The First Point of Contact: Your Website as the Face of Your Business
In the fast-paced world of digital marketing, where first impressions can make or break a potential customer’s decision, a business’s website serves as the virtual front door to its offerings. Understanding the significance of this initial interaction is...
February 27, 2023by impactdigitalmarketingAdvertising Branding Lead Generation Optimization Planning Social Media Website
Top 7 Online Marketing Tips for Dentists
Online marketing is now an essential part of running a successful dental practice. With more and more patients turning to the internet to find their next dentist, having a strong online presence to attract new patients and grow...
Why Your Website’s Mobile Experience Matters Now More than Ever
There has never been a more critical time to establish a mobile-friendly website for your business or non-profit organization. According to Statista, more than 54% of all global website traffic since 2021 originated from a mobile...
SEO Solutions for Your Home Service Company
Your pursuit to increase local business and generate a more robust client base begins online, especially if your is a home service company. Even though your customers may live or work nearby, many turn to the internet first when...
January 24, 2023by impactdigitalmarketingAdvertising Lead Generation Marketing Planning SEO Social Media Website
13 Creative Dental Marketing Ideas for 2023
It’s important to stand out from the crowd, especially where marketing your dental practice is concerned. Creative marketing is the most effective way to grab and keep the attention of future patients. If you’re struggling with...
Why Every Business Should have a SEO Audit Done
Every business should conduct a regular SEO audit. That’s right every single one. SEO, the acronym for search engine optimization, is a term frequently used by digital marketers and often feared or misunderstood by...
October 28, 2022by impactdigitalmarketingBranding Lead Generation Marketing Planning Social Media Uncategorized Website
Why Your Business Needs a Customized Marketing Plan
It’s extremely difficult for businesses to thrive, or even survive, without continuous and consistent digital engagement. You’re not taking advantage of the constant source of exposure to tell your story, establish your...
The Definitive Guide to Google Local Services Ads for Home Service Companies
According to a study published by Statista, a market and consumer data company, over 70% of customers today check a company’s online presence before engaging with them for business. This statistic is not particularly surprising,...
July 19, 2022by impactdigitalmarketingAdvertising Lead Generation Planning SEO Uncategorized Website
Important Metrics to Review in Your Marketing Campaign
Whether you are just starting out or looking to improve your current marketing strategy, understanding marketing metrics and outlining those that matter most is crucial for a successful campaign.What are Marketing...
5 Examples to Inspire Your Account-Based Marketing Campaign
Account-based marketing or ABM is a marketing strategy focused on individualized, targeted ads for specific users or customers. According to various market surveys, most marketers regard this marketing approach as incredibly...