The Types of Businesses that Need Google Business Profiles
Regardless of the product or service you’re peddling, getting your business noticed poses one of the biggest challenges in achieving success. You could offer the best service or products in your city, but if customers can’t find you, they’ll never know where and why you stand out above your competitors. When a business fails, it is often a lack of exposure that causes its doom.
Today, more customers find out about businesses online than anywhere else. A Google Business Profile (GBP) allows you to show up for your clients where they are looking for you. These unique and comprehensive profiles can also offer a variety of other advantages that draw in those users most likely to support your business. If your business engages in direct contact with customers, it should absolutely have a Google Business Profile.
What is a Google Business Profile?
Google Business Profiles, formerly referred to as Google My Business, is a free listing service for local businesses, offered and supported by Google. Much more advanced than the Business White Pages of yesteryear, GBP provides you digital space to display information regarding your business, including phone number, photos, links to your socials and a list of products or services. When customers search for you, this is the information they’ll see first.
The information you enter into your GBP can appear in Google search results, in Google Shopping, and as marked places on Google Maps. It is an excellent way to ensure your company has the visibility it needs to thrive. Best of all, creating a Google Business Profile is free!
The only caveat to this beneficial service is that your business must have direct contact with your customers. This means your business must have a physical location, such as a storefront or office, or you must offer services wherever it is you meet with your clients, such as an electrician or other consultant of this type; online-only businesses aren’t allowed.
How a Google Business Profile Can Help Your Business Stand Out from the Crowd
A Google Business Profile boosts visibility in your area for people in search of businesses like yours. Whether you hope for more website traffic, or you’d like to see more customers walking through your door, GBP can help get your brand in front of potential customers.
Discovery is one of the most critical functions of a Google Business Profile. Your profile guides those who search for businesses like yours to vital information such as where they can find you and when they can visit. These profiles also offer an important boost to your local SEO.
How Your Business Can Leverage a GBP
GBP places valuable marketing tools at your fingertips for increasing customer engagement and learning more about your audience. These tools help you to:
- Increase Engagement
Enable direct messaging to place easy answers in the hands of your customers. Respond to reviews and answer questions quickly and visibly. You can even publish posts as you would on social media.
- Raise SEO Visibility
Incorporate keywords into your profile to lift your SEO to new heights. Increase customer discovery and engagement as people searching for you locate you easily.
- Analyze Data from Search Insights
GBPs include analytics that reflect how customers are discovering you, show your photos are performing and help you discover the query phrases people use to locate you.
- Give Your Business a Unique Spin
A GBP is the perfect cyberplace to showcase your business. List hours, prices, specials, product updates, staff highlights, industry news, anything that sets your business apart.
Conclusion
Not everyone has the time to craft and facilitate a multifaceted marketing campaign that can turn potential customers into lifelong clients. IMPACT Digital Marketing has the skilled team you deserve and the expertise you need to bring clients to your door. You make your business the best it can be, trust IMPACT Digital Marketing to handle a customized strategy for your brand. Get started and get noticed today!
