Help your prospects know what you do and why they should care, right away
Your message needs to be in the customers' perspective
Most companies make the mistake of talking about themselves or marketing towards their external problems. People don't care. They need something that will really speak to them directly.
Your message should guide them
People need clear instructions on what to do next - when buying, shopping, and how to use your product. Your message should communicate this to make it easy.
Your message should be structured
To create clarity for your customers and easy for them to remember, you need a structured story to let them know why you matter to their survival and why they should buy more from you.
Your message should have a call to action
Without a call-to-action, most prospects will stop in the sales funnel. Give them clear direction on what to do next - to buy, to learn more, etc.
Every story has a happy ending
End your story with the great things they get by doing business with you and what problems they may have if they don't.
Why trust IMPACT Digital Marketing to craft your marketing messaging?
We take the time to understand your business, your goals, and most importantly, your customers first
Our method to crafting messaging is proven and effective
We believe that your messaging is the most important piece of your marketing strategy - it shouldn't be rushed nor pushed aside
Our framework makes it easier to understand what you do and why anyone should care - which impact your enagement rates
We make it easy for you - brining you into the mix only when you're needed and when we have something great to show you
We follow this Simple Framework
This framework allows brands to clarify their message by leveraging the power of story. It's a way of structuring your marketing messaging around the customer's journey - not yours.
Identify the Character
We'll help you identify your ideal customer and define what they want.
Identify their Problem
We'll help you identify the three types of problems your ideal customer faces (internal, external, and philosophical).
Leverage You as the Guide
We'll craft up reasons you should be trusted to lead your customer to success by expressing empathy to their problem and demonstrate authority, using testimonials, impressive stats, certifications, etc.
Tell them How To Work With You
We'll then create a plan to show them how to work with you by explaining your simple process and how it leads to their success.
Give them a Call to Action
We'll then create multiple call to actions to encourage a sale or additional education to send them deeper into the sales funnel.
Success and Prevented Failure
We'll create a vision on how great their lives could be after buying your product or service and what they will be missing by not doing business with you.
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Frequently Asked Questions
Every project is different, but on average it takes about two weeks from start to finish.
We start by learning about your ideal customer. What are their problems, their desires, what they look for in a company when shopping for your product or service, etc. We then create the message in their eyes and targeted towards a variety of pain points and goals.
The goal is to let you step away and allow our team to take a fresh perspective on your brand, so it’s minimal. However, we will need you to be involved in the first meetings, where we’ll interview you to get the most information about your company and your customer. Once we have the proposed messaging, we’ll present it to you, where you’ll have the opportunity to provide feedback for additional revisions.
This framework allows organizations to clarify their message using a seven part-process that leverages the power of story. It’s a way of structuring your marketing messaging around the customer’s journey – not yours.