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Do we share the same values?
If so, you may be a good fit!
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Be Real. That means to be honest, raw, and truthful in all areas.
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Bring Excellence. We only deliver on something until we're fully satisfied with the results.
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Make an Impact. We're passionate about making our clients successful.
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We're all about positive energy and supporting each other.
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Work-life balance. When you make room for family and faith, it can often allow you to produce your best work.
About the Position
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Description
IMPACT Digital Marketing is a leading marketing agency specializing in digital strategies, creative campaigns, and data-driven solutions. We are seeking a skilled and dynamic Marketing Manager to join our team and drive the success of our clients' online marketing efforts.
The ideal candidate has a passion for all things digital, is well-versed in the latest industry trends, and possesses a proven track record of delivering exceptional results in marketing, web strategy, lead generation, art direction, and social media management. Candidates should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
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Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven experience (3+ years) as a Digital Marketing Manager or in a similar role, within an agency environment.
- 7+ years of experience in developing and implementing digital marketing strategies.
- Strong knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, content marketing, and analytics.
- Proficiency in using digital marketing tools and platforms, such as Google Ads, GA4, Facebook Business Manager, email marketing software, Adobe suite, and CMS platforms.
- Demonstrated success in developing and implementing successful digital marketing campaigns that drive measurable results.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional written and verbal communication skills, with the ability to craft compelling content and effectively communicate with clients and team members.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Self-motivated and proactive mindset, with the ability to work independently as well as collaboratively within a team environment.
- A keen eye for detail and a passion for staying up-to-date with the latest digital marketing trends and best practices.
- Outstanding interpersonal, organizational, and analytical skills.
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Responsibilities
- Develop and execute comprehensive digital marketing strategies for clients, encompassing various online channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, content marketing, and more.
- Conduct in-depth market research and analysis to identify target audiences, industry trends, and competitive landscapes, and leverage these insights to create effective marketing campaigns.
- Collaborate with clients to understand their business goals and objectives, and align digital marketing strategies to support and exceed these goals.
- Manage and optimize clients’ digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels, ensuring optimal ROI and continuous improvement.
- Plan, implement, and monitor digital marketing campaigns across all digital networks.
- Develop brand strategies, including graphic designs and creative direction for clients.
- Lead, supervise, train, and motivate members of the digital marketing team.
- Develop and implement SEO strategies to improve organic search visibility, keyword rankings, and website traffic for clients, utilizing on-page and off-page optimization techniques.
- Create engaging and persuasive content for various digital platforms, including websites, blogs, social media, email newsletters, and more.
- Monitor, analyze, and report on key performance indicators (KPIs) and metrics, providing regular performance updates to clients and making data-driven recommendations for campaign enhancements.
- Stay abreast of the latest digital marketing trends, tools, and techniques, and proactively share industry insights and best practices with the team and clients.
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About IMPACT
IMPACT Digital Marketing is a full-service digital marketing agency based out of Southeast Michigan. We’re focused on helping businesses achieve maximum results through high-impactful digital marketing tactics and strategies, including website design, search engine optimization, messaging and strategy, video marketing, and social media.
Join our team at IMPACT Digital Marketing, where we prioritize the well-being and satisfaction of our employees. As part of our commitment to creating a supportive work environment, we offer a comprehensive benefits package that includes healthcare coverage to ensure your physical well-being. Additionally, we provide an IRA retirement plan, helping you plan for a secure future. We value your mental health and offer resources to support your emotional well-being. Furthermore, we believe in work-life balance and provide generous paid time off (PTO) to help you recharge and enjoy life outside of work. At IMPACT Digital Marketing, we strive to provide our employees with the best benefits package to enhance their overall quality of life. Join us today and experience the advantages of a company that cares about your holistic well-being.
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Instructions to Apply
To apply, send your resume and cover letter to info@impactdms.com.
Our 3 Step
Application Process
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Step 1: Application
Email us your resume along with why you want to work with us at info@impactdms.com.
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Step 2: Set Up Interviews
We'll reach out to schedule a few interviews to get to know more about you and your skill set.
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Step 3: You Interview Us
We want it to be mutual, which is why we allow you to meet some of the team members and ask question so you can make a decision if it's a good fit for you too.