digital billboards

Reach a Broad Audience with Stunning Digital Billboards

Your business can advertise to the masses in your targeted geographic area through highly visible digital billboards! At IMPACT we make digital billboards possible for all businesses.

digital billboard example

Key Benefits of Using Digital Billboards To Advertise.

High Visibility

Digital billboards are strategically placed in local high-traffic areas, ensuring your message reaches a large and diverse audience.

Dynamic Billboard Content

You can easily update and rotate content to keep your messaging fresh and relevant, maximizing impact and engagement.

digital billboard in city

Digital Billboards Are Cost-Effective Advertising

With the ability to share digital space, digital billboards offer a cost-effective solution for reaching a wide audience compared to traditional static billboards.

Important Facts About Digital Billboards Advertising.

You can provide updates in real-time

Advertisers using digital billboards can see up to a 60% increase in brand recall due to the ability to update messages in real-time.

Digital billboards have advanced targeting

Studies have shown that targeted digital billboard ads can increase engagement by 30-50% compared to non-targeted ads, as they are more relevant to the audience viewing them.

High recall rates

75% of people who notice digital billboards can recall the message they saw, demonstrating the high effectiveness of this advertising medium in capturing and retaining audience attention.

Going Beyond Digital Billboards.

We provide results that drive growth, engagement, and success for your business.

Our Proven Digital Billboard Process.

Get a beautiful digital billboard in 5 easy steps.

1. Kick-Off Planning

We’ll meet with you to learn about your brand, it’s personality, its messaging, and tone. We’ll use that as a direction for our overall design and positioning strategy.

2. Design Graphics

With your brand’s color palette, font, and shapes in mind, we will present a series of billboard variations in unique layouts and styles.

3. Refinishing & Finalizing

We’ll refine and perfect your chosen design. Once finalized, your billboard will be ready for production, guaranteeing a polished and professional result.

4. Make Billboard Live

We handle the entire process of bringing your billboard to life. From coordinating with the digital billboard services to securing the best locations, we ensure a seamless transition from concept to display.

5. Monthly Reports

At the end of each month, we’ll review what is working, what isn’t working, and use that data to develop next month’s strategy.

Digital Billboards FAQs.

You can change your design for free every 4 months. 

It varies. The cost is determined by the number of impressions the billboard generates.

We have access to all digital billboards across the U.S. We work with companies such as LAMAR, Blip, Outfront Media, Clear Channel Outdoor, and JCDecaux.

The duration of a digital billboard advertisement depends on the timeframe you choose. Campaigns can run for one month, two months, or even longer. For long-term billboard placements, we recommend periodically updating the content to keep it fresh and relevant. This ensures your ads do not become outdated or lose impact, especially for seasonal promotions.

Yes, digital billboards can be highly effective for increasing brand awareness and reaching large audiences. They offer flexibility in content updates, high visibility, and the ability to display dynamic ads. However, their value depends on factors such as location, target audience, and campaign strategy. Businesses that use digital billboards strategically often see strong returns on investment.

While digital billboards have many benefits, they also come with a few challenges, including:

  • Measuring ROI: Unlike digital ads with direct click-through rates, tracking the return on investment for a digital billboard can be more complex.
  • Legal restrictions: Regulations vary by location, determining what can and cannot be displayed.
  • Cost: Digital billboards can have higher upfront costs compared to traditional billboards.
  • Ad clutter: With multiple advertisers sharing screen time, your ad may not always be displayed when a potential customer passes by.

Yes, digital billboards are legal, but they are subject to regulations that vary by city, state, and country. Some common restrictions include:

  • Content limitations: Certain types of content, such as offensive material or misleading claims, may be prohibited.
  • Brightness and visibility: Regulations often limit brightness levels to prevent distractions for drivers.
  • Placement restrictions: Some areas have zoning laws that dictate where billboards can be installed.
  • Timing regulations: In some locations, digital billboards must adhere to specific rules about how frequently ads can change.

Before launching a digital billboard campaign, it’s important to check local laws to ensure compliance.

Ready to Leave a Lasting Impact?

Let’s discuss how we can help with your digital billboard over a call.