Why Redesign a Website?
Website redesigns vary in their reasoning, however, some of the most common reasons for a redesign are to rebrand your site, increase your traffic, generate more leads, and add functionality to improve visitors’ experience.
1) You Want to Rebrand Your Site
Having a clear consistent look and feel throughout your entire site is critical. Each page within your site should follow your branding plan. If a visitor of your website selects another page and is sent to another page that looks completely different, they may be confused or even think they’ve been sent to a malicious page.
When you notice your site is significantly growing, then it may be time to review and implement brand guidelines and styles so your site has a cohesive design. Your brand guidelines include a consistent color palette, fonts, button styles, and more.
2) You Want To Drive More Traffic To Your Website
If no one is visiting your website, then the design does not matter much. To begin to get visitors to your site you need to optimize it for search.
An effective way to do this is to add blogging to your content strategy. Websites that have a blog have a 434% greater chance of being ranked highly on search engines.
3) You Want To Convert More Visitors Into Leads
If you are getting plenty of visitors to your website, but want to convert these into leads, you need to design your site with a conversion strategy.
Your website should tell the visitors who you are, what you do, and who your target demographic is. Next, the site needs to convince them to take the next step in being a customer.
What is your current call to action on your website? Are you clearly asking your visitors to engage with your company and take the next step? If not, you definitely need to develop a conversion strategy.
4) You Want To Add Functionality To Your Site
Your website needs to be easy to use and navigate for visitors and for your marketing team. As your website traffic and team grows, you will want to add a live chat feature to your site or multi-language content.
5) You Want To Optimize Your Site For Mobile Visitors
Mobile devices accounted for 58% of organic search engine visits in 2019. Because mobile search is so popular, search engines have built their experiences around it. With that said, when using Google on mobile phones, mobile-friendly sites are on top of the search results. This means you need to ensure your website is optimized for mobile and desktop devices.
Is It Time To Redesign Your Website?
A redesign of your website takes time, effort, and money. However, it is critical to your success online. At Impact Digital Marketing we redesign websites to align with your overall business plan that increases your conversion rate, improves your rankings, and meets the needs of your team and visitors.
-Josh Satterfield (Impact’s Project Manager)
Contact us today to begin the redesign process!