Business Evaluation and Analytics
The first thing SEO experts do is evaluate your current website and the keywords it is ranking for. This involves analyzing the site content and architecture, and assessing factors such as keyword density and coding. The purpose of this evaluation is to determine the existing strengths and weaknesses of your website.
In addition to analysis of the website, the SEO agency will also consider the type of business and industry you are in before developing a strong strategy. The overall business goals and target audience are also kept in mind while structuring the strategy.
Make Your Website User-Friendly
The need for a user-friendly website is growing more and more every day. It takes just a few seconds to lose an audience. No one wants to waste their time on a site that doesn’t offer a good user experience. So, if your site is not user-friendly, your online business will suffer greatly.
The SEO team is often equipped with the capability to redesign and update websites to cope with the increasingly mobile society. The experts can optimize the website so the content displays properly and is easy to maneuver on various devices, such as tablets and smartphones. This is also a crucial factor to drive conversion rates.
SEO Provides Lasting Results
One of the greatest challenges of using marketing tools is that they are time-bound. In simple words, they provide you with a certain time frame to generate results. On the other hand, SEO allows you to take advantage of the ever-growing nature of the internet.
An SEO agency can use specific tactics and tools to help your website and other social media channels get found easily by people searching for your services/products. The interest in the topic related to your business may grow over time. As a result, more and more people will find your website and your business via an online search.
Ready to Get SEO Help?
An SEO agency can help your business grow in many ways. If you are interested in improving your business presence online, reach out to IMPACT Digital Marketing, the leading digital marketing company in Michigan with a great team of SEO experts who are ready to help.