Why Your Business Needs a Customized Marketing Plan
It’s extremely difficult for businesses to thrive, or even survive, without continuous and consistent digital engagement. You’re not taking advantage of the constant source of exposure to tell your story, establish your brand, and bring in new and interested potential customers. When clients can’t find your business, or if they can’t see why your business sets you above the rest or offers them something they can’t do without, your business is as visible as a ghost.
Some businesses treat their marketing plan as a one-size-fits-all solution that can transfer seamlessly from enterprise to enterprise. They are looking for that one magic formula that works for everyone. Those who attempt this approach come to discover that there is no one, all-encompassing strategy for bringing clients to the door. Only customized marketing plans can deliver you the performance you need to be relevant in today’s marketplace. Here’s why:
Customized Marketing Carves Out Niche in Your Industry
Memorable marketing stays with customers long after their exposure to it has ended. That initial experience becomes the customer’s indelible first impression of your brand. It’s important to implement the proper measures to ensure every impression your audience has with your business builds a positive memory that will last.
A customized marketing plan speaks to your industry niche and rolls out the welcome mat for the type of client who will invest in your brand and help boost your success. Effective marketing can frame your brand’s foothold, and if you build it, the customers will come – and they will remember you for next time, and the time after that.
Customized Marketing Creates Connection and Conversion
Impressions do nothing for your business if they don’t convert to clicks and ultimately, to business. Putting your marketing in front of individuals who have zero interest in your offerings does nothing except waste your budget. You need targeted, relevant content that leaves likely clients looking for more.
This highlights the importance of a customized marketing plan. Customization tailored to your business helps to ensure your marketing finds a receptive and eager audience. It connects you to people who want to learn more, and who are likely to put their money where their mouse clicks.
Customized Marketing Drives Engagement and Revenue
Consumers have an unprecedented amount of marketing thrown at them throughout each day. They have become numb to the bombardment of advertising emails, pop-ups, and advertisements that inundate them every time they pick up their phones or open a web browser. Generic, scattershot marketing generally doesn’t convert into the revenue goals you’re likely aiming for.
When you implement customized marketing, you create opportunities for engagement that encourage conceivable customers to pay attention. Better still, it offers your future clients an assurance that you have their interests in mind. It shows you understand their needs and can craft solutions that work for them, which can drive up revenue.
Customized Marketing Plans for Your Business Create IMPACT
Consulting with an experienced digital marketing company gives you access to a team of experts who understand how to place your brand in front of the customers who want to engage with it. Doing so creates the best potential for return on your marketing investment dollars, and creates trust between your business and the clients bringing you success. Quality, relevant content delivered to the appropriate audience creates the most IMPACT.
Conclusion
IMPACT Digital Marketing has the experience and expertise you need to create targeted and engaging campaigns that draw in impressions, conversions, and revenue. Offering customized websites, highly sought-after video content, eye-catching graphic design, and more, this qualified team will get your company noticed by consumers. Learn more about how this band of professionals can create a customized marketing plan that exceeds your expectations and start making an IMPACT today!
Dental City Teams Up to Help Clients Make an IMPACT
Dental City and IMPACT Digital Marketing have come together to continue to put our dental practices first. Our teams have created an awesome opportunity for clients to maximize value and convenience for those practices that take advantage of IMPACT Digital Marketing’s specialized marketing capabilities. Partnering with IMPACT will afford those practices new opportunities and pathways to reach their goals and gain new patients.
As a result of this partnership, practices that work with Dental City will receive exclusive marketing opportunities, such as complimentary custom marketing plans as well as marketing resources and tools through IMPACT. IMPACT’s team works with dental practices to design customized plans that deliver on dentists marketing goals and help them drive revenue when they work together. IMPACT offers no-obligation plans to dental practices and deliver flexible, results driven marketing campaigns.
“We pride ourselves in serving the dental industry for over 25 years, we have earned customers trust through strong relationships and incredible service. Partnering with IMPACT allows us to provide our practices with additional solutions to grow their practice through acquiring new patients and the retention of existing patients. Being part of our customer growth in new ways is a great opportunity, doing that through a trusted partner is even better, it allows our focus to remain on servicing your dental supply needs while IMPACT helps the practice grow.” said Jordan Lorenz, Special Market Director of Dental City.
“We understand that every business is unique and so are their customers, and that developing marketing strategies reflective of our clients doesn’t fit into a one-size-fits-all approach. We also know there’s a lot of noise and competition in the digital space, so we focus on client needs, helping them find their voice and execute on their marketing strategies to reach towards their vision. Our entire team is committed to delivering value every step of the way, and we’re eager and excited for the IMPACT this new union with Dental City will have on us, on them, and most significantly, the dental community,” said Founder/Managing Director of IMPACT Digital Marketing, Brittany Satterfield.
Two unique companies built from the ground up, one customer at a time, both committed to excellence and customer satisfaction, coming together to bring products and services to dental professionals nationwide as extraordinary as they are.
Dental City in Green Bay, Wisconsin has been a leading Dental Distributor for licensed dental offices in the United States since 1993. Independently owned and operated, serving more than 18,000 dentists nationwide. Dental City distributes tens of thousands of products from over 500 brands such as 3M Oral Care, Ivoclar, Kerr, PDI, Septodont, and more, in stock, ready to ship, every day with a same day guarantee. The talented, diverse and driven staff including our on-site account managers are caring and engaged at Dental City, Where Exceptional Rules.
IMPACT Digital Marketing has been putting clients first for nearly a decade. Offering total satisfaction, the digital marketing team at IMPACT is focused on providing value to their 100+ happy clients through tailored strategies that deliver results. By joining forces with Dental City, IMPACT is able to provide dental practices with unique strategies to help them reach their goals, needs, and budget.
How to Manage a Marketing Budget for a Small Business
If you are running a business, digital marketing strategies and techniques can help you sell more of your products or services with ease. Building a strategic marketing budget will help as you reach more customers and build your ROI.
For marketing companies in Michigan or elsewhere, a strategic marketing budget is crucial to determine how much to allocate for advertising and design, marketing communications, and many more aspects. Failing to strategically fund marketing campaigns can result in a lack of results from insufficient reach.
Strategic marketing budgets are essential for business longevity. The best way to ensure that your money is being well spent is to develop a strategic marketing budget to then formulate a reliable marketing plan. Below we’ll discuss the four important factors to consider in order to build and manage a marketing budget for your small business.
1. Developing Your Marketing Strategy
Before you set your marketing budget, take the time to first align your marketing goals with your business goals and aim for future growth. This will help you gain more satisfactory results. In case you plan to grow your business value by 25%, but only invest very little in marketing just enough to get new business cards for your team, you probably won’t see much growth from this small investment.
Set Specific Goals
Your goals are essential components that help make up a successful marketing strategy. Of course, the end goal is to increase sales, however, you want to be more specific at this point. Decide whether your marketing goal is to increase engagement with the audience on social media platforms or to drive traffic to your website, or both. Being more specific with your goals will help you create the right marketing strategy.
Focus More On Your Customers
As a small business owner, it’s important to understand the channels that work best for your business to reach potential customers before setting a marketing budget. To determine the best channels for your business, in-depth research on your target audience is required.
Most marketing companies in Michigan start by learning about the basic demographics like general age group, income level, geographical area, types of brands they gravitate toward, and other information that can be useful to create a marketing strategy tailored to your target audience.
Once you get an idea of the needs and requirements of your potential customers, it will get easier for you to figure out the best channels to better guide your audience through the strategic sales funnel.
2. Setting Your Marketing Budget
Once you have set your marketing goals, your next step is to identify the budget you want to invest into marketing. Setting a marketing budget will allow you to develop a comprehensive marketing plan that can support your marketing strategy. Here are a few methods most marketing companies in Michigan use to calculate the marketing budget.
Revenue
You can determine your budget for marketing purposes by reviewing your annual revenue reports. Some companies will usually invest between 6.5% to 8.5% into marketing. Newer businesses often go for a higher percentage to boost starting sales.
Competition
You could do a little research before you decide on the budget for your investment depending on how much your competitors are spending. Remember to also investigate the results of the competition’s efforts in addition to the budget for the purpose of ROI.
Goals
Determine your management expenses and marketing goals, and then you can set a budget that will prepare you to achieve those goals.
3. Creating Your Marketing Plan
Once you have your marketing goals and budget, now you can move on to developing a tactical marketing plan to achieve your goals. The marketing budget you have set will determine the complexity of your marketing plan. In addition to the plans in mind, consider adding components related to social media, SEO, paid advertising, and email marketing for more support.
4. Banking On Your Marketing Budget
Once you have a plan in hand that supports the marketing goals for your company, the next step is to implement the budget. Here you will need a team of qualified designers, marketers, and technical experts to ensure the successful implementation of your plan.
Keep in mind you can always come up with innovative ideas to market your business without spending extra money, too. There are countless channels, platforms, and marketing techniques you can try on for size. Don’t be afraid to dabble.
If you’re not sure what to try, start with your marketing goals and remember to focus on fulfilling the needs of your audience and accentuating how you can solve their problems.
If you are ready to dive into creating a more professional, strategic marketing budget, IMPACT Digital Marketing is one of the top marketing companies in Michigan. We have the expertise and knowledge to prepare a marketing budget that supports and works for your unique business needs and goals. With us, you will get services from top-notch marketing experts and the chance to work with a team of talented individuals that strives to succeed and prove the value of its services. Contact us today to talk about building a strategic marketing budget for your business.
