The right logo says everything without saying a word
A logo is more than words
A logo is not just about what it looks like but also how it attracts attention from current and potential consumers.
Color consistency is so important
Consistently of color across your marketing improves brand recognition by up to 80%.
Visual elements are key
A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer so they can memorize it and form an opinion about it.
Your branded material should be consistent across all touch points
63% of employees say a consistent branding experience has an impact of whether or not a deal is closed.
Why trust IMPACT Digital Marketing with your brand's look and feel?
We take the time to understand your business, vision, customers, and goals
Our ad managers are trained, experienced, and Google AdWords Certified
We only write and design high-quality ads
We closely monitor ad campaigns, bids, and keywords so every dollar is optimized
We share best practices for landing pages so that your conversation rates are optimized
Our Logo Design Process
We'll meet with you to learn about your brand, it's personality, its messaging, and tone. We'll use that as a direction for our overall design.
Colors, Fonts, and Shapes
We'll present to you a series of recommended color palettes, fonts, and shapes to choose from.
Fonts and Positioning
With the color palette, font, and shapes in mind, we'll then present to you a series of variations of the logo in unique layouts and styles.
Refining and Finalizing
By now, we'll have a pretty polished logo created. We'll make tweaks to it until both of our teams feels that it's the perfect look for your brand and matches the desired personality and tone.
Once the final logo is complete, we'll share all the files to you, including EPS, PNGs, JPEGs, and PDFs. We'll provide you full-color versions, versions for a dark background, and versions for a light background.
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Frequently Asked Questions
We can create any of the seven logo types, including:
- Combination mark
- Pictorial markWordmark
Logos take anywhere between 3-5 weeks to design from start to finish. Additional logo variations and extensive time to review may draw out the process longer.
Yes! At the end of the project, you’ll have full rights to what we design to you. We’ll share all the files so you can have control over future versions as well.
For logos, we’ll share all the files to you, including EPS, PNGs, JPEGs, and PDFs. We’ll provide you full-color versions, versions for a dark background, and versions for a light background.
For all other designs, we’ll share our final files (print-ready files and electronic files) and the editable files so you can revise later.
We want you to be happy, so we’ll keep working at it until we get it just right!