10 Common Digital Marketing Mistakes (And How to Avoid Them)
In today’s digital age, a strong online presence is crucial for businesses to thrive. However, navigating the complex landscape of digital marketing can be challenging, and even seasoned marketers can fall into common pitfalls. At IMPACT Digital Marketing, we’ve seen firsthand the impact of these mistakes and how to effectively steer clear of them. Here […]
How to Create High-Converting Landing Pages
How to Create High-Converting Landing Pages Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at IMPACT Digital Marketing, we know that […]
Is Your Website ADA-Compliant? Website Accessibility Matters
Is Your Website ADA-Compliant? Why Accessibility Matters for Digital Marketing Understanding ADA Compliance in Digital Marketing ADA (Americans with Disabilities Act) compliance ensures that websites are accessible to individuals with disabilities. This means implementing features that allow people with visual, auditory, motor, or cognitive impairments to navigate and interact with a website seamlessly. Compliance is […]
Digital Marketing Jargon Buster Part 2 – Social Media & Email Marketing
Digital marketing is packed with industry-specific terms that can feel overwhelming for business owners and marketers alike. Whether you’re managing your brand’s online presence or working with an agency, understanding the key terminology helps you make informed decisions. In this first part of our Digital Marketing Jargon Buster series, we’ll break down the essential terms […]
Digital Marketing Jargon Buster Part 1 – PPC and SEO
Navigating the world of digital marketing can feel overwhelming, especially with all the jargon that gets thrown around. Terms like “CPC,” “SERP,” and “backlinks” might sound like a foreign language to those new to SEO (Search Engine Optimization) and PPC (Pay-Per-Click). Understanding these terms isn’t just helpful—it’s essential for making informed decisions about your business’s […]
The Future of Digital Marketing: Trends to Watch in 2025
In today’s fast-paced digital world, businesses face the challenge of staying ahead in an ever-evolving landscape. Emerging technologies and changing consumer behaviors are reshaping the way brands engage with their audiences. This guide explores the key trends and innovations that are set to define digital marketing strategies in 2025, helping businesses prepare for the future. […]
The Essential Guide to Building a Multi-Location SEO Strategy
Customers rely on online searches to find local businesses. This creates a unique challenge for business owners and franchise operators with multiple locations: how can you optimize each location’s online presence while maintaining a cohesive brand identity? This guide provides actionable strategies to boost visibility, attract local customers, and grow your business through an effective […]
How to Use Content Marketing to Build Trust and Engagement for Colleges and Universities
In today’s digital landscape, content marketing is a powerful tool for colleges and universities looking to attract prospective students, engage alumni, and strengthen their institutional reputation. By providing valuable, informative, and engaging content, academic institutions can establish trust, showcase their unique offerings, and foster a strong sense of community. This guide explores how higher education […]
3 Digital Marketing Strategies For Dentists
In today’s competitive landscape, dental practices must go beyond traditional marketing methods to attract and retain patients. With most patients turning to online searches to find a dentist, mastering digital marketing has become essential for growing a successful practice. Yet, many dental practices face challenges in standing out locally, converting website visitors into patients, and […]
Tips to Write an A SEO Blog Post That Will Rank
You’ve been writing blogs for years, but sometimes it feels like ranking on Google is a game of luck. The truth is, crafting SEO-friendly content isn’t just about adding keywords or creating long posts. It’s about strategy, technical expertise, and understanding what search engines need to position your content as the most valuable option. Let’s […]