Google Local Service Ads Now Available for Dentists
Good news, dentists! The avenues for building your brand and attracting new patients have just expanded dramatically. Now your practice can take advantage of the same powerful, high-traffic tool that other local businesses have been leveraging for years.
Google Local Services Ads have been serving different businesses directly to local search results for years. Now dentists can be put front and center on Google search pages, in addition to driving clicks and views to your online presence. Consider increasing the exposure of your dental practice using this potent advertising tool:
What are Google Local Services Ads?
If you’ve ever performed a Google search looking for local goods or services in your area, such as farm fresh eggs, a plumber or repair person for your home, you’ve seen Google Local Services Ads. These are the eye-catching boxes with a business’s name, rating, area of service, and hours that sit right at the top of your search results. Better still, they often boast the designation of “Google Screened” or “Google Guaranteed”, which lends a trustworthiness to the results your potential customers notice.
Customers can conveniently click through these ads to contact your dental office. This not only saves time, but also entices patients with an ease of contact with their dentist of choice. This is a proven means for increasing your traffic and in turn, your revenues.
Why Placing Your Practice on Google Local Services Ads is Vital to Your Success
Competition for potential patients is fierce between dental practices. Simply having the best services or most robust options for treatment isn’t enough in the modern digital landscape. Capturing the limited attention of viewers with too much to do and little time to research the variety of dentistry options available to them is the goal, and Google Local Service Ads provide a way to appeal to new patients who saw your name online.
Google Local Services Ads place your name in front of patients who are already in search of your services. You’ll have their attention for the most important moments in their decision-making process. With Google’s verification attached to your ad, you’ll have a definite advantage over competitors who haven’t undergone this process.
How to Get Your Google Verification
Receiving the Google Badge of Trust takes a little time, but is well worth it. Applications are taken to advertise on this platform, which include:
– Background verification
– License verification
– Insurance verification
– A verification of your National Provider Identifier (NPI)
There are requirements for advertising on Google Local Services. Before you begin, please ensure the following standards are met:
-You can undergo a provider and practice check
– You hold both general liability and medical malpractice insurance
– You have a practice license on a state level
– You have a provider license on a state level
– You have received at least one review
Engaging a digital marketing company can save you valuable time in placing Google Local Services Ads, as well as with the verification process. Knowledgeable people who have helped other businesses thrive on Google’s most influential advertising platform can help ensure the process goes smoothly for your dental practice too, and that your advertising is visible to future patients as fast as it can be.
Conclusion
Google Local Services Ads have been helping local customers find area service providers for years. Position your dental team right where new patients are searching for you. Let IMPACT Digital Marketing help! Put your best digital foot forward with a powerful web presence and a marketing strategy that truly works. Get noticed, convert, engage, and retain new patients in three easy steps when you trust the experts to make an IMPACT for you. Get started to learn more about how Google Local Service Ads can help your practice succeed, request a quote today!
Why Your Website’s Mobile Experience Matters Now More than Ever
There has never been a more critical time to establish a mobile-friendly website for your business or non-profit organization. According to Statista, more than 54% of all global website traffic since 2021 originated from a mobile device. Research.com places tablet and smartphone usage at 63% of total web traffic in the United States.
Businesses that don’t accommodate mobile users on their websites risk losing a sizable portion of their potential customer base. You should be paying more attention to your website’s mobile experience now more than ever, here’s why:
Preferred Choice of Search Engines
Google provided a single mobile-first index for desktop and mobile searches in November 2016. This means even if you’ve optimized for desktop search but didn’t do the same for mobile devices, your website won’t rank highly in Google search results.
Increase your content effectiveness by optimizing for search engines, and also your site’s search result visibility by formatting and writing content with mobile users in mind.
Higher Sales and Conversion Rates
As reported on HubSpot, more than 55% of internet users shop online using their phones. Further, 69% of internet users reported using an app to shop.
As a business owner, this is a clear indicator to optimize your website for mobile viewing since there’s an appetite for it. Statistics back up that assertion, too, as a Google/Ipsos survey suggests 59% of shoppers consider the ability to make purchases from a mobile device as a criterion for choosing a retailer or brand to shop with.
Easy for Users to Navigate
Users shouldn’t have trouble finding what they’re looking for when browsing your website on a mobile device. Adopting a menu icon is an easy way to signify where to tap to access your site’s menu, navigate through pages, and engage with content.
Establishes Credibility and Trust
In the current market where consumers are constantly bombarded with offers and marketing messages, your customers need reminders that your brand is available and trustworthy. Gain the confidence of interested customers with your mobile-friendly site.
Your mobile-friendly website demonstrates you quickly adjust to changes in the market, and improve your products in response to feedback from new and returning customers.
Mobile-Friendly Sites Load Quickly
A website typically loads faster on a mobile device than on a desktop since it typically doesn’t load all the same resources loaded on the desktop version. Most of this content wouldn’t fit on the smaller screen smartphone or tablets.
The faster loading speed is advantageous because, according to Deloitte, a decrease of just 0.1 seconds in mobile site speed can reduce bounce rate by 8%. On average, a responsive site has higher conversion rates and lower bounce rates than a static one.
Clients Can Reach You Quickly
Making your website mobile-friendly allows interested clients to easily contact you when they visit your website. It increases the likelihood a customer will connect when it’s easy and they don’t need to search your number and then type it into their phone.
Content Is Easily Shareable
Information spreads fastest when shared, and now, people can quickly and easily show others what they like from anywhere, using social media, email, and messaging.
However, sharing information from a mobile device to a desktop may not work well if your site isn’t mobile-friendly. Your customer might share certain information with friends who may not find it appealing to bookmark the link and read it later on their desktop.
Conclusion
Improving your website’s mobile performance matters now more than ever because your mobile-friendly site will load faster, make it easier to share content, establish credibility, and improve sales and conversion rates. Get started and have your website evaluated for optimal mobile user experience. Delivering results on all your digital marketing needs across all devices, the educated and experienced team at IMPACT Digital Marketing customizes packages to fit the needs of your business, with your best interest and goals in mind, and is committed to getting things right. Request a quote!
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly beneficial. ABM programs are designed to generate the most potential return on investment.
Check out these five inspiring examples to jumpstart your account-based marketing (ABM) campaign. From creating a target list to developing personalized content, these savvy companies know how to create a successful ABM strategy.
1. Snowflake’s Personalized and Customized Content Experience
Snowflake is a provider of cloud-based data warehouses that wants to enhance the number of clicks and conversions on their campaigns and promotions. They built a library of high-quality content and used it to create a personalized content experience and advertisement for each client account.
Additionally, the content was utilized by Snowflake to inform the target audience based on their stage in the account lifecycle. Snowflake’s advertisements focused on building credibility and reliability rather than boosting conversion.
2. GumGum’s Personalized Storytelling
GumGum is an applied machine vision firm that used ABM to secure business with a new client, T-Mobile. Creating customized content is a wonderful method to attract the attention of your potential customers and demonstrate that you understand their problem areas.
Additionally, the company studied its target market and then developed content based on their interests, using the knowledge to craft a story and make a personal connection with them.
The content that GumGum created is a personalized comic book about T-mobile. As a result, GumGum obtained the account and increased its profits since this content was customized precisely for T-Mobile and the CEO’s preferences.
3. LiveRamp’s Hyper-Targeted Approach
LiveRamp is an identity resolution service that provides third-party data to enterprises to enhance their first-party consumer data. They have demonstrated that hyper-targeted ABM outperforms wide marketing initiatives that aim to sell to as many people as possible.
Furthermore, LiveRamp targeted high-value clients in a way that met their anticipated requirements and interests, resulting in consistent interactions across sales and marketing engagements. A good example of this is when they first implemented their marketing approach; they created a list of 15 high-value customers and achieved a 33 percent conversion rate in four weeks, also boosting their customer LTV by 25 times over two years.
4. Robin’s Picture Showcasing
Robin is a provider of conference room booking software and solutions. They develop workspaces and provide excellent software that assists businesses in keeping the teams organized. Simply talking about software and tools could be boring for the clients, so they took their approach to the next level to engage them and chose to display images of their established customers’ beautiful office settings.
As a result, this idea and approach helped them to gain more clients. Robin increased website traffic and raised brand awareness on different social media channels.
5. Salsify’s Marketing and Sales Team Collaboration
In this approach of Salsify, the marketing team used social media to reach out to their target audience. They updated them with targeted advertising and emails before handing over control to the sales team. As a result, the combined strategy of the marketing and sales teams enabled them to acquire dozens of accounts in less than two hours, outperforming their conversion objective by 22%.
Conclusion
Account-based marketing is a powerful tool, and it’s one that more and more businesses are using to great effect. If you haven’t tried it yet, it is time to start. These five examples should provide some inspiration for the direction of your campaign.
Ready to get started? IMPACT Digital Marketing is ready to help you plan and execute a successful ABM strategy that drives results. Contact us today!