General Data Protection Regulation (GDPR) Policy

Effective Date: July 18, 2024

Introduction
IMPACT Digital Marketing is committed to protecting your personal data and complying with the General Data Protection Regulation (GDPR). This policy explains how we collect, use, and safeguard your personal data and outlines your rights under GDPR.

Information We Collect
We collect various types of personal data, including:

• Contact Information: Name, email address, phone number.
• Financial Data: Payment details, billing information.
• Online Identifiers: IP address, browser type, browsing history.

How We Use Your Data
We use your personal data for the following purposes:

• Providing Services: To deliver and improve our marketing and digital services.
• Communication: To respond to your inquiries, send updates, and manage customer relationships.
• Marketing: To provide you with information about our services and offers, if you have opted in.
• Analytics: To analyze website usage and enhance user experience.

Legal Basis for Processing
We process your personal data based on the following legal grounds:

• Consent: When you have given us consent to process your data for specific purposes.
• Contractual Necessity: To fulfill a contract with you or provide requested services.
• Legitimate Interests: For purposes such as improving our services or conducting business operations.

Data Sharing
We may share your personal data with:

• Service Providers: Third parties who assist us in providing our services, such as payment processors or marketing platforms.
• Business Transactions: In the event of a merger, acquisition, or asset sale.
• Legal Obligations: To comply with legal requirements or protect our rights.

Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Data retention periods are determined based on legal, regulatory, and operational considerations.

Data Subject Rights
Under GDPR, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data under certain circumstances.
• Right to Restrict Processing: Request the restriction of processing in specific situations.
• Right to Object: Object to the processing of your personal data based on legitimate interests or direct marketing.
• Right to Data Portability: Request to transfer your data to another organization.

How to Exercise Your Rights
To exercise your GDPR rights, please contact us at:

IMPACT Digital Marketing
[email protected]
(734) 224-2605

Please include your full name, contact details, and a description of your request. We will respond within the timeframe required by law.

Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

Data Transfers
If we transfer your personal data outside the EU, we ensure that appropriate safeguards are in place to protect your data, such as Standard Contractual Clauses or other lawful transfer mechanisms.

Changes to This Policy
We may update this GDPR Policy periodically. Any changes will be posted on this page with an updated effective date.

Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

IMPACT Digital Marketing
[email protected]
(734) 224-2605