Dentists know that having a custom website is just as essential to marketing their practice as any other business today. But, that’s not enough. What’s key to having a website is making sure it’s optimized for search engines. After all, what good is having a website if no one can find it?
That’s where SEO comes in. Search Engine Optimization is the process of making a website more visible on search engine results pages. And while there’s no one-size-fits-all approach to SEO, there are some general principles that all dental websites should follow.
Here are a few tips to help optimize a dental website for better SEO:
1. Keyword-Rich Titles and Descriptions
When it comes to SEO, keywords are your friend. In order for a website to rank high in search results, use relevant keywords throughout the site, including in titles and descriptions.
2. Optimize Website for Mobile
Increasingly, people are using smartphones and tablets to search the web, making it essential to confirm websites are optimized for mobile devices. Otherwise, a lot of potential traffic could be missed.
3. Use Dental-Specific Directories
Numerous online directories exist that are specifically for dental websites. Listing sites in these directories can help improve visibility and search engine ranking.
4. Verify Site is Secure
In order to rank high in search results, Google looks for websites that are secure, meaning websites should have an SSL certificate.
5. Use Social Media
Social media is a great way to promote a dental website and improve its SEO. Create business profiles on popular platforms like Facebook, Twitter, and Instagram. Then, be sure to post regular updates and share content with followers consistently.
6. Publish High-Quality Content
One of the best ways to improve a website’s SEO is to publish high-quality content, including articles, blog posts, and other types of digital content that are informative, well-written, and relevant to your audience.
7. Promote Content
Once great content is published, it’s important to promote it. Do this by sharing articles and blog posts on social media, submitting them to article directories, and even guest posting on other websites.
8. Build Links
In order for a website to rank high in search results, it needs to have a strong backlink profile. This means getting other websites to link to your site. This is also achieved by creating great content, guest posting, and listing your site in directories.
9. Monitor Progress
It’s imperative to keep an eye on a website’s SEO progress. Do this by using Google Analytics to track traffic and look for any improvements in search engine ranking.
10. Provide Feedback From Existing Patients
It is one of the most essential things a dental SEO expert should do. Take some time out to send emails or postcards to existing patients requesting they provide feedback about their patient experience on your website. This helps provide insight as to what might need improvement and what patients are fond of and/or responding to.
11. Get Help From a Dental SEO Expert
Committed to taking your dental website’s SEO to the next level? It’d be a good idea to get help from a professional. There are a plethora of companies that specialize in dental SEO, and they can help with everything from keyword research to link building.
12. Grow Your Dental Practice with IMPACT Digital Marketing
A team of dental marketing experts that can help attract more patients, grow your practice, achieve your business goals, and make an IMPACT! Offering a full range of dental marketing services, including SEO, social media, pay-per-click advertising, and more. Contact Impact Digital Marketing today to learn more about getting help to grow your dental practice now and take a bite out of the competition!
Following these tips can help improve a dental website’s SEO and get more traffic from Google. Get the help you need with your dental website’s SEO, be sure to contact a professional.
Do you aspire to make your company more successful this year? Several factors help a service-based business thrive, including having a modern website design.
Many ways exist to advertise services online. However, developing a modern website comes with a challenge to ensure it can continuously drive business growth.
Modern Web Design
As you consider redesigning your website, you may wonder about its importance, including the impact on your business and clients.
1. SEO Strategy
Several practices and web design elements influence how to publish content online, affecting search engine activity. If your on-page SEO basics are not up to par, you will be battling for visibility with competitors. An effective way to improve search engine visibility is to partner with professional and reliable web design agencies who specialize in strengthening your SEO foundationally.
2. First Impression
Audiences give their first impression the moment they visit your website. They judge it in less than a few seconds. So, these first moments must make a lasting, positive impact.
Your website should be appealing and updated to avoid negative impressions, as it can discourage visitors from staying on your page. Also, it can cause you to miss out on leads as they leave your page for a competitor’s website.
3. Establish Trust
People do not trust poorly designed websites in 2022. So, if they see outdated information and poor design elements, they won’t find your site reliable or trustworthy.
Think about customers looking for a construction company to trust with long-term building and infrastructure services. They will invest greatly, which means if your website does not convey trust, they will look for another business to fulfill their needs.
What’s more, professional sites signal trust with audiences, making them feel more comfortable to explore service offerings further.
4. Building Consistency
Website design is important to help form consistency on and beyond your page. So, if you are trying to gain new leads, you should build up your brand by familiarizing the audience so they know to choose you when they are ready to invest.
You’ll need to have consistent style and structural integrity on every page, or it will appear clunky and unprofessional. Also, these inconsistencies can make your brand difficult to recognize as customers won’t understand what to associate with your brand.
5. Customer Service
An outdated website can convey that you don’t put much work, effort or care into it, making your audience assume this is the same level of carelessness they will receive.
Your website should be as welcoming as a customer service representative. It should be modern, bright and inviting. This gives the impression that you can and will work well to readily accommodate the needs of your customers.
Now that you have learned the importance of modern web design, it’s time to start investing to improve yours. A professional website brings value to your business. Websites are service-based businesses’ online headquarters to encourage customers to gather information and seek trusted services.
Reach out to us at Impact Digital Marketing for more information about our website design recommendations to help boost sales. We will be glad to advise you on best practices and offer suggestions specific to our service offerings.
The current COVID-19 pandemic has impacted human life and every industry globally. Small and large-sale companies alike have been challenged and forced to cope with new forms of marketing and business as we know it. While we all wait for the pandemic to wind down, there are still several ways to strategize for business to improve now.
Here are four points to help you enhance the current website activities and performance to optimize the experience for your target audience.
Old website designs are usually text-heavy with an often cluttered series of different columns and sections. Modern website designs, on the other hand, are more open, clean and simply aesthetic.
A great website design can shape and improve customer experience. As the pandemic has made us spend most of our recent past time indoors, you can take this as an opportunity to give your website a new foundation and improve its functional structure for better conversions. You can start by maximizing whitespace to incorporate a fresh, more modern design. Giving visitors a new look and easy experience can help reduce bounce rates and ultimately boost conversions.
Due to the pandemic, consumers are facing difficulty reaching out to customer support for queries or resolving issues. On top of that, most businesses are running on limited staff, hence the trouble with tending to all customer needs.
In this situation, a chatbot can serve as a source to render immediate information or support in regards to the products or services to increase customer satisfaction.
Customers can use an on-page chatbot to access FAQ, find specific content, explore products or services, and also transfer to the real chat line for preferred human help.
If customers cannot physically visit a store to evaluate products in person, they may be less interested or quick to second guess getting the product. Images and videos can help showcase products to customers and encourage them to make more purchases.
Incorporating more visuals on your website is an effective way to share desired details. Instead of simply listing product information, try to add images or a short video highlighting product features.
Niche advertising is a recommended step to improve website performance and reach more people, effectively building brand awareness. Improving the website by way of user experience can boost sales. Incorporating the recommendations above can help your business continue to grow and flourish. If you want to improve your website for better sales in 2022, consider IMPACT Digital Marketing. We can perform an in-depth review of your current website and begin to make plans for better business success.
When pondering design, consider these two trending terms: UI (user interface) and UX (user experience). They sound similar, yet they are different. Both are vital to design.
Understanding UX & UI
UI is a process that designers use to build interfaces. It focuses on appearance and functionality elements, such as colors, typography, menu bars and more to develop and improve the nature of the interaction between the product and users.
UX, on the other hand, is about improving the experience users have with a range of variables. It is primarily concerned with the form, method and operation of a product or service. The UX designers focus on architecture, ease of use and impression, always tweaking the overall user experience.
How UX & UI Enhance Web Design
UX and UI are both coherent design disciplines that focus on similar aspects of the service or product design. They are both equally crucial elements that help pave the way for an outstanding end-product. Hence both must be given equal importance.
Suppose you want to build a new business website. The design should aim to be visually pleasing. At the same time, it should be easy to use and navigate. For this, you need the combination of UX and UI to shape the website beautifully.
UX designers take note of an overarching concept for the website. They then research, contemplate and finally design the features that are needed to bring your vision to life. They consider answers to foundational questions like what, why, and how regarding intended use. They are also interested in the journey new users will take through your website, as well as steps a user may take to find and purchase a service or product.
Once the UX team has mapped out the functionality of the website design, the UI team will start on visual aspects of the website. The designers focus on creating interfaces that are easy to use and enjoyable for users. They work on things like buttons, how a user will view and navigate different pages, and how a form will be completed. They are also responsible for ensuring that a consistent design, style and language are applied across the pages in harmonic unison for user satisfaction.
Experienced Design Team
When developing a new website, approach both UI and UX together to maximize the effectiveness of your website.
Working with both UX and UI design can help build a website that delivers an excellent user interface and experience. If you want to build a business website that benefits from promising UI and UX design, then IMPACT Digital Marketing can help. Please reach out to us for more details. We will be happy to discuss and get started on your UX and UI.
Creating a website for your company is more important than ever. Today it is becoming more and more necessary to have a solid website for businesses in every field. The Covid-19 crisis has clearly demonstrated the effectiveness of a powerful website for all business types.
What’s the Point of a Website?
Consumers are accustomed to consulting the internet to answer all questions. They are less patient and want everything right away. If you are not present online, you are missing out on a great opportunity.
While 85% of consumers first consult the internet to look for information before buying, the internet has become a valuable marketing tool. Your customers must be able to discover your company through your website, when and where they want and need your product or service specific to their exclusive micro-moment.
Your website must be able to answer a question asked by a present or potential customer in need. This allows you to grow your authority as you acquire customers.
How Your Website Helps You
- Present your products and your services professionally on your website.
- Your website acts as the virtual business card and menu for your company.
- It is a permanent advertisement 24 hours a day and 365 days a year.
- Enhance your business with descriptions, photos, and positive reviews.
- Sell products and services online.
- Gain an advantage over competitors.
- Inform and educate customers and prospects.
- 80% of companies that go bankrupt never invested in the web.
Advantages of Hiring an Agency to Create your Website
The web design company will develop high-quality features for your website specific to the preferences of your target audience. You will benefit from perfect image integration, qualitative plugins, and specific coding to create a unique website for your business. These features will help your website stand out from competition.
The web design company can make sure to optimize your website for search engines, too. In addition, they will implement strategies to ensure that your website is widely visible. The professionals know the key phrases that will help your website get found quickly and easily.
Speed is important when it comes to load time. Your web agency will guarantee the creation of a user-friendly, fast website. A slow performing website is a factor of flight for customers. Users are often in a hurry and will not stay on a slow website, ultimately resulting in lost business.
By going through a web agency to create and maintain your website, you will be able to concentrate on other important aspects of your business. A website is a fundamental asset for any company. It takes time to develop and maintain a great website. By entrusting the creation of your site to a professional, you save time.
Impact Digital Marketing has helped numerous clients express their business values through custom web design and has enabled established businesses to enrich their online presence. Visit Impact Digital Marketing to see how they can help you generate more traffic today.
If you are running a business online, your website plays a very crucial role. A functional, aesthetically pleasing website has the potential to attract new customers. When your website is optimized, it will perform better in acquiring more traffic and converting visitors into customers.
Additionally, impressed visitors are also more likely to engage with you long-term, hence benefiting your business. If you are not interested in tackling website design yourself, you can contact an expert web designer in Michigan for a clean, well-organized, unique, and thoroughly tested site created for you.
Consider the ways web design can influence your customers’ behavior to your advantage.
Make Your Website Easy to Use
If your website is too slow to load or confusing to navigate, it is going to make it difficult for people to visit your website and purchase your product. If the visitors have a bad experience in going through your pages, they are simply going to move on to different sites. So, it is important to make the purchase funnel as user-friendly and as simple as possible. Ease of use with your website is most likely to retain visitors and encourage them to decide to purchase.
Use Interactive Tools
The options that you provide to your customers when they wish to interact with you are crucial. Can customers share their concerns, queries, and give feedback? Depending on the type of business you are managing, using interactive tools in your site can provide visitors with a better experience. With interactive tools, you can engage better with visitors and gain their trust, which is important for your business.
Your Website Design Should Look Good on All Devices
It is also important to place great emphasis on making your site more mobile-responsive. Why? Because a significant portion of people will be viewing your site from their smartphones. So, if they cannot view your site, they will quickly move on. Your site should be optimized to work properly even on small screen mobile devices. A responsive website design can influence your visitors to stay and make purchase decisions.
Unique Design and Content
Today, as the internet is available to almost everyone, there are millions of websites developed for business purposes. Most of these websites may look almost identical. If your visitors experience the same things that they have seen hundreds of times, they will quickly lose interest. So, you need to focus on unique design and content to keep your visitors’ attention.
Create an Effective Call to Action
Add strong calls to action (CTAs) throughout your site, so your visitors are not left wondering what to do next. Optimize your CTAs with brighter, attractive hues, as well as with the right fonts. The design of the CTA button can also influence whether the visitors click or move on.
As you can see, there are many ways to improve your website design to influence your customers. A smart web design can empower you to easily direct customers’ attention. If you want to invest in good website design practices that can help you guide your customers’ behavior to foster long-term business relationships, IMPACT Digital Marketing can help you. Contact us today to discuss what our experts can do for you and your business goals.
The world has been shaken by the COVID-19 pandemic, affecting many lives and businesses. While many businesses have been forced to halt or cut back their marketing efforts due to lockdown, there are hidden positive opportunities that businesses can take advantage of. Since we have more time to spend indoors, it is a good opportunity for businesses to focus on improving website performance by reaching out to a web design company in Michigan for a better online experience. This can in turn help to increase your customers when the situation gets back to normal.
There are many strategies that you can do to improve your website performance and increase your search rankings. Here are four effective ways to improve your website in order to boost post-COVID-19 sales:
1. Refresh your Website Content
Your website content plays a key role in making your website successful. It is important that you update the content on the website on a regular basis. We recommend using a content audit checklist to review the content on your site. The content should be short, clear, and useful to encourage visitors to take action. Look for places to add links, keyword optimization, and update facts.
2. Improve Load Speed Times
No customer wants to spend their time waiting for a page to load. If the loading speed of your website is slow, you are going to lose potential buyers from your website. Website loading speed also has an enormous effect on how your website ranks on the search engines. Having a slow-loading website makes it harder for potential customers to find your site.
One of the simplest ways to improve your website loading speed is to use a WordPress plugin to minimize image file sizes. A more complex method is to transfer your hosting provider to a cloud server in order to achieve more bandwidth.
3. More Videos and Images
Videos and images play a crucial role in getting the attention of the audience and making sales. Since the customer cannot come to your store in person and examine the product you are offering, any customer would like to go through several images and videos before they make their buying decision. A good image for videos will play as an alternative to communicating your message and giving the customers something closer to the in-store experience.
4. Provide better Customer Service Options
Thanks to the recent technology improvement, today you can provide several customer service options to customers to ask queries to clear their doubts.
Most customers prefer a self-service support system through which they can follow certain guidelines to resolve their issues on their own. This helps you to reduce the overhead expenses on customer service, offloads your team, and saves customers the time of waiting in line for a representative to attend to her or him.
Another great idea to improve your customer service is to add live chat customer service on your website. This will allow customers to resolve their issues efficiently and also enjoy a better experience with your service.
These are just a few important strategies that will play a key role in managing your business as you look forward to recovering post-COVID-19. If you require expert help in managing your website and improving its performance please contact the experts at IMPACT Digital Marketing. We are a leading web design company in Michigan, with the expertise to improve website performance and ranking.
For further information, you can visit https://impactdms.com/
Contact us today to begin the process!