Partnering with a Michigan-Based SEO Agency for Your Franchise Business
SEO is critical for franchise businesses, as it can help you rank higher in search engine results pages and improve your online visibility. When it comes to your Michigan franchise, partnering with a local SEO agency has undeniable benefits. Their regional experience can help you stand out from the local competition for the consumers who are looking for businesses just like yours. Best of all, they can help you generate more revenue and build a reputation for excellence!
What is SEO?
SEO, or search engine operation, is the process of increasing your franchise business’s visibility online. This involves optimizing a website’s content, structure, and keywords to make it more search engine friendly. It also involves developing a backlink strategy, improving local search visibility, and developing a content marketing plan.
All these pieces combine to allow sites such as Google and Bing to locate your page more easily. Better still, it encourages them to rank your information higher than your competitors. This means customers are more likely to see your entry first and are thus more likely to click on it and patronize your business.
Good search engine placement is critical for franchise business success. It can increase brand awareness, bring more traffic to your website, and generate leads that will turn into sales and revenue for you. Utilizing your franchise brand’s reputation is a terrific way to put SEO to work for you!
The Benefits of Partnering with a Michigan-Based SEO Agency
You may operate a franchise that’s part of a larger brand, but local knowledge still plays a vital role in the success of your enterprise. The same principle applies to the companies you partner with to increase your online presence. Local SEO agencies understand the needs of your franchise better than an agency that doesn’t have a boots-on-the-ground experience in your local area.
Local agencies also have a deep grasp of the franchise business model. They have experience with helping franchises make the most of their online presence. This will bring that expertise to your endeavors.
Because of both their knowledge of the local area and their experience in handling the needs of franchise business marketing, Michigan-based agencies can customize SEO strategies that position your franchise for success. You’ll be partnering with neighbors and experts in their field who want to help you grow.
How SEO Helps Franchise Businesses Succeed
There are several ways that SEO can help your franchise business succeed, including:
Increased online visibility.
SEO can help your franchise business rank higher in search engine results pages. This makes it easier for potential customers to find you online. Better still, SEO can help your franchise business improve its local search visibility, making it easier for potential customers in your area to find you online.
Increased website traffic and lead generation.
Increased online visibility will lead to more website traffic for your site and social media. By optimizing your website and online presence for search engines, your franchise business can attract better-quality leads and increase your online visibility.
Improved brand awareness and customer engagement.
SEO can help you establish yourself as an industry leader by creating high-quality, informative, and engaging content. By positioning yourself as an expert in your field, you’ll build trust with potential customers, improve your brand awareness, and increase your customer engagement.
Finding the Right SEO Agency for Your Franchise Business
Before choosing a Michigan-based SEO agency for your franchise business, you should know what you need an agency to do for you. Consider the following factors:
– What goals do you want your SEO agency to help you meet?
– What SEO services would you like your agency to perform?
– What timeline do you want to set for results?
– What is your budget?
You will also want to evaluate potential agency partners to ensure they will meet your needs. Asking questions of the agency is one of the best ways to evaluate them. Your research should include factors such as:
– The amount of experience they have
– Their fields of expertise
– Their communication style and methods of reporting
– What tools they use
– What techniques they prefer to utilize
– How they’ll fit in with your company culture
– The available terms for their contracts, including the typical length of their contracts
– Their pricing
It’s important to find an SEO agency that believes in ongoing communication and collaboration. This will ensure you always understand how they are working for you, and what results you are receiving for your money. It will also allow you to work with them to refine their approach for even better results.
Case Studies and Success Stories
As one of the most well-known franchise businesses in the world, McDonald’s has a robust online presence that includes a website, social media accounts, and mobile apps. McDonald’s uses a combination of local SEO tactics, such as optimizing their Google My Business listing, and content marketing to attract more customers.
Also, consider the success of the fast-food restaurant Subway. They optimize their website for search engines and use targeted paid search advertising to drive traffic to their website. They also use social media to engage with customers and promote their products.
Michigan-based franchises have also benefited from local agencies. Paul Taylor at Paul Taylor Photography says, “If you want to take your brand to the next level in marketing, then IMPACT is the company for you!”
The nature of SEO makes data-driven results an important aspect of determining the effectiveness of your strategy. Data tells the story of your success, and highlights areas that could use strengthening. It also allows a good SEO agency to forecast which methods will work best going forward.
A Michigan-based SEO agency can help your franchise business to succeed. Local agencies understand the advertising needs for your area, as well as best practices to help your business stand out. Consider how an increased online presence could help your franchise to grow, then contact IMPACT Digital Marketing for a customized marketing plan that will take your Michigan franchise to the next level!
Why Investing in SEO is Crucial for Franchise Businesses (in Michigan)
What is SEO?SEO stands for Search Engine Optimization. It’s the process of refining a website so that search engines find it more easily. This is done by leveraging that website’s code, relevant content, and the popularity of the links on the site. Search engines don’t only look at the words a person searched for. They also look for content that benefits the user. This includes original, readable content that can educate a viewer or offer up unique information that isn’t found elsewhere. This consists of searching for targeted keywords, interesting headlines, and meta descriptions that provide relevant information. Catering to all these requirements often requires knowledge and practice.
How SEO Content Can Increase the Visibility of Your Michigan FranchiseFranchise businesses often have multiple locations, and each location may have its own website or online presence. To rank well in search engine results, each location’s website needs to be optimized for relevant keywords and phrases, and its online presence needs to be consistent across all platforms. Following these best practices, your Michigan franchise will stand out from your competition and rank higher on search engine results.
SEO Content Can Improve Your Results in Local SearchesLocal searches are the lifeblood of Michigan businesses, where your neighbors are the largest percentage of your customer base. The people nearby are searching for local goods and services that will best meet their needs. When a customer searches for businesses near them, you want your name at the top of the results page. SEO content can help your franchise business to stand out from your competitors and establish itself as a leader in the local industry.
Targeted SEO Content Will Help You Maintain Brand ConsistencyA cohesive online presence tells customers who you are and what you stand for. It can also demonstrate dependability and assure them you’ll be in business when they need you next. A consistent brand presence helps to establish trust between your franchise and the customers who both spend money there and recommend you to their friends. Customer loyalty is a valuable commodity. Consistency in your branding can assist you in building this loyalty and ensuring your brand is one customers can trust.
Your SEO Content Can Help You Maintain a Competitive AdvantageFranchises don’t just compete against other locations for the same business. They also work for the same business their competitors are attempting to attract. Leveraging any competitive advantage can increase your share of a busy market where customers have only a few seconds of attention to spare. SEO content provides you with the opportunity to show potential customers why they should patronize your franchise over other locations or other businesses. It gives you the platform to make your case and state why yours is the place to spend their money.
SEO Content is Cost-Effective MarketingAdvertising can be a drain on your profits, and it doesn’t always return that spending in the form of increased business. Traditional marketing techniques don’t always effectively target the people who are looking to spend their money with a business just like yours. SEO marketing offers a more effective way to reach potential customers. It does so by addressing the people who are actively searching for you. Utilizing targeted keywords and content tailored to people who are ready to engage with your franchise, plus intelligent website architecture designed to put your brand in front of interested individuals, SEO marketing can reach your customers better than other methods. Better still, it does so for a fraction of the cost and hassle.
SEO Marketing Has Long-Term BenefitsThey say nothing ever disappears from the internet. This is a valuable advantage for people who invest in SEO marketing. Because the content you publish today will remain for years to come, your SEO advertising can drive customers to your business for the foreseeable future.
SEO Marketing Can Provide Unique Customer InsightsWhen you choose to market through SEO content, you give yourself the ability to utilize analytics and tools that offer unique insights into customer preferences and behaviors. These tools can help you understand what keywords your customers are searching for, provide insights into where your customers are coming from, and tell you if your marketing is effectively converting searchers into customers. These analytics tools can also provide insights into what strategies your competitors are using to gain a higher rank in search engines. These can give you insights into opportunities for improving your own marketing.
SEO Marketing Allows You to Optimize Your Online Presence for Mobile UsersYour mobile platform is more important than ever when you’re looking to drive business to your company. This is especially true in Michigan, where many people are utilizing their mobile devices to locate local franchises. If your customers can’t access your website on their phone, they will look for someone else to give their business. SEO content provides agility as well as a chance to meet customers where they are.
ConclusionSEO marketing gives you unprecedented power to position your franchise at the head of the local pack. It increases your visibility, improves your local relevance, and allows you to maintain brand consistency while putting your business in front of interested customers. By ranking well in search engine results for relevant keywords and phrases, franchise businesses can attract more traffic to websites, generate more leads, and ultimately increase sales and revenue. Ready to refine your Michigan franchise’s SEO game? IMPACT Digital Marketing can help. Get started on your customized marketing plan today!
Does Your Michigan Business Need a Blog? The Dos and Don’ts of Michigan Business Blogging
Michigan business owners in search of better exposure for their companies hear plenty about the value of online marketing. Most are well aware that creating engaging video content and having a presence on every digital platform available is imperative. Finding the time or funds to create and maintain a blog is also important, or so say legions of would-be social marketing experts.
Do you really need a blog to have a successful online presence? The answer is: only if it’s rewarding to you and provides value to your customers.
Blogging is About Value
In the earliest days of internet marketing, your business could hardly get by without a blog. That was how you reached out to your customers and established your brand of doing business. It was how you made yourself seen and heard online.
Today, social media platforms provide this potential for visibility, and blogs have shifted focus to increasing traffic to your website through carefully selected SEO keywords. Today’s blogs also provide a long-form pathway for providing your clients with extra information, and another place for them to interact with your company.
A blog should always provide value. For you, the value comes in the form of additional website traffic, higher visibility, and increased sales. For your customers, the value comes in the form of knowledge, from the well of your expertise. It’s less about volume than it is about what you bring to the table.
To Blog or Not to Blog – Value Over Volume
If your business already maintains a blog, you can evaluate its success by reviewing your site’s analytics. This data should tell you if your blog sees enough visitors to make it worth your while. It should also tell you if the blog is enticing visitors to travel to other areas on your site, where they could convert to customers instead of window shoppers.
Instead of worrying about the volume of blog posts, save pertinent resources and topic ideas for when you see a clear need to post. Utilize keyword research or consult with an SEO specialist to locate content gaps where you can serve your audience best and create blog ideas from these subjects.
The Dos of Blogging
– Do ensure your website is set up properly. This means having all the backend keywords and structure needed to ensure your success. If you aren’t familiar with the process, engage someone with experience.
– Do make sure your blog posts include the date they were published.
– Do ensure each blog post has a permalink for later reference.
– Do make sure your blog articles have article schema markup attached.
– Do write catchy titles that are also informative.
– Do use relevant, captivating, and original pictures.
– Do include a call-to-action, encouraging readers to explore the rest of your site.
The Don’ts of Blogging
– Don’t use language that’s too technical for the average person to understand or relate to. You’re an expert, but if readers aren’t, technical language disengages.
– Don’t use very large paragraphs. They’re hard to read on a screen.
– Don’t ignore feedback or analytics data, it reveals if your approach is working.
– Don’t copy content from other websites. Plagiarized content harms you in search engine rankings and organic ratings.
Maintaining a successful blog can be a time-consuming challenge. Turn to the experts to help you. With their knowledge of SEO and blog construction, IMPACT Digital Marketing works with you to create pertinent, timely blog content that packs a punch with readers. Get started on a customized marketing plan for your Michigan business!
The Benetis of Video Marketing for Michigan Businesses
Video marketing sits at the apex of marketing content, and with good reason. Marketers regularly use the highly popular video content media to help businesses stand out.
Analysts found that more than 240 million Americans watch digital videos, and surveys reveal that 91% of users want to see more video content from brands in 2023.
Further, video marketing is one of the most versatile forms of media. You can leverage your video content across various digital channels and formats, be it on-site, display marketing, PPC AdWords, YouTube advertising, or programmatic advertising.
Quality video marketing can elevate your business in a number of ways:
1. Increase Engagement
If you need to boost engagement with your content, there’s no better way to achieve this than with video marketing. Researchers have consistently found that videos generate far more views and offer better audience engagement than other conventional methods.
Videos are the perfect media type to deliver messaging in a fun, eye-catching, easy-to-consume format. The most effective is creative video content that includes immersive storytelling that interacts with the target audience in a personal way.
That explains why a survey found that videos on social media receive over a thousand more shares than image and text content combined.
2. Improved SEO
Before Google ranks any content, it considers several metrics. One way the Google algorithm does this is by gauging time spent interacting with content on your web page.
Videos directly increase the amount of time your audience spends on your site, thus it isn’t a surprise to learn there’s a study indicating people stay on a webpage longer if it has video content than if it doesn’t.
Note that the quality of your video content matters more than its length, so you should aim to publish videos that could improve your on-page engagement. As this can be somewhat tricky without the proper knowledge and technique, you could hire an agency like IMPACT Digital Marketing to help create content custom-made for your business.
3. Higher Conversion Rates
If you need a quick and cost-effective way to boost conversion rates, video marketing may be the way to go. A WyzOwl study shows that 84% of the respondents bought a product or service from a business after watching their video.
97% of marketers noted that videos improved an audience’s understanding of a product or service. Modern consumers engage more with videos in search of information and /or instruction because informational videos often can answer questions they might have.
Posting videos showcasing your product(s) or service in action is helpful, as displaying such a video on your landing page can increase conversion rate by 80%.
4. Increase Brand Awareness
Videos are the go-to solution for increasing your brand awareness. Used correctly, it can work a charm to create high-quality, engaging video content for your audience, with concise messaging about your products in action.
According to a Forbes article, viewers are 95% more likely to remember the messaging in a video compared to only 10% of those who read it in text. Videos can rapidly communicate a product’s value, which is perfect for building brand awareness.
5. Competitive Advantage
Use video marketing correctly, and you stand to reap handsomely. Videos are ideal for driving more traffic, spreading the word about your branding, boosting sales, and enhancing conversion rates. Engaging video content could prove the perfect platform for dominating the competition.
Post video reviews to build trust or use tutorial/how-to videos to educate clients on using your product, which could also drive sales.
Videos are appealing to mobile users as reading text on smaller screens can be hectic. Further, Google loves videos as it increases site engagement. Videos can be so effective that a site is 53 times more likely to rank on the first page of Google Search if it has an optimized video.
Videos are one of the most powerful marketing tools any business can wield, as they have the potential to increase brand awareness, improve SEO, and boost conversion rates. Done well, it will enhance your competitive advantage, helping your business stand out from the crowd.
Connect with IMPACT Digital Marketing for impeccable video marketing for your Michigan business. Request a quote today!
The Role of Analytics in Michigan Digital Marketing
As a business owner in Michigan, a digital marketing strategy is instrumental in its success. In this regard, actionable market insight plays a crucial role in the effectiveness of your strategy. This is where data analytics comes in.
Analytics involves collecting and analyzing data from various sources to gain valuable insight into the performance of your marketing campaign(s). Data analytics help digital marketing experts assess customer interactions across various channels to better optimize your digital marketing strategy. A brief overview of the importance of analytics in ensuring the success of your digital marketing campaigns is provided here:
Analytics Provide Actionable Insight into Customer Behavior
Analytics leverage raw data to better understand your customers and the market. Gathering data from multiple marketing channels provides a comprehensive look at the complete customer journey.
For instance, you can determine how customers in Michigan arrive at your website. Are clients finding you through social media or search engine ads? You can also see how customers interact with your website, including actions and events like product purchases and inquiries.
Through analytics, you can understand the entire customer lifecycle, from pain points and product awareness to brand interaction and engagement. Your business can use these customer insights to better guide your product/service strategy, personalize customer interactions and ensure customer satisfaction.
These same customers eventually become product advocates, sharing their own positive experiences with potential leads in and around Michigan.
Understanding consumer behavior can also help your business acquire new customers. It allows marketing experts to predict customer behavior so you can adjust advertising campaigns and better align your products/services with consumer expectations.
Analytics Help Determine What Works and What Doesn’t
One of the primary roles of analytics in digital marketing is to help monitor your campaign performance. With the proper analytic tools, digital marketing experts can track the performance of your ad campaigns in real-time. This allows for optimization and refinement by determining what works and what doesn’t at all stages of the customer lifecycle.
Monitoring the performance of your marketing campaign also helps your business save money on paid marketing channels. Analytics allow you to tie your campaigns to important metrics in order to maximize your ad spend. For instance, a vital metric can be your business website traffic.
Through analytics, you can see the effects of the different marketing channels you are using, (social media, email, mobile, web) on customer behavior to inform future strategies.
Your business can benefit from data analytics regardless of the digital marketing channel you use, including SEO, Email marketing, PPC], and social media. The raw data comes from multiple sources across these channels, including website, product, and internal customer data.
There is a vast amount of data you can leverage from multiple marketing channels. Having digital marketing professionals on your team is crucial in helping it make sense.
Digital marketing experts use a wide range of analytic tools to inform and optimize your digital marketing strategy. Some of these tools of the trade include:
– Google Analytics: A web analytics service that tracks and reports your website traffic. You can track activities, including session duration, bounce rate, pages per session, and traffic source. You can also integrate with Google Ads to track conversions and landing page metrics.
– Facebook Insights: An online tool that allows you to track the interactions of fans and users on Facebook fan pages. This provides various statistics and indicators, including post reach, page views, Likes, engagement(clicks, shares, comments), and demographics.
– Google Search Console: A web service that allows your web administrators to optimize site visibility and check search queries and indexing status. You can monitor your website’s Google search performance, view site speed, submit a sitemap, check crawl rates, and list pages linked to your website.
– Heat Maps: A tool inside Google Analytics that provides a graphical representation of your website data. Heat maps enable you to visualize how users interact with your website, including the links they click and the web sections they frequent.
Digital marketing professionals use analytics to make sense of the large amount of customer data collected through your various marketing channels. It can be challenging, especially if your company doesn’t have in-house expertise, to effectively use this data.
As such, it’s important to enlist the services of a reputable Michigan digital marketing agency to remove the guesswork from your marketing strategy and use your marketing budget more effectively. Get started and get noticed with IMPACT Digital Marketing!
Digital Marketing Trends to Look Out for in 2023
Digital marketing continuously evolves as industry leaders find new, more successful techniques for getting their brands in front of future customers. Developing technology, social consciousness, and consumer preferences also change over time, which can shift the ways you might approach increasing your company’s visibility and traffic online. Digital marketing can be a constantly progressing landscape, void of landmarks unless you know where to look.
Rapid or sudden societal changes can leave digital marketers scrambling to keep up with the latest and greatest advertising practices. Yesterday’s techniques can leave you behind when trying to utilize them today. Staying current is vital to marketing success.
A limited window of opportunity exists for you to appeal to today’s busy and oversaturated consumers. Learn how to make the best use of your marketing campaign to gain your clients’ attention with 2023’s digital marketing trends to watch.
1. The Return of In-Person Events
Attendance at in-person events dipped for very obvious reasons over the last few years. As cautions relax and worries recede, many customers are eager to return to in-person events that draw them into an exciting experience. These real-world events can lead to higher digital engagement for your business.
Customers and potential clients are likely to engage with your online content when it contains details about your in-person events. Teasers, promotions, and other online attractions can also increase engagement. Combining your online and offline presence can lead to a net gain in both!
2. A Brighter Spotlight on Customer Experience
Consumers have come to better appreciate a personable yet professional experience with those providing them goods and services. While affordability, availability, and quality remain high priorities, the actual experience of buying items or requesting services continues to rise in importance. People are looking for the whole package when it comes to their transactions. Today’s consumers want quality items, honest workers, fair trade, less waste, clean ingredients and customer service that leaves them feeling seen, heard, appreciated and valued; an experience that keeps them returning.
Digital marketing can both enhance your customer’s experience and remove any roadblocks in the way of what they’re looking for. Creating engagement and interactivity while ensuring a smooth customer experience, free of obstacles, where your customer receives precisely what they’ve paid for is a great way to keep them returning.
3. Live Streaming, Short Video, and Podcasts
Next-level engagement and inclusive interactivity also extends to offering both existing clients and potential new customers a window into your business and expertise. This means using interesting, bite-sized media that can capture attention and leave a good impression. Live streams, short videos, and podcasts are terrific ways to get noticed.
The key to success with these forms of media is relatability. Customers are less likely to pay attention to videos or streams that seem too clinical and/or professional. Genuine clips and approachable content are the stars of the hour here.
4. Engagement Through Gamification
Because interactivity has become a watchword in 2023’s digital marketing trends, gamification has come back as an effective means to capture and keep customer attention. While large corporations have employed this method for some time (such as the famous McDonald’s Monopoly game), smaller companies can also get in on the action. A few simple yet strategic games can create fun ways to win customer attention.
Consider elements like a spinning wheel to win discounts, scavenger hunts across your social media accounts, or easy and interactive ways to keep your customers engaged. Gamification is an entertaining and effective way to promote products and services.
Staying informed about current trends and the most effective digital marketing strategies isn’t easy and can eat up valuable time you could be spending on other pressing matters. Make an IMPACT with Digital Marketing that’s handled for you. The trained and equipped digital marketing team at IMPACT is ready to put in the hard work of staying on top of marketing trends, crafting and executing complimentary campaigns and tracking/translating the results for you! Get started today!
The Complete Guide to Franchise Marketing
Franchise marketing consists of strategies and techniques used to promote a franchise business, its brand, products and services. The goal of marketing your franchise is to attract new franchisees and customers while supporting the growth and success of existing franchisees. This method might include advertising, public relations, digital marketing, direct marketing, local store marketing, or a combination of any of these.
Franchise marketing should take a comprehensive approach to promoting the brand, attracting new franchisees, and growing the business. This guide provides an overview of where to start to create an impactful digital marketing plan for your franchise.
Types of Franchise Marketing
A proper marketing strategy covers all bases, so you should first be familiar with the four types of franchise marketing:
- Operational Franchise Marketing
- Franchise Development Marketing
- National Marketing
- Local Store Marketing
Each of these marketing types play an essential role in the success of your franchise system. National marketing helps to build brand recognition and create a consistent image for your franchise, while local store marketing allows franchisees to target marketing efforts to specific markets and customers.
Operational franchise marketing helps existing franchisees succeed. In contrast, franchise development marketing is focused on attracting new franchisees and supporting the franchise system’s growth as a whole.
Planning Franchise Marketing
You need a well thought out plan for a successful marketing campaign so that each action contributes to the overall goal. To craft a comprehensive plan that drives growth and success, consider the following:
1. Brand Consistency – Make sure your marketing messages and materials are consistent across all franchise locations to maintain your brand’s integrity.
2. Budget – Determine the budget for each type of marketing channel, and allocate resources accordingly. This helps to ensure your marketing efforts are effective and efficient. You can find how to set a marketing budget here.
3. Target Audience – Consider who your target audience is for each marketing channel , and tailor your messaging and materials accordingly.
4. Marketing Channels – Determine the best marketing channels for each franchise, taking into account factors like target audience and budget.
5. Marketing Goals – Clearly define your marketing goals for each marketing campaign, and measure the success of your efforts, to improve and refine your approach continually.
6. Franchisee Involvement – Encourage and facilitate franchisee involvement in your digital marketing strategy, as they can provide valuable input and help to ensure the success of marketing efforts.
7. Flexibility – Be sure your marketing strategy can adapt to changing market conditions and trends.
The Place for Digital Marketing
Digital platforms offer excellent opportunities for your marketing efforts. Use digital marketing for all four forms of franchise marketing, being sure to meet all seven points of criteria shared above. Here’s a quick glimpse into how digital marketing can boost your franchise online:
Develop a Website
A well-designed website is the hub of your digital marketing efforts and helps establish your brand identity online. Creating a user-friendly and visually appealing website engages visitors, showcases your franchise opportunities, and encourages action.
A website also provides valuable information to potential franchisees, helping educate them about your brand and the benefits of investing in your franchise system.
Use Search Engine Optimization
Search Engine Optimization (SEO) helps to improve your website’s visibility on search engines, making it easier for potential franchisees and customers to find you online. Using keywords, meta descriptions, and other SEO best practices can improve your search engine rankings, driving more targeted traffic to your site.
Leverage Social Media
Social media can be a powerful way to find and engage your target audience. You can build your brand, promote franchise opportunities, and interact with followers in real-time by consistently posting relevant and appealing content. Social media continues to connect you to audiences as followers share your content.
Create Engaging Content
Content marketing helps to educate and engage potential franchisees and customers and drives results.
Whether through blog posts, videos, infographics, or other content types, captivating and cherished content can help build a solid online community, attracting and retaining visitors to your site.
Invest in Paid Advertising
Purchase advertising options such as Facebook Ads or Google AdWords for a quick and effective way to reach a wider audience and increase the drive of traffic to your site.
By targeting specific keywords, geographic locations, and other factors, potential franchisees and customers who are most likely interested in your franchise are reached.
Use Email Marketing
Email marketing provides a personalized and direct way to connect with potential franchisees and customers. You can build relationships, promote your franchise opportunity, and drive results by sending targeted and relevant email campaigns.
Email marketing also allows you to segment your audience and send customized messaging to specific groups, making it a highly effective marketing tool.
Franchise marketing is a critical component of success for any franchise system, as it helps to promote the brand, attract new franchisees, and grow the business. A well formulated marketing campaign addresses all areas of the four types of franchise marketing using fresh and innovative ideas.
An excellent place to get started on and understand the use and importance of digital marketing and its various platforms, offering cost-effective flexibility, IMPACTful content and multiple marketing approaches is with industry leader IMPACT Digital Marketing. Get started on your customized franchise marketing plan today!
Google Local Service Ads Now Available for Dentists
Good news, dentists! The avenues for building your brand and attracting new patients have just expanded dramatically. Now your practice can take advantage of the same powerful, high-traffic tool that other local businesses have been leveraging for years.
Google Local Services Ads have been serving different businesses directly to local search results for years. Now dentists can be put front and center on Google search pages, in addition to driving clicks and views to your online presence. Consider increasing the exposure of your dental practice using this potent advertising tool:
What are Google Local Services Ads?
If you’ve ever performed a Google search looking for local goods or services in your area, such as farm fresh eggs, a plumber or repair person for your home, you’ve seen Google Local Services Ads. These are the eye-catching boxes with a business’s name, rating, area of service, and hours that sit right at the top of your search results. Better still, they often boast the designation of “Google Screened” or “Google Guaranteed”, which lends a trustworthiness to the results your potential customers notice.
Customers can conveniently click through these ads to contact your dental office. This not only saves time, but also entices patients with an ease of contact with their dentist of choice. This is a proven means for increasing your traffic and in turn, your revenues.
Why Placing Your Practice on Google Local Services Ads is Vital to Your Success
Competition for potential patients is fierce between dental practices. Simply having the best services or most robust options for treatment isn’t enough in the modern digital landscape. Capturing the limited attention of viewers with too much to do and little time to research the variety of dentistry options available to them is the goal, and Google Local Service Ads provide a way to appeal to new patients who saw your name online.
Google Local Services Ads place your name in front of patients who are already in search of your services. You’ll have their attention for the most important moments in their decision-making process. With Google’s verification attached to your ad, you’ll have a definite advantage over competitors who haven’t undergone this process.
How to Get Your Google Verification
Receiving the Google Badge of Trust takes a little time, but is well worth it. Applications are taken to advertise on this platform, which include:
– Background verification
– License verification
– Insurance verification
– A verification of your National Provider Identifier (NPI)
There are requirements for advertising on Google Local Services. Before you begin, please ensure the following standards are met:
-You can undergo a provider and practice check
– You hold both general liability and medical malpractice insurance
– You have a practice license on a state level
– You have a provider license on a state level
– You have received at least one review
Engaging a digital marketing company can save you valuable time in placing Google Local Services Ads, as well as with the verification process. Knowledgeable people who have helped other businesses thrive on Google’s most influential advertising platform can help ensure the process goes smoothly for your dental practice too, and that your advertising is visible to future patients as fast as it can be.
Google Local Services Ads have been helping local customers find area service providers for years. Position your dental team right where new patients are searching for you. Let IMPACT Digital Marketing help! Put your best digital foot forward with a powerful web presence and a marketing strategy that truly works. Get noticed, convert, engage, and retain new patients in three easy steps when you trust the experts to make an IMPACT for you. Get started to learn more about how Google Local Service Ads can help your practice succeed, request a quote today!
Why Your Website’s Mobile Experience Matters Now More than Ever
There has never been a more critical time to establish a mobile-friendly website for your business or non-profit organization. According to Statista, more than 54% of all global website traffic since 2021 originated from a mobile device. Research.com places tablet and smartphone usage at 63% of total web traffic in the United States.
Businesses that don’t accommodate mobile users on their websites risk losing a sizable portion of their potential customer base. You should be paying more attention to your website’s mobile experience now more than ever, here’s why:
Preferred Choice of Search Engines
Google provided a single mobile-first index for desktop and mobile searches in November 2016. This means even if you’ve optimized for desktop search but didn’t do the same for mobile devices, your website won’t rank highly in Google search results.
Increase your content effectiveness by optimizing for search engines, and also your site’s search result visibility by formatting and writing content with mobile users in mind.
Higher Sales and Conversion Rates
As reported on HubSpot, more than 55% of internet users shop online using their phones. Further, 69% of internet users reported using an app to shop.
As a business owner, this is a clear indicator to optimize your website for mobile viewing since there’s an appetite for it. Statistics back up that assertion, too, as a Google/Ipsos survey suggests 59% of shoppers consider the ability to make purchases from a mobile device as a criterion for choosing a retailer or brand to shop with.
Easy for Users to Navigate
Users shouldn’t have trouble finding what they’re looking for when browsing your website on a mobile device. Adopting a menu icon is an easy way to signify where to tap to access your site’s menu, navigate through pages, and engage with content.
Establishes Credibility and Trust
In the current market where consumers are constantly bombarded with offers and marketing messages, your customers need reminders that your brand is available and trustworthy. Gain the confidence of interested customers with your mobile-friendly site.
Your mobile-friendly website demonstrates you quickly adjust to changes in the market, and improve your products in response to feedback from new and returning customers.
Mobile-Friendly Sites Load Quickly
A website typically loads faster on a mobile device than on a desktop since it typically doesn’t load all the same resources loaded on the desktop version. Most of this content wouldn’t fit on the smaller screen smartphone or tablets.
The faster loading speed is advantageous because, according to Deloitte, a decrease of just 0.1 seconds in mobile site speed can reduce bounce rate by 8%. On average, a responsive site has higher conversion rates and lower bounce rates than a static one.
Clients Can Reach You Quickly
Making your website mobile-friendly allows interested clients to easily contact you when they visit your website. It increases the likelihood a customer will connect when it’s easy and they don’t need to search your number and then type it into their phone.
Content Is Easily Shareable
Information spreads fastest when shared, and now, people can quickly and easily show others what they like from anywhere, using social media, email, and messaging.
However, sharing information from a mobile device to a desktop may not work well if your site isn’t mobile-friendly. Your customer might share certain information with friends who may not find it appealing to bookmark the link and read it later on their desktop.
Improving your website’s mobile performance matters now more than ever because your mobile-friendly site will load faster, make it easier to share content, establish credibility, and improve sales and conversion rates. Get started and have your website evaluated for optimal mobile user experience. Delivering results on all your digital marketing needs across all devices, the educated and experienced team at IMPACT Digital Marketing customizes packages to fit the needs of your business, with your best interest and goals in mind, and is committed to getting things right. Request a quote!
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!