Increasing your number of landing pages from 10 to 15 increases leads by 55%
The number of form fields matters
Reducing the number of form fields from 11 to 4 generates 120% more conversions.
'Click Here' converts better than 'Submit'
Small details like your copy are also important. Did you know that using 'submit' as your CTA anchor can reduce your conversion rates by as much as 3%?
Longer landing pages generate 220% more leads than shorter landing pages
Data suggest that having longer form landing pages actually perform better than shorter ones.
Videos increase landing page conversions by 86%
Try using video on your landing pages to give your potential customers a better way to view information.
Slow landing pages can reduce conversions by 7%
Even a 1 second load time delay can hurt your conversion rate.
Why trust IMPACT Digital Marketing with your Email Marketing Strategy?
We take the time to understand your business, market, and target market
We give your team plenty of time to review content written so revisions can be made
We only write high-quality content with high-quality stock and professional photos
We work in your platform of choice so you don't have to learn a new system
Analytics is gold! We set everything up the right way so we can continue to deliver on the parts of the emails that work best
Our CRO Process
We use a process called A.S.L (Analyze, Strategize, and Learn) to get you the best conversion rate. Our method allows us to identify and optimize pain points in your website to drive your KPI’s.
Analysis & Insights
+ We'll audit your Google Analytics to make sure it's collecting accurate data.
+ Next, we will start gathering insights to improve conversion rates and engage your website visitors.
+ Focusing on the analysis of our digital intelligence tools, we will find your pain points and conduct a deep dive into the real physiological drivers for your customers.
Strategy & Design
+ Whether you want to improve landing pages or entire the entire customer journey, our
strategy will align with your goals & objectives.
+ We focus on using a methodology that works and gets you quick wins and long-term results.
+ All of the tests we perform are done by leveraging the latest CRO platforms, so you will be fully covered with us!
Measure & Optimize
+ We'll conduct A/B testing to determine the different treatments for your web pages.
+ Personalized campaigns will be presented after successful tests are performed.
+ By applying our data expertise, we will provide you with full reporting and actionable insights.
Strategy Call Now
Frequently Asked Questions
We work in your platform of choice, which means if you want to use HubSpot, MailChimp, Constant Contact, ActiveDemand, etc, we’ll work in that system. We believe in making it easy on you, so instead of having your team learn a new system, we’d rather be flexible and work in your platform.
It depends on your goals, lists, and events. We’ll recommend different touch points for different occasions. For example, if a customer is being onboarded, we may suggest a series of emails over the first month of being a customer, while existing customers may want to hear offers or updates weekly or even monthly. Every strategy is different.
Certainly! Managing contacts and keeping them clean can be challenging if you’re not staying on top of it. We’re not afraid to get in there to get our hands dirty to get your lists organized and optimized.
Always! We like to do A/B tests to find the best subject line, call to action, and images. Don’t be surprised if you see multiple variations of one email being send to different groups of subscribers.
The short answer is no. That’s because the reply-to email address will be from your domain, so someone from your team will have to manage and respond to any emails that come back. However, we will provide guidance on how best to respond and manage these messages.
That’s no problem. We can work with any amount of subscribers. Knowing your list size is good to know while building your email marketing strategy, so we can keep it cost effective for you. However, our strategy will continue to adapt as your list grows.