Email Marketing
Re-Engage, Retain, and Upsell to Customers through Email Marketing
61% of consumers enjoy receiving promotional emails weekly
Email marketing has a high ROI
For every $1 you spend on emails marketing, you can expect an average return of $42.
Email marketing allows you to reach your customers in real-time
54% of all emails were opened on a mobile device, which means you can reach them anywhere they go.
Email marketing is an effective way to segment messages
Being able to segment your subscribers by actions and interests makes it that much more effective.
Email marketing is used by (nearly) everyone
First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
With email marketing, you can be in control
Unlike social media, no one party can make changes that would have a widespread effect to your email list.
Why trust IMPACT Digital Marketing with your Email Marketing Strategy?
We take the time to understand your business, market, and target market
We give your team plenty of time to review content written so revisions can be made
We only write high-quality content with high-quality stock and professional photos
We work in your platform of choice so you don't have to learn a new system
Analytics is gold! We set everything up the right way so we can continue to deliver on the parts of the emails that work best
Our Email Marketing Process
Kick-Off Planning
We'll get together to learn about your goals, the assets you have available, your email list, and email service provider.
Email Marketing Strategy
With your goals and assets in mind, we'll start strategizing an email marketing plan and segmenting your lists, so you can get the most out of your email subscribers - keeping them engaged, retained, and converting.
Content Creation
Our content writers will develop a series of emails, from newsletters, to drip campaigns, onboarding emails, and other automation triggers. You'll have plenty of time to review and make edits, too!
Reporting and Re-Evaluation
We'll continuously monitor the effectiveness of your email campaigns to make improvements. We'll also collaborate with your team so we're sharing relevant updates and news with your subscribers.
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Frequently Asked Questions
We work in your platform of choice, which means if you want to use HubSpot, MailChimp, Constant Contact, ActiveDemand, etc, we’ll work in that system. We believe in making it easy on you, so instead of having your team learn a new system, we’d rather be flexible and work in your platform.
It depends on your goals, lists, and events. We’ll recommend different touch points for different occasions. For example, if a customer is being onboarded, we may suggest a series of emails over the first month of being a customer, while existing customers may want to hear offers or updates weekly or even monthly. Every strategy is different.
Certainly! Managing contacts and keeping them clean can be challenging if you’re not staying on top of it. We’re not afraid to get in there to get our hands dirty to get your lists organized and optimized.
Always! We like to do A/B tests to find the best subject line, call to action, and images. Don’t be surprised if you see multiple variations of one email being send to different groups of subscribers.
The short answer is no. That’s because the reply-to email address will be from your domain, so someone from your team will have to manage and respond to any emails that come back. However, we will provide guidance on how best to respond and manage these messages.
That’s no problem. We can work with any amount of subscribers. Knowing your list size is good to know while building your email marketing strategy, so we can keep it cost effective for you. However, our strategy will continue to adapt as your list grows.
