PPC advertising
Maximize your reach and connect with potential customers actively searching for your products or services through targeted Google Ads campaigns.
PPC
PPC (Pay-Per-Click) advertising is an online marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site, drive targeted traffic, and boost conversions quickly through platforms like Google Ads and social media.
PMAX
Performance Max (PMAX) is a type of Google Ads campaign that uses machine learning to optimize ads across all of Google's networks, including search, display, YouTube, and more. It helps businesses reach their goals by delivering the right ads to the right audience at the right time.
Remarketing
Remarketing is a strategy that targets people who have previously visited your website with personalized ads as they browse other sites. It's a great way to re-engage potential customers, keep your brand top of mind, and encourage them to complete a desired action, like making a purchase.
Youtube
YouTube advertising involves creating and displaying video ads on YouTube to reach a large and engaged audience. It's an effective way to showcase your brand, tell your story, and drive traffic or sales by leveraging YouTube's vast reach and targeting capabilities.
PPC allows you to target specific demographics, locations, and interests, ensuring your ads are shown to relevant audiences likely to convert.
You only pay when a user clicks on your ad, making it a cost-effective way to drive traffic to your website and generate leads or sales.
PPC ads can appear on search engines or social media platforms almost instantly after launching a campaign, providing immediate visibility to potential customers. This quick visibility can lead to faster results compared to organic search engine optimization efforts.
PPC is one of the top three generators of on-page conversions
Convert more website visitors by driving them deeper into your sales funnels on your website.
97% of consumers use the internet to search for local businesses
Get found by local shoppers by putting your business at the top of Google search results.
High ROI
Paid advertising often returns $2 for every $1 spent - a 200% ROI. This means that for every $1 advertisers invest, they earn $2 through Google ads.
We provide results that drive growth, engagement, and success for your business.
We’ll learn about your goals for the campaign and design a funnel specific for you.
We’ll then create your landing page (where the website traffic will be sent). We’ll make sure to fine-tune it so that it’s most likely to bring them deeper into the sales funnel.
With the landing page and strategy in place, we’ll then design the ads, the keywords, the target audience, and schedule it. You can review everything before it goes live!
Before we put the ads on full-blast, we’ll test a few to find the best performing ad and audience.
We’ll continously monitor and refine the ads so that your audience sees fresh new content and we’re continuously improving for you.
They’re friendly but still professional and knowledgeable. Megan and the whole team was incredibly helpful and I’d highly recommend IMPACT for any marketing needs! We don’t know what we would do without them.
I’ve had a great experience working with the Impact Digital Marketing team! Brittany and her team did an amazing job revamping our website and worked closely with our ERP partner to ensure a smooth transition. Impact also continues to handle our SEO and PPC campaigns with excellent results. I highly recommend Impact Digital Marketing for their professionalism and expertise.
Impact Digital Marketing has really helped our dental practices. They created a great website for us and they continue help our presence on Google. Friendly, supportive staff and they are always quick to answer questions.
I couldn’t imagine where our company would be without Impact. They have helped my company grow leaps and bounds. The staff is incredibly knowledgeable, they have incredible ideas, they are always available and really know how to build an amazing program for your business needs. Absolutely recommend them, 100%
IMPACT has helped me tremendously in terms of my website needs, business cards, embroideries, brochures, and even more. I have used them for all of my marketing needs and could not be happier with the service and the quality of work that they have provided. I would recommend them to anybody for their business marketing needs.
PPC stands for Pay-Per-Click. Which is exactly how it sounds – for every website click on your ad, you pay. The platform will charge you every X clicks or after so many dollars – however you set up your billing.
It depends on many things. For starters, the cost per click may be more expensive in some geographic locations or keywords that are more competitive. For example, a cost per click in the law firm space is over $100 per click, which the cost per click for candy bars are less than $0.10. The more competitive, the more expensive. A few other factors that go into the cost include the relevancy and performance of your ad copy and the performance of the landing page.
We recommend to spend enough for minimally 10 clicks per day.
Although tempting… we recommend that you and your team leave the ads alone, while we test and refine the ads. It’s important to let tests run its course so we can make proper assumptions on performance. Don’t worry, we’ll keep a close on on bids, keywords, and the ads for you – so you can sit back and relax!
It depends. If you’re at the top of organic search results for your name – no. However, if your competitors are bidding on your brand name, we would recommend it just so you have the most real estate space on search.
Yes! We keep up to date on all the latest exams, updates, trends, and best practices so we can get our clients the best results!
Let’s discuss how we can help with your PPC advertising over a call.
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