email marketing
We’ll create email marketing campaigns tailored to your business that will catch your new and current customer’s attention.
Newsletters
A newsletter is a regular email that shares updates, news, and interesting content about a specific topic or industry. It's a great way to stay informed, connect with your audience, and keep them engaged with what you're doing.
Drip Campaigns
A drip campaign is a series of automated emails sent out on a schedule to nurture leads or keep customers engaged. It’s a handy way to guide people through your sales funnel without having to send each email manually.
Transactional Emails
Transactional emails are automated messages sent to customers based on their actions, like purchase confirmations, shipping updates, and password resets. They provide important, timely information and help ensure a smooth customer experience.
Email marketing allows you to reach your audience directly in their inboxes with personalized messages. Tailored content based on user preferences and behavior can significantly increase engagement and conversion rates.
For every $1 you spend on email marketing, you can expect an average return of $42. With relatively low expenses, you can reach a large audience, and it consistently delivers one of the highest returns on investment (ROI) among digital marketing strategies.
Email marketing allows you to reach your customers in real time
54% of all emails were opened on a mobile device, which means you can reach them anywhere they go.
Email marketing is used by (nearly) everyone
90% of emails get delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
With email marketing, you can be in control
Unlike social media, no one party can make changes that would have a widespread effect on your email list.
We provide results that drive growth, engagement, and success for your business.
Get a custom email marketing campaign in 4 easy steps.
We’ll get together to learn about your goals, the assets you have available, your email list, and email service provider.
With your goals and assets in mind, we’ll start strategizing an email marketing plan and segmenting your lists, so you can get the most out of your email subscribers – keeping them engaged, retained, and converting.
Our content writers will develop a series of emails, from newsletters, to drip campaigns, onboarding emails, and other automation triggers. You’ll have plenty of time to review and make edits, too!
We’ll continuously monitor the effectiveness of your email campaigns to make improvements. We’ll also collaborate with your team so we’re sharing relevant updates and news with your subscribers.
They’re friendly but still professional and knowledgeable. Megan and the whole team was incredibly helpful and I’d highly recommend IMPACT for any marketing needs! We don’t know what we would do without them.
I’ve had a great experience working with the Impact Digital Marketing team! Brittany and her team did an amazing job revamping our website and worked closely with our ERP partner to ensure a smooth transition. Impact also continues to handle our SEO and PPC campaigns with excellent results. I highly recommend Impact Digital Marketing for their professionalism and expertise.
Impact Digital Marketing has really helped our dental practices. They created a great website for us and they continue help our presence on Google. Friendly, supportive staff and they are always quick to answer questions.
I couldn’t imagine where our company would be without Impact. They have helped my company grow leaps and bounds. The staff is incredibly knowledgeable, they have incredible ideas, they are always available and really know how to build an amazing program for your business needs. Absolutely recommend them, 100%
IMPACT has helped me tremendously in terms of my website needs, business cards, embroideries, brochures, and even more. I have used them for all of my marketing needs and could not be happier with the service and the quality of work that they have provided. I would recommend them to anybody for their business marketing needs.
We work in your platform of choice, which means if you want to use HubSpot, MailChimp, Constant Contact, ActiveDemand, etc, we’ll work in that system. We believe in making it easy on you, so instead of having your team learn a new system, we’d rather be flexible and work in your platform.
It depends on your goals, lists, and events. We’ll recommend different touch points for different occasions. For example, if a customer is being onboarded, we may suggest a series of emails over the first month of being a customer, while existing customers may want to hear offers or updates weekly or even monthly. Every strategy is different.
Certainly! Managing contacts and keeping them clean can be challenging if you’re not staying on top of it. We’re not afraid to get in there to get our hands dirty to get your lists organized and optimized.
Always! We like to do A/B tests to find the best subject line, call to action, and images. Don’t be surprised if you see multiple variations of one email being sent to different groups of subscribers.
The short answer is no. That’s because the reply-to email address will be from your domain, so someone from your team will have to manage and respond to any emails that come back. However, we will provide guidance on how best to respond and manage these messages.
That’s no problem. We can work with any amount of subscribers. Knowing your list size is good to know while building your email marketing strategy, so we can keep it cost-effective for you. However, our strategy will continue to adapt as your list grows.
Let’s discuss how we can help with your email marketing over a call.
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