PPC AdWords Advertising
Attract Sales-Ready Leads through Google AdWords Advertising
Brand awareness can be increased by up to 80% through Google and Facebook PPC ads
PPC is one of the top three generators of on-page conversions
Convert more website visitors by driving them deeper into your sales funnels on your website.
97% of consumers use the internet to search for local businesses
Get found by local shoppers by putting your business at the top of Google search results.
Paid advertising often returns $2 for every $1 spent - a 200% ROI
This means that for every $1 advertisers invest, they earn $2 through Google ads.
PPC advertising allows you to micro target your audience
PPC ads allow you to choose when and where to show your ads, all based on searches, past activities, demographics, geographic, etc.
Why trust IMPACT Digital Marketing with your Ad Accounts?
We take the time to understand your business, vision, customers, and goals
Our ad managers are trained, experienced, and Google AdWords Certified
We only write and design high-quality ads
We closely monitor ad campaigns, bids, and keywords so every dollar is optimized
We share best practices for landing pages so that your conversation rates are optimized
Our Proven Ad Strategy
Kick-Off Planning
We'll learn about your goals for the campaign and design a funnel specific for you.
Landing Page Optimization
We'll then create your landing page (where the website traffic will be sent). We'll make sure to fine-tune it so that it's most likely to bring them deeper into the sales funnel.
Ad Creation
With the landing page and strategy in place, we'll then design the ads, the keywords, the target audience, and schedule it. You can review everything before it goes live!
Testing
Before we put the ads on full-blast, we'll test a few to find the best performing ad and audience.
Refining
We'll continously monitor and refine the ads so that your audience sees fresh new content and we're continuously improving for you.
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Frequently Asked Questions
PPC stands for Pay-Per-Click. Which is exactly how it sounds – for every website click on your ad, you pay. The platform will charge you every X clicks or after so many dollars – however you set up your billing.
It depends on many things. For starters, the cost per click may be more expensive in some geographic locations or keywords that are more competitive. For example, a cost per click in the law firm space is over $100 per click, which the cost per click for candy bars are less than $0.10. The more competitive, the more expensive. A few other factors that go into the cost include the relevancy and performance of your ad copy and the performance of the landing page.
We recommend to spend enough for minimally 10 clicks per day.
Although tempting… we recommend that you and your team leave the ads alone, while we test and refine the ads. It’s important to let tests run its course so we can make proper assumptions on performance. Don’t worry, we’ll keep a close on on bids, keywords, and the ads for you – so you can sit back and relax!
It depends. If you’re at the top of organic search results for your name – no. However, if your competitors are bidding on your brand name, we would recommend it just so you have the most real estate space on search.
You betcha! We keep up to date on all the latest exams, updates, trends, and best practices so we can get our clients the best results!
