The Benetis of Video Marketing for Michigan Businesses

Video marketing sits at the apex of marketing content, and with good reason. Marketers regularly use the highly popular video content media to help businesses stand out.
Analysts found that more than 240 million Americans watch digital videos, and surveys reveal that 91% of users want to see more video content from brands in 2023.
Further, video marketing is one of the most versatile forms of media. You can leverage your video content across various digital channels and formats, be it on-site, display marketing, PPC AdWords, YouTube advertising, or programmatic advertising.
Quality video marketing can elevate your business in a number of ways:

1. Increase Engagement

If you need to boost engagement with your content, there’s no better way to achieve this than with video marketing. Researchers have consistently found that videos generate far more views and offer better audience engagement than other conventional methods.
Videos are the perfect media type to deliver messaging in a fun, eye-catching, easy-to-consume format. The most effective is creative video content that includes immersive storytelling that interacts with the target audience in a personal way.
That explains why a survey found that videos on social media receive over a thousand more shares than image and text content combined.

2. Improved SEO

Before Google ranks any content, it considers several metrics. One way the Google algorithm does this is by gauging time spent interacting with content on your web page.
Videos directly increase the amount of time your audience spends on your site, thus it isn’t a surprise to learn there’s a study indicating people stay on a webpage longer if it has video content than if it doesn’t.
Note that the quality of your video content matters more than its length, so you should aim to publish videos that could improve your on-page engagement. As this can be somewhat tricky without the proper knowledge and technique, you could hire an agency like IMPACT Digital Marketing to help create content custom-made for your business.

3. Higher Conversion Rates

If you need a quick and cost-effective way to boost conversion rates, video marketing may be the way to go. A WyzOwl study shows that 84% of the respondents bought a product or service from a business after watching their video.
97% of marketers noted that videos improved an audience’s understanding of a product or service. Modern consumers engage more with videos in search of information and /or instruction because informational videos often can answer questions they might have.
Posting videos showcasing your product(s) or service in action is helpful, as displaying such a video on your landing page can increase conversion rate by 80%.

4. Increase Brand Awareness

Videos are the go-to solution for increasing your brand awareness. Used correctly, it can work a charm to create high-quality, engaging video content for your audience, with concise messaging about your products in action.
According to a Forbes article, viewers are 95% more likely to remember the messaging in a video compared to only 10% of those who read it in text. Videos can rapidly communicate a product’s value, which is perfect for building brand awareness.

5. Competitive Advantage

Use video marketing correctly, and you stand to reap handsomely. Videos are ideal for driving more traffic, spreading the word about your branding, boosting sales, and enhancing conversion rates. Engaging video content could prove the perfect platform for dominating the competition.
Post video reviews to build trust or use tutorial/how-to videos to educate clients on using your product, which could also drive sales.
Videos are appealing to mobile users as reading text on smaller screens can be hectic. Further, Google loves videos as it increases site engagement. Videos can be so effective that a site is 53 times more likely to rank on the first page of Google Search if it has an optimized video.

Conclusion

Videos are one of the most powerful marketing tools any business can wield, as they have the potential to increase brand awareness, improve SEO, and boost conversion rates. Done well, it will enhance your competitive advantage, helping your business stand out from the crowd.
Connect with IMPACT Digital Marketing for impeccable video marketing for your Michigan business. Request a quote today!