The Cost of Google AdWords in 2022
Google AdWords is a powerful tool that can help you reach new customers and grow your business. But how much does Google AdWords cost?
The answer to this question depends on a number of factors, including your budget, your goals, and the competitiveness of your industry. We can, however, provide some general guidelines on how much you can expect to pay for Google AdWords in 2022.
How Google AdWords Works
Google AdWords is an online advertising platform that allows businesses to advertise their products and services on Google search results pages and other websites across the web. Google AdWords is a pay-per-click (PPC) advertising platform, which means you only pay when someone clicks on your ad.
For most businesses, the cost of Google AdWords will be between $1 and $3 per click. However, this can vary depending on your industry and the keywords you are targeting. The average cost-per-click (CPC) for Google AdWords in the United States is $1.32, but this can range from $0.01 to over $100.
The significant factor in determining the cost of Google AdWords is your budget. You need to set a budget that you’re comfortable with, and that will allow you to reach your goals, keeping in mind that the cost will vary depending on the keywords you are targeting and the competition in your industry.
Another factor to consider is your goals. Are you looking to generate sales or leads? The cost of Google AdWords will be different depending on your goals. If you are looking to generate sales, you may be willing to pay more per click than if you are just looking to generate leads.
The competitiveness of your industry is also a factor. If your industry is highly competitive, you can expect to pay more per click than if you are in a less competitive industry.
Location
The location of your ad will also affect the cost. If you are targeting a specific city or region, you can expect to pay more per click than if you were targeting a nationwide audience.
Cost Per Click (CPC)
The cost-per-click (CPC) is the amount you pay each time someone clicks on your ad. The CPC can range from a few cents to several dollars, depending on a number of factors: the competitiveness of your industry, the keywords you’re targeting, and your location.
Average CPC by Industry
The average CPC varies widely by industry. For example, the average CPC for the legal industry is $3.77, while the average CPC for the retail industry is only $0.47.
Ad Rank
Ad rank is determined by your max CPC bid and the Quality Score of your ad. Quality Score is a measure of how relevant and useful your ad is to the user. The higher your Quality Score, the less you will pay per click.
Ad Schedule
The time of day and day of week that your ad is shown will also affect the cost. For example, if you are running a search campaign, you may pay more per click for keywords that are searched for during business hours than keywords that are searched for after hours.
Device
The device that your ad is shown on will also change the cost. For example, you may pay more per click for keywords that are searched for on mobile devices than keywords that are searched for on desktop computers.
Market Trends
Google AdWords costs can also be affected by market trends, as they can be large contributors in creating a lot of competition for a certain keyword, you may pay more per click than if there was less competition.
Customer Life Cycle
The stage of the customer life cycle that your target audience is in will also change the cost. For instance, if you are targeting keywords that are related to purchase intent, you may pay more per click than if you were targeting keywords that are related to awareness.
Conclusion
As you can see, there are many contributing factors involved in the cost of Google AdWords. A certified Google Adwords Specialist from IMPACT Digital Marketing can help you create a successful Google AdWords campaign that’s just right for you, your business, and your budget.