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PPC advertising

PPC AdWords Advertising

Attract Sales-Ready Leads through Google AdWords Advertising

Talk with Ad Strategist

Brand awareness can be increased by up to 80% through Google and Facebook PPC ads

PPC is one of the top three generators of on-page conversions

Convert more website visitors by driving them deeper into your sales funnels on your website.

97% of consumers use the internet to search for local businesses

Get found by local shoppers by putting your business at the top of Google search results.

Paid advertising often returns $2 for every $1 spent - a 200% ROI

This means that for every $1 advertisers invest, they earn $2 through Google ads.

PPC advertising allows you to micro target your audience

PPC ads allow you to choose when and where to show your ads, all based on searches, past activities, demographics, geographic, etc.

Why trust IMPACT Digital Marketing with your Ad Accounts?

We take the time to understand your business, vision, customers, and goals
Our ad managers are trained, experienced, and Google AdWords Certified
We only write and design high-quality ads
We closely monitor ad campaigns, bids, and keywords so every dollar is optimized
We share best practices for landing pages so that your conversation rates are optimized
IMPACT DMS Team
Talk with Ad Strategist

Our Proven Ad Strategy

Kick-Off Planning

We'll learn about your goals for the campaign and design a funnel specific for you.

Landing Page Optimization

We'll then create your landing page (where the website traffic will be sent). We'll make sure to fine-tune it so that it's most likely to bring them deeper into the sales funnel.

Ad Creation

With the landing page and strategy in place, we'll then design the ads, the keywords, the target audience, and schedule it. You can review everything before it goes live!

Testing

Before we put the ads on full-blast, we'll test a few to find the best performing ad and audience.

Refining

We'll continously monitor and refine the ads so that your audience sees fresh new content and we're continuously improving for you.

Talk with our

Google AdWords Strategist

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Frequently Asked Questions

How does PPC work?

PPC stands for Pay-Per-Click. Which is exactly how it sounds – for every website click on your ad, you pay. The platform will charge you every X clicks or after so many dollars – however you set up your billing. 

How much does PPC cost?

It depends on many things. For starters, the cost per click may be more expensive in some geographic locations or keywords that are more competitive. For example, a cost per click in the law firm space is over $100 per click, which the cost per click for candy bars are less than $0.10. The more competitive, the more expensive. A few other factors that go into the cost include the relevancy and performance of your ad copy and the performance of the landing page.

We recommend to spend enough for minimally 10 clicks per day. 

Should my team manage the ads once their set up?

Although tempting… we recommend that you and your team leave the ads alone, while we test and refine the ads. It’s important to let tests run its course so we can make proper assumptions on performance. Don’t worry, we’ll keep a close on on bids, keywords, and the ads for you – so you can sit back and relax!

Should I bid on my brand name?

It depends. If you’re at the top of organic search results for your name – no. However, if your competitors are bidding on your brand name, we would recommend it just so you have the most real estate space on search.

Is the IMPACT team certified?

You betcha! We keep up to date on all the latest exams, updates, trends, and best practices so we can get our clients the best results!

Talk With Our Ad Strategist
We have worked with Impact Digital Marketing for several years and I know that I can absolutely trust them with our digital image. We have used their social media, and website design and management services primarily, along with some graphic design. We always get a solid quality product and service from them. They are a great customer service liaison who understands our needs and very responsive.
Sabra Sanzotta
Berkshire Hathaway HomeServices
IMPACT Digital Marketing is excellent to work with. Not only are they very professional and talented, but also offers high quality advice coupled with experience. We've hired IMPACT Digital Marketing to design multiple websites in addition to handling all of our marketing needs for our custom homes & developments.
Luke Bondy
Bondy's Construction Co.
I have been with Impact Digital Marketing for over a year. They have been an extremely valuable partner in helping our business hit our target goals. They are very professional, listens and takes a hands-on approach with all of their clients. I value our partnership and I would highly recommend them for your marketing needs!
Dr. Mehul Patel
Southshore Dental
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(734) 224-2605

info@impactdms.com

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Carleton, MI

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