SEO Solutions for Your Home Service Company
Your pursuit to increase local business and generate a more robust client base begins online, especially if your is a home service company. Even though your customers may live or work nearby, many turn to the internet first when searching for the services they need to repair or upgrade their homes. If they can’t locate you through Google or another preferred search engine, you’ll likely lose their business to a company with a more assertive online presence, even if they pass by your storefront every day.
This phenomenon drives home the need for an online marketing strategy that can carry you to success. Your home services company cannot grow in today’s marketing environment without Search Engine Optimization (SEO) to drive web traffic, leads, and ultimately sales to your business. But what is SEO, and how can you leverage it to bring more customers to your company?
Search Engine Optimization
Search engines are the gateway through which customers locate your business. However, there is more to a successful online marketing strategy than a basic presence in online searches. Your company’s rank on search engines, as well as its online content, play a tremendous role in bringing customers to your business.
By using effective SEO strategies, you can increase your ranking with sites like Google, placing your company at the top of relevant search results. Doing so not only allows customers to find you more easily, it increases confidence in your company’s abilities.
Implementing SEO Solutions for Your Company
Search engines use complicated algorithms to determine which results will best meet the search your customers have initiated. Google and other search engines look at more than your company name or the contents of your website. Thus, increasing your ranking to bring customers to your business involves a layered approach to SEO:
Your web pages, blog, and other site matter needs to contain unique, quality content that adds value. Just as importantly, this content must be optimized to both make it searchable, and rank it at the top of the searched topic’s results.
Site Structure and Optimized Code
Search engines have to be able to find your website and navigate or “crawl” it. This means the code your site is built on must facilitate these searches. Your site should also load quickly, have a mobile-friendly structure, and offer security to visitors.
Backlinks and Reviews
An interconnected presence online increases your website’s ranking and discoverability. This requires other sites including links to your site as an indication of its trustworthiness. Good reviews on sites such as Google Business Profile, Yelp, and other review aggregation services can also improve your online presence.
The keywords you emphasize throughout your content can drive important traffic to your website. While some keywords may not generate enough interest, others may be too commonly used to catch attention. Finding the proper keywords can set you apart.
Earning a high ranking on search engines can be a great tool in driving the success of your business. The ins and outs of SEO can be confusing and at times frustrating for anyone who hasn’t already acquired the know-how or learned through implementation, practice and repeated successes. Partnering with a knowledgeable team of experts allows you to capitalize on the best SEO strategies without taking time away from the work you’re already doing. Let IMPACT Digital Marketing help send your business to the top of the search engine rankings. Get noticed. Get more sales. Get started today!