SEO Solutions for Your Home Service Company
Your pursuit to increase local business and generate a more robust client base begins online, especially if your is a home service company. Even though your customers may live or work nearby, many turn to the internet first when searching for the services they need to repair or upgrade their homes. If they can’t locate you through Google or another preferred search engine, you’ll likely lose their business to a company with a more assertive online presence, even if they pass by your storefront every day.
This phenomenon drives home the need for an online marketing strategy that can carry you to success. Your home services company cannot grow in today’s marketing environment without Search Engine Optimization (SEO) to drive web traffic, leads, and ultimately sales to your business. But what is SEO, and how can you leverage it to bring more customers to your company?
Search Engine Optimization
Search engines are the gateway through which customers locate your business. However, there is more to a successful online marketing strategy than a basic presence in online searches. Your company’s rank on search engines, as well as its online content, play a tremendous role in bringing customers to your business.
By using effective SEO strategies, you can increase your ranking with sites like Google, placing your company at the top of relevant search results. Doing so not only allows customers to find you more easily, it increases confidence in your company’s abilities.
Implementing SEO Solutions for Your Company
Search engines use complicated algorithms to determine which results will best meet the search your customers have initiated. Google and other search engines look at more than your company name or the contents of your website. Thus, increasing your ranking to bring customers to your business involves a layered approach to SEO:
Your web pages, blog, and other site matter needs to contain unique, quality content that adds value. Just as importantly, this content must be optimized to both make it searchable, and rank it at the top of the searched topic’s results.
Site Structure and Optimized Code
Search engines have to be able to find your website and navigate or “crawl” it. This means the code your site is built on must facilitate these searches. Your site should also load quickly, have a mobile-friendly structure, and offer security to visitors.
Backlinks and Reviews
An interconnected presence online increases your website’s ranking and discoverability. This requires other sites including links to your site as an indication of its trustworthiness. Good reviews on sites such as Google Business Profile, Yelp, and other review aggregation services can also improve your online presence.
The keywords you emphasize throughout your content can drive important traffic to your website. While some keywords may not generate enough interest, others may be too commonly used to catch attention. Finding the proper keywords can set you apart.
Earning a high ranking on search engines can be a great tool in driving the success of your business. The ins and outs of SEO can be confusing and at times frustrating for anyone who hasn’t already acquired the know-how or learned through implementation, practice and repeated successes. Partnering with a knowledgeable team of experts allows you to capitalize on the best SEO strategies without taking time away from the work you’re already doing. Let IMPACT Digital Marketing help send your business to the top of the search engine rankings. Get noticed. Get more sales. Get started today!
SEO Solutions for Home Services Companies
The key to success in modern business is visibility. Reinforced with a trustworthy foundation, exposing your home service company to fresh eyes can result in new customers and increased traffic and/or sales. To gain the attention and loyalty of digital passersby, you’ll need solid subject matter that both delivers quality content and contains the necessary keywords to get you noticed.
Search Engine Optimization (SEO) is an industry best practice for ensuring content is front and center on the engines your potential customers are searching. Solid SEO strategies can help make sure inquiring clients find your home service company, and get a sneak peek at the content that could win them over. Implementing an SEO strategy lays out a tactical plan for growing your business and increasing your profits.
What is SEO?
As introduced above, SEO stands for search engine optimization. Performing exactly as it sounds like it should, using SEO strategies optimizes your business’s placement among search engine results. When an online user searches for “roofing contractors” or “new countertops near me”, you want your business to appear near the top of the list.
Prime placement among search results does not occur naturally. Rather, it’s the result of extensive research regarding the terms, or keywords, people use to look for your business type. These keywords can then be used to satisfy complex, and sometimes finicky, search engine algorithms to drive your brand to the top of the list. Many business owners do not have the time to learn the process for themselves and turn to knowledgeable companies with extensive experience in SEO success instead.
Winning SEO Solutions for Home Service Companies
Good search engine optimization is a bit more involved than sprinkling a few key phrases into the existing text on your website. Many moving parts work together to catapult your placement in search engine results, such as:
Appropriate research regarding keywords can set you apart from others in your field who also want to land the top spot on every Google search. Using tools to help you understand which keywords see the most traffic, and which are oversaturated and thus less useful, allows you to refine which terms you want to emphasize.
The organization and construction of your website can make a big difference in how you are ranked on search engines. A website’s speed, security, and mobile optimization can all cause it to sink or float in search results. Websites must apply proper code and URL structure to ensure sites like Google can locate it and glean the necessary information.
On-Page SEO and Content
Shared content, both on your static pages and on more dynamic sections such as your blog, should be optimized for both search engines and site visitors. Your content needs properly worded titles and section headers, solid keyword inclusion, and URLs that make sense. Blog posts should be unique and informative to gain reader interest, while still including keywords to boost SEO.
Off-Site SEO, Reviews, and Backlinks
Successful websites cultivate good reviews on Google Business Profile and other similar review sites. Leaders also often work with other websites creating a network of backlinks. When the link to your website exists on other sites, such as community, news websites, and other company websites, it bolsters your search engine rankings.
SEO solutions can be confusing and challenging for anyone who hasn’t learned the intricacies of search engine ranking. With a team of excellence you can trust, you can continue spending your valuable time doing the things that you are best at, and leave the SEO strategies, brand expansion and awareness to someone else! IMPACT Digital Marketing understands how to get your home service company noticed using SEO and has customized packages available to fit your needs. Educated and experienced in their field, there’s no better team to get you started on better search engine rankings today!