Creating a website for your company is more important than ever. Today it is becoming more and more necessary to have a solid website for businesses in every field. The Covid-19 crisis has clearly demonstrated the effectiveness of a powerful website for all business types.
What’s the Point of a Website?
Consumers are accustomed to consulting the internet to answer all questions. They are less patient and want everything right away. If you are not present online, you are missing out on a great opportunity.
While 85% of consumers first consult the internet to look for information before buying, the internet has become a valuable marketing tool. Your customers must be able to discover your company through your website, when and where they want and need your product or service specific to their exclusive micro-moment.
Your website must be able to answer a question asked by a present or potential customer in need. This allows you to grow your authority as you acquire customers.
How Your Website Helps You
- Present your products and your services professionally on your website.
- Your website acts as the virtual business card and menu for your company.
- It is a permanent advertisement 24 hours a day and 365 days a year.
- Enhance your business with descriptions, photos, and positive reviews.
- Sell products and services online.
- Gain an advantage over competitors.
- Inform and educate customers and prospects.
- 80% of companies that go bankrupt never invested in the web.
Advantages of Hiring an Agency to Create your Website
The web design company will develop high-quality features for your website specific to the preferences of your target audience. You will benefit from perfect image integration, qualitative plugins, and specific coding to create a unique website for your business. These features will help your website stand out from competition.
The web design company can make sure to optimize your website for search engines, too. In addition, they will implement strategies to ensure that your website is widely visible. The professionals know the key phrases that will help your website get found quickly and easily.
Speed is important when it comes to load time. Your web agency will guarantee the creation of a user-friendly, fast website. A slow performing website is a factor of flight for customers. Users are often in a hurry and will not stay on a slow website, ultimately resulting in lost business.
By going through a web agency to create and maintain your website, you will be able to concentrate on other important aspects of your business. A website is a fundamental asset for any company. It takes time to develop and maintain a great website. By entrusting the creation of your site to a professional, you save time.
Impact Digital Marketing has helped numerous clients express their business values through custom web design and has enabled established businesses to enrich their online presence. Visit Impact Digital Marketing to see how they can help you generate more traffic today.
If you are running a business online, your website plays a very crucial role. A functional, aesthetically pleasing website has the potential to attract new customers. When your website is optimized, it will perform better in acquiring more traffic and converting visitors into customers.
Additionally, impressed visitors are also more likely to engage with you long-term, hence benefiting your business. If you are not interested in tackling website design yourself, you can contact an expert web designer in Michigan for a clean, well-organized, unique, and thoroughly tested site created for you.
Consider the ways web design can influence your customers’ behavior to your advantage.
Make Your Website Easy to Use
If your website is too slow to load or confusing to navigate, it is going to make it difficult for people to visit your website and purchase your product. If the visitors have a bad experience in going through your pages, they are simply going to move on to different sites. So, it is important to make the purchase funnel as user-friendly and as simple as possible. Ease of use with your website is most likely to retain visitors and encourage them to decide to purchase.
Use Interactive Tools
The options that you provide to your customers when they wish to interact with you are crucial. Can customers share their concerns, queries, and give feedback? Depending on the type of business you are managing, using interactive tools in your site can provide visitors with a better experience. With interactive tools, you can engage better with visitors and gain their trust, which is important for your business.
Your Website Design Should Look Good on All Devices
It is also important to place great emphasis on making your site more mobile-responsive. Why? Because a significant portion of people will be viewing your site from their smartphones. So, if they cannot view your site, they will quickly move on. Your site should be optimized to work properly even on small screen mobile devices. A responsive website design can influence your visitors to stay and make purchase decisions.
Unique Design and Content
Today, as the internet is available to almost everyone, there are millions of websites developed for business purposes. Most of these websites may look almost identical. If your visitors experience the same things that they have seen hundreds of times, they will quickly lose interest. So, you need to focus on unique design and content to keep your visitors’ attention.
Create an Effective Call to Action
Add strong calls to action (CTAs) throughout your site, so your visitors are not left wondering what to do next. Optimize your CTAs with brighter, attractive hues, as well as with the right fonts. The design of the CTA button can also influence whether the visitors click or move on.
As you can see, there are many ways to improve your website design to influence your customers. A smart web design can empower you to easily direct customers’ attention. If you want to invest in good website design practices that can help you guide your customers’ behavior to foster long-term business relationships, IMPACT Digital Marketing can help you. Contact us today to discuss what our experts can do for you and your business goals.
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!